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Online Betting: Why Is It So Popular to This Day?

Technology is a wonderful thing; it has transformed our lives in ways that we would have never imagined if they had not become a reality. One massive change that modern day technology has made is that everything is far more accessible to us, with the advent of the internet and its services allowing us to get anything at the click of a button or the touch of our fingertips.

One area where this is particularly noticeable is betting, where the days of walking down to the bookies to place your bets on the highstreets is outdated for most of us in our society. Though as most of the world looks like it is on the brink of a major recession, it does beg the question: Why is online betting so popular?

Below we will explore why online betting is on a seemingly never-ending upwards trajectory, with more of us spending both our hard-earned time and money on this modern-day pastime.

Technology advances has never made it easier to bet

The first online gambling companies came to fruition in the mid 1990s, where users first got the chance to be able to do safe transactions online via their dial up connections. Thankfully, technology has come a long way since then, with lightning-fast internet connections and smartphones in our pocket with far more processing power than the 1990s’ best computers; the conditions have become perfect for online betting.

Now users can place a bet within seconds on sites like PowerPlay, regardless of where they are in the world or the time of day, with this making betting far more accessible than at any other point in time! As technology continues to improve, we can expect to see new experiences that were not possible before, only increasing the popularity of online betting in the future.

Online betting offers a vast choice of bets/experiences to enhance your match day:

With the advent of online betting and the ability to have continual up-to-date live odds, the choice of things that we can bet on expanded exponentially. One of the reasons that online betting is so popular is because it caters for all sports and casino lovers, so whether football betting is your thing or you fancy a flutter on the roulette wheel, there’s a bet out there for everyone.

New experiences such as in-play betting have allowed punters to be able to bet live during games, adding a new level of interactivity that was once impossible before the advent of online betting. Also, with new things becoming available to bet on as interests change over time, other areas such as Esports betting are opening online gambling up to a whole new generation of betters, ensuring that online betting’s popularity is passed on from generation to generation.

Online betting firms are masters of marketing

If you’ve ever watched a Premier League football game, a UFC fight or even if you’ve just been flicking through your TV channels to find something to watch, I’d put money on the fact that you would have seen a betting advertisement at some point!

Betting companies spend big money to get their brand in front of as many eyeballs as possible to gain new customers. They can afford to do this because of the enormous profits they make, with marketing spend a big part of their well-oiled profit-making machine.

Some giants in the industry have taken this even further, with online betting firm Bet365 buying English Championship side Stoke City FC in a multimillion-pound deal. As part of the deal, Bet365 got the naming rights to the stadium, shirt sponsorship and perimeter advertising around the pitch, making them hard to miss!

Advertising has certainly played its part in increasing the popularity of online betting, with punters reminded of their services at every available opportunity.

As we can see from the reasons above, it’s not surprising that online betting is so popular. With advances in technology, extremely successful marketing campaigns and a wide range of betting options available to us, it is easy to see why so many people pick up their phones before the big game…

With technology in this area expected to continue to advance at a rapid rate, with interest in areas such as virtual/augmented reality, cryptocurrency integration and the rise in popularity of Esports are all set to contribute to the continued growth of the online betting market, with no sign that its popularity is going away.




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