How to judge whether gambling sites can successfully balance an online casino and sports betting offering

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Nowadays, almost all online casinos feature a sportsbook and vice versa, but how can you determine whether a gambling site is able to successfully balance the two? Read on to find out how to identify if a gambling firm is in a position to offer you a comprehensive betting experience!

Building on a USP

Just because a betting company is viewed first and foremost as a casino does not disqualify the company from successfully balancing an online casino and a sportsbook offering. This is exemplified by real money casinos such as Grosvenor Casinos, which has been primarily associated with bricks and mortar casino establishments since its foundation over 50 years ago and is now a major player in the online casino sector.

As you would expect, the company’s online casino has a comprehensive gaming offering with live casino, slots and table games such as roulette, blackjack and poker. Nevertheless, Grosvenor Casinos has been able to balance this with its sportsbook offering.

This is achieved via extensive sports promotions with free-to-play games such as the football prediction game Grosvenor Goals and Grosvenor Scratch and Win. In addition, the sportsbook offers odds boosts, cash-back offers and the ability to watch UK and Irish horseracing free of charge.

A comprehensive sports betting offering

Companies mainly associated with their online casinos can burnish their sportsbook credentials by giving players the opportunity to bet on a wide range of sports beyond horseracing, football and major US sports.

By including a range of niche sports such as bandy, handball and floorball, along with politics and novelty bets on prestigious movie events such as the Bafta Film Awards, a gambling company is able to balance its casino and sports betting offering. This is achieved by ensuring the sportsbook has a comprehensive range of markets.


Linking the sportsbook and the casino

Gambling companies can also achieve this objective via cross-platform offers. Betway, for example, has a new customer offer which gives you the chance to earn a matched free sportsbook bet and free spins on its online casino. This welcome offer introduces you to both the sportsbook and the online casino. Through this type of offer, you can see that the betting company gives a prominent position to both its sportsbook and casino offering.

You can further identify the importance a betting company attaches to its sportsbook through its sponsorship deals and official partner agreements. This could involve partnerships with Premier League football teams and the sponsorship of major horseracing events such as the Cheltenham Festival, where this year Constitution Hill is a strong favourite to end the domination of Honeysuckle in the Champion Hurdle.

In a similar way, when the online casino offering of a gambling firm includes exclusive slot games such as Betway Cash Megaways alongside officially branded slots like Game of Thrones and Jurassic World: Raptor Riches, you can be sure that you are dealing with a serious online casino operator. Furthermore, by featuring a range of slot games from major game designers, a company can signify that its online casino offers a selection of the best games.

Keeping up with the latest casino and sports betting trends

Clearly, any gambling site with pretensions as a comprehensive sportsbook and online casino with regard to its offerings on both platforms needs to provide its customers with the latest gambling innovations. For the sportsbook, this includes the latest betting features such as Cash Out, Bet Builders and popular bets such as shots on goal, assists and fouls conceded, which have inspired a range of betting systems. A comprehensive sportsbook offering should also feature niche betting such as esports. The online casino should include games such as Slingo, progressive jackpot slots and the latest in live casino experiences. Innovations include live game shows such as Adventures Beyond Wonderland, roulette variations including Mega Fire Blaze Roulette and the Indian card game Teen Patti.

Don’t forget you can also use a betting review site like ours for industry reviews to determine the current trends in terms of popular bets amongst gamblers. 

You should now be able to confidently identify whether a gambling site is able to successfully negotiate the balancing act of providing an online sportsbook and casino. As the industry is constantly changing in terms of new and exciting betting products, the gambling site you use should reflect these innovations.





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