How Does Finland Contribute So Much to the Global Casino Market?

Source: Pixabay

As the global casino market grows, so does the number of players. With a projected value of £120 billion by 2027, it’s tempting to assume that the likes of the UK, US, and China will play the most significant roles. While these nations are integral to the wealth of the sector, you shouldn’t ignore the impact of Finland.  

Over the years, Finland has transformed into a country that loves to gamble. For instance, it ranks fourth in the list of nations that bet the most. Therefore, its importance within the industry can’t be denied. What most people don’t understand is how it has gone from the bottom rung of the ladder to the top of the tree while flying under the radar.  

Public Entertainment  

You can argue that gambling is public entertainment. After all, online casinos are available via the internet in places like the UK and Australia, where consumption rates are high. The latter, for example, beats Finland in regards to the amount spent annually per person (£510 versus £290).  

However, travelling around Finland and checking out the infrastructure will show you why perceptions of the hobby are liberal. This is best seen in petrol stations and shops around the country where betting games are accessible.

In Britain, you can only find versions of the lottery and need to go to a specialist provider to place a wager. When the many online establishments are thrown into the mix, it’s clear that gambling isn’t looked down upon by Finns because the likes of live casino offerings and table games are popular at a Finnish casino not just because they are widely available, but because they are enjoyed among the population. Even countries regarded as liberal don’t have the same infrastructure, which means gambling isn’t as powerful a form of public entertainment as it is in Finland. 

To put this into perspective, the share of revenues within the Finnish betting industry is split across the board since 66% of the money is spent on everything from slot machines to sportsbooks and lotteries.  

Alternative Transactions Breaking the Mould

Source: Pixabay

Again, alternate payment methods aren’t revolutionary. They’ve been around for a while, ever since e-wallets like PayPal added another dimension to the safety protocol for customers and operators. Yet, Finland isn’t a country that takes the types of available formats lightly. Indeed, they are essential to the success of the industry.  

Have you ever heard of Trustly or Verkkopanki? You may not have, but Finnish people have because they are forms of bank transfers that let customers place money in their accounts. Considering that online banking makes up 63% of the Finnish sector, it’s imperative for users to access suitable platforms, something the market allows them to do. On top of this, lesser-known e-wallets such as Zimpler are common in Finland, too, since they account for 6% of transactions.  

Therefore, Finnish society not only has a different view on the pastime, unlike other European nations, but the payment options are varied enough to cater to most people’s needs. It’s this combination that allows Finland to contribute billions to the global online casino market. 

 

 

 

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