Welcome to the Honest Betting Reviews blog. Here you can find the latest updates on betting systems and tipsters currently under review as well as our tips on how to beat the bookies with the best winning betting systems we have profited from,

Man celebrates betting win

Odds 10/11 Meaning: What Do These Betting Odds Really Tell You?

If youโ€™ve ever looked at a betting slip and seen odds of 10/11, you might have paused and wonderedโ€”what does that actually mean?

These kinds of fractional odds are common in the UK, but theyโ€™re not always intuitive, especially if you’re new to betting or used to decimal odds.

Donโ€™t worry, thoughโ€”odds of 10/11 arenโ€™t as confusing as they might seem at first.

In this guide, weโ€™ll break it all down in plain English, explain how much you can win, compare it to other odds, and offer tips on when this type of bet might offer value.

Letโ€™s get into it.

What Does 10/11 Mean in Betting?

When you see odds listed as 10/11, youโ€™re looking at fractional odds. These are the traditional format used by most UK bookmakers and represent the potential profit relative to your stake.

For every ยฃ11 you stake, you will win ยฃ10 profit, plus you get your original ยฃ11 back.

In total, youโ€™d receive ยฃ21 backโ€”your ยฃ10 profit plus your ยฃ11 stake.

In other words:

✔️ Stake ยฃ11 โ†’ Win ยฃ10 profit โ†’ Return = ยฃ21 total (your stake + profit).

To help put this into context, hereโ€™s how 11/10 compares to odds formats used in other parts of the world such as Europe and the USA:

Fractional Odds Decimal Odds US Odds
10/11 1.91 -110

Decimal and American odds express the same thingโ€”just in different stylesโ€”in each case the numbers above all represent exactly the same odds.

Itโ€™s a slightly odds-on priceโ€”meaning the selection is just more likely to win than lose, according to the bookies.

Youโ€™re risking more than you stand to win, albeit by a small margin.

What About the Implied Probability of 10/11?

Every set of odds carries an implied probabilityโ€”a percentage that reflects how likely the bookmakers think an outcome is.

The formula for converting decimal odds to implied probability is:

Implied probability = 1 รท decimal odds

So:

1 รท 1.91 = 0.5235 โ†’ or 52.35%

That tells us that odds of 10/11 imply the event has a 52.35% chance of happening.

Of course, this isnโ€™t a guaranteed likelihoodโ€”itโ€™s the bookmakerโ€™s estimation, with a margin (or โ€œoverroundโ€) factored in.

Your job as a bettor is to determine whether the true probability is greater than this figure, which would indicate a value bet.

Real-World Examples of 10/11 Odds

Odds of 10/11 are incredibly common in sports betting, especially in markets where the outcome is closely contested or where bookmakers want to offer balanced options on either side of a bet.

Letโ€™s take a look at some real-life examples across popular sports:

Football

👉 Both Teams to Score โ€“ Yes

In many top-flight matchesโ€”like Liverpool vs. Tottenhamโ€”you might see 10/11 on both โ€œYesโ€ and โ€œNoโ€ in the Both Teams to Score market.

This shows the bookies believe itโ€™s nearly a 50/50 call, with a slight edge either way.

👉 Over/Under 2.5 Goals

Bookies often price โ€œOver 2.5 Goalsโ€ at 10/11 in matches where the goal potential is finely balanced.

For example, in a clash between mid-table Premier League sides, 10/11 suggests it’s marginally more likely there will be fewer than three goalsโ€”but it could go either way.

👉 Player to Score Anytime

In prop markets like โ€œAnytime Goalscorer,โ€ a regular scorer such as Ollie Watkins or Son Heung-min might be priced at 10/11 against weaker defencesโ€”especially in home games.

🎾 Tennis

👉 Over/Under Games in a Match

In a Grand Slam five-set match between two big servers like Matteo Berrettini and Hubert Hurkacz, the Over 42.5 Total Games market might be listed at 10/11, as a long match is expected but not guaranteed.

👉 Set Betting โ€“ Exact Score

You might find odds of 10/11 on a favourite to win 2-0 in sets in a best-of-three format, especially when the opponent is competitive but unlikely to push it to a decider.

🏀 Basketball

👉 Handicap Betting

In the NBA, bookmakers often set a handicap line (e.g. -5.5 points) on a favourite like the Boston Celtics.

Both sides of that handicapโ€”Boston -5.5 or the opponent +5.5โ€”might be offered at 10/11, depending on public perception and form.

👉 Total Points โ€“ Over/Under

An Over/Under line for total points in a close game (say, Over 215.5 Points) may be priced at 10/11, reflecting tight margins and plenty of scoring potential.

🏇 Horse Racing

👉 Place Market or Each-Way Bet

A strong contender in a 7- or 8-horse race could be priced at 10/11 to place in the top 2 or 3, especially in markets where thereโ€™s a clear favourite but youโ€™re backing a close second or third-fav to nick a spot.

👉 Match Bets Between Horses

In head-to-head matchupsโ€”say, Horse A vs. Horse Bโ€”you might find odds of 10/11 on either horse to finish ahead of the other.

Bookies set these when the two runners are closely matched in form and ratings.

🏈 American Football (NFL)

👉 Team Totals โ€“ Over/Under

Letโ€™s say youโ€™re betting on the Buffalo Bills’ team points. The โ€œOver 24.5 Pointsโ€ line might be offered at 10/11, with the same price on the โ€œUnderโ€ side.

This is common when bookmakers set tight, fair lines to attract action on both sides.

👉 Spread Betting

For evenly matched fixtures, like Cowboys vs. Eagles, the point spread (+/- 2.5) might have both sides available at 10/11, as bookmakers aim to balance risk.

🏏 Cricket

👉 Top Batsman Markets

In a T20 match, you might find a top-order player like Jos Buttler priced at 10/11 to score Over 24.5 Runsโ€”reflecting both his strong form and the short format of the game.

👉 Most Sixes โ€“ Team or Player

Bookies may offer 10/11 on each team to hit the most sixes in a limited-overs match when both sides have aggressive batters and similar scoring profiles.

Examples of 10/11 Bets – Summary

As you can see, 10/11 odds pop up in a huge range of scenarios across nearly every sport. Theyโ€™re most common when:

  • Two options are evenly matched, or
  • Bookies want to balance their books, or
  • The outcome is highly probable, but not a foregone conclusion.

Whether you’re betting on goals, points, games, or head-to-head matchups, understanding what 10/11 signifies can help you spot value, compare prices, and make more confident betting decisions.

How Much Would You Win at 10/11?

Hereโ€™s a quick table showing potential returns at 10/11 depending on your stake:

Stake Profit Total Return
ยฃ5 ยฃ4.55 ยฃ9.55
ยฃ10 ยฃ9.09 ยฃ19.09
ยฃ20 ยฃ18.18 ยฃ38.18
ยฃ50 ยฃ45.45 ยฃ95.45
ยฃ100 ยฃ90.91 ยฃ190.91

Note: Values rounded to two decimal places.

Is 10/11 a Good Price?

That depends entirely on context. Odds of 10/11 are not inherently good or badโ€”it all comes down to value.

Ask yourself: Does the probability of this outcome actually happening seem higher than 52.35%?

If yes, then it may be a good bet.

Letโ€™s say youโ€™re betting on a football team that has scored in 90% of their last 10 home games, and theyโ€™re facing a side with a leaky defence. If โ€œBoth Teams to Scoreโ€ is priced at 10/11, it could represent value.

But if youโ€™re betting based purely on gut feeling, then 10/11 can just as easily be a trap.

Strategies for Betting on 10/11 Odds

Betting at 10/11 odds may not seem flashy at first glanceโ€”itโ€™s not the kind of price that promises massive payouts.

But in reality, 10/11 is a bread-and-butter price for many successful bettors, especially those who take a disciplined, value-driven approach.

If you’re looking to profit long-term, here are some smart strategies to help you make the most of 10/11 opportunities:

🎯 1. Look for Marginal Edges

Since 10/11 odds imply a 52.35% chance of success, your job is to find bets where you believe the true probability is higher than that.

For example, if your research suggests a football team has a 60% chance of winning, but the bookie is offering 10/11 (52.35%), you’ve found a value edge.

Over time, backing these types of edges consistently can produce steady profitsโ€”even if the returns per bet seem small.

📊 2. Use Data and Stats

10/11 markets are often used in totals (over/under), handicaps, and prop betsโ€”all of which are great for stat-based analysis.

Leverage:

  • Expected goals (xG) in football
  • Player form and head-to-heads in tennis
  • Scoring trends in basketball or American football
  • Run rates and strike rates in cricket

The more data you use to inform your bets, the better your chances of identifying 10/11 lines where the bookieโ€™s assessment is off.

🧠 3. Think Long-Term

A single bet at 10/11 wonโ€™t make you rich overnight, but thatโ€™s not the goal. Think in terms of hundreds of bets, where you aim for a win rate higher than the break-even point of 52.35%.

Hereโ€™s what that looks like in practice:

Win Rate Profitability at 10/11
50% ❌ Losing over time
52.35% ⚖️ Break-even
55% ✅ Profitable
60%+ 💰 Very profitable

Focus on consistency, not chasing big wins.

🧾 4. Use in Accumulators (With Caution)

Odds of 10/11 are perfect for accumulators (accas), as they strike a balance between reasonable risk and enhanced returns.

For example:

  • A 3-leg acca with all 10/11 selections pays around 6.9/1
  • A 4-leg acca pays approximately 12.8/1

Just remember: the risk multiplies with each leg, so make sure every selection offers genuine value.

🧪 5. Test with a Staking Plan

Using a staking systemโ€”such as a flat stake or percentage of bankrollโ€”helps manage your risk. At 10/11, the difference between long-term success and failure can come down to discipline.

Avoid chasing losses or doubling up. Stick to a method that suits your style, and keep records of your bets to analyse performance.

🔄 6. Compare Bookmaker Prices

Not all bookies offer the same odds. Whatโ€™s priced at 10/11 at one site might be evens (1/1) elsewhereโ€”a significant boost in value.

Use odds comparison tools to make sure you’re always getting the best price available. Over time, these small differences can have a big impact on your returns.

✅ 7. Follow Reliable Tipsters or Models

Many successful tipsters and betting models regularly identify 10/11 shots with value. If you subscribe to a service or follow a betting strategy that beats the market, you’ll often find selections hovering around this price range.

Just make sure any tipster you’re following has:

  • A proven long-term record
  • Transparent results
  • Realistic staking plans

Strategies for 10/11 Betting – Summary

10/11 might look like an ordinary priceโ€”but in the hands of a sharp bettor, it can be a powerful tool. With smart research, disciplined staking, and a value-focused mindset, you can use 10/11 odds to build consistent profits over time.

As the old saying goes in betting: โ€œItโ€™s not about how much you winโ€”itโ€™s about how often youโ€™re right.โ€

How to Spot Value at 10/11 Odds

Here are a few tips to help you determine if a 10/11 bet is worth it:

Do Your Research

Look at stats, trends, head-to-head records, recent form, injuries, and other relevant factors. Data-driven betting often uncovers value that bookmakers might overlook.

Compare Bookies

Some bookmakers might offer better oddsโ€”like even money (1/1) or 11/10โ€”on the same market. Always shop around using odds comparison tools.

Use Tipsters or Models

If you follow a reliable tipster or betting model that identifies bets with genuine value, you may find many recommended selections priced around 10/11.

Avoid Betting Blind

Just because it looks like a โ€œcoin flipโ€ price doesnโ€™t mean itโ€™s fair. The bookies usually hold the edge unless youโ€™ve done the legwork.

Odds 10/11 vs. Even Money

People often compare 10/11 to even money (1/1), since theyโ€™re so close.

Hereโ€™s the difference:

  • 10/11: You bet ยฃ11 to win ยฃ10 (1.91 in decimal)
  • Even money: You bet ยฃ10 to win ยฃ10 (2.0 in decimal)

So with 10/11, youโ€™re getting slightly worse odds than even money. It reflects that the outcome is deemed just more likely than a 50/50 shot.

Converting 10/11 to Decimal Odds

Many punters prefer decimal odds because theyโ€™re easier to calculate at a glance. Thankfully, converting fractional odds like 10/11 into decimal is straightforward.

Here’s the formula:

Decimal odds = (Numerator รท Denominator) + 1

So in this case:

(10 รท 11) + 1 = 0.909 + 1 = 1.91

10/11 in decimal odds is 1.91

This means that for every ยฃ1 you bet, you get ยฃ1.91 back if your bet winsโ€”ยฃ0.91 profit plus your original ยฃ1 stake.

Final Thoughts: Should You Bet at 10/11?

Odds of 10/11 are common, especially in tightly contested markets or where bookmakers want to balance risk on both sides. They’re usually associated with selections that are favourites by a slim margin.

Hereโ€™s the key takeaway:

🎯 Donโ€™t just look at the oddsโ€”look at the value behind them.

If your analysis suggests a better than 52% chance of winning, then a bet at 10/11 could be a profitable long-term strategy.

Bet smart, stay disciplined, and never bet more than you can afford to lose.

Quick Summary

  • 10/11 odds mean you win ยฃ10 for every ยฃ11 staked
  • Decimal equivalent is 1.91
  • Implied probability is 52.35%
  • Common in football, tennis, horse racing, and other sports
  • Can offer valueโ€”if your research suggests higher chances
  • Always compare prices and bet with a strategy

FAQs About 10/11 Odds

Are 10/11 odds better than evens?
Not in terms of potential profitโ€”evens (1/1) give you a higher return. But 10/11 implies a slightly higher chance of success, so it depends on the situation.

❓ Why do bookies offer odds like 10/11?
To reflect slight favouritism while still offering near-even betting action. Itโ€™s common in balanced markets.

❓ Can you make money betting at 10/11 regularly?
Yes, but only if you consistently find valueโ€”i.e., outcomes with a higher chance of winning than the odds suggest.

❓ Is 10/11 worth backing in an accumulator?
Definitely. Adding a few 10/11 selections can boost an acca without being too riskyโ€”just make sure each leg has value.

 

Slots

Which is the Best Slots Progressive Jackpot? Ranking the Games Global Collection

Hailed as the developers who truly kicked off the age of mega progressive jackpots, Microgaming remains the premier act on the scene.

Now under the Games Global umbrella, the provider has upheld the long-favoured Mega Moolah series, extended it, andย added even more colossal jackpots to the pool.

Now, these ever-reliable providers of multi-million-poundย prizes have a handful of different progressive jackpot pools for all to play for.

Some have a dedicated set of games, while others sprawl across proven video slot hits.

So, hereโ€™s a look at the classic and newer progressive jackpots available and how they compare.

Exploring the Impressive Games Global Progressive Selection

Image by Thai Anh from Pixabay

Games Global began with Mega Moolah and the classic safari-themed slot being the sole contributor to the potentially massive progressive prizes โ€“ the biggest of which seeds at ยฃ1 million.

Expanding the series into Mega Moolah Isis โ€“ now Mega Moolah Goddess โ€“ and beyond, the suite remains a staple of online casino gaming.

Later, what is now Games Global ramped it up in the face of increased competition in this section. Along came the WowPot! suite of slots, which seeds at ยฃ2 million.

Much more recently, a couple more have been added. King Millions was released a couple of years ago with the specific aim of increasing prizes to over ยฃ30 million.

Even with WowPot! and Mega Moolah before it, setting the bar at over ยฃ42 million and ยฃ20 million, respectively, King Millions has a shot at eclipsing them both down the line.

Going completely the other way, in 2025, Games Global launched Lotsa Loot. This suite is all about more frequent, smaller, but consistent jackpot payouts.

Of course, the size and frequency of the top jackpot payouts arenโ€™t all that matter here. The selection of slots and their quality make a big difference.

After all, the top prizes will only fall on one player at a time, and even then, itโ€™s entirely randomised. So, the core experience of all of these jackpot slots needs to be weighed in too.

Ranking the Games Global Progressive Jackpots

Photo by Markus Winkler via Pexels

With all of this in mind, landing fourth in these rankings is King Millions. Certainly a grand jackpot, its intentionally lengthy top payout time and relatively small selection of games โ€“ even though it does include hits like 9 Masks of Fire and Hyper Strike โ€“ does put it below its peers.

Next, the biggest-hitter, WowPot! Again, this is mainly due to the relatively small game selection and average payout time of 28 weeks. Poseidon Ancient Fortunes WowPot! Megaways remains a huge hit, but the headline pot takes at least half a year to wiggle free.

The most recent addition to the selection wins second in these progressive jackpot rankings. Despite its age, the Lotsa Loot selection is teeming with a whole host of different games and themes.

Fishinโ€™ Pots of Gold: Gold Blitz Extreme, Cash Flip Medusa, WWE Bonus Rumble, and Pegasus Cash Spree are there and offering regular jackpot payouts.

Finally, itโ€™s the suite of games that put progressive jackpots on the map. Mega Moolah now sprawls across over ten slots that jump across classic themes, classic slots like Immortal Romance and Thunderstruck II, and modern features, like the Book Of bonus. Plus, on average, the ยฃ1 million-seeded top prize drops every nine weeks.

So, when exploring the library of progressive jackpot slots from the masters of the game type, weโ€™d rank them with Mega Moolah at the top of the list.

 

 

Which Odds Are Likely to Win? The Truth About Odds and Profitability in Betting

When people search for which odds are likely to win, theyโ€™re usually trying to find a sweet spot โ€” that perfect balance between risk and reward.

Should you back the heavy favourite at odds of 1.10? Or is the underdog at 5/1 worth a flutter? Which odds give you the best chance of walking away with a profit?

The answer might surprise you. Itโ€™s not just about picking the shortest odds or the biggest prices. Itโ€™s about finding value โ€” and thatโ€™s the secret sauce in profitable betting.

In this guide, weโ€™ll break down what odds really mean, how to judge which odds are most profitable (rather than just most likely to win), and how you can use this knowledge to improve your betting strategy long-term.

Understanding What Odds Represent

Letโ€™s start with the basics. Betting odds represent two things:

  1. The implied probability of an outcome occurring – or in other words, how likely an event is to happen
  2. The potential return youโ€™ll get if that outcome happens

For example:

  • Odds of 1/10 (1.10 in decimal) imply a very high chance of winning โ€” roughly 91%.
  • Odds of 5/1 (6.00 in decimal) imply a much lower chance โ€” just 16.7%.

So, if youโ€™re purely asking which odds are likely to win, the obvious answer is: the shortest ones. A selection at odds of 1.10 is far more likely to win than one at 5.00. But that doesnโ€™t mean you should always back the shortest odds.

Why? Because the odds donโ€™t just reflect likelihood โ€” they can reflect value.

Short Odds = High Win Rate, But Low Profit

Letโ€™s say you back 100 bets at odds of 1.10. They win 90 times, and you lose 10.

  • Your stake: ยฃ10 per bet = ยฃ1,000 total
  • 90 wins return ยฃ11 each = ยฃ990
  • 10 losses cost ยฃ10 each = ยฃ100

Total return = ยฃ990, total loss = ยฃ1,000 โ†’ Net profit = -ยฃ10

You won 90% of the time โ€” and still lost money.

This happens all the time, especially in football betting or tennis, where punters pile into heavy favourites.

But if the odds donโ€™t reflect the true chance of winning, youโ€™re essentially paying over the odds โ€” and that leads to losses.ย 

 

Check out this top tipster with over 1,000 points profit made, fully verified.

Longer Odds = Lower Win Rate, But Greater Payout

Now letโ€™s look at 100 bets at 5/1 (6.00) odds. These only need to win 17 times out of 100 to break even.

  • Stake: ยฃ10 per bet = ยฃ1,000
  • 17 wins return ยฃ60 each = ยฃ1,020
  • 83 losses = -ยฃ830

Total return = ยฃ1,020 โ†’ Net profit = ยฃ20

In this example, you win just 17% of the time โ€” but end up in profit.

Of course, this assumes that the odds reflect an edge โ€” meaning the 5/1 chances should be closer to 4/1 based on actual probabilities. That brings us to the most important concept in betting:

Itโ€™s Not Just About Winning โ€” Itโ€™s About Value

The key question isnโ€™t โ€œwhich odds are likely to win?โ€ โ€” itโ€™s:

Are the odds better than they should be based on the true probability of the outcome?

Thatโ€™s what we call value. If something has a 50% chance of happening and youโ€™re getting even money (2.0), thereโ€™s no value.

But if youโ€™re getting 2.10, suddenly thereโ€™s a small edge in your favour.

Value betting is all about finding prices where the bookies have made an error โ€” and exploiting it.

It doesnโ€™t matter whether the odds are short or long. What matters is whether the odds offer more than the true chance of winning.

So… Which Odds Are Most Likely to Be Profitable?

Letโ€™s answer the real question behind the search: which odds are likely to win in a profitable way?

The truth is, it depends on the market, your betting style, and your ability to spot value. But here are a few general truths:

✅ 1. Mid-range odds (2.00 to 4.00) often offer the best balance

These prices win often enough to maintain your morale and bankroll, but still offer decent returns.

Many successful tipsters and traders operate in this range, particularly in football and tennis.

✅ 2. Longer odds (5.00+) can be profitable โ€” if youโ€™re selective

Backers of big-priced horses, underdogs, or draw outcomes often lose more than they win โ€” but when they do win, the profits can be huge.

These bets require more discipline and a strong understanding of value.

✅ 3. Very short odds (1.20 and below) are risky despite high strike rates

These selections win most of the time โ€” but the losses when they donโ€™t can wipe out dozens of previous wins.

Unless you’re trading or using them in clever multiples, it can be difficult to make much profit from such low odds bets – by definition the wins are small.ย 

What the Bookies Donโ€™t Want You to Know

Bookmakers build in a margin into every market. That means the odds you see always offer slightly less value than the true probabilities โ€” unless they make a mistake.

Your job is to beat that margin โ€” or identify when the bookies have made a mistake.

Thatโ€™s why value betting, matched betting, and arbitrage betting all exist โ€” they exploit either promotional offers or pricing inefficiencies.

So rather than asking โ€œwhich odds are likely to win?โ€, ask:

  • Is this price bigger than the true chance of winning?
  • Am I getting a good deal?

If yes โ€” then thatโ€™s a good bet, whatever the odds may be.

Real-Life Example: The 3 Odds Betting Strategy

Some punters swear by backing selections around 3.00 (2/1) โ€” high enough to offer a strong return, but not so long they rarely win. You can read more about the 3 odds betting strategy here.ย 

Letโ€™s say you bet ยฃ10 on 100 selections at 3.00:

  • You win 35 times, lose 65
  • 35 wins = ยฃ30 each = ยฃ1,050
  • 65 losses = -ยฃ650
  • Total return = ยฃ1,050 โ€“ ยฃ650 = ยฃ400 profit

Youโ€™ve only won 35% of the time โ€” but youโ€™ve made a healthy profit, because you found value at those odds.

How to Find the Right Odds for Your Style

Thereโ€™s no one-size-fits-all answer. But here are a few tips to guide you:

🎯 1. Track Your Bets

Record every bet, the odds, stake, and result. Over time, youโ€™ll spot patterns โ€” maybe youโ€™re profitable at 3.00, but not at 1.50.

🎯 2. Follow Trusted Tipsters

Some tipsters specialise in specific odds ranges. For example, draw tipsters tend to operate at 3.00โ€“3.50. Lay tipsters may focus on favourites below 2.00. Find one that fits your risk profile.

🎯 3. Look for Price Boosts and Promotions

Sometimes bookmakers boost odds for big events or offer enhanced accas. These can turn otherwise average bets into +EV (positive expected value) opportunities.

🎯 4. Learn to Calculate Implied Probability

Itโ€™s simple:
Implied probability = 1 / decimal odds ร— 100
Then ask yourself: does that percentage seem fair based on form, stats, or context?

Final Thoughts: Which Odds Are Really Worth Backing?

If you’re looking for a simple takeaway to the question which odds are likely to win, here it is:

Odds alone donโ€™t determine profit โ€” value does.

Yes, short odds are more likely to win. But they don’t always offer value. Longer odds may win less frequently, but when combined with good value, they can yield better returns over time.

The smartest bettors donโ€™t chase winners โ€” they chase value. Sometimes thatโ€™s at 1.90. Other times itโ€™s at 6.00. But itโ€™s never about the odds alone.

If youโ€™re serious about making money from betting, start thinking less about how often you win โ€” and more about how much you get paid when you do.

Frequently Asked Questions

❓ What are the safest odds to bet on?

The safest odds are generally short prices (e.g. 1.10 or 1.20), but these also offer the smallest returns โ€” and if one loses, you can wipe out many previous wins.

❓ Can you make money betting on short odds?

Only if you consistently find value โ€” that is, when the probability of winning is higher than the odds suggest. Otherwise, short odds are often overbet and not profitable long term.

❓ What is the most profitable odds range?

Many professional bettors find a sweet spot between 2.00 and 4.00, where the win rate is reasonable, and the returns are high enough to be worthwhile.

 

Golfers playing on links course

Get Your Open Tips Here!

The 153rd Open Championship tees off at Royal Portrush Golf Club on Thursday and as ever it is a great competition from a betting point of view, with a huge number of opportunities to take advantage of.

It is set to be a cracking contest on the Antrim coast as some of the game’s top players go head-to-head on the famed Northern Irish links.

The crowd favourite this week will be Rory McIlroy, who is coming off completing the career grand slam earlier this year at Augusta.ย 

The Irishman is second-favourite in the betting markets at around 7/1 behind American Scottie Scheffler who is priced at around the 6/1 mark to add a Claret Jug to the PGA Championship he won back in May.

It is a good week for the punters, with bookies offering up to 10 positions for a place on each-way bets (Betfred, Ladbrokes, Coral, Skybet) or 8 places (Bet365).ย 

The weather is forecast to be mixed – with some showers and moderate winds of 10-20mph expected over the week.ย 

If you are looking for some tips for the week, we can recommend the Golf Insider, who has made over 2,000 points profit since starting up in 2014 and has landed some huge winners, including:

  • Marc Warren โ€“ WON at 150/1
  • Chris Kirk โ€“ WON at 125/1
  • Rasmus Hojgaard โ€“ WON at 200/1
  • Andrew Dodt โ€“ WON at 150/1
  • Corey Conners โ€“ WON at 175/1
  • Cameron Champ โ€“ WON at 150/1

They also made over 400 points profit in our live trial of the service, which is superb tipping.

The Golf Insider has been working hard studying the form this week and has some major gambles lined up, which are not to be missed.

These include picks at odds of:ย 

  • 11/1ย 
  • 20/1ย 
  • 22/1
  • 55/1
  • 55/1ย 

You can join now for this week’s Open Championship and claim a 50% Discounted, Half-Price Membership Deal on your first month.

Good luck if you do have any punts this week and let’s hope for another enjoyable week of golf watching from the links.ย 

 

 

horse racing

Horse Racing Betting: Important Factors That Often Get Overlooked

Horse racing is one of the most exciting sports to bet on, while it’s also one of the sports that requires attention to various details.

Countless punters study form guides, odds, and jockey-trainers’ stats; however, they often look for other information that a casual bettor overlooks.

Such data might seem unimportant at first glance, yet proves critical upon closer inspection, as horse racing isn’t only about picking the fastest horse on paper.

This article covers the most overlooked factors so that we can improve our chances of placing a successful bet.

Track Conditions and Surface Changes

In our opinion, Track Conditions could be the most underappreciated factor of all. It is also one that we can quite easily include in the information we take into account and adjust our strategy accordingly.

For example, we have a favourite who dominated on a dry, fast track, but suddenly struggles to make an impact? Why? Well, it hates when the surface turns into mud and when the turf courses become soft. An experienced punter is alert whenever the chance of surface looms, being ready to avoid the favourite and looking for a horse that would enjoy such a change.

A horse usually runs over one surface, either dirt, turf, or sometimes synthetic, and doesn’t tend to switch often.

However, when the trainer decides to send their trainee to another surface, we should take that into account and reevaluate the odds provided by NetBet or any other site. In general, horses with early speed thrive on the dry and fast tracks, while turf surface is suited to horses with a strong finishing kick.

Pace Scenario

It isn’t enough to pay attention to a horse’s speed figures โ€“ they could be very misleading. We recommend considering the whole picture, which means looking at all the participants and playing out the scenario in our head.

Is there a horse with an early speed? How many of them? If there is one or two, probably the pace will be strong and one of the pair will prove to be uncatchable, given that it is a classy horse.

However, if there are numerous horses with early speed, they might compete for the leading spot, pressing the pace too much, and get tired in the end. Such a scenario is the best for the horses in the back of the field, flying to the front in the final stretch.

Weight Assignments

Such a factor isn’t overlooked that often, but in our opinion, the importance of weight assignment isn’t stressed enough. While a few pounds might seem trivial, over longer distances or muddy tracks, it could heavily affect a horse’s run.

Trainers sometimes solve such a situation by hiring apprentice jockeys who get a weight allowance. It’s a good tactic to watch for because the weight allowance could be the deciding factor in the last strides.

Indeed, the weight isn’t usually crucial in the sprint races, but once the distance is longer, the weight will show. We’re talking primarily about races over a mile and a half, where it’s logical that a horse with a higher weight is disadvantaged among horses carrying a lighter weight.

It happens in races called handicaps where the best horse is given the most significant weight to provide the lower-rated horses a better chance.

The top-class horses can sometimes overcome high weights, but on the muddy, heavy ground, it’s challenging to compete against horses with light weights. Therefore, we should consider not only the surface changes, but also the carried weights.

Class Movements

Another subtle change we should take note of is class movements, which occur when a horse is moving up or down in the quality of competition they face. Understanding class levels and paying attention to the movements should help us determine which horse is in the best position to win.

If a horse strikes gold in the maiden, it moves up to allowance or stakes company. Now, it depends on the impression the horse left in the maiden โ€“ was it so good that it should have a say even among better or more experienced horses?

Or the other way around โ€“ we have a horse that failed to succeed in the stakes, facing now easier competition in allowances.

Still, not all the class drops are positive for the bettors, as such a move could signal the horse is lacking form.

Bad Luck in Previous Races

This is our favourite overlooked factor, because it occasionally yields some great winners with enormous odds. It simply comes down to watching the horse’s previous races, looking for “excuses” why it underperformed.

Sometimes, the horse was ready to win back then, but got blocked in the traffic and couldn’t unfold its finish, or stumbled at the start, or was forced to run wide around the turns.

Such incidents can severely hamper a horse’s chance to win, to the point where it doesn’t even place, which should be addressed in the odds for the next race, as happened, for example, in the Breeders’ Cup Juvenile 2023 in the US.

A two-year-old named Fierceness stumbled in his last race, therefore wasn’t considered in the mentioned G1 at Santa Anita park. However, he prevailed grandly as he is a classy horse that simply got unlucky in his prep-race, and his odds looked accordingly.

 

Odds 11/10 Meaning: What Do These Betting Odds Really Tell You?

If youโ€™ve been browsing your bookmakerโ€™s site and come across odds of 11/10, you might be wondering what they actually mean.

Is it a good bet? How much will you win? And why are they written like that anyway?

In this guide, weโ€™ll break down odds 11/10 meaning in simple terms, explaining:

✅ What 11/10 odds represent
✅ How to calculate your potential winnings
✅ The implied probability behind these odds
✅ Whether odds of 11/10 are considered good value
✅ Examples in football, horse racing, and tennis

Letโ€™s dive in and make sure youโ€™re crystal clear before placing your next bet.

What Does Odds 11/10 Mean in Betting?

When you see odds of 11/10, itโ€™s a way of expressing how much you will win relative to your stake.

  • The first number (11) shows your potential profit.
  • The second number (10) shows your stake amount.
For every ยฃ10 you stake, you will win ยฃ11 profit, plus you get your original ยฃ10 back.

In other words:

✔️ Stake ยฃ10 โ†’ Win ยฃ11 profit โ†’ Return = ยฃ21 total (your stake + profit).

To help put this into context, hereโ€™s how 11/10 compares to odds formats used in other parts of the world such as Europe and the USA:

Fractional Odds Decimal Odds US Odds
11/10 2.10 +110

Decimal and American odds express the same thingโ€”just in different stylesโ€”in each case the numbers above all represent exactly the same odds.

They are all telling you that this is a bet with a potential profit of ยฃ1.10 for every ยฃ1 staked, so just slightly more than an evens (2.0) bet.ย ย 

Why Are They Called โ€œOdds Againstโ€?

Because the potential profit (ยฃ11) is greater than your stake (ยฃ10), odds of 11/10 are known as โ€œodds against.โ€

This contrasts with โ€œodds onโ€, where your profit is less than your stake (e.g. odds of 4/5).

When a bet is odds against, it implies the bookmaker believes the outcome is slightly less likely to happen than not โ€“ but you will receive more back than you put in if it wins.

Calculating Your Winnings at 11/10

Hereโ€™s a quick winnings calculator for 11/10 odds:

Stake Profit Total Return
ยฃ5 ยฃ5.50 ยฃ10.50
ยฃ10 ยฃ11.00 ยฃ21.00
ยฃ20 ยฃ22.00 ยฃ42.00
ยฃ50 ยฃ55.00 ยฃ105.00
ยฃ100 ยฃ110.00 ยฃ210.00

Formula: (Stake x 11/10) + Stake = Total Return

Or simply: Stake x 2.10 = Total Return.

Examples of 11/10 Odds in Different Sports

To help you understand where 11/10 odds commonly appear, letโ€™s look at some real-world examples across popular sports:

⚽ Football Example

Imagine a Premier League clash between Brentford and Wolves. The odds might be:

  • Brentford to win โ€“ 11/10

Here, Brentford are slight favourites playing at home. The bookmaker sees them as having a strong chance, but not overwhelming, so they price them at 11/10 rather than evens (1/1).

This means if you stake ยฃ10 on Brentford, youโ€™ll win ยฃ11 profit if they take all three points, plus your ยฃ10 stake back, giving a ยฃ21 total return.

These types of odds are common for closely matched teams where the home side has a marginal edge.

🏇 Horse Racing Example

In horse racing, you might see 11/10 odds for a horse that is the market favourite but not heavily odds-on. For example:

  • โ€œMisty Morningโ€ running in a novice stakes race with only 5 runners.

Bookmakers assess Misty Morning as the most likely winner but with some competition in the field. Odds of 11/10 reflect confidence without it being a dominant odds-on price like 4/6 or 1/2.

Betting example: Stake ยฃ20 โ†’ Win ยฃ22 profit โ†’ Total return = ยฃ42

Punters often back these kinds of favourites when they believe the horseโ€™s chances are stronger than the implied 47.6% probability.

🎾 Tennis Example

In tennis, odds of 11/10 are typical when the match is evenly balanced, but one player has a slight edge in form or head-to-head record. For instance:

  • Jannik Sinner to beat Carlos Alcaraz at 11/10

Here, Alcaraz might be priced at 4/5 (1.80) as the favourite, with Sinner at 11/10 (2.10) as the narrow underdog.

If you think Sinnerโ€™s recent performances or playing style give him a better than 47.6% chance, then 11/10 could represent value betting odds.

Example bet: Stake ยฃ50 โ†’ Win ยฃ55 profit โ†’ Total return = ยฃ105

🏉 Rugby Example

In rugby betting, odds of 11/10 are often offered for tight fixtures between two well-matched teams. For example:

  • Leicester Tigers to beat Harlequins at 11/10

Here, bookmakers slightly favour Harlequins, who might be priced at 4/5, but Leicester Tigers are expected to put up a strong challenge. Betting ยฃ10 on Leicester would return ยฃ21 total if they win.

🏏 Cricket Example

In cricket markets, particularly T20 matches, odds of 11/10 may appear for either team if the game is finely balanced:

  • Sunrisers Hyderabad to beat Kolkata Knight Riders at 11/10

Given the unpredictable nature of T20 cricket, bookies often keep prices close to evens on both sides. Here, a ยฃ25 stake would win ยฃ27.50 profit, returning ยฃ52.50 total if Sunrisers win.

🎯 Key Takeaway on Examples

Whether itโ€™s football, horse racing, tennis, rugby, or cricket, odds of 11/10 signal:

A close contest where your selection is slightly less likely to win than not,
Better than evens return, giving you more profit than your stake,
✅ A chance to profit ยฃ11 for every ยฃ10 staked, plus your stake back.

What is the Implied Probability of 11/10?

Knowing the implied probability helps you assess whether a bet is value.

To calculate:

  1. Convert to decimal: 2.10
  2. Divide 1 รท 2.10
  3. Multiply by 100 to get a percentage.

Implied probability = 47.6%

This means the bookmaker thinks there is roughly a 47.6% chance of your selection winning.

Is 11/10 a Good Bet?

The odds themselves donโ€™t tell you if itโ€™s โ€œgoodโ€ โ€“ value depends on your assessment compared to the implied probability.

For example:

🔎 If you believe your team has a 60% chance of winning, but the bookieโ€™s odds imply only 47.6%, then itโ€™s a value bet.

On the other hand:

❌ If your estimated chance is 40%, then itโ€™s not value despite the appealing odds.

Thatโ€™s why professional bettors always compare their own odds to the bookmakerโ€™s before staking.

Strategies for Betting on 11/10 Odds

Seeing odds of 11/10 might tempt you to jump straight in, but how can you bet on them smartly to maximise your returns? Here are some tried-and-tested strategies:

✅ 1. Assess True Probability

Before placing any bet, ask yourself:

  • What is the real chance of this outcome happening?

Odds of 11/10 imply a 47.6% chance. If your own analysis (form, stats, injuries, conditions) suggests the selection has a higher chance, then youโ€™ve found a value bet.

For example, if you believe a football team has a 55% chance of winning, but the odds imply only 47.6%, over time these bets will be profitable.

✅ 2. Use for Slight Underdogs or Narrow Favourites

Odds of 11/10 often appear for:

  • Narrow favourites in tight matches
  • Slight underdogs with strong potential

Focus on situations where you believe the market has undervalued the selection, such as:

  • A tennis player with a positive head-to-head record despite being the underdog
  • A football team with excellent home form against a mid-table rival

✅ 3. Combine in Accumulators (With Caution)

Adding multiple 11/10 selections into an accumulator can boost your potential payout significantly. For example:

  • Three selections at 11/10 combined = 2.10 x 2.10 x 2.10 = 9.26

So, a ยฃ10 treble would return ยฃ92.60.

However, remember that accumulators carry higher risk as all selections must win. Only use this strategy if you are confident each leg has individual value.

✅ 4. Lay in Betting Exchanges

If you think the selection priced at 11/10 is overrated, you can lay it on an exchange like Betfair.

  • Laying at 11/10 means youโ€™re effectively betting against it winning.
  • Your liability is the amount the backer would win if their bet succeeds.

This strategy suits traders and those who spot false favourites or overhyped teams.

✅ 5. Look for Price Movements

Market movements can provide clues:

  • If odds shorten from evens to 11/10, it suggests money is coming in, indicating market confidence.
  • If odds drift to 11/10 from shorter prices (e.g. 4/5), there may be team news or conditions negatively impacting their chances.

Always keep up with latest news, team line-ups, and weather conditions before finalising your bet.

✅ 6. Maintain Bankroll Discipline

While 11/10 odds can feel like โ€œsafer betsโ€ than longshots, they still carry a near 50/50 chance. Always:

✔️ Stake a consistent, sensible percentage of your bankroll (e.g. 1-2% per bet)
✔️ Avoid chasing losses by lumping big stakes on odds that โ€œlook safeโ€
✔️ Focus on the long-term profitability of value betting at these odds

🎯 Summary – Betting Strategies for 11/10 Odds

Odds of 11/10 provide an attractive balance between risk and reward. By:

  • Assessing true probabilities
  • Spotting market value
  • Applying disciplined staking

โ€ฆyou can make these odds work in your favour over time.

Odds 11/10 vs Evens: Whatโ€™s the Difference?

Evens (1/1) means you double your money (stake ยฃ10, win ยฃ10).

11/10 is slightly better, as you get ยฃ11 profit for a ยฃ10 stake, giving you an extra 10% return compared to evens.

Quick Comparison Table

Odds Decimal Implied Probability Profit on ยฃ10 Stake
4/5 1.80 55.6% ยฃ8.00
Evens 2.00 50.0% ยฃ10.00
11/10 2.10 47.6% ยฃ11.00
6/4 2.50 40.0% ยฃ15.00

Final Thoughts on Odds 11/10 Meaning

Odds of 11/10 mean you get ยฃ11 profit for every ยฃ10 staked, plus your stake back.
✅ In decimal, itโ€™s 2.10, with an implied probability of 47.6%.
✅ Always check if your own assessment suggests a higher chance of winning than the odds imply โ€“ thatโ€™s where the real value lies.

Now you know exactly what odds 11/10 mean, how to calculate your winnings, and how to judge their value.

Next time you see them on your bookmakerโ€™s site, youโ€™ll know whether to strike or stay away.

 

online casino

How to Start an Online Casino: Your Complete Guide

Have you ever wondered how to start an online casino and tap into the booming iGaming market?

Youโ€™re not alone. With global online gambling revenue projected to exceed ยฃ100 billion in the coming years, itโ€™s no surprise that entrepreneurs are exploring this lucrative business model.

But where do you actually begin? Itโ€™s not as simple as building a website and launching overnight. From licensing and software to marketing and payment processing, there are essential steps to get it right.

In this article, weโ€™ll break down everything you need to know to start an online casino successfully. Whether youโ€™re aiming for a niche casino brand or a major operator, hereโ€™s your roadmap.

1. Understand the Online Casino Market

Before you dive in, itโ€™s crucial to research the market thoroughly. Ask yourself:

  • Who are your competitors? Study successful casinos like Bet365, LeoVegas, and niche brands focusing on crypto or mobile-first experiences.
  • What gaps exist? For example, live dealer games with localised hosts, casino tournaments, or crypto-exclusive casinos are trending niches.
  • Who is your target audience? Define age groups, preferred payment methods, and game choices to build an appealing offer.

By understanding the landscape, youโ€™ll be able to position your casino strategically and avoid entering an oversaturated sub-niche without a competitive edge.

2. Choose a Reliable iGaming Software Provider

One of the most important decisions when you start an online casino is your software provider. This forms the backbone of your business, influencing:

  • Game variety and quality (slots, table games, live dealer)
  • Site security and data protection
  • Payment processing systems
  • User experience across devices

Top casino software providers include:

  • SoftSwiss (now BGaming): Popular for crypto casinos.
  • 2WinPower:ย Delivers turnkey and white label solutions and full-scale casino support.
  • Microgaming Quickfire: Offers hundreds of branded slots.
  • NetEnt Casino Module: Renowned for mobile-optimised slot games.
  • Evolution Gaming: Industry leader in live casino solutions.

Most providers offer white label or turnkey solutions, enabling you to launch faster with pre-built platforms, licensing support, and integrated payment systems.

However, this comes at a cost โ€“ typically from ยฃ20,000 upwards for setup, plus monthly revenue share.

If you want full control and brand uniqueness, bespoke development is an option, but prepare for much higher upfront investment and longer development timelines.

Choosing between providers often comes down to infrastructure needs. Microgaming and others offer specific game libraries; 2WinPower offers a development-friendly backend with scalable architecture, API-driven integrations, and support for both custom and ready-made casino setups.
This makes it suitable for businesses prioritising adaptability and control.

3. Obtain a Gambling Licence

A legitimate casino must operate under a recognised gambling licence. The choice of jurisdiction affects:

  • Your tax obligations
  • Market access (some countries only accept casinos licensed under certain authorities)
  • Player trust and credibility

Popular licensing jurisdictions include:

  • Malta Gaming Authority (MGA): Reputable, EU-based, widely accepted in Europe.
  • UK Gambling Commission: Strict standards; required if targeting UK players.
  • Curacao eGaming: Cheaper and faster to obtain; accepted globally but less trusted in some markets.
  • Isle of Man Gambling Supervision Commission: Strong regulatory reputation, competitive tax rates.

Licensing costs vary dramatically. For example, a Curacao licence may cost around ยฃ15,000โ€“ยฃ20,000, while a UKGC licence could be ยฃ30,000+ plus compliance costs.

Always consult with legal and compliance experts to avoid breaches that could shut down your business.

4. Integrate Secure Payment Systems

A casinoโ€™s success relies heavily on frictionless, trusted payment options for deposits and withdrawals. Players expect fast processing, minimal fees, and data security.

Common payment methods include:

  • Debit and credit cards (Visa, Mastercard)
  • E-wallets (PayPal, Skrill, Neteller)
  • Bank transfers
  • Cryptocurrencies (Bitcoin, Ethereum, Tether)

Partner with established payment processors experienced in iGaming, as they understand regulatory requirements like anti-money laundering (AML) and Know Your Customer (KYC) protocols.

5. Build an Engaging, Mobile-Friendly Website

Your website is your virtual casino floor. It should combine:

Attractive design: Clean, modern layout with clear menus
Fast loading times: Optimised images and code for performance
Mobile responsiveness: Most players use smartphones for casino gaming
Seamless navigation: Easy access to games, account features, bonuses, and support
Data security: SSL certificates and robust cybersecurity measures

For branding success, invest in a unique logo, professional graphics, and a memorable domain name that conveys trust and excitement.

6. Curate an Irresistible Game Selection

Games are the heart and soul of any online casino. No matter how slick your website looks or how generous your bonuses are, if your game selection is limited or outdated, players simply wonโ€™t stick around.

To truly succeed when you start an online casino, you need to offer a diverse, high-quality portfolio that caters to every type of player.

🎰 Slots: The Bread and Butter

Slots are by far the most popular casino games, accounting for up to 70% of online gaming revenue. Ensure you include:

  • Classic slots: Three-reel games with simple mechanics for players who prefer nostalgia and ease of play.
  • Video slots: Modern five-reel games packed with features like free spins, wilds, and bonus rounds to keep engagement high.
  • Progressive jackpots: Games such as Mega Moolah or Divine Fortune with life-changing prizes that attract thrill-seekers chasing big wins.
  • Branded slots: Games themed around popular films, TV shows, or celebrities add brand recognition and instant appeal.

♠️ Table Games: The Casino Classics

While slots drive traffic, traditional table games keep serious players coming back. Your offering should include:

  • Blackjack: Multiple variations, including Classic, European, and Multi-Hand versions, to suit different strategies and preferences.
  • Roulette: European, French, and American roulette to cater to international audiences.
  • Baccarat: A staple among high-rollers and Asian markets, offering both standard and live dealer versions.
  • Casino poker games: Caribbean Stud, Casino Holdโ€™em, and Three Card Poker add variety beyond standard player-vs-player poker.

🎥 Live Dealer Games: Real Casino Experience Online

Live dealer games are an essential part of any successful online casino today. They bridge the gap between online and land-based casinos by offering:

  • Real-time streaming: Professional dealers streamed live from studios or physical casinos, creating an authentic atmosphere.
  • Interactive features: Players can chat with dealers and other participants, enhancing social engagement.
  • Popular live games: Live blackjack, roulette, baccarat, and game shows like Crazy Time or Monopoly Live, which are growing rapidly in popularity.

🎯 Specialty and Niche Games

Donโ€™t overlook niche games that appeal to casual players or those seeking quick entertainment. These can include:

  • Scratch cards: Simple, instant-win games that require minimal skill or knowledge.
  • Bingo and keno: Attract a demographic that enjoys lottery-style gaming with low stakes and social elements.
  • Virtual sports: Simulated football, horse racing, or greyhound racing events running every few minutes to maintain betting activity.

🌐 Multi-Provider Approach: Keep Players Coming Back

Instead of relying on a single software provider, negotiate partnerships with multiple game studios. This strategy:

Increases game variety โ€“ Different providers have unique styles, mechanics, and bonuses.
Ensures regular new releases โ€“ Keeping your library fresh and giving players a reason to return.
Appeals to different player tastes โ€“ Some prefer NetEntโ€™s slick slots, others love Pragmatic Playโ€™s immersive features or Evolution Gamingโ€™s superior live casino streams.

📲 Mobile-Optimised Gaming

Today, over 60% of online casino traffic comes via mobile devices. Ensure your games:

  • Load seamlessly on smartphones and tablets.
  • Offer responsive design with intuitive interfaces.
  • Include portrait and landscape play modes for player comfort.

When choosing game providers, confirm their titles are HTML5-based to guarantee smooth mobile performance without the need for outdated Flash plugins.

⚙️ Custom and Exclusive Games

For advanced operators, investing in custom or exclusive games can set your brand apart. These games:

  • Are unique to your casino, creating brand loyalty.
  • Can be tailored to your audienceโ€™s interests, themes, or cultural preferences.
  • Provide marketing advantages as you promote them as โ€œonly available here.โ€

Exclusive games often require higher investment and negotiations with development studios but can deliver a strong USP (unique selling proposition) in a crowded market.

✅ Casino Games – Key Takeaway

When planning your game selection to start an online casino, think beyond quantity โ€“ focus on quality, variety, and player experience.

A well-curated, diverse gaming portfolio is what transforms a casino from a one-visit site into a long-term favourite for your players.

7. Create Enticing Bonuses and Promotions

To compete in the crowded iGaming market, you need attractive bonuses. Typical offers include:

🎁 Welcome bonuses: Match deposit offers or free spins
🔄 Reload bonuses: For existing players topping up
💰 Cashback offers: Return a percentage of losses
🏆 VIP programmes: Reward loyal players with perks

Always balance generosity with profitability. Excessive bonus abuse can drain revenue, so implement clear terms and responsible wagering requirements.

8. Develop a Robust Marketing Strategy

Launching your casino is just the beginning โ€“ now you need to attract players. Effective marketing methods include:

  • SEO (Search Engine Optimisation): Target keywords like โ€œbest online slots UKโ€ or โ€œlive casino gamesโ€ to rank in search engines.
  • Affiliate marketing: Partner with casino review sites to drive traffic on a commission basis.
  • Social media marketing: Build community engagement and brand awareness.
  • Paid ads: Google Ads (where allowed) and social ads targeting gambling audiences.
  • Email marketing: Promote new games, bonuses, and loyalty rewards.

Always adhere to advertising regulations in your target markets to avoid fines or blacklisting.

9. Implement Responsible Gambling Measures

Modern players and regulators demand high standards of responsible gambling. Ensure you offer:

  • Self-exclusion tools
  • Deposit and loss limits
  • Reality checks and reminders
  • Access to gambling support organisations

This protects players and builds brand credibility, essential for long-term success.

10. Plan for Continuous Improvement and Scalability

Finally, treat your online casino as a dynamic business that evolves. Monitor player data, game performance, and feedback to refine your offering. Stay updated on:

  • New gaming technologies (VR casinos, crypto gaming)
  • Regulatory changes
  • Emerging market trends

Consider expanding into sports betting or launching a mobile app to broaden your reach as your brand grows.

Final Thoughts: Is Starting an Online Casino Right for You?

Starting an online casino requires significant investment, regulatory compliance, and strategic marketing. But for those who do it right, it can become a highly profitable venture in the ever-growing world of online entertainment.

If youโ€™re serious about entering the industry, consult with iGaming lawyers, financial advisors, and reputable software providers before taking your first step.

With thorough planning and a strong business strategy, you could soon be the proud owner of a thriving online casino brand.

Key Takeaways

  • Research the market to identify your niche and competitors.
  • Choose reliable software and obtain proper licensing.
  • Offer secure payments, attractive bonuses, and a wide game selection.
  • Market your casino effectively and implement responsible gambling.
  • Continuously improve to stay ahead in the competitive iGaming landscape.

Ready to start an online casino? Bookmark this guide as your roadmap and begin building your dream casino business today.

 

Tennis ball near line on court

Grab Your FREE Wimbledon Trading Guide Here!

Wimbledon starts next week, which means strawberries and cream, all-white outfits, (probable) rain delays and hopefully some great tennis!

The Tennis Profits team have put together something special for the tournament, in aย FREE reportย calledย Grass Court Gold: The 7 Key Stats for Trading Wimbledon.

Itโ€™s a focused report that tells you which numbersย actuallyย matter when trading grass court tennis.

Inside, pro Betfair trader Paul Shires shares the seven indicators he uses to get ahead of price moves โ€“ and stay there.ย 

Youโ€™ll discover:

  • Why the usual stats often mislead on grass (and where to focus instead)
  • Which serve/return trends offer early value signals
  • The break point patterns that really matter

And itโ€™sย FREE. But only until Wimbledon starts.

👉 ย Grab your FREE copy of โ€˜Grass Court Goldโ€™ here

The thing about the Tennis Profits guys is that they donโ€™t do fluff. They test, they trade, and they share what works.

This report is short, punchy, and built to give you an edge in the coming fortnight of beautiful tennis mayhem.

Get the stats. Get the edge. And get on the front foot for Wimbledon.

👉ย Download your FREE report now

 

 

football player shooting

Anytime Goalscorer Explained: What It Means and How to Master It

If youโ€™ve ever scrolled through a bookmakerโ€™s football markets, youโ€™ve likely come across the โ€œanytime goalscorerโ€ option.

Itโ€™s one of the most popular bet types in footballโ€”and for good reason. Itโ€™s simple, exciting, and keeps your bet alive for the full 90 minutes.

But what exactly does anytime goalscorer mean? How does it differ from other types of goalscorer bets? And more importantlyโ€”how can you use it to make smart, profitable bets?

In this guide, weโ€™ll break down for you:

What exactly does โ€œanytime goalscorerโ€ mean?
✅ How does it differ from first or last goalscorer bets?
✅ What are the rules you need to know before placing a bet?
✅ And most importantlyโ€”what strategies can help you win more often?

Youโ€™ll discover how consistency trumps hat-tricks, why penalties matter more than you think, and how to spot underrated goal threats hiding in plain sight.ย 

Weโ€™ll even compare top Premier League scorers by the number of games they scored inโ€”not just the total goalsโ€”to reveal what really matters in this market.

So whether youโ€™re a casual punter looking to spice up a weekend match or a stats-savvy bettor hunting for an edge, this guide has everything you need to become smarter, sharper, and more profitable with your anytime goalscorer bets.

What Does “Anytime Goalscorer” Mean?

An anytime goalscorer bet is exactly what it sounds like:

You are betting on a specific player to score a goal at any point during the match (excluding extra time or penalties).

As long as the player you back finds the net during regular 90 minutes + stoppage time, your bet wins.

It doesnโ€™t matter whether they score in the first minute or the 89thโ€”it still counts.

Example of an Anytime Goalscorer Bet

Letโ€™s say Arsenal are playing against Aston Villa, and you back Bukayo Saka to score anytime at odds of 2/1.

  • If Saka scores in the 12th minute: ✅ Your bet wins
  • If he scores in the 89th minute: ✅ Your bet still wins
  • If he doesnโ€™t score at all: ❌ Your bet loses
  • If he only scores in extra time or a penalty shootout: ❌ Still a losing bet

Itโ€™s a bet that keeps you engaged for the whole matchโ€”because your player can pop up with a goal at any time.

Anytime Goalscorer vs First/Last Goalscorer

Itโ€™s easy to confuse anytime goalscorer with similar markets like first or last goalscorer, but there are some key differences:

Market What it Means Risk Level Typical Odds
Anytime Goalscorer Player scores at any point during 90 mins Lowโ€“Medium Lower
First Goalscorer Player scores the first goal of the match High Higher
Last Goalscorer Player scores the final goal of the match High Higher
The odds for anytime goalscorer will tend to be lower than for first or last goalscorer – understandably.ย 

Here is an example of comparative odds for the different types of goalscorer bets in a match between Real Madrid and Al Hilal Riyadh, with odds taken from Bet365:
Player Anytime Goalscorer Odds First Goalscorer Odds
Kylian Mbappe 1.53 3.60
Vinicius Jr. 2.00 5.50
Arda Guler 2.20 6.00
Jude Bellingham 2.40 7.00
Rodrygo 2.60 7.50
Victor Munoz 2.75 8.00
As you can see, the anytime goalscorer odds are considerably shorter than the first goalscorer odds, in some cases less than a third of the price.ย 


✅ Why Choose Anytime Goalscorer?

  • More chances to win โ€“ your player has 90+ minutes to score
  • Less luck-dependent โ€“ not relying on timing or sequence
  • Better for in-form or penalty-taking players

❌ When Might First/Last Be Better?

  • Youโ€™re chasing bigger odds
  • You believe your player will be subbed on late or score early
  • Youโ€™re betting on a match with limited goals

Rules Around the Anytime Goalscorer Bet

Bookmakers generally follow similar rules, but it’s always worth double-checking. Here are the most important:

✅ Player Must Play

If your chosen player doesnโ€™t play at all, your bet is usually void, and your stake is refunded.

❌ Subbed On Late?

If they come on as a sub with just a few minutes left, the bet still stands. So youโ€™re relying on them to make an impact with limited time.

❌ Own Goals Don’t Count

Only goals scored for their own team count. If your player scores an own goal, it doesnโ€™t help your bet.

❌ Extra Time Doesnโ€™t Count

The bet applies to 90 minutes plus stoppage time onlyโ€”not extra time or penalty shootouts.

With all of these rules it is important to check the terms and conditions of the bookmaker you are intending to place the bet with to ensure they apply to the anytime goalscorer bet.ย ย 

Why Scoring Once Is All That Counts

The beauty (and simplicity) of the anytime goalscorer market is that only one goal in a match is required to win the bet.

Once the player scores, the bet is settledโ€”any additional goals add nothing extra. This makes the market all about consistency rather than spectacular hauls.

  • Single goal suffices: Whether they score one, two, or five goals, once is enough.

  • 🔁 Consistency wins: A player who scores in many gamesโ€”even if only onceโ€”can pay off more often than a player who bags a hatโ€‘trick in one game but blanks in most others.

🧮 Premier League 2024โ€“25: Goals vs Games Scored

Hereโ€™s a comparison of the top Premier League scorers from the 2024โ€“25 season, showing total goals against the number of games in which they found the net at least once:

Player Total Premier League Goals Games Scored In
Mohamed Salah 29 24
Alexander Isak 23 17ย 
Erling Haaland 22 16ย 

The takeaway: consistency matters more than volume. Salah produced a great deal of consistent one-goal-per-game performances rather than bagging a few hat-tricks and then going quiet.

Meanwhile, Haaland’s multi-goal games add no extra value once heโ€™s scored. An even more extreme example came in the 2023/24 season, when the Norwegian netted 27 times, but only scored in 17 matches.ย 

That is due to Haaland’s tendency to score two, three – or even four in the case of his performance against Wolves in the 23/24 season – goals in the same game.ย 

Betting Insight: Focus on Games Scored, Not Just Goals

When analysing anytime goalscorer odds:

  1. Prioritise players who score in many games, even at lower volume per match.
  2. You don’t win any more money for multiple goals in the same game in the anytime goalscorer betโ€”so donโ€™t overvalue braces or hatโ€‘tricks.
  3. Look at games scored percentage: a player who scores in 60% of matches offers strong, steadier value than one who bags 30 goals in just 20 matches.

The anytime goalscorer market is all about frequency and reliability. A player who nets in many games consistently is a better long-term bet than one who occasionally explodes with braces and hat-tricks.ย 

Understanding this is critical if you want to turn this market into a steady profit stream.

👉 Check out the football tipster who has made over 200 points profit, fully verified.

Strategies for Betting on Anytime Goalscorer

While anytime goalscorer bets can be fun and straightforward, profitability comes from strategy.

Simply backing big names every week might get you a win here and there, but over time, it wonโ€™t beat the bookies.

To turn this market into a consistent edge, you need to apply smart tactics based on data, form, and value.

Here are the top strategies to help you make sharper anytime goalscorer picks, with real-world examples to bring each one to life:

🎯 1. Look for Penalty Takers and Set-Piece Specialists

Players who regularly take penalties or free kicks have an extra route to scoring. This massively increases their expected goals (xG) without requiring open-play dominance.

Example:

  • Bruno Fernandes (Manchester United) is often priced longer than Rashford or Hรธjlund but takes most penalties and many free kicks. In 2022โ€“23, nearly half his goals came from the spot.
  • James Ward-Prowse (West Ham) is a rare example of a midfielder who scores regularly from free kicks and penalties. Despite playing deep, heโ€™s often great value around 4.0+ anytime.

📌 Tip: Check club penalty taker charts and free-kick stats before betting. If the regular penalty-taker is expected to be out injured or suspended, have a look at who is next in the pecking order. They could represent value.ย 

📈 2. Analyse Player Form, Not Just Reputation

Ignore the big names and look at whoโ€™s actually scoring. A player in hot form is more likely to deliverโ€”regardless of their media profile.

Example:

  • In the second half of the 2022โ€“23 season, Ollie Watkins (Aston Villa) scored in 11 of 16 Premier League games. Yet his odds often remained around 2.5โ€“3.0 to score anytime.
  • Meanwhile, players like Darwin Nรบรฑez frequently had lower odds despite struggling for consistency.

📌 Tip: Use websites like WhoScored, SofaScore or Flashscore to track recent scorers and shot frequency.

🧠 3. Identify Weak Defences and Target Matchups

A good goalscorer against a poor defence is always a recipe for betting value. Look for teams with leaky recordsโ€”especially away from home or against specific styles.

Example:

  • Backing strikers against Leeds United in the 2022โ€“23 season was a goldmine. They had one of the worst defensive records in the league.
  • When Harry Kane played against Everton, who were particularly vulnerable to aerial threats, his odds were still around 1.80 anytimeโ€”despite an obvious stylistic mismatch.

📌 Tip: Look for teams with high expected goals against (xGA), poor set-piece stats, or frequent individual errors.

🔍 4. Check Player Position and Tactical Role

Some players are listed as midfielders but play in highly advanced positions (e.g. inside forwards, shadow strikers). These players often fly under the radar in goalscorer markets.

Example:

  • Kai Havertz and Martin ร˜degaard often have longer odds due to being โ€œmidfielders,โ€ but both regularly find themselves in attacking positions for Arsenal.
  • In Serie A, Khvicha Kvaratskhelia often had long odds (3.0+) despite playing as an inverted winger for Napoli and cutting inside regularly to shoot.

📌 Tip: Look at average player positions and heatmaps (on sites like Understat or FBref) to find hidden forwards.

🛒 5. Always Shop Around for the Best Odds

Odds for anytime goalscorers can vary widely between bookmakers. A player priced at 2.50 on one site might be available at 3.00 elsewhereโ€”a 20% difference in potential profit.

Example:

  • Mohamed Salah might be 1.90 to score at Bet365 but 2.10 at Betfair or William Hill.
  • Using odds comparison sites like Oddschecker can boost your returns significantly over time.

📌 Tip: If you bet regularly, consider using multiple bookmaker accounts to always secure the best price.

📊 6. Use xG and Stats to Spot Value

Expected Goals (xG) is a key stat used by professional bettors. If a player has a high xG but hasnโ€™t scored recently, they might be due a goalโ€”and therefore offer value in the market.

Example:

  • Alexander Isak (Newcastle) consistently posted high xG per 90 minutes but was often priced around 2.60โ€“2.80 due to rotation concerns.
  • If you caught him in the starting XI, those odds could be great value given the data.

📌 Tip: Tools like FBref, Understat, or Infogol offer xG data for free.

🧠 7. Time Your Bets with Team News

Sometimes, a backup striker or winger gets a start due to injuries or rotation. These players often offer big value if you get in before the bookies shorten the odds.

Example:

  • Leandro Trossard (Arsenal) often started when Martinelli or Saka were rested. If you caught the line-ups early, you could grab odds of 3.50โ€“4.00 before they moved.

📌 Tip: Place bets 30โ€“60 minutes before kick-off when team line-ups are confirmed.

🔄 8. Consider Accumulators of Anytime Goalscorers

Building an acca (accumulator) of anytime goalscorers allows you to combine shorter odds into a big payout. Just rememberโ€”itโ€™s higher risk, so use smaller stakes.

Example Acca:

  • Salah (1.90)
  • Haaland (1.50)
  • Isak (2.40)

Combined odds: 6.84 โ€“ A ยฃ10 bet would return ยฃ68.40 if all three score.

📌 Tip: Only include players in good form and against weak opposition to improve your chances.

Strategies for betting on Anytime Goalscorer – Summary

The anytime goalscorer market is one of the most fun and rewarding areas in football bettingโ€”especially if you approach it with a stats-based mindset.

🔑 Key Takeaways:

  • Use data (form, xG, penalties) to spot value
  • Donโ€™t just back big namesโ€”find role players with sneaky goal potential
  • Watch the market and bet with line-up info where possible
  • Shop around for best odds to maximise ROI

If you can combine solid research with discipline and bankroll management, this market can become a powerful part of your betting portfolio.

Pros and Cons of Anytime Goalscorer Bets

Like any betting market, the anytime goalscorer option comes with its own set of advantages and drawbacks.

Understanding both sides can help you use this market more effectively and avoid common traps.

✅ Pros

  • Bet remains alive all game
    Since your player can score at any point, you’re engaged for the full 90+ minutesโ€”no early disappointment if they don’t strike first.
  • Easier to win than first/last scorer
    You donโ€™t need your player to score the first or last goalโ€”just any goal, which gives you more chances to win.
  • Good for in-form players or set-piece takers
    Players on penalties or free-kicks (like Salah, Fernandes, or Ward-Prowse) always have a solid chance, even in tighter games.
  • Great for accumulator (acca) bets
    You can combine multiple players to score anytime into one acca for a much bigger potential return.

❌ Cons

  • Lower odds than first/last
    Because it’s an easier market to win, the odds are often shorterโ€”so the return on a single bet may be modest.
  • Player could be subbed or have an off day
    If your player is benched, subbed early, or just doesnโ€™t get chances, your bet can quickly become dead in the water.ย 
  • Own goals and extra time donโ€™t count
    Goals must be scored in regulation time for the right teamโ€”anything outside that doesnโ€™t count towards your bet.
  • Hard to find consistent value without research
    Bookmakers are savvyโ€”so to beat them, you need to dig into stats, player roles, form, and opposition weaknesses.

When Is It Best to Bet on an Anytime Goalscorer?

Here are a few scenarios where this market really shines:

  • Your chosen player is in great form
  • They’re facing a weak defensive side
  • The player is on penalties or free-kicks
  • They typically play the full 90 minutes
  • You want a low-risk addition to an acca

Common Mistakes to Avoid

Even experienced punters fall into these traps:

❌ Backing Big Names Blindly

Just because a player is famous doesnโ€™t mean theyโ€™re in form or likely to score. Always look at the stats.

❌ Not Checking the Team Line-Up

If your player is benched or rotated, your bet could be at risk. Try to bet after line-ups are announced, especially in cup games or European fixtures.

❌ Ignoring the Match Context

Is the match important? Are they already qualified? Are there weather or pitch concerns? These factors can affect player performance.

Final Thoughts: Is the Anytime Goalscorer Market Worth It?

Absolutelyโ€”if used wisely.

The anytime goalscorer market offers a nice balance between risk and reward. It’s easier to land than first or last scorer bets, and it keeps you involved throughout the game. While the odds are typically shorter, the upside is consistencyโ€”especially when you apply good research and strategy.

As with all football betting, value is king. Donโ€™t just follow the crowd or chase namesโ€”dig into the stats, understand the playerโ€™s role, and stay disciplined with your staking.

Whether you’re building an accumulator, backing your favourite player, or hunting for weekly winners, the anytime goalscorer market is a brilliant way to add more excitementโ€”and hopefully profitโ€”to your football betting experience.

 

horse running around track

Two Big Royal Ascot Winners (28/1 & 20/1!) โ€“ Donโ€™t Miss This Tipster

One of our top recommended horse racing tipsters, Loves Racing, is a service we’ve highlighted a few times before โ€” particularly his bets for major festivals such as Cheltenham, Royal Ascot, Glorious Goodwood, and more.

These tips have delivered excellent results over the years, and theyโ€™re ones we follow with our own money.

There are very few services โ€” out of the hundreds we’ve tested โ€” that we trust enough to back with our own cash.

Well, yesterday our faith was rewarded once again: Loves Racing landed two superb winners at Royal Ascot:

  • 14:30 โ€“ Docklands at 28/1 โ€“ WON
  • 15:40 โ€“ American Affair at 20/1 โ€“ WON

We donโ€™t know if any other tipster managed to find two 20/1+ winners yesterday โ€” but there canโ€™t have been many!

👉 You can check out Loves Racing for yourself here.

Loves Racingโ€™s festival bets have now made over 300 points profit at Betfair SP, with an ROI of 24% โ€” not far behind the 370 points profit at a 30% ROI at advised prices.

And the service has made over 820 points profit in total since launching in 2017.

That would be over ยฃ20,500 profit at ยฃ25 per point.

You can check out our original review of the service here.

With four more days of Royal Ascot and a summer of top-class flat racing ahead, itโ€™s a fantastic time to get involved and enjoy more big winners.

👉 Check out Loves Racing here.