matched betting

Members Choice Awards – Best Matched Betting Service 2023

Today we move on to the next in our series of awards voted for by you, the members of Honest Betting Reviews.

This time it’s the turn of the Best Matched Betting Service 2023. It’s normally a close-run thing in this category and this year was no exception. 

Matched betting was all the rage about five years ago with the bookies raining offers down on punters. It was quite easy to make good money from it for a while without needing to work too hard. 

The bookies did wise up it to eventually, so to make a profit from matched betting nowadays requires a bit more nous and skill. And probably the help of a good matched betting service! 

Anyway, without further ado let’s have a look at how the voting went this time round.

In third place was Outplayed (formerly Profit Accumulator), which won this award last year and made £2,822 in our review of it back in 2017. 

Taking the runner-up spot was Oddsmonkey, an ever-popular service that also passed a review here at Honest Betting Reviews and has remained a strong contender in this category ever since. 

But which service took the top slot this year?


Best Matched Betting Service 2023

Well this year’s winner is a service that has regained its crown after missing out on the top spot last year.

Yes, the winner is…

Profit Maximiser!

Congratulations to Mike Cruickshank, the developer of Profit Maximiser and generally known as the “doyen of matched betting.”

Profit Maximiser is the original – and we would argue, best – matched betting service and it continues to innovate and develop in reaction to the bookies’ behaviour. 

After missing out last year, this makes it the fifth time Profit Maximiser has won this award, an unprecedented achievement. It cements PM’s place as the number one matched betting choice amongst our members.

Here is how the voting went:-

  1. Profit Maximiser
  2. Oddsmonkey
  3. Outplayed (formerly Profit Accumulator)

It was a close contest this year, with Profit Maximiser narrowly edging out the competition to capture the top prize. 

Here is what Mike had to say on receiving news of the award:

“We are thrilled to once again be recognised as the UK’s top matched betting service. This award is a testament to the outstanding work and dedication of our entire team over the past year. We are grateful to our community for voting for us and recognising our efforts to provide an unparalleled matched betting service. Thank you to everyone who supported us along the way.”

Well done to Mike and his team on making it five wins in this category and we look forward to seeing what he’s got in store for PM members this year. 

In the meantime you can check out Profit Maximiser for yourself here. 





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