How to Get the Best Out of Bet365

When it comes to online betting, Bet365 stands as one of the biggest and most trusted bookmakers in the world.

Whether you’re a casual bettor placing the occasional flutter or a seasoned punter looking for the best odds, promotions, and features, getting the most out of what Bet365 has to offer can make a huge difference to your betting experience.

From generous welcome offers and in-play betting to innovative promotions like the Early Payout Offer and Acca Boost, Bet365 provides a wealth of features that, when used wisely, can enhance your chances of success.

But are you making the most of these opportunities? Many punters fail to fully utilise Bet365’s offers and tools, leaving money on the table.

In this guide, we’ll explore everything you need to know about maximising your experience with Bet365.

We’ll take a look at the bookmaker’s history, break down how its offers work, and explain how to get the best value from features like cash-out, in-play betting, and the 6 Scores Challenge.

We’ll also delve into the biggest wins recorded on Bet365 and show you how strategies like matched betting can help you extract maximum value from their promotions.

So, if you want to make the most of your betting on Bet365, read on—this could be the key to unlocking better returns and smarter betting!

Bet365 History

Bet365 was founded in 2000 by Denise Coates, a British entrepreneur with a background in the betting industry.

The company started as a small operation in a portacabin in Stoke-on-Trent, England. Coates saw the potential of online gambling early on and got a £15 million loan to launch Bet365 as a fully digital sportsbook in 2001.

Since then Bet365 has grown into one of the biggest and most respected bookmakers in the world with millions of customers across the globe.

The company is still privately owned with the Coates family at the helm. Its transition from a traditional bookmaker to an online betting giant has been incredible, driven by innovative features, massive markets and leading technology.

Bet365 Offers

Bet365 is famous for its offers. It’s important to understand how these work though and what to do to maximise the offers and get the most out of them. 

Done right these offers offer significant potential for gains, but a lot of punters either don’t know about them or fail to understand how to use them for maximum gain. 

Below we break down how the offers work and how to utilise them most effectively.

Welcome Offer

New customers to Bet365 can get a 100% matched deposit bonus or bet credit. Terms apply depending on your region but it’s a great way to get extra funds to bet with.

How the Offer Works*

  • Sign Up and Deposit – Create a new Bet365 account and make a qualifying deposit of between £5 and £10.
  • Claim the Offer – Once your deposit is made, you’ll be eligible to claim the Free Bets.
  • Qualifying Bet(s) – Place bets equivalent to your deposit amount using your deposited funds and allow them to settle.
  • Receive Free Bets – Once your qualifying bets have settled, Bet365 will credit your account with five times your deposit in Free Bets.

A £5 deposit releases £25 in Free Bets.

A £10+ deposit releases £50 in Free Bets.

Use Free Bets – When placing a bet, select ‘Use Bet Credits’ in the bet slip to apply your Free Bets.

Additional Terms and Conditions

The Free Bets must be used on qualifying markets and cannot be withdrawn.

Bets placed using Free Bets do not contribute towards future offers or promotions.

The offer is available to new customers only and must be claimed within a specific timeframe after registration.

This welcome bonus provides new users with a great opportunity to explore Bet365’s platform with additional betting funds, making it one of the most attractive sign-up offers available.

 

* While we strive to ensure the accuracy of the offers and promotions mentioned in this article, we do not accept responsibility for any discrepancies in the terms of the offers and bonuses detailed here. All promotions, odds, and terms are subject to change at any time. We strongly recommend checking the official Bet365 website for the most up-to-date terms and conditions before placing any bets.

Maximising the Welcome Offer with Matched Betting

Matched betting is a technique that allows you to convert Free Bets into cash with minimal risk.

Here’s how you can apply it to Bet365’s Welcome Offer:

  1. Place a Qualifying Bet – Start by backing a team at Bet365 with your deposited funds. Choose a selection with close back and lay odds to reduce potential losses.
  2. Lay the Same Selection – Use a betting exchange (e.g. Betfair or Smarkets) to lay the same outcome, ensuring that whatever happens, you break even or incur only a small qualifying loss.
  3. Release Free Bets – Once your qualifying bet settles, your Free Bets will be credited to your account.
  4. Use Free Bets Efficiently – Place your Free Bets on high-odds selections (e.g. odds of 4.0 or higher) and lay them at the exchange to extract the maximum possible profit.
  5. Withdraw Your Profit – After your Free Bets settle, you can withdraw your profits, which typically amount to around 70-80% of the Free Bet value.

By following this strategy, you can turn Bet365’s Welcome Offer into a low-risk profit opportunity, making it one of the best promotions for matched bettors.

To make the most of offers like this from multiple bookies, it is worth checking out a matched betting package like Profit Maximiser that brings together dozens of offers from across bookmakers and shows you how to set them up as low-risk bets.  

 

Early Payout Offer

One of the most attractive promotions Bet365 offers is the Early Payout Offer, which can provide a significant advantage to football, rugby and American football bettors on applicable markets.

How It Works

If you place a bet on a team in the Full-Time Result market, and they take a two-goal lead at any point during the game, Bet365 will settle your bet as a winner, regardless of the final result.

This means that even if your team ends up drawing or losing, you still win your bet.

For example, if you back Liverpool to beat Manchester City and they take a 2-0 lead, your bet will be settled as a winner immediately.

Even if Manchester City comes back to win the game 4-3, you will have already been paid out.

Early Payout for Matched Betting

This offer is particularly useful for matched betting.

To take advantage of it, the first step is to back a team with Bet365 when they are offering the two goals ahead early payout promotion.

For example, imagine Bolton are playing Portsmouth, and Bet365 is running this offer on the match.

You place a £100 back bet on Bolton at odds of 2.10 with Bet365.

Next, you head to a betting exchange, such as Betfair or Smarkets, to place a corresponding lay bet.

Ideally, you lay Bolton for £98 at odds of 2.14, ensuring minimal variance between your back and lay odds.

Once the match goes live, you’ll be hoping Bolton take a two-goal lead at any point. If they don’t, the worst-case scenario is a small loss, which could be even lower if the back and lay odds were more closely matched.

However, if Bolton do go two goals ahead, your bet at Bet365 is immediately settled as a winner, regardless of how the match ends.

At this stage, you have two choices:

  1. Lock in a profit immediately – Since Bolton’s odds will drop significantly (likely around 1.10), you can place a £183 back bet on them at the exchange, securing a £17 profit no matter what.
  2. Wait for a potential odds shift – If Portsmouth pull a goal back, Bolton’s odds will drift (e.g., to 1.25), allowing you to back them for £161 and increase your profit to £39.

For those feeling adventurous, you could hold off even longer and hope the match reaches 2-2, which would further increase the odds and potential profits—but this is a higher-risk approach.

No matter which option you choose, this strategy provides an excellent way to capitalise on the early payout offer with minimal risk.

Using a matched betting calculator, such as those found on Profit Maximiser, can further optimise your staking strategy and ensure the best possible returns.

 

Early Payout on Other Sports

  • NFL Early Payout – If your team leads by 17 points at any stage, your bet is settled as a winner, even if they go on to lose.
  • Six Nations Rugby – If your team leads by 10 points, your bet is settled early.

These early payout offers can be used in exactly the same way as the football early payout offer above, by using the exchanges to hedge off the risk if your team goes ahead by the specified number of points. 

Restrictions

Restrictions for early payout offer bets include: 

  • Applies only to the Full-Time Result market.
  • Covers leagues including the Premier League, Championship, FA Cup, UEFA Champions League, UEFA Europa League, Serie A, La Liga, and Bundesliga.
  • Enhanced odds and special price markets are excluded.

The Early Payout Offer is highly regarded for its high expected value (EV), making it a profitable opportunity over the long run.

Bet Boosts 

Bet boosts are available at Bet365 and can be quite generous. They are mainly on football and horse racing events but are sometimes available in other sports aswell. 

They can be separated into two types of boosts: what might be called “special boosts” and the daily boosts on UK and Irish racing.

“Special Boosts”

The special bet boosts have generally replaced Bet365’s free bets as the main ongoing offer for existing customers.

They come around periodically, generally once or twice per week but sometimes more often if there are big events going on like the World Cup. 

An example of this kind of bet boost might be something like:

  • Erling Haaland to have a shot on target: 1.30 boosted to 2.0

The boosts are limited to a maximum stake, often £40 but it varies by account and can be considerably lower (e.g. £5 or £10).

You can often use the exchanges to hedge your risk on these boosts – as most of the markets are available on the exchanges.

Some of them won’t be however, like bet builders that combine two or more events.

However, these special boosts generally have positive EV (expected value) so should still be worth doing even if you can’t lay off the risk.

Racing Boosts

Racing fans can get Bet Boosts on UK and Irish races on selected selections each day.

These boost the price of a selected horse, for example: 

  • Golden Move
  • 1.55 Taunton
  • 8.00 > 9.00

So a boost in the price from 7/1 to 8/1.

There are usually multiple boosts like this each day. Whilst these boosts are welcome, you do still need to check on an odds comparison site or the exchanges if that is the best price available, as even with the boost they may not be. 

 

Acca Boost

For accumulator (Acca) bettors Bet365 offers an Acca Boost on selected markets on successful multi-leg bets.

How It Works

  • Place an accumulator bet with two or more selections across qualifying markets, including major football and tennis competitions worldwide, as well as NFL, NBA, MLB, and NHL.
  • If your accumulator wins, you’ll receive an extra bonus ranging from 2.5% to 100%, depending on the number of selections in your bet.
  • The additional winnings are credited as cash and added to your withdrawable balance.

Bonus Breakdown

  • Doubles – 2.5% boost
  • Trebles – 5% boost
  • 4-folds – 10% boost
  • 5-folds – 20% boost
  • 6-folds – 30% boost
  • 7-folds – 40% boost
  • 8-folds – 50% boost
  • 9-folds – 60% boost
  • 10-folds – 70% boost
  • 11-folds – 80% boost
  • 12-folds or more – 100% boost

Key Terms

  • Bets placed using Bet Credits do not qualify for the Acca Boost.
  • Only pre-match accumulators qualify for the promotion.
  • The boost is applied to the total winnings of the bet.

This offer is ideal for bettors who enjoy placing multi-leg accumulators, as it significantly enhances potential returns with minimal additional risk.

Generally speaking accumulators are “mug bets” and would not be advised. However, with these bonuses they might become a little more attractive – or at least not as bad.

Or they could be used to throw the bookies off your scent and help keep your account open longer. 

Our advice would still be to focus on some of the other offers though rather than placing accumulator bets. 

Tennis Retirement Guarantee

In tennis betting if a player retires due to injury many bookmakers void the bet. But Bet365’s Tennis Retirement Guarantee means you get your selection paid as a winner if their opponent retires hurt – applies to singles and multiples.

How It Works:

Place a pre-match bet on the To Win Match market for singles matches in selected ATP events, as well as WTA and Grand Slam tournaments.

  • For single bets: If your opponent retires due to injury, your bet will be settled as a winner. Your stake will be returned in cash, while any winnings will be credited as Bet Credits.
  • For multiple bets: If an opponent retires, that selection will be treated as a winner. If the rest of your accumulator wins, your stake and winnings (excluding the affected selection) will be paid in cash. Any extra winnings resulting from the Tennis Retirement Guarantee will be issued as Bet Credits.

This is a good offer that comes in handy when other bookies void the bet if a player retires, Bet365 pay it out as a winner.

As always, please check the Bet365 website for full terms and conditions of the offer. 

 

Bet365 Services

Bet365 is not just a sportsbook; it offers many other gambling services to suit different tastes. Here’s a full list of what’s on offer:

Sports Betting

Bet365 has a full sportsbook covering football, horse racing, tennis and niche sports like eSports, darts and table tennis.

The sports they cover include: 

  • American football
  • Aussie rules
  • Baseball
  • Basketball
  • Boxing
  • Casino
  • Cricket
  • Cycling
  • Darts
  • E-sports
  • Formula 1
  • Futsal
  • Gaelic Sports
  • Golf
  • Greyhounds
  • Handball
  • Hockey
  • Horse racing
  • Ice hockey
  • Lotto
  • MMA
  • Motor sports
  • Politics
  • Rugby League
  • Rugby Union
  • Snooker
  • Soccer
  • TV & Specials
  • Speedway
  • Table Tennis
  • Tennis
  • Virtual Sports
  • Volleyball
  • Winter Sports

Bet365 are known for offering competitive odds across their betting markets, making them a favourite choice of punters and winning them numerous awards. 

They offer a wide variety of bet types and generally have great market coverage.

Fantasy Sports

While Bet365 is famous for traditional sports betting it also offers fantasy sports where you can build your fantasy teams and win prizes.*

A number of tournaments are offered such as: 

  • Weekly EPL Pick 6 Freeroll – this is where you pick six players and play for free, with a prizepool of £10,000
  • EPL Big Pick 6 – pay £2 and enter 6 players for a chance to win a share of a prizepool of £7,000, with a top prize of £560
  • Daily Main Event – pick a full team of 11 players for a buy-in fee of £2 and prizepool of £4000
  • NBA Daily Event – multiple tournaments and entries to choose from
  • Golf Events – PGA Tour events with multiple events and entry fees
  • Many more fantasy sports

So for those who like to play daily – or weekly – fantasy sports there is plenty on offer from Bet365.

* please note entry fees and prizepools stated above are at the time of writing but subject to change

Casino

The casino section at Bet365 offers a comprehensive selection of games, catering to all types of players.

Here are the key highlights:

  • Slots – Bet365 features a vast collection of slot games, including classic three-reel slots, video slots, and progressive jackpot slots with massive payouts.
  • Table Games – Players can enjoy traditional table games such as blackjack, roulette, baccarat, and craps, with different variations to suit all preferences.
  • Live Casino – The live casino section provides an immersive gaming experience with real dealers hosting games in real-time. Popular live dealer games include live blackjack, live roulette, live baccarat, and live poker.
  • Game Show-Style Games – Bet365 also offers interactive game show-style titles such as Dream Catcher, Monopoly Live, and Lightning Roulette, which combine entertainment with betting opportunities.

Bet365’s casino is powered by top software providers such as Playtech, Microgaming, and NetEnt, ensuring high-quality graphics, smooth gameplay, and fair outcomes.

Games

The Games section at Bet365 is a separate offering from the main casino, featuring a variety of quick-play games with instant-win potential.

Some of the most popular game types include:

  • Jackpot Slots – Large progressive jackpots offering substantial prize pools.
  • Popular Games – Popular games like Pots of Gold, Big Bass Splash and King of Olympus.
  • Exclusive Bet365 Games – Some games are exclusive to Bet365, giving players unique experiences they won’t find elsewhere.
  • Arcade Games – A mix of classic and modern arcade-style games.
  • Table Games – Simplified and special versions of blackjack, roulette, and baccarat designed for quick play, with additional features such as Boost Roulette and All Bets Blackjack.

The Games section offers a more casual gaming experience, with many titles optimised for mobile play.

Poker

Bet365’s Poker platform is part of the iPoker network, providing a competitive and engaging experience for poker enthusiasts. Some of the standout features include:

  • Cash Games – A variety of cash tables with different stakes to suit all bankrolls.
  • Tournaments – Daily, weekly, and major tournaments, including Sit & Go and multi-table tournaments.
  • Twister Poker – A fast-paced, jackpot-style game mode where players compete for randomly assigned prize pools.
  • Loyalty Rewards – Regular players can benefit from Bet365’s poker reward programme, such as Fast Track and Rake and Spin – please see Bet365 website for terms and conditions of any loyalty rewards.

Poker is available for both desktop and mobile, ensuring seamless gameplay on any device.

Bingo

For those who enjoy bingo, Bet365 has a dedicated Bingo section with various rooms, jackpots, and promotions. Options include:

  • Daily scratchcard – grab a free daily scratchcard and win up to £50.  
  • 75-ball, 80-ball, and 90-ball bingo – Different styles to suit player preferences.
  • Daily Grand Deal – Play for a share of daily £1,000 prize-pools. 
  • Chat Games – Interactive bingo rooms with a social aspect, allowing players to engage with others.
  • Bingo Promotions – Regular offers, including free tickets, deposit bonuses, and prize draws.

Please see the Bet365 website for details of any offers and promotions and bonuses. 

Security and Licensing

Bet365 is a trusted brand, partly because of its commitment to security and regulation.

The company is licensed by multiple gambling regulators including the UK Gambling Commission (UKGC), Malta Gaming Authority (MGA) and other top regulatory bodies. This means Bet365 is legal and fair in the regions where it operates.

In terms of security Bet365 uses advanced encryption to protect customer data and transactions. It also has responsible gambling tools such as deposit limits, self-exclusion and reality checks to help you manage your betting.

In-Play and Cash-Out

In-Play

Bet365 was one of the first to introduce in-play (live) betting where you can bet while a match or event is in progress.

The in-play interface is easy to use with live statistics, streaming (where available) and live odds.

Cash-Out

The cash-out option allows you to settle your bet before an event is finished and secure a profit or limit your losses.

Bet365 offers full, partial and auto cash-out so you have maximum flexibility.

As we detailed in our article here, cash-out with the bookies isn’t always a good option and may not present value. Check whether the amount offered is fair or if you could secure better value by laying off at the exchanges. 

6 Scores Challenge

One of the most popular promotions at Bet365 is the 6 Scores Challenge, where you predict the correct scores of 6 selected football matches.

If you get all 6 correct you win the jackpot – often £250,000.

If you don’t get all 6 correct there are usually consolation prizes for near misses, such as £20,000 for 5 correct scores or £10,000 for 4 correct scores (please see Bet365 website for prize details – subject to change).

The 6 Scores Challenge is free to enter and a great addition to the football fan – although obviously very hard to win! 

Biggest Win

Bet365 has had some huge wins over the years. One of the biggest involved Conor Murphy, a stable lad working for National Hunt trainer Nicky Henderson, who placed a bold £50 accumulator bet on five of his boss’s horses ahead of the 2012 Cheltenham Festival.

With odds of 64,000 to 1, his faith was rewarded, netting him a staggering £3 million—until Bet365’s £1 million payout cap reduced his winnings by £2 million.

Unfazed, Murphy used his windfall to pursue his dream of becoming a horse trainer in the United States.

Now based in Louisville, Kentucky, he runs a successful yard, proving that sometimes, a single bet can change a life forever.

Another came in 2017 when a customer won £250,000 from a £50 accumulator. Another big win came in 2021 when a lucky punter won £98,000 from a Bet Builder on the footy, all whilst watching is own team win! 

Big wins like these show the potential of accumulator betting but also please remember to always gamble responsibly.

Summary

Bet365 has cemented itself as one of the leading online bookmakers, offering a huge range of markets, innovative features, and valuable promotions.

Whether you’re a sports bettor, casino player, or poker enthusiast, there’s something for everyone on the platform.

By maximising Bet365’s features—such as in-play betting, cash-out, and offers like the Early Payout and Acca Boost—you can enhance your betting experience and increase your potential returns.

Understanding how to use these promotions effectively can make a real difference, whether you’re looking for risk-free profits through matched betting or simply want to take advantage of the best odds and deals available.

However, as with all betting, it’s important to gamble responsibly and make use of Bet365’s responsible gambling tools if needed.

For those who want to take their betting to the next level, Bet365 remains one of the best choices available today. 

 

Taking Flight: How the Aviator Game Elevates the Betting Experience

The Aviator game at online casinos has become renowned for its original gameplay mechanics and remarkable elements.

Free gaming platforms provide access to this engaging title, combining skill and chance elements throughout gameplay.

During the Aviator game players must predict when the plane disappears from view and their wager size increases according to the plane’s altitude.

The Aviator game attracts players because its high speed generates quick matches followed by swift advancement.

During gameplay, observers can track a plane’s path and base their moves on intuition to create an exciting experience. As a Betway user, you can play this game where gameplay enhancements happen regularly through promotional features.

Gameplay dynamics

During the Aviator game, you must use your gut feeling while thinking strategically. Bet money first, and then players have the option to claim their profits before the rounds finish. A delayed bet could cause the aircraft to fly off, resulting in a loss of money.

The unique gameplay system provides an exhilarating experience because users must simultaneously optimize their risk and reward distribution.

Betting platforms provide players with extensive management solutions through tools that help them control their betting actions.

Insights into gameplay mechanisms and betting tactics enable users to achieve optimal betting performance. Online betting platforms maintain interfaces that are easy to understand and navigate, enhancing users’ accessibility to the Aviator game.

Betting on the game

Bet settings for the Aviator game demand serious assessment. Players must determine their spending limit before playing to play responsibly within financial limits. Knowing the payment structures and odds is essential to make decisions wisely.

The Aviator game platform allows users access to bet on the game through linked platforms which help them develop better betting approaches and techniques.

The patterns in the Aviator game require players to learn the game’s speed so they can make strategic adjustments during play.

This method teaches players skills they can apply to different betting environments. The betting platforms operated by Betway maintain a structure that allows players to study their approach and build their understanding through practice.

The role of technology and safety

Security and complete transparency stand at the core of contemporary betting platform structures.

Players possess a protected space thanks to these measures to ensure their gambling experience with the Aviator game remains safe and secure.

The sports technology integration produces optimized gameplay along with highly reliable servers for improved gaming experiences.

Players discover an energetic interactive gaming landscape when the Aviator game connects with betting platforms. Betway stands out for its commitment to integrity and innovative features which enables players to explore this unique gaming arena.

Any player with experience or beginners will find excitement in the Aviator game because its distinctive mix of pressure and strategy suits all levels of betting abilities.

A strong sense of community stands as a fundamental but commonly dismissed feature of the Aviator game. Players exchange their knowledge about strategies so they construct a supportive ecosystem where members consistently provide recommendations.

Through shared gameplay, the learning process alongside overall enjoyment becomes more enriching for participants. The ability to engage in live gameplay chat and multiplayer forums lets players share strategies and dice betting insights directly through their session which deepens their betting potential.

 

football player kicking ball

How Accurate Are Football Predictions?

Have you ever placed a bet based on a football prediction, only to see it fail spectacularly?

Well, if you are a passionate sports fan you probably have and are aware that following accurate football predictions can be useful but still does not guarantee anything. 

Academic studies on sports pundits show that expert prediction accuracy is around 50% on the Premier League.

At the same time, AI/statistical models claim accuracy rates of 60-70% but struggle in unpredictable seasons such as Leicester City’s Premier League title in the 2015-16 season or Morocco’s deep 2022 FIFA World Cup run.

So the real question is how to get the best results in sports betting using all available methods such as expert analyses, algorithms, and human intuition.

The Basics of Football Predictions

Football prediction is a method used in sports betting, to predict the outcome of football matches.

When making a football prediction, there are multiple factors taken into consideration such as team form, injuries, and head-to-head stats, so predicting a sport as unpredictable as football is a huge challenge.

There are specialized platforms such as Tips.GG football predictions that provide accurate football predictions. The popularity of such resources is growing significantly as former players, TV pundits, and journalists use their expertise to provide football predictions. 

The expansion of AI has brought in additional algorithms and new statistical categories like expected goals (xG) that are available both before the game starts and once the action is live. 

As always, sports bettors rely on their gut feelings, passion-driven guesses, but the search for the best football bets can mislead them.

What Makes Football So Hard to Predict?

Have you ever felt that you are so close to a major win in sports betting but for some reason, it always slips away?

Well, every sports bettor has a list of such moments, whether it is a refereeing decision, a freakish goal, or just a small detail that we thought would never happen. 

For example, who could have ever thought that Denmark would win the 1992 EURO as they failed to even qualify for the tournament, or that Manchester United would win the 1999 UEFA Champions League as they were 1-0 down going into stoppage time?

Looking back on recent history, Borussia Dortmund could have won the Bundesliga in 2023 and ended the decade-long Bayern Munich dominance if they just beat Mainz on the last match day.

Regardless of the fact that the title was on the line for Borussia and there was nothing to win for Mainz, the game ended 2-2 leaving all football bettors in disbelief.

There are many cases when it comes to the human factor. Teams can overperform or underperform based on emotions, pressure, or off-field issues.

External factors like weather conditions, injuries, or the fans can impact the outcome, and at the end of the day, that is what makes football so interesting. 

How Accurate Are Different Prediction Models?

Experienced sports bettors may remember the days when online betting predictions did not exist. It all came down to your own expertise, hand-made stats sheets, a keen eye and a gut feeling to make a winning bet.

Today, studies show that fans overestimate their team’s chances by up to 20%, so bettors definitely can use some help to increase their winning percentage.

In that case, who do we trust more than those who have played the game? Some former players are presenters on TV shows, online podcasts, and social media providing their knowledge and expertise and often providing insights that an average sports bettor does not have access to.

Following these is fun, but at the end of the day, these experts are only human and just like us, have their own personal preferences. Given all that, expert football pundits only successfully predict half of Premier League games, which seems like anybody could do.

In order to increase this percentage, sports bettors are turning to AI statistical models. Algorithms like FiveThirtyEight or betting odds models often claim a higher accuracy of around 70% but can still fail due to random events.

The best example of the underperformance of AI predictions was during the chaotic season of the COVID-19 disruptions. The games were played without spectators, many players were sidelined by the virus and the others did not have the same resources to prepare for the games.

So, no matter which model you prefer to use, none of them can perfectly account for all variables, and accuracy is often situational.

The Role of Betting Odds

The betting odds are based on statistical models but adjusted for market behavior. They are a good reflection of probabilities but are not guarantees.

Many bettors especially when they begin, follow the odds, but if sports betting was that easy, we would all win. The point is to find the right bets for decent odds and aim to achieve a successful return in the long run. 

Can Predictions Improve?

No betting methods guarantee a win but a combination of the advantages of every single one of them may be the right strategy.

AI and machine learning are refining the prediction process but still face limitations like data gaps or unforeseen factors. Human intuition is the basis of betting but sometimes guides us in the wrong direction. 

At the end of the day, we should enjoy the unpredictability of football rather than over-relying on predictions. After all, isn’t the unpredictability what makes the game beautiful?

 

American sports

American Tipsters: The Best Betting Experts in the US

Sports betting has gone wild in the US since the Supreme Court lifted the ban in 2018. With sports betting legal in many states, punters are always looking for an edge. That’s where American tipsters come in.

These betting experts break down stats, trends and markets to give you predictions and insights to make informed bets.

In this guide we’ll look at American tipsters, what they do, who are the best to follow and how to evaluate their credibility.

Whether you’re new to betting or a seasoned punter, this article will help you navigate the US sports betting landscape with expert advice.

What Are American Tipsters?

A tipster is someone who gives betting tips, predictions and analysis for various sports. In the US, tipsters specialise in American sports like:

  • NFL (American Football)
  • NBA (Basketball)
  • MLB (Baseball)
  • NHL (Ice Hockey)
  • College Sports (NCAA Football & Basketball)
  • UFC/MMA
  • Horse Racing

Unlike in the UK where horse racing and football (soccer) are the mainstay of the betting scene, American tipsters focus on spreads, moneylines, over/under totals and prop bets.

With US sportsbooks like FanDuel, DraftKings and BetMGM offering so many markets, tipsters give you the inside knowledge to help you navigate them.

How American Tipsters Make Their Predictions

The best American tipsters don’t just wing it or rely on luck; they tend to use data. Here are some of the key things they consider:

1. Advanced Analytics & Stats

  • For NBA: They break down team metrics like offensive efficiency, defensive ratings and pace of play.
  • For NFL: They look at yards per play, turnover differential and red zone efficiency.
  • For MLB: They look at pitching matchups, batting averages and bullpen strength.

2. Injury Reports & Lineup Changes

American sports can be so injury prone. A star player missing can move the lines big time and good tipsters stay on top of injury reports to predict the impact.

3. Public Betting Trends & Line Movements

Tipsters follow where the money is going and how the lines move. Fading the public (betting against the popular opinion) is a common strategy as sportsbooks adjust the lines to balance the action.

4. Situational & Trend Analysis

Some teams perform better in:

  • Home vs. away
  • Back-to-backs in the NBA
  • Cold weather for passing teams in the NFL
  • Travel for baseball teams

5. Betting Models & Systems

Many American tipsters use statistical models and algorithms to refine their selections. Some develop proprietary rating systems, while others rely on Monte Carlo simulations or trend analysis to predict outcomes.

Tracking betting line movements and using historical data also help identify value bets. Whether applying NBA power rankings, NFL Power Index, or MLB sabermetrics, these models can provide an objective edge if used correctly.

Following a tipster who integrates analytical systems can enhance betting accuracy and long-term profitability.

Best American Tipsters to Follow

Okay, so let’s take a look at the best American tipsters out there.

This is our list based on our extensive research and testing of US tipsters over the last ten years:

 

The NBA Tipster

For those passionate about basketball betting, The NBA Tipster has been a prominent figure since October 2017. Specialising exclusively in NBA predictions, this tipster offers insights backed by years of experience.

Over the past 3 months, The NBA Tipster has achieved a profit of 6 points, boasting a win rate of 54% and a return on investment (ROI) of 5.7%.

The NBA Tipster typically provides around 12 tips per week, with average odds of 1.92. Their preferred bookmakers are Pinnacle and Betfair, reflecting a strategic approach to securing the best value for their followers.

Subscribers can expect tips to be posted predominantly between 8 PM and 12 AM, usually 3 to 6 hours before a game starts. This timing allows bettors ample opportunity to place informed wagers ahead of the action.

For those looking to delve deeper into basketball betting, The NBA Tipster’s track record and focused expertise make them a valuable resource in the betting community.

 

The Snap

If you’re an NFL enthusiast looking to enhance your betting strategy, The Snap is a service worth considering.

Offered by tipster platform Bet Chat, The Snap provides expert analysis and betting tips tailored specifically for American football fans.

The Snap’s performance over multiple NFL seasons has been solid rather than spectacular, but with a 58% strike rate it has managed to land a high proportion of winners. 

The Snap offers its services starting from £19.97, making it an accessible option for bettors looking to receive informed NFL tips without a significant financial commitment.

For those keen on NFL betting, The Snap provides specialised insights and tips that can aid in making informed wagering decisions.

While the service has demonstrated consistent, albeit modest, profits, it remains a valuable resource for bettors seeking expert guidance in the NFL betting landscape.

 

Touchdown Profit

Touchdown Profit is a specialised NFL betting service that has been delivering consistent returns since 2019.

With an overall Return on Investment (ROI) of 14%, and an impressive 26% ROI in 2024, the service focuses on NFL markets, particularly handicap lines and totals.

The service boasts a winning percentage of 60% over the past four seasons, with average odds of 1.91. This approach reduces the risk of significant drawdowns, providing bettors with a steady return to date.

All selections have been independently verified, ensuring transparency and trustworthiness.

Additionally, the robust nature of NFL markets allows for substantial bets without significant odds changes, and the use of betting exchanges like Betfair offers better value and eliminates concerns about account restrictions.

For those looking to profit from NFL betting, Touchdown Profit presents a data-driven and proven option.

 

Elite Basketball Tips

Elite Basketball Tips is a specialised basketball betting service with a strong track record.

Since launching in January 2023, it has delivered a total profit of 272 points, with a win rate of 65% and an impressive ROI of 24%.

Subscribers receive daily tips at 08:00 (UK time) via email, the Betting Gods app, and an online members area.

The service provides around 44 tips per month at average odds of 1.89, striking a balance between frequency and value. A 100-point starting bank is recommended for sensible bankroll management.

Subscription options include a 30-day trial for £1, followed by £29 per month, or an annual plan for £290.

With consistent performance and data-driven selections, Elite Basketball Tips is a solid choice for basketball bettors looking for expert advice.

 

Trade On Sports Ratings & Bets

Trade on Sports’ “Ratings and Bets” service offers American football betting tips, covering both NFL and NCAA games.

Since our initial review in 2019-2020, the service has achieved a profit of 72 points with a 22% return on investment from 327 bets.

In the current season, they have reported a profit of 14 points in the NFL and 10 points in NCAA football.

The service is managed by a team of professional traders and bettors, providing insights across various sports, including football, tennis, cricket, and US sports. Subscribers receive tips via the Telegram app, ensuring timely access to selections.

The service offers various subscription packages, allowing users to choose the level of access that suits their betting preferences.

For those interested in American football betting, Trade on Sports’ “Ratings and Bets” service provides data-driven insights and a track record of consistent performance.

 

How to Rate an American Tipster

Not all tipsters are legit and some are even scams. Here’s how to tell if a tipster is worth following:

1. Check Their Record

  • Legit tipsters post their results over a long period.
  • Be cautious of those who only show recent winning streaks but hide their losses.

2. Betting Units & ROI Transparency

  • A good tipster uses a unit system to track profits/losses.
  • They should have a long term ROI of at least 5-10%.

3. Don’t Fall for Hype

  • If a tipster says “100% guaranteed wins” or “easy money,” they’re likely to be a scam.
  • Legit tipsters acknowledge the risk in betting.

4. Look for Free Content First

  • Many legit tipsters offer free picks before asking you to pay for their premium services.
  • If a tipster’s free picks do well, their paid ones might be worth it – but as always, check their long-term betting record has been independently verified first.

5. Join Betting Forums & Communities

  • Reddit’s r/sportsbook, Twitter/X, and Discord groups discuss various tipsters and their credibility

Should You Pay for American Tipsters?

Some tipsters offer free tips, others charge for their picks. Paid tipsters claim to provide better insights, but are they worth it?

Pros of Paid Tipsters:

More in depth analysis and exclusive picks

✅ Higher accountability and professionalism

✅ Better long term profits

Cons of Paid Tipsters:

No guarantee of success

❌ Some can be expensive

❌ Scams from untrustworthy sources

If you do decide to subscribe to a paid tipster make sure they have a proven record, reasonable pricing and transparent reporting.

Conclusion on American Tipsters

With sports betting booming in the US, American tipsters are key to helping you make smart decisions.

Whether you follow free tipsters on social media or subscribe to premium services, always do your research before you trust them.

Remember, betting should be approached strategically – with data, bankroll management and a disciplined mind.

If you’re serious about sports betting, American tipsters can be a useful tool, but no tipster wins every time.

Do your research, follow the best in the business, and bet responsibly.

Understanding the Importance of Slot Reviews at Online Casinos

We remember our days of visiting the local arcade or holiday camp (think along the lines of Butlins, or some knock-off) and spending our time on the various fruit machines they had there.

We’ll be honest – most of the time, we didn’t care what machine we played. For us, all of them were the same. Plus, you couldn’t whip out a phone and Google the best slots back then. Things have now changed.

You’ve no longer got a few dozen machines to choose from in a physical location. You’ve got thousands and thousands of options to choose from. This means that reading slot reviews is more important than ever.

Let us tell you why.

What is a Slot Review?

A slot review does pretty much what it says on the tin. It takes an in-depth look (most of the time) at online slot machines and lets you know whether they’re worth playing.

A decent slot review will tell you who the game is for, the failings of the game, etc. Read slot reviews at places like AskGamblers UK, and you’ll be steered toward some of the better slot machines and games on the market. A good review means that you won’t be testing out tons and tons of games that just aren’t worth playing (and will cost you a lot of money to play).

Slot Reviews Will Point You Toward Good Games

As we’ve said, probably a couple of times by now, there are thousands of slot machines out there. This poses two problems:

–       There are a lot of terrible slots.

–       There are good slots that most people won’t be able to find because nobody is pointing them towards them.

So, the main aim of reading slow reviews is to solve both problems. Firstly, it means that players won’t end up playing games that aren’t worth their time (e.g. games with low payout rates, bland themes, etc.) and can discover games that they might have missed otherwise.

Whenever we’re hurting for a new slot machine to play, we won’t spend ages and ages going through online casinos in the hope that we stumble across something that seems reasonably good. Oh no.

Our time will be spent going through reputable slot machine reviews. This way, experts and fellow slot aficionados can point us towards the good stuff.

Learn About the Ease of Access

One of the cool things about online slot machines is that they can often be a bit more complicated than their arcade and pub-based counterparts. They don’t have to be easy to play.

This means that there will often be some top slot machines designed for the more experienced players that are laden with features.

As experienced slot machine players, we are 100% fine with the games that are a bit more complicated. We love them.

However, we know that some people want games that are a more chilled-out, relaxed experience. Games that aren’t exactly brimming with features (e.g. Starburst), and ones that don’t require that much in the way of thinking, or the help of AI.

So, we read slot machine reviews to try and find a game for our mood. It is the only way to get an indicator of just how accessible a game is to play. Online casinos are rarely going to tell you about how accessible a particular game is.

They just want you to play. It is often in their best interests to try and guide you toward the games that are a bit more complex since they’ll often make a lot more money from them.

Learn About the RTP

Return to Player, or RTP for short, is the house edge. If a game has an RTP of 97%, it means the house edge is 3%, with 97% of everything that is gambled returned to the player. Now, this isn’t something that is hidden by the online casino. They are not legally allowed to hide the house edge.

However, it can often be tricky information to find when you’re browsing through a massive list of online slot machines.

So, we use online slot reviews to find games that have a lower house edge because, in theory, this means that we’ll end up getting more of the money back that we gamble.

This doesn’t quite tell the whole story (as there is one other factor to consider, which we’ll discuss soon), but knowing the house edge does help when selecting online casino games.

Learn About the Volatility

Volatility tells you two things:

–       The chance of winning each spin.

–       How much you could potentially win with each spin of the slots.

A low volatility slot has a high chance of winning on each spin, but low prizes. A high volatility slot gives you a lower chance of winning on each spin, but the prizes are bigger. That’s the other factor you need to consider alongside the house edge.

This is where slot reviews come in. Unless you’ve got experience, it is nigh on impossible to know what the volatility of a slot is. You need to understand how to read payout tables. While we are confident that we can read the volatility of a slot, it is a whole lot of hassle. Why not get somebody else to do it for you through slot machine reviews?

Learn About the Features

Finally, slot reviews will give you an overview of the various features available on slot machines.

Most online slot machines have a few features now (far more than traditional physical slots), and reviews will give you a better idea of how they work. This means that you are far more likely to understand how the game works, boosting your chances of winning.

Final Thoughts

So, there you have it. That’s why you should be reading slot reviews at online casinos. You’ll learn whether the game is worth playing, or whether you should look elsewhere.

 

 

Predictions for This Year’s Superbowl Betting Trends

The 2025 NFL season has reached a crescendo of action-packed encounters as the playoffs are now well underway as fans continue to ponder as to which teams are likely to advance to the latter stages of the postseason and could very likely be candidates to compete in the prestigious Superbowl game in February.

This year will mark the 59th iteration of the nation’s most beloved sporting event as the Ceaser’s Super Dome in New Orleans, Louisiana, will play host to the much anticipated and merited Superbowl LIX.

No yearly sporting event draws as much hype or national media coverage across the US as the Superbowl, which has continuously provided football fans with some of the best moments that the sporting world has ever witnessed and plenty of entertaining acts that satisfy all audiences.

Alongside the hard-hitting football action and the various musical performances, Superbowl weekend draws significant active bets from multiple sportsbooks and rivaling punters eager to wager on one of the sports’ most popular events.

The number of Superbowl bets has increased dramatically over the past few years, which has allowed sports betting to become a much more prominent trend ahead of the opening kick-off, with a number of these assets continuing to change and fluctuate with activity over the past few years.

  • What sort of betting trends has the NFL provided recently:

The 2024/25 NFL postseason has already provided fans with many narratives and shocking scorelines implemented for online betting, including several updated trends, such as playoff drought or first-timer systems.

One recent example of a result that was implemented by a potential betting trend is the Washington Commanders, who ended their 19-year wait to win a playoff game following their 23-20 victory over the Tampa Bay Buccaneers in the 2025 Wildcard round, with first-time head coach Dan Quinn and rookie QB Jayden Daniels spearheading the team to victory.

According to betting statistics, first-time playoff head coaches have been wildly more successful in recent years than most QBs, while teams playing in their first playoff games in at least two seasons against a more frequent playoff team have a record of 13-28.

This means that most trends have since followed their prior records or can completely differentiate themselves from even the most experienced teams, which is something that can throw most betting punters off guard.

For upcoming games, there is always the factor of teams that have played each other multiple times in recent playoff games as teams like the Kansas City Chiefs and Buffalo Bills look set to square off again in another matchup.

History suggests that teams that won the previous matchup end up winning again, which could be a surprise outcome given that Josh Allen is one of the major favorites to win league MVP according to the latest NFL MVP odds, which has Allen and Ravens QB Lamar Jackson as the outstanding favorites, both of whom lost to Kansas City in the playoffs last season.

As the NFL season draws closer to its conclusion, more betting trends that were identified from previous years continue to take shape whilst other trends change their course and result in a surprise outcome, meaning that betting on the NFL can result in varied results that can go against any metric that could favor or upset a betting wager.

  • What are the most surprising betting trends for the Super Bowl?

Every tiny detail may change a punter’s opinion on which team they intend to back ahead of the big game, as prior results have dictated minuscule instances that can cause upsets to take place, which could significantly impact any bet, no matter the outcome.

Teams sighted as the betting favorites have a much superior record over underdogs, with 37 favorited team wins compared to the 20 for surprise victories.

However, the most recent Superbowl has seen a noticeable increase in underdog winnings as the last 12 Superbowl games have ended with eight wins of underdog teams.

When deciding which conference has the advantage recently, the AFC has the edge of a 13-8 record for February Superbowl games thanks mainly to the New England Patriots and Kansas City Chiefs, who have won seven combined games.

Even a team’s attire can play a significant but obscure role in deciding the Superbowl, as teams that have worn a white jersey in the big game have won 16 of the last 19 Superbowls.

While some of these developing trends may be considered to be an occurrence for most fans of football that may not influence the game as a whole, most experienced punters are always on hand to keep such minor figures in the back of their minds when organizing a bet on the Superbowl as they want to assure themselves that no factor, no matter how small they are, will impact their chances of claiming a winning outcome at the final whistle.

 

The Most Accurate Soccer Prediction Site: A Complete Guide

When it comes to football betting one of the most common questions bettors ask is, “What is the most accurate soccer prediction site?”

With so many platforms claiming to have the best predictions it can be hard to separate the good from the bad.

In this guide we’ll look at what makes a soccer prediction site accurate, review some of the top ones and give you tips on how to get the most out of them for your betting strategy.

Why Accuracy Matters

Accuracy is the holy grail of soccer prediction sites. Whether you’re betting on match outcomes, over/under goals or player specific markets the ability to make correct predictions can greatly improve your chances of making a profit.

But no site can guarantee 100% success rate – after all that’s what makes football so exciting.

Instead the best sites focus on providing well researched predictions based on data, statistics and expert analysis.

Features of the Best Soccer Prediction Sites

Before we get to the top sites let’s look at the features of the most accurate ones:

  1. Data-Driven Predictions: Reliable sites tend to analyse historical data, team form, player performance and other variables to find value selections.
  2. Expert Insight: Sites with contributions from experienced analysts or tipsters to interpret the stats and find less obvious angles tend to do better than those that only use data.
  3. Transparency: The best sites show past results so you can see their accuracy over time. This helps you assess their credibility.
  4. Wide Coverage: Accuracy isn’t just about Premier League predictions. The best sites often cover various leagues including lower divisions and international matches, where there can be more value.
  5. Frequent Updates: Football is dynamic with player injuries, transfers and other factors that can affect outcomes. Good sites update their predictions to reflect these changes.

Top Soccer Prediction Sites

Here are the top six performing prediction sites we have found in the market through extensive research and testing, rated for accuracy, transparency and return on investment (ROI):

 

6. The Footy God

First up on our list is a relatively new entrant making waves in the tipping world: The Footy God.

This tipster is part of the Betting Gods platform and began providing tips at the start of 2024.

Specialising in the Asian Handicap and over/under markets, they cover a wide range of leagues from across the globe.

The results so far have been impressive, with over 80 points profit using 1-point stakes.

Their performance stats are equally noteworthy, boasting a 66% strike rate and an ROI of 20%.

While maintaining such high figures indefinitely is unlikely—an ROI of 10% is typically considered outstanding for a soccer prediction site—continued profitability and consistent winning months would still be a remarkable achievement.

 

5. Trade on Sports – Football

Trade On Sports is 5th on our list with a great reputation for consistency over the years.

This is a multi-sport platform with a strong focus on football. At the heart of their service is the Gamestate App, a football league database covering competitions from all over the world.

The Gamestate App analyses data from thousands of matches, particularly how early goals affect the game. For example an early goal might make a team go more attacking. A goal just before half time can change the whole game and provide an ideal entry point for a trade.

Using this data the Trade On Sports team have developed several strategies. One of them is the Half-Time Overs Bot, which finds matches that are likely to have at least one second half goal, often late in the game.

In our live trial of the HT Overs Bot we made a profit of £5,120 with £100 stakes, 67% strike rate was very good.

Beyond the HT Overs Bot Trade On Sports also have strategies for other goal markets, over/under 2.5 goals, lay the draw and betting on away teams.

What makes Trade On Sports different is they are always looking to innovate and find new ways to increase ROI. Consistency and long term results is why they are one of the most accurate soccer prediction sites around.

 

4. Back of the Net

Back of the Net offers specialised analysis for betting opportunities in live football matches, focusing on identifying situations to lay the draw late on in games.

Their key strength lies in their data-driven methodology. The service analyses extensive match statistics and live data to identify matches where scoring appears highly likely.

Members receive notifications via email with detailed guidelines, making the service accessible to those new to this type of betting. The system employs sophisticated filtering criteria to detect matches where goals are predicted.

The service typically targets lay odds between 1.40 and 1.70, which helps minimise exposure.

Since its inception in May 2023, Back of the Net has achieved notable success, with accumulated gains exceeding 70 points. For those using £50 stakes per point, this translates to returns of more than £3,500.

It has also stood up well to testing in our own trial, producing consistent profits to date. 

Maintaining a success rate of 41%, Back of the Net has demonstrated consistent performance in football betting prediction.

 

3. Predictology

Predictology ranks fourth in our comparison – it’s a comprehensive platform for football betting analysis and strategy development.

Modern football bettors face an interesting challenge: there’s an abundance of data and analytical tools available.

While this represents significant progress, the key challenge lies in effectively processing this information to develop profitable betting approaches.

Predictology addresses this need by providing access to an extensive database containing over 350,000 football matches from global leagues.

Users can either utilise the platform’s existing betting strategies or create custom systems by applying filters to this vast dataset.

During our evaluation period, we tested their ready-made strategies, which are sent through daily emails. The results proved impressive, achieving 38 points profit with a 52% success rate.

Their systems cover more than 50 leagues, with some notable successful strategies including:

  • Their Lay the Draw system, which generated 497 points profit at an 18% ROI
  • Their Goals-focused strategy, delivering 67 points profit with a 12.5% ROI
  • Their Value Home Wins approach, producing 148 points profit at a 19% ROI

The platform offers automation capabilities for an additional fee, allowing users to implement their systems efficiently.

In the competitive landscape of football betting, Predictology provides the analytical tools needed to maintain a competitive edge and enhance betting performance.

 

2. Scottish Confidential

Scottish Confidential, previously known as Scottish Football Income Booster (SFIB), specializes in providing betting advice for Scottish football matches.

The service is operated by a mathematically-trained professional near Glasgow who brings significant industry experience.

His background includes roles at major bookmakers, trading for an Asian investment syndicate, and consulting on Scottish betting markets for a quantitative hedge fund.

His intimate understanding of Scottish football, including team dynamics, player performance, and motivational factors, gives him a distinct competitive advantage.

This expertise has translated into impressive results, with Scottish Confidential achieving over 200 points profit while maintaining a 43% win rate and exceeding 10% ROI.

These results have been independently verified here across a four-year period, demonstrating consistent performance.

The service primarily focuses on match outcome betting, while also occasionally recommending bets on total goals (over/under 2.5), draw no bet, and double chance markets.

Coverage extends across all Scottish football divisions, from the Premiership down to League Two.

Scottish Confidential has established itself as one of the most reliable prediction sites in recent years, leveraging deep Scottish football expertise to deliver sustained results.

 

1. The Inside Man

At the coveted number one spot in our rankings is The Inside Man, a betting advisory service that benefits from its founder’s background as a professional bookmaker.

The service is run by Adam Cheng, who previously served as head of football trading at Fitzdares.

His role there involved not only standard bookmaking duties but also actively trading football markets for additional revenue.

Adam transitioned to full-time professional betting in early 2020 and has achieved notable success since then.

According to published records on the Bet Chat platform, the service has generated 170 points profit with a 10% ROI and an impressive 52% win rate, meaning over half of all selections have been successful.

Our own evaluation of The Inside Man has been highly positive, yielding over 60 points profit during our testing period – one of our most successful football service trials we have run to date.

The service maintains a manageable volume of 5-10 selections weekly, focusing on match outcomes, Asian handicaps, and player pass markets.

Based on its performance, The Inside Man stands out as the premier soccer prediction site we’ve evaluated in recent years.

 

The Benefits of Soccer Prediction Sites

Using a high-quality soccer prediction site can provide several advantages for both casual and serious bettors. Here are some of the main benefits:

1. Saves Time on Research

Football betting requires in-depth knowledge of team form, player statistics, injuries, and historical performance. Prediction sites analyse all of this data for you, saving countless hours of research.

2. Uses Data-Driven Insights

The best prediction sites rely on statistical models, performance metrics like xG, and historical data to make informed forecasts, increasing the chances of success compared to betting on gut feeling alone.

3. Covers a Wide Range of Leagues

Many reliable prediction sites cover leagues worldwide, including lower-tier competitions where bookmakers may have less accurate odds, creating potential value betting opportunities.

4. Helps Identify Value Bets

Value betting is key to long-term profitability in sports betting. Prediction sites highlight potential value bets where the odds underestimate the likelihood of an event occurring.

5. Improves Betting Discipline

Following a structured system through a prediction site can help reduce emotional betting, ensuring a more disciplined approach to wagering.

What Makes a Good Soccer Prediction Site?

Not all soccer prediction sites are created equal. The most accurate and reliable platforms tend to have the following features:

1. Data-Driven Predictions

A top-tier prediction site relies on statistical models, algorithms, and AI-driven analysis rather than gut feelings or general trends. The more data-backed the predictions, the better.

2. Track Record of Success

A good site should have a proven track record of profitability. The best ones openly share past results, showing the accuracy of their predictions over time.

3. Transparency and Honesty

If a prediction site claims 100% accuracy, it’s a red flag. No service wins all the time. Instead, trustworthy sites display their win rates and losses honestly.

4. Coverage of Multiple Betting Markets

While some prediction sites focus on match results, the best ones cover a variety of markets, including:

  • Over/Under goals
  • Asian Handicap
  • Both Teams to Score (BTTS)
  • Half-time/full-time markets
  • Player stats and prop bets

5. Regular and Timely Updates

Football is constantly changing due to injuries, suspensions, and tactical adjustments. The best prediction sites update their forecasts to reflect the latest team news and developments.

How to Ensure a Soccer Prediction Site is Trustworthy

With so many prediction sites online, it’s crucial to distinguish the genuine ones from scams.

Here’s how to assess a site’s credibility:

1. Check for Verified Results

Legitimate sites will publish their results in a transparent, verifiable manner. Some may even have independent third-party verification services like this one that track their success.

2. Look for Unbiased Reviews

Before subscribing to a prediction service, read independent reviews from trusted sources. Avoid sites that only have overly positive, promotional-style testimonials.

3. Avoid ‘Too Good to Be True’ Claims

If a site guarantees wins or promises unrealistically high ROI, be cautious. Betting always carries risk, and even the best tipsters experience losing streaks.

4. Assess the Free vs Paid Features

While many good prediction sites offer premium subscriptions, some also provide some free insights so users can evaluate their reliability before committing to paid services.

5. Check Their Betting Strategy

A credible site will have a clear betting strategy based on logic and data, rather than random or vague selections. Look for detailed reasoning behind their picks.

How to Use Prediction Sites Effectively

Even the best prediction site won’t guarantee success if you don’t use the information wisely.

Here’s how to make the most of them:

1. Compare Predictions

Don’t rely on a single site. Cross-check predictions from multiple platforms to compare records over time.

2. Understand the Betting Markets

Some sites excel at predicting match outcomes, while others are better at Over/Under goals or Asian Handicap betting. Choose predictions that align with your betting strategy.

3. Combine Data with Your Own Research

You can use prediction sites as a starting point but then add your own research, considering factors like team news, injuries, and playing styles.

4. Manage Your Bankroll

Even with accurate predictions, losses happen. Follow a sensible staking plan to protect your bankroll and avoid reckless betting.

5. Focus on Value Bets

Don’t just bet on predicted winners—look for value bets where the odds underestimate the real probability of an event happening.

Final Thoughts: Finding the Most Accurate Soccer Prediction Site

The title of the “most accurate soccer prediction site” is subjective, as different platforms excel in different areas. While some bettors prefer data-heavy models like Predictology, others might value the user-friendly approach of The Inside Man. 

Ultimately, the best prediction site for you will depend on your betting style, preferred markets, and risk appetite.

However, success in football betting isn’t just about finding accurate predictions—it’s about using them intelligently.

By combining insights from top prediction platforms with your own research, a disciplined staking plan, and value betting strategies, you’ll significantly improve your long-term betting success.

So, which soccer prediction site will you try next? Let us know your favourites in the comments below!

 

sports betting live

A Beginner’s Guide to Sports Betting

Betting on sports has become one of the best ways to make watching your favourite games even more fun. Whether you like football, tennis or horse racing, betting adds an extra layer of excitement and anticipation.

If you’ve never placed a bet before you might be a bit overwhelmed by the lingo, strategies and markets. But don’t worry – this beginners guide to sports betting will take you through everything you need to know to get started.

What is sports betting?

At its most basic sports betting is predicting the outcome of a sporting event and betting on that. It could be as simple as backing your favourite team to win or digging into more complex markets like the correct score or the number of corners in a football match.

Betting can be fun and profitable when done with knowledge and a plan.

How to Get Started with Sports Betting

Getting started with sports betting is easy. Follow these steps:

  1. Choose a Good Betting Site: Select a bookmaker that has a wide range of sports, competitive odds and a user friendly interface. Look for licensed operators so your money and personal data is safe.
  2. Learn the Basics: Get to know betting odds which show the probability of an outcome and the return on your stake. Odds are displayed in three formats: fractional (e.g. 5/1), decimal (e.g. 6.0) and moneyline (e.g. +500). Decimal odds are used in the UK and Europe.
  3. Set a Bankroll: Before you start betting decide how much you are willing to bet. Never bet more than you can afford to lose and consider this as entertainment expense, not a guaranteed investment.

Types of Sports Bets

Once you’ve signed up with a bookmaker and deposited funds you’ll see all the betting options. Here are the most common types of bets for beginners:

  • Win Bets: Back the winner of a match or event.
  • Over/Under Bets: Betting on whether a specific stat (e.g. total goals or points) will be over or under a certain number.
  • Accumulator Bets: Combining multiple selections into one bet for bigger returns. All selections must win for the bet to win.
  • In-Play Bets: Betting in-play so you can react to the live action.
  • Each-Way Bets: Used in horse racing this is two bets in one: one for the selection to win and one for it to place (finish in the top few).

Beginners Tips

Getting started with sports betting doesn’t have to be scary. Follow these tips:

  1. Do Your Homework: Knowledge is key in sports betting. Study team form, player injuries, head-to-head records and other relevant stats. The more informed your decisions the better your chances of winning.
  2. Start Small: Place small bets to begin with to get a feel for things. This minimises risk while you get experience and confidence.
  3. Stick to What You Know: Betting on sports you know increases your chances of making good predictions. If you’re a football fan bet on football markets before branching out.
  4. Compare Odds: Not all bookmakers have the same odds. Use odds comparison to make sure you’re getting the best value for your bets.
  5. Don’t Bet Emotionally: It’s easy to back your favourite team but this isn’t always the smart move. Bet on logic and research not personal bias.

Mistakes to Avoid

As a beginner it’s easy to make mistakes. Knowing these common mistakes can save you money and stress:

  • Chasing Losses: Trying to win back lost money by betting more is a recipe for disaster. Stick to your bankroll and accept losses as part of the game.
  • Not Managing Bankroll: Without bankroll management you can blow your funds quickly. Set limits and stick to them.
  • Betting Without a Plan: Random betting never leads to long term success. Create a plan and refine it as you get experience.
  • Not Reading T&Cs: Always read the T&Cs of promotions and bonuses to know the restrictions and wagering requirements.

Betting Plan

A good betting plan can make a big difference to your winning. Start with these basics:

  • Look for Value: Bets where the odds are higher than the probability of the outcome happening. This is value betting.
  • Track Your Bets: Keep a record of your bets to see how you’re doing and where you can improve.
  • Follow Tipsters and Experts: Good sports tipsters can be useful but always check their track record before following their advice.
  • Be Disciplined: Don’t make impulsive decisions and stick to your plan even during losing runs.

Responsible Betting

Sports betting should be fun not stressful. Here’s how to bet responsibly:

  • Set Limits: Set limits on your deposits, bets and time spent betting.
  • Take Breaks: Take regular breaks to not make betting an obsession.
  • Seek Help if Needed: If you feel you’re out of control with your gambling organisations like GamCare and BeGambleAware can help.

Conclusion

Sports betting can be fun and profitable when done right. By following this beginner’s guide to sports betting you’ll be well equipped to navigate the betting world.

Remember to stay informed, bet responsibly and enjoy the ride. Good luck and happy betting!

 

 

Hedging Betting Strategy: A Comprehensive Guide for Smart Bettors

When it comes to betting the goal is simple: make a profit with minimal risk. This is where a hedging strategy comes in.

Used by experienced bettors, hedging is a calculated way to make a profit – or at least limit a loss no matter what happens.

In this article we’ll break down the basics, the pros and cons and give you practical examples of how to use this strategy.

What is Hedging?

Hedging in betting is a strategy that involves spreading risk across multiple outcomes by placing additional bets to secure a profit or minimise losses, regardless of the final result.

Example 1: You bet £50 on a football team to win at odds of 3.00. If they take the lead and their odds shorten to 1.50, you can place a lay bet on them at 1.50 to guarantee a profit no matter the final outcome.

Example 2: You back a tennis player to win a tournament at 10.00 odds. They reach the final, and their odds drop to 2.00. You can then bet on their opponent to spread your risk and lock in a profit or limit potential losses.

Example 3: You back three horses in a race at the top of the market to try and cover multiple angles rather than just backing one horse. 

 

Why Use a Hedging Strategy?

  1. Spreading Risk: by covering more than one outcome, you are giving yourself a better chance of making a profit – albeit reducing the potential profit you could make.  
  2. Risk Management: To protect your bankroll by limiting losses if the original bet doesn’t go your way.
  3. Guaranteed Profit: In some cases hedging can make a profit regardless of the outcome if a trade goes your way.
  4. Flexibility: It allows you to adjust to changing odds and events in real-time, perfect for in-play betting.

How does it work?

  1. Make Your Initial Bet: Back your chosen market, such as a tennis tournament, football match or horse race.
  2. Monitor the Event: Watch the odds change as the event unfolds. They can change due to goals, injuries or other game dynamics.
  3. Calculate Your Hedge: Based on the new odds work out how much to back the other outcome to balance your position.
  4. Place the Hedge: Back the other outcome and cover your initial stake and lock in a profit or limit losses.


Get FREE tips from pro tipsters here
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Example: Hedging in Football

A simple hedging trade would be in-play in a football match. 

Here for example is a match between Leverkusen and Roma with odds from the Betfair exchange.

Let’s say you layed the draw at 3.95 at the start of the match for £10:

Now the match goes in-play and Leverkusen go 1-0 up.

The draw odds jump to 5.9, giving you the chance to hedge your original bet and back the draw, to guarantee a profit whatever happens.

You could click the “cash out” button here for £32.78, leaving you with a profit of £3.28 whatever happens. 

 

Example: Hedging in Horse Racing

Another way that hedging can be used is in horse racing. 

Let’s say there’s a race where there two or three horses you think have a strong chance of winning the race, whilst you consider the others “no hopers.” 

You can’t decide which of the three is most likely to win the race however, so rather than backing just one horse (or sitting the race out), you could split your stake across the three horses.

Here for example is a race from Dundalk in Ireland. There are three horses at the top of the market priced between 3.7 and 6.0. 

None are outstanding favourites but all look to have a decent chance. So if you fancied these three horses and thought the winner would be highly likely to come from those horses, you could split your stake across the three selections:

Betfair allows you to split your stake easily by clicking on the “stake[?]” tab on the betslip: 

This brings up a box and you can then enter the total stake you want to place across the three horses in the box, then click “OK.”

It then works out the relevant amounts to give you an equal amount across the three horses.

So in this case you would have hedged your bets in this race and covered three horses rather than just backing one. 

It is much like the phrase “not having all your eggs in one basket.”

In this case, the favourite Perfect Judgement won the race, giving a profit for the hedge of just over £5 for a £10 stake. 

Some racing experts like to use this approach when they consider a race is likely to be run in a certain way.

For example in a fast run race where pace horses are likely to dominate from the front, they might want to hedge the pace horses in the race to give a decent shot of coming out with a profit. 

 

Hedging in Other Sports

This hedging approach can be used in other sports aswell. Tennis is a sport were hedging can work effectively, when betting on the winner of a tournament for example.  

For a long time, just three or four players dominated men’s grand slam tournaments: Federer, Nadal, Djokovic – and for a time, also Murray. 

Hedging your bets across these players would have given you a very high frequency of winners – albeit with reduced profits compared to backing just one of them per grand slam tournament.

These days it looks like a new group of players is emerging to dominant the game, led by the likes of Carlos Alcaraz and Jannik Sinner. 

If we look at the odds for the Australian Open for example, it is these two at the top:

If you just wanted to hedge those two, you could do so and get a return of around £4.65 for a £10 stake.

Alternatively if you wanted to include Zverev, you would get a return of around £2.48 for a £10 stake. 

Naturally, you might have a slight preference for one player but still want to keep the other two onside as a safety net in case your favoured player didn’t win.

For example, if you wanted to stake a total of £10 while aiming for the highest return if Alcaraz won the tournament, you could allocate £5 to him and £2.50 each to Sinner and Zverev.

There are countless ways to structure your selections and staking, but these are two fundamental hedging strategies that can help you spread your risk and increase your chances of securing a profit from an event.

 

Find out who the Best Football Tipsters are here.

 

Hedging During the Event

Another way to use hedging is as a risk-management tool during an event, once your position has started to develop.

For example, let’s say you were betting on the Women’s Australian Open, with the following starting odds:

If you backed Iga Swiatek at the start at 4/1 (5.0) and she performed well, reaching the semi-finals where her odds shorten to evens (2.0), you might feel that while she has progressed far, she isn’t playing at her best and could be vulnerable to a rising star.

To reduce your risk, you could hedge your bets.

There are two main ways to do this: you could either lay Swiatek on a betting exchange or back one or more of the remaining players.

If you opt for the simpler approach of laying Swiatek, you might decide to lock in an equal profit regardless of the outcome.

For instance, if you initially backed Swiatek with £10 at 5.0, and now want to hedge at 2.0 for a guaranteed profit, here’s how you could do it on Betfair:

By laying Swiatek for £25 at odds of 2.0, you would secure a £15 profit no matter what happens, effectively hedging your position successfully.

Alternatively, you might prefer to create a no-loss position—where if Swiatek doesn’t win, you break even, but if she does win, you pocket £30.

There are numerous variations in between, but the core principle remains the same: reducing risk and covering more potential outcomes.

This approach is commonly used by professional traders who focus on predicting odds movements they can capitalise on, rather than solely predicting the final outcome of an event.

 

Hedging the Correct Score – Football

One of the most popular hedging strategies in football betting involves the correct score market.

The appeal of this approach lies in its flexibility—it allows you to back multiple outcomes, which can either be left to run as bets or traded in-play as the match unfolds.

For instance, if you expect a team to win but anticipate a tight, cagey contest, you might hedge by backing 1-0 and 2-0 while adding some insurance on 0-0 in case the game ends in a stalemate.

This strategy has been particularly effective with teams like Atlético Madrid in recent seasons, as they have a track record of grinding out narrow, low-scoring victories.

Here for example is the correct score market of their upcoming game against Leganes:

By hedging the 0-0, 0-1 and 0-2 scorelines you would have a profit of around £15.20 from a £10 stake if any of these scorelines hit.

This gives you some coverage of a low-scoring Athletico win and a goalless draw, rather than just trying to predict a single score. 

For those looking to take correct score hedging to the next level, advanced strategies are available through services such as Goal Profits and Football Trading Profits, which refine this approach by covering multiple outcomes and trading them dynamically during the match.

 

Summary – Types of Hedging

Hedging can be applied across a variety of betting scenarios then, each with its own strategic considerations:

  • Pre-Match Hedging: This approach involves placing hedge bets before an event begins. It is particularly useful when odds fluctuate significantly due to team news, injuries, or market movements. For example, if you back a football team at 3.00 and their odds drop to 2.50 before kickoff, you can place a lay bet to lock in a profit regardless of the outcome.
  • In-Play Hedging: A dynamic strategy where bets are adjusted in real-time as the event unfolds. This requires quick decision-making and an ability to react to sudden changes such as goals, red cards, or injuries. For example, if you bet on over 2.5 goals in a football match and two early goals are scored, you can hedge by backing under 2.5 goals to guarantee a return.
  • Outright Market Hedging: Often used in futures markets, such as tournament winners or season-long bets. Bettors hedge by backing multiple participants at different stages to ensure a profit or reduce risk. For example, if you back a tennis player at 10.00 pre-tournament and they reach the final with odds of 1.80, you can hedge by betting on their opponent.
  • Arbitrage Hedging: A risk-free betting strategy that exploits discrepancies in odds between bookmakers. By placing bets on all possible outcomes with different bookmakers, you can guarantee a profit. This is often done using software that scans the market for arbitrage opportunities.

Benefits of Hedging

There are various potential benefits to hedging, including: 

  • Lower Risk: The primary advantage of hedging is that it minimises potential losses by covering multiple outcomes.
  • Guaranteed Winnings: In optimal scenarios where a trade goes in your favour, hedging can ensure a profit, regardless of the result.
  • Control and Choice: Bettors can adjust their positions as new information emerges, giving greater flexibility.
  • Less Stress: Since hedging involves covering more than one outcome, it makes betting a more controlled experience with a greater chance of achieving a return (albeit a lower one than if just one outcome is backed).

Drawbacks of Hedging

There can also be some drawbacks to hedging however. These include: 

  • Lower Winnings: While hedging reduces risk, it also means sacrificing the full potential profit from an original bet.
  • Complex Calculations: Finding the right hedge stake requires mathematical accuracy, especially in live betting situations. Thankfully most exchanges and bookies have cash-out options these days to reduce this complexity. 
  • Limited Availability: Not all betting markets provide hedging opportunities, particularly in illiquid markets. 
  • Additional Costs: Multiple bets can increase the amount staked, or if the amount staked is the same can reduce the potential profit. 

Tools for Hedging

Modern technology has made hedging more accessible, with various tools designed to streamline the process:

  • Bet Calculators: Online hedge calculators allow you to quickly determine the optimal stake for each outcome.
  • Betting Exchanges: Platforms like Betfair and Smarkets enable bettors to lay bets, making hedging straightforward.
  • Live Odds Trackers: These provide real-time updates on odds changes across different bookmakers, helping bettors identify hedging opportunities.
  • Mobile Betting Apps: Many betting apps now include features like in-play betting and cash-out options, enhancing the hedging experience.

Hedging vs. Cash Out

Hedging and cash-out are similar in concept but differ in execution:

  • Hedging: Involves placing additional bets to manually adjust your position and secure a profit or reduce risk.
  • Cash Out: Offered by bookmakers and exchanges, this allows bettors to settle their bet early for a guaranteed return. However, when using the bookies to cash out, the payout can be less favorable than manually hedging through exchanges or multiple bets.

While cash-out is convenient, savvy bettors often find that manually hedging gives them better returns.

Is Hedging Right for You?

Hedging is best suited for bettors who prioritise long-term stability over high-risk, high-reward betting. It is particularly effective for:

  • Bankroll Management: Those with larger bankrolls can hedge effectively as it sometimes requires extra funds.
  • Volatile Markets: Sports like football, tennis, and horse racing often present excellent hedging opportunities due to fluctuating odds.
  • Strategic Bettors: Those who prefer consistency and controlled betting rather than seeking big wins.

Tips for Getting Started with Hedging

  • Start Small: Experiment with hedging on low-stake bets to build confidence and understand how odds move.
  • Monitor Odds Closely: Utilise live odds trackers to identify the best hedging opportunities.
  • Use Betting Exchanges: Exchanges typically offer better odds and greater flexibility for laying bets.
  • Stay Disciplined: Avoid over-hedging, as excessive hedging can reduce potential profits.
  • Refine Your Strategy: Continuously review past bets and results to improve your hedging approach over time.

By mastering hedging strategies, bettors can take a more calculated approach to wagering, ensuring long-term profitability and reduced risk.

Conclusion

Hedging is a great tool in a bettor’s toolbox as it allows you to manage risk and spread your bets across more than one outcome. 

While it may reduce overall winnings compared to letting bets ride, it provides a structured approach to bankroll management and enhances betting discipline.

Whether you’re hedging pre-match, in-play, or across outright markets, using the right tools and techniques can significantly improve your betting results.

By understanding the nuances of hedging and practicing with smaller stakes, you can develop a sustainable and profitable betting strategy that stands the test of time.

 

Can AI Help You Win at Betting?

Luck, skill and intuition have always been part of the mix when it comes to betting. But in recent years AI has added a new ingredient to the recipe.

With the ability to analyse huge amounts of data and find patterns that were previously hidden, AI is being touted as a game changer in gambling circles.

But can AI really help you win at betting? Let’s find out.

 

What is AI and How Does It Work in Betting?

AI means machines simulating human intelligence. In betting, AI systems are designed to process data, find patterns and make predictions based on historical information.

These systems use techniques such as machine learning (ML), neural networks and natural language processing (NLP) to analyse:

  • Past stats
  • Player or team form
  • Market trends
  • Weather
  • Live updates

By combining all that data AI can give you insights that even the most experienced punters miss.

 

AI in Different Types of Betting

AI’s influence isn’t limited to one type of betting. Let’s see how it’s changing each:

1. Sports Betting

In sports betting AI tools can process huge amounts of data from leagues, teams and individual players.

For example predictive models can predict the outcome of a football match based on historical head to head records, current form and injuries.

AI powered platforms like Stats Perform and Opta give punters advanced stats and insights to make better decisions.

2. Horse Racing

AI can analyse years of race data, jockey stats and track conditions to predict the probability of a horse winning.

Some systems even factor in live betting market movements to show value bets.

3. Casino Games

While casino games like roulette and slots are largely luck based, AI can still have a role in optimising strategies for games like poker and blackjack.

AI systems like Pluribus have even beaten professional poker players by finding the optimal strategy.

 

Case Study: Pluribus – The AI That Beat Professional Poker Players

Pluribus is an AI poker system developed by researchers at Facebook AI and Carnegie Mellon University. Unlike previous AI poker bots that excelled in one-on-one games, Pluribus was the first to successfully defeat multiple professional players in no-limit Texas Hold’em, a game with significant hidden information.

The AI was trained using a self-play reinforcement learning approach, meaning it played millions of hands against itself to develop optimal strategies. Pluribus used a combination of game theory and deep learning to adapt its play style dynamically, making unpredictable moves that even the best human players struggled to counter.

In a landmark test, Pluribus competed against five elite professional poker players in a series of 10,000 hands. The AI consistently outperformed the human pros, winning more chips on average than any of its opponents. This breakthrough demonstrated AI’s ability to handle complex, multi-player strategic games where deception and bluffing play crucial roles.

The success of Pluribus highlights the potential for AI in gambling strategy development. While its application in poker is clear, similar AI models could eventually influence sports betting and other betting markets by identifying hidden edges in complex, dynamic environments. 

4. Esports Betting

Esports is a growing market and AI is perfect for this fast paced, data driven industry.

AI can analyse player performance, team dynamics and game stats to give you betting insights.

 

How AI Tools Can Help Punters

AI tools are becoming more popular among punters and offer:

1. Data Analysis

AI can process and analyse huge datasets and produce recommendations for upcoming matches.

For example, if Liverpool were playing Arsenal, an AI tool might examine historical matchups, analysing how Liverpool’s pressing style has impacted Arsenal’s defence in the past.

It could also look at player statistics, such as Mohamed Salah’s goal-scoring record against Arsenal, recent form, injury updates, and even external factors like weather conditions and referee decisions.

Using this comprehensive dataset, the AI could predict a probable outcome and identify value in betting markets such as over/under goals or specific goal-scorer markets

2. Pattern Recognition

AI is excellent at recognising patterns that might not be immediately obvious.

For instance, if Liverpool tends to perform poorly in matches immediately following international breaks, AI can flag this trend.

A platform like Predictology could leverage these insights to recommend avoiding bets on Liverpool winning outright in such scenarios.

Similarly, it might detect Arsenal’s improved performances against high-pressing teams in tight games at home, providing further actionable insights.

3. Real-Time Updates

Many AI platforms provide real-time updates, crunching data as events unfold. In a live match between Liverpool and Arsenal, AI could track metrics like possession stats, shots on target, expected goals (xG), and player substitutions.

For instance, if Arsenal’s defensive line-up changes due to injury, the AI might instantly adjust its predictions, identifying a higher probability for Liverpool to score in the next few minutes.

4. Risk Management

Some AI tools are designed to help bettors manage their bankrolls effectively.

For example, if the Liverpool-Arsenal match has a high degree of unpredictability due to key player injuries, an AI system might recommend reducing stake sizes or diversifying bets across safer markets.

By calculating the risk-to-reward ratio in real-time, it can help bettors maintain a disciplined approach even in volatile betting situations.

 

The State of AI in Betting Today

AI has got everyone in the betting world excited but we are still in the early days. Most AI tools for betting are unproven and only a handful deliver results consistently.

One of the problems is that betting markets are dynamic and influenced by so many unpredictable factors. AI is great at looking at historical data and recognising patterns but adapting to real time changes in events and odds is still a work in progress.

Also many of the AI tools available today are expensive or require a high level of expertise to use effectively. For the average punter accessing these tools and understanding what they can do is a barrier.

That said there are a few examples of AI in action – such as those discussed below – that have started to show what’s possible.

They have found value bets, optimised betting strategies and provided actionable insights from deep data analysis. But widespread adoption and trust in AI systems will take time and evidence of success stories, so punters can see them working in real life.

In short AI will change betting but it has to prove itself first. As it develops and becomes more available its role will grow but for now it’s important to be realistic about what’s possible with AI.

 

The Best AI Tools for Betting Today

Here are a few examples of how AI is being used in betting to help punters beat the bookies:

 

3. Oddschecker’s Positive EV Value Bets

Odds comparison platform Oddschecker has introduced an AI-powered tool designed to identify positive EV (expected value) bets across a variety of sports markets.

The tool uses artificial intelligence to calculate the probability of an event occurring. It then compares this probability with the implied probability derived from the odds. If there’s a discrepancy in the bettor’s favour, it flags it as a positive EV opportunity.

In essence, sports bettors can utilise the Oddschecker AI tool to enhance their betting strategies in multiple ways.

The tool aids punters in identifying betting patterns or trends and highlights arbitrage opportunities by pinpointing chances to bet on both sides of a line across different sportsbooks.

Incorporating injury updates, real-time data, and sophisticated deep learning models, the AI tool continuously learns and refines its algorithms to maximise efficiency.

By leveraging artificial intelligence, it removes the need for human analysis and eliminates bias, mirroring the principles of EV betting.

Whether it’s forecasting game outcomes, delivering accurate predictions, or managing risk, Oddschecker’s AI tool empowers bettors with a strategic edge over sportsbooks.

 

2. Mercurius Tradr

Mercurius Tradr is an AI-driven platform that delivers advanced betting strategies by leveraging historical data and market trends.

The platform’s AI processes over 20,000 data points for each football match, allowing its machine learning algorithms to assess the true attacking and defensive strengths of teams.

These data points include:

  • Corners
  • Shot locations
  • Scoring probabilities from specific areas

Functioning similarly to xG models but with far more data points, Mercurius’s AI generates precise ratings. These are used in its mathematical models to predict the most probable match outcomes and calculate fair odds.

The AI can also forecast specific scenarios, such as whether at least one goal will be scored in the first half of a match.

Mercurius Tradr achieved a 2% return on investment over 1,436 bets.

However, a European fintech company acquired the program and made it private, meaning it is currently unavailable to the public.

This demonstrates the potential of Mercurius’s model and the competitive edge AI can offer in football betting, which the fintech company clearly recognised.

If Mercurius becomes publicly accessible again, we’ll be sure to update you.

 

1. Predictology

Predictology is a football prediction platform driven by AI and machine learning, designed to deliver detailed predictions and valuable betting insights.

With a database comprising over 350,000 football matches from around the world, Predictology continually develops and optimises football betting strategies.

The platform offers AI-powered tips to help bettors make informed decisions, alongside a suite of tools, statistical models, betting strategies, and access to real-time match data.

A standout feature of Predictology is its adaptability, catering to both beginners and experienced bettors.

Members can opt for pre-built systems or design their own strategies using the platform’s AI tools.

During our live trial, we tested the pre-designed systems, receiving daily selections via email. The results were impressive, delivering 38 points of profit with a 52% win rate.

For added convenience, Predictology provides automation options (available at an additional cost), enabling users to set up and run their systems autonomously.

Overall, Predictology excels as one of the most effective uses of AI in sports betting we have seen so far, with a strong track record of producing consistent results.

 

Benefits of AI in Betting

The benefits of AI in betting include: 

  1. Unemotional Decision Making: Unlike human punters, AI isn’t influenced by emotions or biases. It makes decisions based on facts.
  2. Potential to Become More Accurate: AI systems can process and analyse huge amounts of data, which in time could lead to more accurate predictions.
  3. Time Saving: For punters manually researching stats can be time consuming. AI does this for you so you can save time.
  4. Finding Value Bets: AI can find value bets by comparing predicted probabilities with bookie odds.

Drawbacks of AI in Betting

While AI is great, it’s not a magic ticket to success. Here are the limitations:

  1. Data Dependence: AI is only as good as the data it’s fed. Bad or incomplete data will give you bad predictions.
  2. Dynamic Nature of Betting: Sports and betting markets are unpredictable. Last minute injuries or weather changes can mess up even the best AI models.
  3. Human Factor: AI can’t account for the human side of sports, like a player’s mentality or team morale.
  4. Accessibility: Good AI tools can be expensive and not accessible to the average punter.

Tips for Using AI

If you’re going to use AI for your betting here are some tips:

  1. Choose Good Tools: Not all AI platforms are created equal. Research and choose tools with a good reputation such as the three listed above.
  2. Use AI as a Supplement: It can be a good idea to use AI as an addition to your own research rather than wholly relying on it for your bets. 
  3. Keep it Up to Date: Make sure the AI tool you use is updated regularly to reflect the latest data and trends.
  4. Bankroll Management: Even with AI there’s no guarantee of winning. Always bet responsibly and manage your bankroll sensibly.

The Future of AI in Betting

AI in betting is still in its infancy but the future looks bright. As machine learning and predictive analytics improves, AI tools will get even better and more accessible.

As AI learns and gets better it will open up new strategies that were previously unimaginable.

But as punters get access to AI tools bookies will use similar technology to set tighter odds. The playing field may not necessarily move in the punter’s direction – for long anyway. 

Conclusion

So, can AI win you at betting? The answer is yes and no. AI can give you insights, improve accuracy and save time but it’s not a magic ticket. Winning at betting still requires skill, knowledge and discipline.

Use AI as part of your overall betting strategy and you’ll make more informed decisions and find value in the markets.

Just remember, there’s no guarantees in betting – and that’s what makes it so fun!