Entertainment Odds – Final Review
We have completed our eight month trial of TV and specials betting service Entertainment Odds and here are the final results:-
| Profit/Loss: | +72 points |
| Strike Rate: | 23% |
| Bank Growth: | 72% |
| ROI: | 29% |
| Average number of bets: | 3-4 bets per week |
| Cost: | £70 – Autumn run, £80 – new Year run |
| VERDICT: | PASSED |
| Rating: |
You can view full results here.
Entertainment Odds – Full Review
Entertainment Odds is a service that specialises in betting on TV events like the Eurovision Song Contest and Strictly Come Dancing, as well as awards ceremonies like the Emmys and Oscars.
The site is run by a guy called Rob Furber who is a journalist by trade, writing for some of the UK’s most well-known sites including The Sporting Life, the Daily Telegraph, Britain’s number one women’s magazine, Glamour, and men’s lifestyle magazines Arena and Maxim.
Rob’s keen eye for value in the TV betting markets started in 2005 when he picked Darren Gough to win Strictly at odds of 25/1 and he has never looked back since.
He is now a professional trader specialising in TV markets, as well as continuing his journalism work.
Rob’s remarkable story is chronicled in a book entitled “The Gambler” he has written about his journey as a pro trader – and another “gamble” he took in his love life – that is well worth a read.
Prior to our trial, the Entertainment Odds service had racked up an impressive 1019 points profit since starting up in 2014, so we had high hopes going into our trial.
We often say the best way to make profits these days is by focusing on a niche and it doesn’t get more niche than TV and specials betting!
We followed the service for around eight months, which took in both their:
- Autumn subscription, which runs from August through to the end of December and covers Strictly Come Dancing, I’m a Celebrity Get Me Out of Here, the Mercury Music Prize; and their
- The New Year subscription, which runs from January to May and includes the Eurovision Song Contest (ESC), the Oscars, Grammys, Baftas and Golden Globes.
The selections for all the events come with detailed write-ups and there is also analysis in between the tips.
You can tell that Rob and his team really knows their stuff and the level of insight is quite remarkable.
You get to see just how manipulated some of these shows are! It was a real eye-opener for us and certainly makes you reevaluate how you view these shows.
The good news though is that all that insight wasn’t just for its own sake – it translated into significant returns during our trial, with a profit of 72 points made in total.
That came at a return on investment (ROI) of 29% and a strike rate of 23%.
There were some really nice winners during our trial, including:
- Bulgaria to be top Balkan country at Eurovision at 50/1
- Bulgaria to win semi-final 2 at 25/1
- Robert Aramayo to win Best Actor at the BAFTAs at 28/1
- Sam Fender to win the Mercury Music Prize at 16/1
- Karen Carney to win Strictly Come Dancing at 12/1
- Various next elimination winners on Strictly Come Dancing at prices of 10/1, 9/1 and 13/2
The service very much focuses on picking out these value, under-the-radar selections that most of the betting public miss.
With Rob and his team’s keen eye for looking beyond the obvious to what is really going on behind the scenes, that is how they can pick out these big-priced winners.
Here is an example of an e-mail Rob sent out about Eurovision, identifying eventual winners Bulgaria in various markets:
Winner market starting to move on Australia as I thought it would watching the jury rehearsal last night. Press centre was electric as Delta built to the big crescendo. I was expecting single figures Oz. That should happen tonight after it is seen. I think it’s the winner. It’s probably the only one that can take down the evil that is Finland this year.
As for Cyprus, I’ve been thoroughly vindicated. Antigoni started completely off-key and it didn’t get much better across the 3mins. She is also thoroughly shown up by all the other outstanding solo females in this sf – Bulgaria, Romania, Latvia, Australia… Cyprus should be virtually last on the jury rankings and unless the fan bubble comes out in extreme numbers tonight it has to be NQ. Sadly, that price has already collapsed on the high st. Better value laying it to Q on BF.
The other stand out in semi 2 is Bulgaria. I was frantically backing it everywhere – Winner (as a trade), Top 5, Top 10, Top Balkan and e/w in semi 2. Whatever you can get on, best price, I would be jumping on now.
I always referenced Noa for Israel in 2023 as the possibility it had here, but I was skeptical coming to Vienna. Dara is sensational and the staging is a complete triumph. This could hurt Greece a bit. The Balkan nations are looking incredibly strong this year – Greece, Romania, Croatia, Bulgaria.
Greece in first half, and Bulgaria should really get 2nd half if she draws producer’s choice.
Despite his throat issues Jonas got through it ok for Norway. I still think it’s a lousy entry and worth considering laying to Q as well. I have it 10th and I always lay Norway in sfs and it always ends up sneaking in undeservedly. Luxembourg’s Eva wasn’t great by any means. I still give Lux a Q chance. I’d have Lux and Switzerland close to 10th.
Latvia is so classy it really should Q. Obviously we have the Top Baltic investment on it so probably wisest to leave alone.
Czechia’s Daniel was very good. This could also be appreciated by the younger jury members as it has that ‘poor me’, atmospheric quality I could see the Gen Z-ers lapping up. I don’t think it’s a certain Q though in such a strong semi as this. I’d have it qualifying around 9th.
Malta was fine if a little underwhelming for me. It’s another with jury appeal.
Denmark is very good but I think Oz can take the semi 2 win, and I think Bulgaria is the one for the place over Romania.
Advised:
Top 10 – Bulgaria – 4pt win – 11-4 – Boylesports, Betway, 5-2 with Coral/Ladbrokes
Semi 2 – Winner – Bulgaria – 1pt e/w – 25-1 – Coral/Ladbrokes (3 places, a fifth)
Top Balkan – Bulgaria – 0.5pt win – 50-1 – Coral/Ladbrokes, 33-1 with Boylesports
Top 5 – Bulgaria – 1pt win – 16-1 – Coral/Ladbrokes, 14-1 with Unibet
As you can see, very thorough work goes into these picks, including watching rehearsals and qualifying rounds to identify value. This is the kind of in-depth research we love to see in a betting service.
Overall then, we were very impressed with Entertainment Odds and are happy to award it a PASSED rating.
The only slight downside is the availability of prices on some of the selections. As these are niche markets, some of the liquidity is a little thin and prices can reduce quickly.
A good range of bookie accounts is therefore essential if you are going to follow the service, partly to ensure you can get the recommended prices (or close to them) and partly because quite a few of the markets aren’t available on the exchanges.
If you have a decent number of bookie accounts available though (most commonly used bookies are Skybet, Bet365, Paddy Power, and Coral/Ladbrokes), then this is a top service and definitely recommended.
Service Breakdown
Ease of use:
The service is fairly straightforward to follow, with selections sent out usually around twice per week during active events and there are an average of around 3-4 bets per week.
A warning e-mail is also sent out 5-10 minutes before the tips go out, to give you a chance to get your bookie accounts ready for the bets.
Availability of prices:
As mentioned above, this was a slight issue at times. Prices tend to hold up okay in the more liquid markets (e.g. Eurovision outright winner, Strictly outright winner), but can move quite a bit on some more niche markets.
As we say, having a wide range of bookie accounts is the best antidote to this. Ultimately you may struggle to match the official results, but we found even after missing the occasional price here and there, we still made a healthy profit overall.
Strike rate:
The strike rate for our trial was 23%, which reflects the fact that they do tend to target value long-shots, but they still maintain a decent win rate in doing so.
Advised Betting Bank:
We used a 100-point bank for our trial, which seemed reasonable to us given the staking, strike rate and historical record of the service and was never in jeopardy during our trial.
Subscription costs:
The subscription costs were £70 for the “Autumn” subscription (Aug – end of Dec) and £80 for the
“New Year” subscription, (January to end of Eurovision in May).
We understand these fees may increase slightly for the next windows, which would be very reasonable in our view given the long-term results.
Even accounting for subscription costs, betting just £10 per point would still leave a healthy profit at the end of the cycles.
OVERALL VERDICT: PASSED
Overall, Entertainment Odds performed excellently during our trial, finishing +72 points up with a very strong 29% ROI. They have found a genuinely specialist betting niche and know how to exploit it.
We really enjoyed reading the analysis of all the events and got an insight into how manipulated some of them are. Watching them will never be quite the same again!
As long as you have access to a range of bookie accounts to follow the service, then this gets a clear PASSED rating from us. The depth of analysis, long-term record and ability to find big-priced winners make it worthy of a place in any betting portfolio.
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Entertainment Odds – Results Update
31st December 2025
There have been further gains for TV and specials betting service Entertainment Odds lately, with a profit of 5 points made at advised prices since our last update.
That means they are now 25 points up at advised prices for our trial overall.
You can view full results here.
That now wraps up the Autumn phase of the service, which took in Strictly Come Dancing (where most of the bets were), I’m A Celebrity Get Me Out of Here, Sports Personality of the Year and the Mercury Music Prize.
Being part of this service has not just been profitable but also an education. You can’t quite watch these shows in the same way after reading Rob’s commentary and seeing how manipulated they are!
In any event, it’s all entertainment one way or another and there’s also some enjoyment to be had in understanding how the producers of these shows try to push things in a certain direction but that it doesn’t always work out the way they intend…
With events all done and dusted now for 2025, the next phase of Entertainment Odds’ service takes in the Eurovision Song Contest, as well as all the main film, TV and music Awards events in 2026.
That includes the Golden Globes on January 11, followed by the Grammys 2026 on February 1, BAFTAs on February 22, Oscars March 15, and then it will be main event of Eurovision 2026 on May 12, 14 & 16.
Subscriptions are available now at the Entertainment Odds website and are well worth it on the basis of what we’ve seen so far.
NYE 2025
Well that just about wraps things up for 2025 so we want to thank you for visiting Honest Betting Reviews this year and for being part of the community.
We hope you have a good New Years Eve however you are celebrating (or not at all as may be the case!) and will be in touch again with plenty of betting reviews, news and views in 2026.
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Entertainment Odds – Results Update
12th November 2025
It’s been a strong start to our trial of TV and specials betting service Entertainment Odds, with a profit of 20 points made for our trial to date at advised prices.
You can view full results here.
There have been a few nice winners so far in the form of Mercury Music Prize winner Sam Fender at 16/1 and two Strictly eliminations at odds of 9/1 and 10/1.
Quite a lot of the advised bets so far are still ongoing as they are on the winner of Strictly Come Dancing, which we won’t find out until December.
The quality of the write-ups that accompany the tips is excellent and you also get regular updates throughout the week on anything that has caught Rob’s eye.
He clearly has exceptional knowledge of these events and a keen sense of cutting through the BS and seeing what is really going on.
It has been an eye-opener to understand how much of these events are not “rigged” as such, but certainly pushed in a certain direction by the producers etc to try and achieve a desired outcome.
Just a word on the availability of odds too given these are generally low-liquidity events – it has been a little mixed in our experience so far.
In some cases we have been able to achieve the advised odds – for example the recent 9/1 on Ellie to be eliminated, but in others such as Sam Fender we had to take a few points below the advised price.
It’s one of these situations where you have to try and maximise the use of bookies and exchanges and take the best prices you can, whilst accepting you may not quite match the advised odds but still hopefully make a healthy profit.
Overall it’s been a good trial so far though and we are enjoying an insight into the murky world of entertainment…
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Entertainment Odds – New Review
10th September 2025
Today we are starting a trial of something a little bit different here at Honest Betting Reviews…
Whilst our bread and butter tends to be tipsters in sports like football, horse racing and golf, we do like to venture into other arenas where we see the potential for profit.
And the service we are looking at today is certainly one that ticks that box!
It is called Entertainment Odds and specialises in betting markets on TV events like the Eurovision Song Contest and Strictly Come Dancing as well as awards ceremonies like the Emmys and Oscars.
The site is run by a guy called Rob Furber who is a journalist by trade, writing for some of the UK’s most well-known sites including The Sporting Life, the Daily Telegraph, Britain’s number one women’s magazine, Glamour, and men’s lifestyle magazines Arena and Maxim.
Rob’s keen eye for value in the TV betting markets started in 2005 when he picked Darren Gough to win Strictly at odds of 25/1 and he has never looked back since. He is now a professional trader specialising in TV markets, as well as continuing his journalism work.
If you want to read more about Rob’s remarkable story, he has just published a book about his journey as a pro trader – and another “gamble” he took in his love life – that is well worth a read.
Rob’s record in the arena of entertainment betting is second to none, with a profit of +1,019pts made to 1pt level stakes since 2014.
His particular specialisms are the Eurovision Song Contest (ESC) and Strictly Come Dancing, with a very consistent record in both over the years:
ESC 2014 = +84pts
ESC 2015 = +90pts (& +15pts, non-subscription) = +105pts
ESC 2016 = +55pts (ROI 30%)
ESC 2017 = +73pts
ESC 2018 = -49pts
ESC 2019 = +58pt (ROI 62%)
ESC 2020 = void
ESC 2021 = +26pts
ESC 2022 = +53pts
ESC 2023 = +67pts
ESC 2024 = +56pts
ESC 2025 = +14pts
Strictly 2014 = +41pts
Strictly 2015 = +73pts
Strictly 2016 = +82pts (ROI 84%)
Strictly 2017 = +26pts
Strictly 2018 = -2pts
Strictly 2019 = +140pts (ROI 97%)
Strictly 2020 = +8pts
Strictly 2021 = +53pts
Strictly 2022 = +52pts
Strictly 2023 = +1.5pts
Strictly 2024 = +67pts (ROI 64%)
As you can see, only one losing year in both and many years of huge profits.
We often say it’s in niche markets that you can find the most value and exploit bookie weaknesses and Rob certainly seems to have done that here over the years.
It looks like a really interesting service and one we are looking forward to reviewing.
We have just received the initial bets for Strictly so it will be intriguing to see how this year’s series unfolds. There are also some bets for the Emmys that have just been sent too.
As ever we will post result updates here as we go along but you can check out Entertainment Odds for yourself here.






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