How to Get the Best Out of Bet365
When it comes to online betting, Bet365 stands as one of the biggest and most trusted bookmakers in the world.
Whether you’re a casual bettor placing the occasional flutter or a seasoned punter looking for the best odds, promotions, and features, getting the most out of what Bet365 has to offer can make a huge difference to your betting experience.
From generous welcome offers and in-play betting to innovative promotions like the Early Payout Offer and Acca Boost, Bet365 provides a wealth of features that, when used wisely, can enhance your chances of success.
But are you making the most of these opportunities? Many punters fail to fully utilise Bet365’s offers and tools, leaving money on the table.
In this guide, we’ll explore everything you need to know about maximising your experience with Bet365.
We’ll take a look at the bookmaker’s history, break down how its offers work, and explain how to get the best value from features like cash-out, in-play betting, and the 6 Scores Challenge.
We’ll also delve into the biggest wins recorded on Bet365 and show you how strategies like matched betting can help you extract maximum value from their promotions.
So, if you want to make the most of your betting on Bet365, read on—this could be the key to unlocking better returns and smarter betting!
Bet365 History
Bet365 was founded in 2000 by Denise Coates, a British entrepreneur with a background in the betting industry.
The company started as a small operation in a portacabin in Stoke-on-Trent, England. Coates saw the potential of online gambling early on and got a £15 million loan to launch Bet365 as a fully digital sportsbook in 2001.
Since then Bet365 has grown into one of the biggest and most respected bookmakers in the world with millions of customers across the globe.
The company is still privately owned with the Coates family at the helm. Its transition from a traditional bookmaker to an online betting giant has been incredible, driven by innovative features, massive markets and leading technology.
Bet365 Offers
Bet365 is famous for its offers. It’s important to understand how these work though and what to do to maximise the offers and get the most out of them.
Done right these offers offer significant potential for gains, but a lot of punters either don’t know about them or fail to understand how to use them for maximum gain.
Below we break down how the offers work and how to utilise them most effectively.
Welcome Offer
New customers to Bet365 can get a 100% matched deposit bonus or bet credit. Terms apply depending on your region but it’s a great way to get extra funds to bet with.
How the Offer Works*
- Sign Up and Deposit – Create a new Bet365 account and make a qualifying deposit of between £5 and £10.
- Claim the Offer – Once your deposit is made, you’ll be eligible to claim the Free Bets.
- Qualifying Bet(s) – Place bets equivalent to your deposit amount using your deposited funds and allow them to settle.
- Receive Free Bets – Once your qualifying bets have settled, Bet365 will credit your account with five times your deposit in Free Bets.
A £5 deposit releases £25 in Free Bets.
A £10+ deposit releases £50 in Free Bets.
Use Free Bets – When placing a bet, select ‘Use Bet Credits’ in the bet slip to apply your Free Bets.
Additional Terms and Conditions
The Free Bets must be used on qualifying markets and cannot be withdrawn.
Bets placed using Free Bets do not contribute towards future offers or promotions.
The offer is available to new customers only and must be claimed within a specific timeframe after registration.
This welcome bonus provides new users with a great opportunity to explore Bet365’s platform with additional betting funds, making it one of the most attractive sign-up offers available.
* While we strive to ensure the accuracy of the offers and promotions mentioned in this article, we do not accept responsibility for any discrepancies in the terms of the offers and bonuses detailed here. All promotions, odds, and terms are subject to change at any time. We strongly recommend checking the official Bet365 website for the most up-to-date terms and conditions before placing any bets.
Maximising the Welcome Offer with Matched Betting
Matched betting is a technique that allows you to convert Free Bets into cash with minimal risk.
Here’s how you can apply it to Bet365’s Welcome Offer:
- Place a Qualifying Bet – Start by backing a team at Bet365 with your deposited funds. Choose a selection with close back and lay odds to reduce potential losses.
- Lay the Same Selection – Use a betting exchange (e.g. Betfair or Smarkets) to lay the same outcome, ensuring that whatever happens, you break even or incur only a small qualifying loss.
- Release Free Bets – Once your qualifying bet settles, your Free Bets will be credited to your account.
- Use Free Bets Efficiently – Place your Free Bets on high-odds selections (e.g. odds of 4.0 or higher) and lay them at the exchange to extract the maximum possible profit.
- Withdraw Your Profit – After your Free Bets settle, you can withdraw your profits, which typically amount to around 70-80% of the Free Bet value.
By following this strategy, you can turn Bet365’s Welcome Offer into a low-risk profit opportunity, making it one of the best promotions for matched bettors.
To make the most of offers like this from multiple bookies, it is worth checking out a matched betting package like Profit Maximiser that brings together dozens of offers from across bookmakers and shows you how to set them up as low-risk bets.
Early Payout Offer
One of the most attractive promotions Bet365 offers is the Early Payout Offer, which can provide a significant advantage to football, rugby and American football bettors on applicable markets.
How It Works
If you place a bet on a team in the Full-Time Result market, and they take a two-goal lead at any point during the game, Bet365 will settle your bet as a winner, regardless of the final result.
This means that even if your team ends up drawing or losing, you still win your bet.
For example, if you back Liverpool to beat Manchester City and they take a 2-0 lead, your bet will be settled as a winner immediately.
Even if Manchester City comes back to win the game 4-3, you will have already been paid out.
Early Payout for Matched Betting
This offer is particularly useful for matched betting.
To take advantage of it, the first step is to back a team with Bet365 when they are offering the two goals ahead early payout promotion.
For example, imagine Bolton are playing Portsmouth, and Bet365 is running this offer on the match.
You place a £100 back bet on Bolton at odds of 2.10 with Bet365.
Next, you head to a betting exchange, such as Betfair or Smarkets, to place a corresponding lay bet.
Ideally, you lay Bolton for £98 at odds of 2.14, ensuring minimal variance between your back and lay odds.
Once the match goes live, you’ll be hoping Bolton take a two-goal lead at any point. If they don’t, the worst-case scenario is a small loss, which could be even lower if the back and lay odds were more closely matched.
However, if Bolton do go two goals ahead, your bet at Bet365 is immediately settled as a winner, regardless of how the match ends.
At this stage, you have two choices:
- Lock in a profit immediately – Since Bolton’s odds will drop significantly (likely around 1.10), you can place a £183 back bet on them at the exchange, securing a £17 profit no matter what.
- Wait for a potential odds shift – If Portsmouth pull a goal back, Bolton’s odds will drift (e.g., to 1.25), allowing you to back them for £161 and increase your profit to £39.
For those feeling adventurous, you could hold off even longer and hope the match reaches 2-2, which would further increase the odds and potential profits—but this is a higher-risk approach.
No matter which option you choose, this strategy provides an excellent way to capitalise on the early payout offer with minimal risk.
Using a matched betting calculator, such as those found on Profit Maximiser, can further optimise your staking strategy and ensure the best possible returns.
Early Payout on Other Sports
- NFL Early Payout – If your team leads by 17 points at any stage, your bet is settled as a winner, even if they go on to lose.
- Six Nations Rugby – If your team leads by 10 points, your bet is settled early.
These early payout offers can be used in exactly the same way as the football early payout offer above, by using the exchanges to hedge off the risk if your team goes ahead by the specified number of points.
Restrictions
Restrictions for early payout offer bets include:
- Applies only to the Full-Time Result market.
- Covers leagues including the Premier League, Championship, FA Cup, UEFA Champions League, UEFA Europa League, Serie A, La Liga, and Bundesliga.
- Enhanced odds and special price markets are excluded.
The Early Payout Offer is highly regarded for its high expected value (EV), making it a profitable opportunity over the long run.
Bet Boosts
Bet boosts are available at Bet365 and can be quite generous. They are mainly on football and horse racing events but are sometimes available in other sports aswell.
They can be separated into two types of boosts: what might be called “special boosts” and the daily boosts on UK and Irish racing.
“Special Boosts”
The special bet boosts have generally replaced Bet365’s free bets as the main ongoing offer for existing customers.
They come around periodically, generally once or twice per week but sometimes more often if there are big events going on like the World Cup.
An example of this kind of bet boost might be something like:
- Erling Haaland to have a shot on target: 1.30 boosted to 2.0
The boosts are limited to a maximum stake, often £40 but it varies by account and can be considerably lower (e.g. £5 or £10).
You can often use the exchanges to hedge your risk on these boosts – as most of the markets are available on the exchanges.
Some of them won’t be however, like bet builders that combine two or more events.
However, these special boosts generally have positive EV (expected value) so should still be worth doing even if you can’t lay off the risk.
Racing Boosts
Racing fans can get Bet Boosts on UK and Irish races on selected selections each day.
These boost the price of a selected horse, for example:
- Golden Move
- 1.55 Taunton
8.00> 9.00
So a boost in the price from 7/1 to 8/1.
There are usually multiple boosts like this each day. Whilst these boosts are welcome, you do still need to check on an odds comparison site or the exchanges if that is the best price available, as even with the boost they may not be.
Acca Boost
For accumulator (Acca) bettors Bet365 offers an Acca Boost on selected markets on successful multi-leg bets.
How It Works
- Place an accumulator bet with two or more selections across qualifying markets, including major football and tennis competitions worldwide, as well as NFL, NBA, MLB, and NHL.
- If your accumulator wins, you’ll receive an extra bonus ranging from 2.5% to 100%, depending on the number of selections in your bet.
- The additional winnings are credited as cash and added to your withdrawable balance.
Bonus Breakdown
- Doubles – 2.5% boost
- Trebles – 5% boost
- 4-folds – 10% boost
- 5-folds – 20% boost
- 6-folds – 30% boost
- 7-folds – 40% boost
- 8-folds – 50% boost
- 9-folds – 60% boost
- 10-folds – 70% boost
- 11-folds – 80% boost
- 12-folds or more – 100% boost
Key Terms
- Bets placed using Bet Credits do not qualify for the Acca Boost.
- Only pre-match accumulators qualify for the promotion.
- The boost is applied to the total winnings of the bet.
This offer is ideal for bettors who enjoy placing multi-leg accumulators, as it significantly enhances potential returns with minimal additional risk.
Generally speaking accumulators are “mug bets” and would not be advised. However, with these bonuses they might become a little more attractive – or at least not as bad.
Or they could be used to throw the bookies off your scent and help keep your account open longer.
Our advice would still be to focus on some of the other offers though rather than placing accumulator bets.
Tennis Retirement Guarantee
In tennis betting if a player retires due to injury many bookmakers void the bet. But Bet365’s Tennis Retirement Guarantee means you get your selection paid as a winner if their opponent retires hurt – applies to singles and multiples.
How It Works:
Place a pre-match bet on the To Win Match market for singles matches in selected ATP events, as well as WTA and Grand Slam tournaments.
- For single bets: If your opponent retires due to injury, your bet will be settled as a winner. Your stake will be returned in cash, while any winnings will be credited as Bet Credits.
- For multiple bets: If an opponent retires, that selection will be treated as a winner. If the rest of your accumulator wins, your stake and winnings (excluding the affected selection) will be paid in cash. Any extra winnings resulting from the Tennis Retirement Guarantee will be issued as Bet Credits.
This is a good offer that comes in handy when other bookies void the bet if a player retires, Bet365 pay it out as a winner.
As always, please check the Bet365 website for full terms and conditions of the offer.