Welcome to the Honest Betting Reviews blog. Here you can find the latest updates on betting systems and tipsters currently under review as well as our tips on how to beat the bookies with the best winning betting systems we have profited from,

Golfers playing on links course

Get Your Open Tips Here!

The 153rd Open Championship tees off at Royal Portrush Golf Club on Thursday and as ever it is a great competition from a betting point of view, with a huge number of opportunities to take advantage of.

It is set to be a cracking contest on the Antrim coast as some of the game’s top players go head-to-head on the famed Northern Irish links.

The crowd favourite this week will be Rory McIlroy, who is coming off completing the career grand slam earlier this year at Augusta. 

The Irishman is second-favourite in the betting markets at around 7/1 behind American Scottie Scheffler who is priced at around the 6/1 mark to add a Claret Jug to the PGA Championship he won back in May.

It is a good week for the punters, with bookies offering up to 10 positions for a place on each-way bets (Betfred, Ladbrokes, Coral, Skybet) or 8 places (Bet365). 

The weather is forecast to be mixed – with some showers and moderate winds of 10-20mph expected over the week. 

If you are looking for some tips for the week, we can recommend the Golf Insider, who has made over 2,000 points profit since starting up in 2014 and has landed some huge winners, including:

  • Marc Warren – WON at 150/1
  • Chris Kirk – WON at 125/1
  • Rasmus Hojgaard – WON at 200/1
  • Andrew Dodt – WON at 150/1
  • Corey Conners – WON at 175/1
  • Cameron Champ – WON at 150/1

They also made over 400 points profit in our live trial of the service, which is superb tipping.

The Golf Insider has been working hard studying the form this week and has some major gambles lined up, which are not to be missed.

These include picks at odds of: 

  • 11/1 
  • 20/1 
  • 22/1
  • 55/1
  • 55/1 

You can join now for this week’s Open Championship and claim a 50% Discounted, Half-Price Membership Deal on your first month.

Good luck if you do have any punts this week and let’s hope for another enjoyable week of golf watching from the links. 

 

 

horse racing

Horse Racing Betting: Important Factors That Often Get Overlooked

Horse racing is one of the most exciting sports to bet on, while it’s also one of the sports that requires attention to various details.

Countless punters study form guides, odds, and jockey-trainers’ stats; however, they often look for other information that a casual bettor overlooks.

Such data might seem unimportant at first glance, yet proves critical upon closer inspection, as horse racing isn’t only about picking the fastest horse on paper.

This article covers the most overlooked factors so that we can improve our chances of placing a successful bet.

Track Conditions and Surface Changes

In our opinion, Track Conditions could be the most underappreciated factor of all. It is also one that we can quite easily include in the information we take into account and adjust our strategy accordingly.

For example, we have a favourite who dominated on a dry, fast track, but suddenly struggles to make an impact? Why? Well, it hates when the surface turns into mud and when the turf courses become soft. An experienced punter is alert whenever the chance of surface looms, being ready to avoid the favourite and looking for a horse that would enjoy such a change.

A horse usually runs over one surface, either dirt, turf, or sometimes synthetic, and doesn’t tend to switch often.

However, when the trainer decides to send their trainee to another surface, we should take that into account and reevaluate the odds provided by NetBet or any other site. In general, horses with early speed thrive on the dry and fast tracks, while turf surface is suited to horses with a strong finishing kick.

Pace Scenario

It isn’t enough to pay attention to a horse’s speed figures – they could be very misleading. We recommend considering the whole picture, which means looking at all the participants and playing out the scenario in our head.

Is there a horse with an early speed? How many of them? If there is one or two, probably the pace will be strong and one of the pair will prove to be uncatchable, given that it is a classy horse.

However, if there are numerous horses with early speed, they might compete for the leading spot, pressing the pace too much, and get tired in the end. Such a scenario is the best for the horses in the back of the field, flying to the front in the final stretch.

Weight Assignments

Such a factor isn’t overlooked that often, but in our opinion, the importance of weight assignment isn’t stressed enough. While a few pounds might seem trivial, over longer distances or muddy tracks, it could heavily affect a horse’s run.

Trainers sometimes solve such a situation by hiring apprentice jockeys who get a weight allowance. It’s a good tactic to watch for because the weight allowance could be the deciding factor in the last strides.

Indeed, the weight isn’t usually crucial in the sprint races, but once the distance is longer, the weight will show. We’re talking primarily about races over a mile and a half, where it’s logical that a horse with a higher weight is disadvantaged among horses carrying a lighter weight.

It happens in races called handicaps where the best horse is given the most significant weight to provide the lower-rated horses a better chance.

The top-class horses can sometimes overcome high weights, but on the muddy, heavy ground, it’s challenging to compete against horses with light weights. Therefore, we should consider not only the surface changes, but also the carried weights.

Class Movements

Another subtle change we should take note of is class movements, which occur when a horse is moving up or down in the quality of competition they face. Understanding class levels and paying attention to the movements should help us determine which horse is in the best position to win.

If a horse strikes gold in the maiden, it moves up to allowance or stakes company. Now, it depends on the impression the horse left in the maiden – was it so good that it should have a say even among better or more experienced horses?

Or the other way around – we have a horse that failed to succeed in the stakes, facing now easier competition in allowances.

Still, not all the class drops are positive for the bettors, as such a move could signal the horse is lacking form.

Bad Luck in Previous Races

This is our favourite overlooked factor, because it occasionally yields some great winners with enormous odds. It simply comes down to watching the horse’s previous races, looking for “excuses” why it underperformed.

Sometimes, the horse was ready to win back then, but got blocked in the traffic and couldn’t unfold its finish, or stumbled at the start, or was forced to run wide around the turns.

Such incidents can severely hamper a horse’s chance to win, to the point where it doesn’t even place, which should be addressed in the odds for the next race, as happened, for example, in the Breeders’ Cup Juvenile 2023 in the US.

A two-year-old named Fierceness stumbled in his last race, therefore wasn’t considered in the mentioned G1 at Santa Anita park. However, he prevailed grandly as he is a classy horse that simply got unlucky in his prep-race, and his odds looked accordingly.

 

Odds 11/10 Meaning: What Do These Betting Odds Really Tell You?

If you’ve been browsing your bookmaker’s site and come across odds of 11/10, you might be wondering what they actually mean.

Is it a good bet? How much will you win? And why are they written like that anyway?

In this guide, we’ll break down odds 11/10 meaning in simple terms, explaining:

✅ What 11/10 odds represent
✅ How to calculate your potential winnings
✅ The implied probability behind these odds
✅ Whether odds of 11/10 are considered good value
✅ Examples in football, horse racing, and tennis

Let’s dive in and make sure you’re crystal clear before placing your next bet.

What Does Odds 11/10 Mean in Betting?

When you see odds of 11/10, it’s a way of expressing how much you will win relative to your stake.

  • The first number (11) shows your potential profit.
  • The second number (10) shows your stake amount.
For every £10 you stake, you will win £11 profit, plus you get your original £10 back.

In other words:

✔️ Stake £10 → Win £11 profit → Return = £21 total (your stake + profit).

To help put this into context, here’s how 11/10 compares to odds formats used in other parts of the world such as Europe and the USA:

Fractional Odds Decimal Odds US Odds
11/10 2.10 +110

Decimal and American odds express the same thing—just in different styles—in each case the numbers above all represent exactly the same odds.

They are all telling you that this is a bet with a potential profit of £1.10 for every £1 staked, so just slightly more than an evens (2.0) bet.  

Why Are They Called “Odds Against”?

Because the potential profit (£11) is greater than your stake (£10), odds of 11/10 are known as “odds against.”

This contrasts with “odds on”, where your profit is less than your stake (e.g. odds of 4/5).

When a bet is odds against, it implies the bookmaker believes the outcome is slightly less likely to happen than not – but you will receive more back than you put in if it wins.

Calculating Your Winnings at 11/10

Here’s a quick winnings calculator for 11/10 odds:

Stake Profit Total Return
£5 £5.50 £10.50
£10 £11.00 £21.00
£20 £22.00 £42.00
£50 £55.00 £105.00
£100 £110.00 £210.00

Formula: (Stake x 11/10) + Stake = Total Return

Or simply: Stake x 2.10 = Total Return.

Examples of 11/10 Odds in Different Sports

To help you understand where 11/10 odds commonly appear, let’s look at some real-world examples across popular sports:

⚽ Football Example

Imagine a Premier League clash between Brentford and Wolves. The odds might be:

  • Brentford to win – 11/10

Here, Brentford are slight favourites playing at home. The bookmaker sees them as having a strong chance, but not overwhelming, so they price them at 11/10 rather than evens (1/1).

This means if you stake £10 on Brentford, you’ll win £11 profit if they take all three points, plus your £10 stake back, giving a £21 total return.

These types of odds are common for closely matched teams where the home side has a marginal edge.

🏇 Horse Racing Example

In horse racing, you might see 11/10 odds for a horse that is the market favourite but not heavily odds-on. For example:

  • “Misty Morning” running in a novice stakes race with only 5 runners.

Bookmakers assess Misty Morning as the most likely winner but with some competition in the field. Odds of 11/10 reflect confidence without it being a dominant odds-on price like 4/6 or 1/2.

Betting example: Stake £20 → Win £22 profit → Total return = £42

Punters often back these kinds of favourites when they believe the horse’s chances are stronger than the implied 47.6% probability.

🎾 Tennis Example

In tennis, odds of 11/10 are typical when the match is evenly balanced, but one player has a slight edge in form or head-to-head record. For instance:

  • Jannik Sinner to beat Carlos Alcaraz at 11/10

Here, Alcaraz might be priced at 4/5 (1.80) as the favourite, with Sinner at 11/10 (2.10) as the narrow underdog.

If you think Sinner’s recent performances or playing style give him a better than 47.6% chance, then 11/10 could represent value betting odds.

Example bet: Stake £50 → Win £55 profit → Total return = £105

🏉 Rugby Example

In rugby betting, odds of 11/10 are often offered for tight fixtures between two well-matched teams. For example:

  • Leicester Tigers to beat Harlequins at 11/10

Here, bookmakers slightly favour Harlequins, who might be priced at 4/5, but Leicester Tigers are expected to put up a strong challenge. Betting £10 on Leicester would return £21 total if they win.

🏏 Cricket Example

In cricket markets, particularly T20 matches, odds of 11/10 may appear for either team if the game is finely balanced:

  • Sunrisers Hyderabad to beat Kolkata Knight Riders at 11/10

Given the unpredictable nature of T20 cricket, bookies often keep prices close to evens on both sides. Here, a £25 stake would win £27.50 profit, returning £52.50 total if Sunrisers win.

🎯 Key Takeaway on Examples

Whether it’s football, horse racing, tennis, rugby, or cricket, odds of 11/10 signal:

A close contest where your selection is slightly less likely to win than not,
Better than evens return, giving you more profit than your stake,
✅ A chance to profit £11 for every £10 staked, plus your stake back.

What is the Implied Probability of 11/10?

Knowing the implied probability helps you assess whether a bet is value.

To calculate:

  1. Convert to decimal: 2.10
  2. Divide 1 ÷ 2.10
  3. Multiply by 100 to get a percentage.

Implied probability = 47.6%

This means the bookmaker thinks there is roughly a 47.6% chance of your selection winning.

Is 11/10 a Good Bet?

The odds themselves don’t tell you if it’s “good” – value depends on your assessment compared to the implied probability.

For example:

🔎 If you believe your team has a 60% chance of winning, but the bookie’s odds imply only 47.6%, then it’s a value bet.

On the other hand:

❌ If your estimated chance is 40%, then it’s not value despite the appealing odds.

That’s why professional bettors always compare their own odds to the bookmaker’s before staking.

Strategies for Betting on 11/10 Odds

Seeing odds of 11/10 might tempt you to jump straight in, but how can you bet on them smartly to maximise your returns? Here are some tried-and-tested strategies:

✅ 1. Assess True Probability

Before placing any bet, ask yourself:

  • What is the real chance of this outcome happening?

Odds of 11/10 imply a 47.6% chance. If your own analysis (form, stats, injuries, conditions) suggests the selection has a higher chance, then you’ve found a value bet.

For example, if you believe a football team has a 55% chance of winning, but the odds imply only 47.6%, over time these bets will be profitable.

✅ 2. Use for Slight Underdogs or Narrow Favourites

Odds of 11/10 often appear for:

  • Narrow favourites in tight matches
  • Slight underdogs with strong potential

Focus on situations where you believe the market has undervalued the selection, such as:

  • A tennis player with a positive head-to-head record despite being the underdog
  • A football team with excellent home form against a mid-table rival

✅ 3. Combine in Accumulators (With Caution)

Adding multiple 11/10 selections into an accumulator can boost your potential payout significantly. For example:

  • Three selections at 11/10 combined = 2.10 x 2.10 x 2.10 = 9.26

So, a £10 treble would return £92.60.

However, remember that accumulators carry higher risk as all selections must win. Only use this strategy if you are confident each leg has individual value.

✅ 4. Lay in Betting Exchanges

If you think the selection priced at 11/10 is overrated, you can lay it on an exchange like Betfair.

  • Laying at 11/10 means you’re effectively betting against it winning.
  • Your liability is the amount the backer would win if their bet succeeds.

This strategy suits traders and those who spot false favourites or overhyped teams.

✅ 5. Look for Price Movements

Market movements can provide clues:

  • If odds shorten from evens to 11/10, it suggests money is coming in, indicating market confidence.
  • If odds drift to 11/10 from shorter prices (e.g. 4/5), there may be team news or conditions negatively impacting their chances.

Always keep up with latest news, team line-ups, and weather conditions before finalising your bet.

✅ 6. Maintain Bankroll Discipline

While 11/10 odds can feel like “safer bets” than longshots, they still carry a near 50/50 chance. Always:

✔️ Stake a consistent, sensible percentage of your bankroll (e.g. 1-2% per bet)
✔️ Avoid chasing losses by lumping big stakes on odds that “look safe”
✔️ Focus on the long-term profitability of value betting at these odds

🎯 Summary – Betting Strategies for 11/10 Odds

Odds of 11/10 provide an attractive balance between risk and reward. By:

  • Assessing true probabilities
  • Spotting market value
  • Applying disciplined staking

…you can make these odds work in your favour over time.

Odds 11/10 vs Evens: What’s the Difference?

Evens (1/1) means you double your money (stake £10, win £10).

11/10 is slightly better, as you get £11 profit for a £10 stake, giving you an extra 10% return compared to evens.

Quick Comparison Table

Odds Decimal Implied Probability Profit on £10 Stake
4/5 1.80 55.6% £8.00
Evens 2.00 50.0% £10.00
11/10 2.10 47.6% £11.00
6/4 2.50 40.0% £15.00

Final Thoughts on Odds 11/10 Meaning

Odds of 11/10 mean you get £11 profit for every £10 staked, plus your stake back.
✅ In decimal, it’s 2.10, with an implied probability of 47.6%.
✅ Always check if your own assessment suggests a higher chance of winning than the odds imply – that’s where the real value lies.

Now you know exactly what odds 11/10 mean, how to calculate your winnings, and how to judge their value.

Next time you see them on your bookmaker’s site, you’ll know whether to strike or stay away.

 

The Footy God – Results Update

There’s been a slight decline lately for football tipster The Footy God, with a loss of 7 points made since our last update.

That means they are now 10 points down for our trial overall.  

You can view full results here.

Just a reminder that most of the selections come in the Asian Handicap and over/under markets and from leagues all around the world. 

They are continuing to tip through the summer months on a variety of leagues from across the globe including Scandinavian, American and Asian leagues as well as some international football.  

 

 

 

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The Footy God – Results Update

26th May 2025

It’s been a decent run lately for football tipster The Footy God, with 5 points profit made since our last update.

That means they are now 3 points down for our trial overall.  

You can view full results here.

Just a reminder that most of the selections come in the Asian Handicap and over/under markets and from leagues all around the world. 

Last year they continued to tip through the summer months so we would expect similar this year, with plenty of action to get stuck into from across the summer leagues. 

 

 

 

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The Footy God – Results Update

5th March 2025

A very small improvement for football tipster The Footy God lately, with 1 point profit made since our last update.

That means they are now 8 points down for our trial overall.  

You can view full results here.

Just a reminder that most of the selections come in the Asian Handicap and over/under markets and from leagues all around the world. 

Things have struggled to get going for this service during our trial but not too much damage has been done with just 8 points lost so far.

Let’s see if they can finish the season strongly and get themselves back towards even for our trial. 

 

 

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The Footy God – Results Update

5th March 2025

There’s been a bit of a dip for football tipster The Footy God lately, with 12 points lost since our last update.

That means they are now 9 points down for our trial overall.  

You can view full results here.

Just a reminder that most of the selections come in the Asian Handicap and over/under markets and from leagues all around the world. 

Hopefully they can get things moving in the right direction again over the next month after the recent drop.

 

 

 

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The Footy God – Results Update

31st January 2025

Not much change for football tipster The Footy God over the last month, with 1 point lost since our last update.

That means they are now 3 points up for our trial overall.  

You can view full results here.

Just a reminder that most of the selections come in the Asian Handicap and over/under markets and from leagues all around the world. 

Been a quiet trial so far this one, hopefully they can get things moving forward soon. 

 

 

 

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The Footy God – Results Update

31st December 2024

A slight dip for football tipster The Footy God over the last month, with 3 points lost since our last update.

That means they are now 4 points up for our trial overall.  

You can view full results here.

Just a reminder that most of the selections come in the Asian Handicap and over/under markets and from leagues all around the world. 

Hopefully they can get things moving in the right direction again in the new year.

 

 

 

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The Footy God – Results Update

21st November 2024

Things continue to move along steadily – if unspectacularly – for football tipster The Footy God over the last month, with 2 points profit made since our last update.

That means they are now 7 points up for our trial overall.  

You can view full results here.

Just a reminder that most of the selections come in the Asian Handicap and over/under markets and from leagues all around the world. 

Progress has been solid as we say but hopefully they can kick on now and really get things moving forward. 

 

 

 

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The Footy God – Results Update

22nd October 2024

Very little movement for football tipster The Footy God over the last month, with no change to the P/L since our last update.

That means they are still 5 points up for our trial overall.  

You can view full results here.

Just a reminder that most of the selections come in the Asian Handicap and over/under markets and from leagues all around the world. 

Staking varies between 1 and 3 points per bet, with most bets being 1 point stakes.

 

 

 

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The Footy God – Results Update

17th September 2024

A small dip recently for football tipster The Footy God, with a loss of 2 points made since our last update.

That means they are now 5 points up for our trial overall.  

You can view full results here.

Most of the selections come in the Asian Handicap and over/under markets and from leagues all around the world. 

Staking varies between 1 and 3 points per bet, with most bets being 1 point stakes. 

Overall it’s a pretty simple service to follow with just one or two bets per day. 

 

 

 

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The Footy God – Results Update

15th August 2024

It’s been a strong start to our trial of football tipster The Footy God, with a profit of 7 points made for our trial to date. 

You can view full results here.

Most of the selections come in the Asian Handicap and over/under markets and from leagues all around the world. 

With the main European leagues kicking off at the moment – including the Premier League tomorrow – there will now be tons of action to get involved in. 

 

 

 

 

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The Footy God – New Review

3rd July 2024

We are starting a new review today of a football tipster called The Footy God. 

This is a tipster on the Betting Gods platform and they have been tipping since the start of the year. 

They mainly tip in the Asian Handicap and over/under markets and bet on leagues from all around the world. 

Results to date look very promising, with a profit of 79 points made so far to 1 point level stakes. 

The strike rate has been incredibly high at 74% and the return on investment equally as impressive at 46%. 

We’d be very surprised if they maintain those numbers in the long run as normally for footy service an ROI around 10% is considered top-notch over the long term. 

If they can remain profitable however and keep churning out winning months as they have done so far (6 out of 6) then it would be a notable achievement. 

So we will kick off the review today and will report back soon on how things are going.

In the meantime you can check out The Footy God for yourself here.

 

 

 

 

online casino

How to Start an Online Casino: Your Complete Guide

Have you ever wondered how to start an online casino and tap into the booming iGaming market?

You’re not alone. With global online gambling revenue projected to exceed £100 billion in the coming years, it’s no surprise that entrepreneurs are exploring this lucrative business model.

But where do you actually begin? It’s not as simple as building a website and launching overnight. From licensing and software to marketing and payment processing, there are essential steps to get it right.

In this article, we’ll break down everything you need to know to start an online casino successfully. Whether you’re aiming for a niche casino brand or a major operator, here’s your roadmap.

1. Understand the Online Casino Market

Before you dive in, it’s crucial to research the market thoroughly. Ask yourself:

  • Who are your competitors? Study successful casinos like Bet365, LeoVegas, and niche brands focusing on crypto or mobile-first experiences.
  • What gaps exist? For example, live dealer games with localised hosts, casino tournaments, or crypto-exclusive casinos are trending niches.
  • Who is your target audience? Define age groups, preferred payment methods, and game choices to build an appealing offer.

By understanding the landscape, you’ll be able to position your casino strategically and avoid entering an oversaturated sub-niche without a competitive edge.

2. Choose a Reliable iGaming Software Provider

One of the most important decisions when you start an online casino is your software provider. This forms the backbone of your business, influencing:

  • Game variety and quality (slots, table games, live dealer)
  • Site security and data protection
  • Payment processing systems
  • User experience across devices

Top casino software providers include:

  • SoftSwiss (now BGaming): Popular for crypto casinos.
  • 2WinPower: Delivers turnkey and white label solutions and full-scale casino support.
  • Microgaming Quickfire: Offers hundreds of branded slots.
  • NetEnt Casino Module: Renowned for mobile-optimised slot games.
  • Evolution Gaming: Industry leader in live casino solutions.

Most providers offer white label or turnkey solutions, enabling you to launch faster with pre-built platforms, licensing support, and integrated payment systems.

However, this comes at a cost – typically from £20,000 upwards for setup, plus monthly revenue share.

If you want full control and brand uniqueness, bespoke development is an option, but prepare for much higher upfront investment and longer development timelines.

Choosing between providers often comes down to infrastructure needs. Microgaming and others offer specific game libraries; 2WinPower offers a development-friendly backend with scalable architecture, API-driven integrations, and support for both custom and ready-made casino setups.
This makes it suitable for businesses prioritising adaptability and control.

3. Obtain a Gambling Licence

A legitimate casino must operate under a recognised gambling licence. The choice of jurisdiction affects:

  • Your tax obligations
  • Market access (some countries only accept casinos licensed under certain authorities)
  • Player trust and credibility

Popular licensing jurisdictions include:

  • Malta Gaming Authority (MGA): Reputable, EU-based, widely accepted in Europe.
  • UK Gambling Commission: Strict standards; required if targeting UK players.
  • Curacao eGaming: Cheaper and faster to obtain; accepted globally but less trusted in some markets.
  • Isle of Man Gambling Supervision Commission: Strong regulatory reputation, competitive tax rates.

Licensing costs vary dramatically. For example, a Curacao licence may cost around £15,000–£20,000, while a UKGC licence could be £30,000+ plus compliance costs.

Always consult with legal and compliance experts to avoid breaches that could shut down your business.

4. Integrate Secure Payment Systems

A casino’s success relies heavily on frictionless, trusted payment options for deposits and withdrawals. Players expect fast processing, minimal fees, and data security.

Common payment methods include:

  • Debit and credit cards (Visa, Mastercard)
  • E-wallets (PayPal, Skrill, Neteller)
  • Bank transfers
  • Cryptocurrencies (Bitcoin, Ethereum, Tether)

Partner with established payment processors experienced in iGaming, as they understand regulatory requirements like anti-money laundering (AML) and Know Your Customer (KYC) protocols.

5. Build an Engaging, Mobile-Friendly Website

Your website is your virtual casino floor. It should combine:

Attractive design: Clean, modern layout with clear menus
Fast loading times: Optimised images and code for performance
Mobile responsiveness: Most players use smartphones for casino gaming
Seamless navigation: Easy access to games, account features, bonuses, and support
Data security: SSL certificates and robust cybersecurity measures

For branding success, invest in a unique logo, professional graphics, and a memorable domain name that conveys trust and excitement.

6. Curate an Irresistible Game Selection

Games are the heart and soul of any online casino. No matter how slick your website looks or how generous your bonuses are, if your game selection is limited or outdated, players simply won’t stick around.

To truly succeed when you start an online casino, you need to offer a diverse, high-quality portfolio that caters to every type of player.

🎰 Slots: The Bread and Butter

Slots are by far the most popular casino games, accounting for up to 70% of online gaming revenue. Ensure you include:

  • Classic slots: Three-reel games with simple mechanics for players who prefer nostalgia and ease of play.
  • Video slots: Modern five-reel games packed with features like free spins, wilds, and bonus rounds to keep engagement high.
  • Progressive jackpots: Games such as Mega Moolah or Divine Fortune with life-changing prizes that attract thrill-seekers chasing big wins.
  • Branded slots: Games themed around popular films, TV shows, or celebrities add brand recognition and instant appeal.

♠️ Table Games: The Casino Classics

While slots drive traffic, traditional table games keep serious players coming back. Your offering should include:

  • Blackjack: Multiple variations, including Classic, European, and Multi-Hand versions, to suit different strategies and preferences.
  • Roulette: European, French, and American roulette to cater to international audiences.
  • Baccarat: A staple among high-rollers and Asian markets, offering both standard and live dealer versions.
  • Casino poker games: Caribbean Stud, Casino Hold’em, and Three Card Poker add variety beyond standard player-vs-player poker.

🎥 Live Dealer Games: Real Casino Experience Online

Live dealer games are an essential part of any successful online casino today. They bridge the gap between online and land-based casinos by offering:

  • Real-time streaming: Professional dealers streamed live from studios or physical casinos, creating an authentic atmosphere.
  • Interactive features: Players can chat with dealers and other participants, enhancing social engagement.
  • Popular live games: Live blackjack, roulette, baccarat, and game shows like Crazy Time or Monopoly Live, which are growing rapidly in popularity.

🎯 Specialty and Niche Games

Don’t overlook niche games that appeal to casual players or those seeking quick entertainment. These can include:

  • Scratch cards: Simple, instant-win games that require minimal skill or knowledge.
  • Bingo and keno: Attract a demographic that enjoys lottery-style gaming with low stakes and social elements.
  • Virtual sports: Simulated football, horse racing, or greyhound racing events running every few minutes to maintain betting activity.

🌐 Multi-Provider Approach: Keep Players Coming Back

Instead of relying on a single software provider, negotiate partnerships with multiple game studios. This strategy:

Increases game variety – Different providers have unique styles, mechanics, and bonuses.
Ensures regular new releases – Keeping your library fresh and giving players a reason to return.
Appeals to different player tastes – Some prefer NetEnt’s slick slots, others love Pragmatic Play’s immersive features or Evolution Gaming’s superior live casino streams.

📲 Mobile-Optimised Gaming

Today, over 60% of online casino traffic comes via mobile devices. Ensure your games:

  • Load seamlessly on smartphones and tablets.
  • Offer responsive design with intuitive interfaces.
  • Include portrait and landscape play modes for player comfort.

When choosing game providers, confirm their titles are HTML5-based to guarantee smooth mobile performance without the need for outdated Flash plugins.

⚙️ Custom and Exclusive Games

For advanced operators, investing in custom or exclusive games can set your brand apart. These games:

  • Are unique to your casino, creating brand loyalty.
  • Can be tailored to your audience’s interests, themes, or cultural preferences.
  • Provide marketing advantages as you promote them as “only available here.”

Exclusive games often require higher investment and negotiations with development studios but can deliver a strong USP (unique selling proposition) in a crowded market.

✅ Casino Games – Key Takeaway

When planning your game selection to start an online casino, think beyond quantity – focus on quality, variety, and player experience.

A well-curated, diverse gaming portfolio is what transforms a casino from a one-visit site into a long-term favourite for your players.

7. Create Enticing Bonuses and Promotions

To compete in the crowded iGaming market, you need attractive bonuses. Typical offers include:

🎁 Welcome bonuses: Match deposit offers or free spins
🔄 Reload bonuses: For existing players topping up
💰 Cashback offers: Return a percentage of losses
🏆 VIP programmes: Reward loyal players with perks

Always balance generosity with profitability. Excessive bonus abuse can drain revenue, so implement clear terms and responsible wagering requirements.

8. Develop a Robust Marketing Strategy

Launching your casino is just the beginning – now you need to attract players. Effective marketing methods include:

  • SEO (Search Engine Optimisation): Target keywords like “best online slots UK” or “live casino games” to rank in search engines.
  • Affiliate marketing: Partner with casino review sites to drive traffic on a commission basis.
  • Social media marketing: Build community engagement and brand awareness.
  • Paid ads: Google Ads (where allowed) and social ads targeting gambling audiences.
  • Email marketing: Promote new games, bonuses, and loyalty rewards.

Always adhere to advertising regulations in your target markets to avoid fines or blacklisting.

9. Implement Responsible Gambling Measures

Modern players and regulators demand high standards of responsible gambling. Ensure you offer:

  • Self-exclusion tools
  • Deposit and loss limits
  • Reality checks and reminders
  • Access to gambling support organisations

This protects players and builds brand credibility, essential for long-term success.

10. Plan for Continuous Improvement and Scalability

Finally, treat your online casino as a dynamic business that evolves. Monitor player data, game performance, and feedback to refine your offering. Stay updated on:

  • New gaming technologies (VR casinos, crypto gaming)
  • Regulatory changes
  • Emerging market trends

Consider expanding into sports betting or launching a mobile app to broaden your reach as your brand grows.

Final Thoughts: Is Starting an Online Casino Right for You?

Starting an online casino requires significant investment, regulatory compliance, and strategic marketing. But for those who do it right, it can become a highly profitable venture in the ever-growing world of online entertainment.

If you’re serious about entering the industry, consult with iGaming lawyers, financial advisors, and reputable software providers before taking your first step.

With thorough planning and a strong business strategy, you could soon be the proud owner of a thriving online casino brand.

Key Takeaways

  • Research the market to identify your niche and competitors.
  • Choose reliable software and obtain proper licensing.
  • Offer secure payments, attractive bonuses, and a wide game selection.
  • Market your casino effectively and implement responsible gambling.
  • Continuously improve to stay ahead in the competitive iGaming landscape.

Ready to start an online casino? Bookmark this guide as your roadmap and begin building your dream casino business today.

 

Tennis ball near line on court

Grab Your FREE Wimbledon Trading Guide Here!

Wimbledon starts next week, which means strawberries and cream, all-white outfits, (probable) rain delays and hopefully some great tennis!

The Tennis Profits team have put together something special for the tournament, in a FREE report called Grass Court Gold: The 7 Key Stats for Trading Wimbledon.

It’s a focused report that tells you which numbers actually matter when trading grass court tennis.

Inside, pro Betfair trader Paul Shires shares the seven indicators he uses to get ahead of price moves – and stay there. 

You’ll discover:

  • Why the usual stats often mislead on grass (and where to focus instead)
  • Which serve/return trends offer early value signals
  • The break point patterns that really matter

And it’s FREE. But only until Wimbledon starts.

👉  Grab your FREE copy of ‘Grass Court Gold’ here

The thing about the Tennis Profits guys is that they don’t do fluff. They test, they trade, and they share what works.

This report is short, punchy, and built to give you an edge in the coming fortnight of beautiful tennis mayhem.

Get the stats. Get the edge. And get on the front foot for Wimbledon.

👉 Download your FREE report now

 

 

football player shooting

Anytime Goalscorer Explained: What It Means and How to Master It

If you’ve ever scrolled through a bookmaker’s football markets, you’ve likely come across the “anytime goalscorer” option.

It’s one of the most popular bet types in football—and for good reason. It’s simple, exciting, and keeps your bet alive for the full 90 minutes.

But what exactly does anytime goalscorer mean? How does it differ from other types of goalscorer bets? And more importantly—how can you use it to make smart, profitable bets?

In this guide, we’ll break down for you:

What exactly does “anytime goalscorer” mean?
✅ How does it differ from first or last goalscorer bets?
✅ What are the rules you need to know before placing a bet?
✅ And most importantly—what strategies can help you win more often?

You’ll discover how consistency trumps hat-tricks, why penalties matter more than you think, and how to spot underrated goal threats hiding in plain sight. 

We’ll even compare top Premier League scorers by the number of games they scored in—not just the total goals—to reveal what really matters in this market.

So whether you’re a casual punter looking to spice up a weekend match or a stats-savvy bettor hunting for an edge, this guide has everything you need to become smarter, sharper, and more profitable with your anytime goalscorer bets.

What Does “Anytime Goalscorer” Mean?

An anytime goalscorer bet is exactly what it sounds like:

You are betting on a specific player to score a goal at any point during the match (excluding extra time or penalties).

As long as the player you back finds the net during regular 90 minutes + stoppage time, your bet wins.

It doesn’t matter whether they score in the first minute or the 89th—it still counts.

Example of an Anytime Goalscorer Bet

Let’s say Arsenal are playing against Aston Villa, and you back Bukayo Saka to score anytime at odds of 2/1.

  • If Saka scores in the 12th minute: ✅ Your bet wins
  • If he scores in the 89th minute: ✅ Your bet still wins
  • If he doesn’t score at all: ❌ Your bet loses
  • If he only scores in extra time or a penalty shootout: ❌ Still a losing bet

It’s a bet that keeps you engaged for the whole match—because your player can pop up with a goal at any time.

Anytime Goalscorer vs First/Last Goalscorer

It’s easy to confuse anytime goalscorer with similar markets like first or last goalscorer, but there are some key differences:

Market What it Means Risk Level Typical Odds
Anytime Goalscorer Player scores at any point during 90 mins Low–Medium Lower
First Goalscorer Player scores the first goal of the match High Higher
Last Goalscorer Player scores the final goal of the match High Higher
The odds for anytime goalscorer will tend to be lower than for first or last goalscorer – understandably. 

Here is an example of comparative odds for the different types of goalscorer bets in a match between Real Madrid and Al Hilal Riyadh, with odds taken from Bet365:
Player Anytime Goalscorer Odds First Goalscorer Odds
Kylian Mbappe 1.53 3.60
Vinicius Jr. 2.00 5.50
Arda Guler 2.20 6.00
Jude Bellingham 2.40 7.00
Rodrygo 2.60 7.50
Victor Munoz 2.75 8.00
As you can see, the anytime goalscorer odds are considerably shorter than the first goalscorer odds, in some cases less than a third of the price. 


✅ Why Choose Anytime Goalscorer?

  • More chances to win – your player has 90+ minutes to score
  • Less luck-dependent – not relying on timing or sequence
  • Better for in-form or penalty-taking players

❌ When Might First/Last Be Better?

  • You’re chasing bigger odds
  • You believe your player will be subbed on late or score early
  • You’re betting on a match with limited goals

Rules Around the Anytime Goalscorer Bet

Bookmakers generally follow similar rules, but it’s always worth double-checking. Here are the most important:

✅ Player Must Play

If your chosen player doesn’t play at all, your bet is usually void, and your stake is refunded.

❌ Subbed On Late?

If they come on as a sub with just a few minutes left, the bet still stands. So you’re relying on them to make an impact with limited time.

❌ Own Goals Don’t Count

Only goals scored for their own team count. If your player scores an own goal, it doesn’t help your bet.

❌ Extra Time Doesn’t Count

The bet applies to 90 minutes plus stoppage time only—not extra time or penalty shootouts.

With all of these rules it is important to check the terms and conditions of the bookmaker you are intending to place the bet with to ensure they apply to the anytime goalscorer bet.  

Why Scoring Once Is All That Counts

The beauty (and simplicity) of the anytime goalscorer market is that only one goal in a match is required to win the bet.

Once the player scores, the bet is settled—any additional goals add nothing extra. This makes the market all about consistency rather than spectacular hauls.

  • Single goal suffices: Whether they score one, two, or five goals, once is enough.

  • 🔁 Consistency wins: A player who scores in many games—even if only once—can pay off more often than a player who bags a hat‑trick in one game but blanks in most others.

🧮 Premier League 2024–25: Goals vs Games Scored

Here’s a comparison of the top Premier League scorers from the 2024–25 season, showing total goals against the number of games in which they found the net at least once:

Player Total Premier League Goals Games Scored In
Mohamed Salah 29 24
Alexander Isak 23 17 
Erling Haaland 22 16 

The takeaway: consistency matters more than volume. Salah produced a great deal of consistent one-goal-per-game performances rather than bagging a few hat-tricks and then going quiet.

Meanwhile, Haaland’s multi-goal games add no extra value once he’s scored. An even more extreme example came in the 2023/24 season, when the Norwegian netted 27 times, but only scored in 17 matches. 

That is due to Haaland’s tendency to score two, three – or even four in the case of his performance against Wolves in the 23/24 season – goals in the same game. 

Betting Insight: Focus on Games Scored, Not Just Goals

When analysing anytime goalscorer odds:

  1. Prioritise players who score in many games, even at lower volume per match.
  2. You don’t win any more money for multiple goals in the same game in the anytime goalscorer bet—so don’t overvalue braces or hat‑tricks.
  3. Look at games scored percentage: a player who scores in 60% of matches offers strong, steadier value than one who bags 30 goals in just 20 matches.

The anytime goalscorer market is all about frequency and reliability. A player who nets in many games consistently is a better long-term bet than one who occasionally explodes with braces and hat-tricks. 

Understanding this is critical if you want to turn this market into a steady profit stream.

👉 Check out the football tipster who has made over 200 points profit, fully verified.

Strategies for Betting on Anytime Goalscorer

While anytime goalscorer bets can be fun and straightforward, profitability comes from strategy.

Simply backing big names every week might get you a win here and there, but over time, it won’t beat the bookies.

To turn this market into a consistent edge, you need to apply smart tactics based on data, form, and value.

Here are the top strategies to help you make sharper anytime goalscorer picks, with real-world examples to bring each one to life:

🎯 1. Look for Penalty Takers and Set-Piece Specialists

Players who regularly take penalties or free kicks have an extra route to scoring. This massively increases their expected goals (xG) without requiring open-play dominance.

Example:

  • Bruno Fernandes (Manchester United) is often priced longer than Rashford or Højlund but takes most penalties and many free kicks. In 2022–23, nearly half his goals came from the spot.
  • James Ward-Prowse (West Ham) is a rare example of a midfielder who scores regularly from free kicks and penalties. Despite playing deep, he’s often great value around 4.0+ anytime.

📌 Tip: Check club penalty taker charts and free-kick stats before betting. If the regular penalty-taker is expected to be out injured or suspended, have a look at who is next in the pecking order. They could represent value. 

📈 2. Analyse Player Form, Not Just Reputation

Ignore the big names and look at who’s actually scoring. A player in hot form is more likely to deliver—regardless of their media profile.

Example:

  • In the second half of the 2022–23 season, Ollie Watkins (Aston Villa) scored in 11 of 16 Premier League games. Yet his odds often remained around 2.5–3.0 to score anytime.
  • Meanwhile, players like Darwin Núñez frequently had lower odds despite struggling for consistency.

📌 Tip: Use websites like WhoScored, SofaScore or Flashscore to track recent scorers and shot frequency.

🧠 3. Identify Weak Defences and Target Matchups

A good goalscorer against a poor defence is always a recipe for betting value. Look for teams with leaky records—especially away from home or against specific styles.

Example:

  • Backing strikers against Leeds United in the 2022–23 season was a goldmine. They had one of the worst defensive records in the league.
  • When Harry Kane played against Everton, who were particularly vulnerable to aerial threats, his odds were still around 1.80 anytime—despite an obvious stylistic mismatch.

📌 Tip: Look for teams with high expected goals against (xGA), poor set-piece stats, or frequent individual errors.

🔍 4. Check Player Position and Tactical Role

Some players are listed as midfielders but play in highly advanced positions (e.g. inside forwards, shadow strikers). These players often fly under the radar in goalscorer markets.

Example:

  • Kai Havertz and Martin Ødegaard often have longer odds due to being “midfielders,” but both regularly find themselves in attacking positions for Arsenal.
  • In Serie A, Khvicha Kvaratskhelia often had long odds (3.0+) despite playing as an inverted winger for Napoli and cutting inside regularly to shoot.

📌 Tip: Look at average player positions and heatmaps (on sites like Understat or FBref) to find hidden forwards.

🛒 5. Always Shop Around for the Best Odds

Odds for anytime goalscorers can vary widely between bookmakers. A player priced at 2.50 on one site might be available at 3.00 elsewhere—a 20% difference in potential profit.

Example:

  • Mohamed Salah might be 1.90 to score at Bet365 but 2.10 at Betfair or William Hill.
  • Using odds comparison sites like Oddschecker can boost your returns significantly over time.

📌 Tip: If you bet regularly, consider using multiple bookmaker accounts to always secure the best price.

📊 6. Use xG and Stats to Spot Value

Expected Goals (xG) is a key stat used by professional bettors. If a player has a high xG but hasn’t scored recently, they might be due a goal—and therefore offer value in the market.

Example:

  • Alexander Isak (Newcastle) consistently posted high xG per 90 minutes but was often priced around 2.60–2.80 due to rotation concerns.
  • If you caught him in the starting XI, those odds could be great value given the data.

📌 Tip: Tools like FBref, Understat, or Infogol offer xG data for free.

🧠 7. Time Your Bets with Team News

Sometimes, a backup striker or winger gets a start due to injuries or rotation. These players often offer big value if you get in before the bookies shorten the odds.

Example:

  • Leandro Trossard (Arsenal) often started when Martinelli or Saka were rested. If you caught the line-ups early, you could grab odds of 3.50–4.00 before they moved.

📌 Tip: Place bets 30–60 minutes before kick-off when team line-ups are confirmed.

🔄 8. Consider Accumulators of Anytime Goalscorers

Building an acca (accumulator) of anytime goalscorers allows you to combine shorter odds into a big payout. Just remember—it’s higher risk, so use smaller stakes.

Example Acca:

  • Salah (1.90)
  • Haaland (1.50)
  • Isak (2.40)

Combined odds: 6.84 – A £10 bet would return £68.40 if all three score.

📌 Tip: Only include players in good form and against weak opposition to improve your chances.

Strategies for betting on Anytime Goalscorer – Summary

The anytime goalscorer market is one of the most fun and rewarding areas in football betting—especially if you approach it with a stats-based mindset.

🔑 Key Takeaways:

  • Use data (form, xG, penalties) to spot value
  • Don’t just back big names—find role players with sneaky goal potential
  • Watch the market and bet with line-up info where possible
  • Shop around for best odds to maximise ROI

If you can combine solid research with discipline and bankroll management, this market can become a powerful part of your betting portfolio.

Pros and Cons of Anytime Goalscorer Bets

Like any betting market, the anytime goalscorer option comes with its own set of advantages and drawbacks.

Understanding both sides can help you use this market more effectively and avoid common traps.

✅ Pros

  • Bet remains alive all game
    Since your player can score at any point, you’re engaged for the full 90+ minutes—no early disappointment if they don’t strike first.
  • Easier to win than first/last scorer
    You don’t need your player to score the first or last goal—just any goal, which gives you more chances to win.
  • Good for in-form players or set-piece takers
    Players on penalties or free-kicks (like Salah, Fernandes, or Ward-Prowse) always have a solid chance, even in tighter games.
  • Great for accumulator (acca) bets
    You can combine multiple players to score anytime into one acca for a much bigger potential return.

❌ Cons

  • Lower odds than first/last
    Because it’s an easier market to win, the odds are often shorter—so the return on a single bet may be modest.
  • Player could be subbed or have an off day
    If your player is benched, subbed early, or just doesn’t get chances, your bet can quickly become dead in the water. 
  • Own goals and extra time don’t count
    Goals must be scored in regulation time for the right team—anything outside that doesn’t count towards your bet.
  • Hard to find consistent value without research
    Bookmakers are savvy—so to beat them, you need to dig into stats, player roles, form, and opposition weaknesses.

When Is It Best to Bet on an Anytime Goalscorer?

Here are a few scenarios where this market really shines:

  • Your chosen player is in great form
  • They’re facing a weak defensive side
  • The player is on penalties or free-kicks
  • They typically play the full 90 minutes
  • You want a low-risk addition to an acca

Common Mistakes to Avoid

Even experienced punters fall into these traps:

❌ Backing Big Names Blindly

Just because a player is famous doesn’t mean they’re in form or likely to score. Always look at the stats.

❌ Not Checking the Team Line-Up

If your player is benched or rotated, your bet could be at risk. Try to bet after line-ups are announced, especially in cup games or European fixtures.

❌ Ignoring the Match Context

Is the match important? Are they already qualified? Are there weather or pitch concerns? These factors can affect player performance.

Final Thoughts: Is the Anytime Goalscorer Market Worth It?

Absolutely—if used wisely.

The anytime goalscorer market offers a nice balance between risk and reward. It’s easier to land than first or last scorer bets, and it keeps you involved throughout the game. While the odds are typically shorter, the upside is consistency—especially when you apply good research and strategy.

As with all football betting, value is king. Don’t just follow the crowd or chase names—dig into the stats, understand the player’s role, and stay disciplined with your staking.

Whether you’re building an accumulator, backing your favourite player, or hunting for weekly winners, the anytime goalscorer market is a brilliant way to add more excitement—and hopefully profit—to your football betting experience.

 

horse running around track

Two Big Royal Ascot Winners (28/1 & 20/1!) – Don’t Miss This Tipster

One of our top recommended horse racing tipsters, Loves Racing, is a service we’ve highlighted a few times before — particularly his bets for major festivals such as Cheltenham, Royal Ascot, Glorious Goodwood, and more.

These tips have delivered excellent results over the years, and they’re ones we follow with our own money.

There are very few services — out of the hundreds we’ve tested — that we trust enough to back with our own cash.

Well, yesterday our faith was rewarded once again: Loves Racing landed two superb winners at Royal Ascot:

  • 14:30 – Docklands at 28/1 – WON
  • 15:40 – American Affair at 20/1 – WON

We don’t know if any other tipster managed to find two 20/1+ winners yesterday — but there can’t have been many!

👉 You can check out Loves Racing for yourself here.

Loves Racing’s festival bets have now made over 300 points profit at Betfair SP, with an ROI of 24% — not far behind the 370 points profit at a 30% ROI at advised prices.

And the service has made over 820 points profit in total since launching in 2017.

That would be over £20,500 profit at £25 per point.

You can check out our original review of the service here.

With four more days of Royal Ascot and a summer of top-class flat racing ahead, it’s a fantastic time to get involved and enjoy more big winners.

👉 Check out Loves Racing here.

 

 

The New Wave of Sports Betting

Sports betting and other forms of betting have become a dominant segment of the digital economy in most countries.

Africa is not behind: with mobile internet penetration and interest in sports on the rise, the sports betting market in Africa is growing phenomenally; sites like http://bizbet.africa/ provide users access to safe, convenient, and diversified betting options.

This allows Africans to participate in the global industry and utilize the unique opportunities offered in the region.

The African market’s specificity is the rapid adaptation of mobile technology and the high participation of young people.

This is also why betting is so attractive as a form of income and entertainment. African users are actively searching for websites with reasonable odds, local currency and event coverage, and learning materials for beginners.

Strategies and Tips: How to Become More Successful

Reliable sources of information and flexible strategies are important for new players or those desiring to improve their results.

The use of various strategies is crucial for success in online betting, and BizBet Mobile App helps with this by offering clean interfaces and access to analysis tools that enable users to make more informed decisions and track their performance over time.

It allows you not just to bet but also to analyze events, compare odds, and make the correct decisions. This is especially true for African users who are looking for localized solutions and quality service.

Successful betting strategies include bankroll management, mathematical calculation, and the utilization of specialist predictions.

It must be remembered that success requires not only intuition but also good preparation and self-restraint.

With time, utilizing experience accrued, users will manage to identify more appropriate options for placing bets and refrain from making repeated errors.

Popular Websites and New Opportunities

Among the most important factors in betting success is choosing a proper platform. For example, there is http://bizbet.africa/line – one such platform that is easy to operate, clear, and has a huge number of different events.

That’s why users can select from a wide range of sports, such as popular African tournaments, football, basketball, and eSports.

Using such platforms, users have fun playing the game and gain money from a wise betting strategy.

Africa is gradually emerging as one of the liveliest markets for gambling based on the growing enthusiasm for national and international tournaments and audience participation. New apps and platforms make the process of gambling easier and safer.

Statistics: The gambling Industry in Numbers

To gauge the size of the industry, some of the key numbers are as follows:

  • The African online gambling market is expected to reach $3 billion in 2025.
  • More than 50 million active African consumers participate in mobile gambling.
  • Football remains the most popular sport to wager on, with more than 60% of market share.
  • Bets on foreign events, such as the Champions League and the Olympics, account for about 30% of all bets made in Africa.
  • The number of local bookmakers on the continent has risen by 40% since 2023.

This figure shows that the betting market on the continent is growing and evolving into an important branch of the digital economy, offering millions of customers new opportunities to earn and have fun.

Final Words

Betting is more than a hobby. It is an active business where technology, sports, and earning money converge. Web pages allow African bettors to view the greatest offers and reliable assistance.

If done right, betting may be entertaining and a sustainable source of income. Africa is proving that the potential is huge here – and this is just the beginning of great transformations.

 

10 Best Sports Tipsters for Consistent Wins in 2025

Imagine having a trusted source that delivers winning sports tips time and time again.

That’s what the best sports tipsters do!

In fact, top tipsters have been known to achieve an ROI of 10-30%, with some even hitting jaw-dropping wins of 150/1 or more.

But finding those consistently profitable services?

That’s where things get tricky. With so many options out there, how do you know who to trust?

Don’t worry—we’ve got you covered! In this article, we’ve narrowed down the 10 Best Sports Tipsters for Consistent Wins in 2025, including insights on the best football tipster.

We’ve tested out hundreds of sports tipsters live here on the site so we have a good idea of who’s good and who’s not. 

Whether you’re a seasoned punter or just starting out, these tipsters can help you turn your betting into a profitable venture.

Ready to discover the best of the best? Let’s dive in!

 

What Makes a Top Sports Tipster Service?

Choosing a sports tipster service is more than just following recommendations – it’s about knowing what separates the best from the rest.

A solid betting strategy is crucial for evaluating tipsters, as it ensures a clear plan and diversified approaches to maximize profitability.

Here’s what to look for:

Tipster Performance Factors

When evaluating tipsters the most important factor is performance.

This is both the accuracy of their tips and the profit over time.

Look for a proven track-record, good return on investment (ROI) and consistency.

It’s easy to get lucky with a few good bets but long term success is the true measure of a good tipster.

Long Term Consistency

A top tipster doesn’t just have a few good months – they perform well year-in, year-out.

This means navigating different seasons, changes in the betting markets and even the inevitable losing streaks that come with betting. 

Consistency shows a tipster has a solid strategy and isn’t relying on short term trends or luck.

Transparency in Tipster Services

Another key element is transparency.

Good tipsters provide clear, documented records of their results so users can verify their success.

If a tipster doesn’t show past performance or doesn’t update results regularly it’s a red flag.

Accountability builds trust so you’re not betting blind.

 

10 Best Sports Tipsters of 2025

Now let’s get into it: our 10 best tipsters for sports betting in 2025.

These have been chosen based on their records, fully tested and verified here on the site.

 

10. The Goal King

  • Sport: Football
  • Return on Investment (ROI): 3%
  • Win Rate: 58%

The Goal King is a football tipster service run by Steve Hudson, a well known name in the football betting world.

Steve also runs AccaTipster, making him one of the most reputable football betting tipsters.

As the name suggests The Goal King focuses on the goals markets, over/under 2.5 and 3.5 and both teams to score (BTTS).

The service covers the major European football leagues and international competitions so plenty of betting opportunities.

The Goal King has made over 210 points profit since it started tipping.

For those betting £10 per point that’s £2,100. For those betting £50 per point that’s £10,500.

It has achieved a 58% strike rate, meaning more than half his bets have won.

In our 12 month trial The Goal King made 43 points and we gave it a PASSED rating.

With continued success after the trial The Goal King has become a solid and consistent performer and earns a place on this list of the best sports tipsters.

 

9. Rob Brown Betting

  • Sport: MMA
  • Return on Investment (ROI): 12%
  • Win Rate: 61%

If you want a tipster with a proven record in the sport of mixed martial arts (MMA) then Rob Brown Betting is the man.

His website Rob Brown Betting is the go to place for anyone looking for well researched and strategic advice on UFC events.

Rob’s results speak for themselves, 250 points profit at 12% ROI and 61% strike rate.

In our review of Rob Brown Betting he made 28 points with a 79% strike rate, a very impressive winning rate.

We always say a tipster’s true test is longevity and Rob has passed that test—he’s been profitable for 8 years.

All in all Rob Brown is one of the best not just in the MMA betting game but sports tipping generally.  

 

8. The Inside Man

  • Sport: Football
  • Return on Investment (ROI): 10%
  • Win Rate: 52%

The Inside Man is a football tipster with an inside edge as he used to work as a bookmaker.

Adam Cheng is the man behind The Inside Man. He used to be Head of Football Trading at Fitzdares.

In this role he wasn’t just setting the odds for the bookmaker – he was also trading the football markets to make extra profit.

In 2020 Adam went full time as a professional gambler and his results have been very good since he turned pro.

According to his stats on the Bet Chat website, he is one of the most profitable football tipsters, having made over 150 points profit with a 10% ROI.

A 52% strike rate means more than half his bets have won so far.

From our own experience The Inside Man service has been excellent – we’ve made over 60 points so far in our trial.

The service is easy to follow with 5-10 bets a week, mostly match odds, Asian handicaps and player pass markets.

Overall The Inside Man is a top tipster and a service well worth checking out. 

 

7. Ben Coley – The Sporting Life

  • Sport: Golf
  • Return on Investment (ROI): N/A
  • Win Rate: N/A

The main golf tipster at The Sporting Life is Ben Coley, a well known and respected figure who has had a string of great wins over the years and is loved by golf punters.

Ben had a good 2020 with wins like Marc Warren at 150/1 in the Austrian Open, Sami Valimaki at 250/1 in the Oman Open and Cameron Smith at 50/1 in the Sony Open.

2019 wasn’t one of Ben’s best years but he was profitable in the 3 previous years which is good.

He bounced back strong in 2021, 2022 and 2023 and has now made +2,385 points overall.

Ben has had some big wins throughout his career including at 300/1!

These are some great achievements. But we must acknowledge the difficulty in getting Ben’s advised prices.

Because he’s so popular (and his tips are free) many punters struggle to get the same odds and often have to settle for lower.

This isn’t Ben’s fault—if anything it’s a sign of how good his tips are.

Even allowing for the hit his tips tend take in odds however, Ben has still earned his place as one of the top sports betting names out there.

 

6. Lucrative MMA Betting

  • Sport: MMA
  • Return on Investment (ROI): 10%
  • Win Rate: 44%

When it comes to UFC betting Lucrative MMA Betting is a top service.

Run by James Blissett, an experienced and very knowledgeable bettor this service has a great reputation for delivering profitable picks in the crazy world of MMA.

In our review the service made 159 points profit with a 44% strike rate.

Over the long term it has made over 400 points profit, great ROI and is transparent with its results which is why it’s a favourite among serious UFC bettors.

Subscribers get expert UFC picks from professional tipster James and also educational content that explains the reasoning behind each bet so users can become more informed and confident in their betting.

Lucrative MMA Betting is the gold standard for UFC betting tipsters. With a deep knowledge of MMA and a systematic approach to betting it has everything you need to win at UFC betting.

Whether you’re an experienced bettor or a complete novice this service has the insights and guidance to help you make profit.

 

5. Edwards Tips

  • Sports: Snooker & Golf
  • Return on Investment (ROI): 27%
  • Win Rate: 19%

Craig Edwards was a professional snooker player and has made a seamless transition into the world of tipping with his Edwards Tips service.

The service covers both golf and snooker and is the only multi-sport tipster on this list.

Since 2018 Craig has made 716 points profit from his golf tips.

That is made up of 275 points from place betting tips (like Top 20 and Top 10) and 441 points from outright picks.

His place betting tips have 25% ROI and his outright tips 40% ROI.

On the snooker tips Craig has made 900 points profit overall and has made profit every year since he started in 2018.

His research and ability to find market opportunities is evident.

In our own trial of Edwards Tips he made 40 points profit.

Craig uses conservative stakes, around 0.1 points however. If you had used a standard one-point each-way staking system the results would have been 410 points, an excellent total.

There are a lot of tips to follow if you sign up to both golf and snooker, but you can choose to focus on one or the other.

Or with the golf tips you can choose to follow just the outright picks, just the place bets or both depending on your preference.

All in all Edwards Tips is a top sports tipster with great long term results.

 

4. Patrick Ross Tennis

  • Sport: Tennis
  • Return on Investment (ROI): 12%
  • Win Rate: 63% (Spartan Trading Tips)

Run by the well known tennis expert Patrick Ross, this service is something quite different to your typical tennis offering.

The service includes the Tennis Goldmine betting system which Patrick has designed to lay players based on certain criteria.

In our live trial of the system, it made 28 points profit with a 10% ROI.

Along with the Tennis Goldmine system Patrick also provides his own betting tips and Spartan Trading Tips which made 71 points in our trial.

It is worth noting these trading tips have turned a 100 point bank into a reported 1,500 points so his methods clearly work very well!

This level of success shows Patrick’s analytical skills and knowledge of tennis.

Over the years Patrick Ross has made huge profits and is well known as one of the top tennis betting experts.

 

3. Scottish Confidential

  • Sport: Football
  • Return on Investment (ROI): 10%
  • Win Rate: 43% 

Scottish Confidential is a tipster service that focuses solely on Scottish football.

Run by a university educated mathematician based near Glasgow this tipster has an impressive and varied background.

He has worked at major bookmakers, been a proprietary trader for an Asian based private investment syndicate and a consultant for a quant-driven hedge fund on Scottish betting markets.

His local knowledge of teams, players and motivation has made him an in-demand expert.

The results are there: Scottish Confidential has made over 200 points profit with a 43% strike rate and a 10% ROI.

We have followed the service for 4 years and have verified the results – and can confirm they have been top notch and as reported above.

The tipster mainly focuses on match odds (1X2) but also dabbles in over/under 2.5 goals, draw no bet (DNB) and double chance (DC).

From the Premiership to League Two Scottish Confidential has made some of the best profit in the last few years using its unmatched knowledge of Scottish football.

So Scottish Confidential is a top service for anyone not just interested in Scottish football but making profit from sports betting generally.

 

2. Premium Boxing Tips

  • Sport: Boxing
  • Return on Investment (ROI): 13%
  • Win Rate: 66% 

Premium Boxing Tips is high up this list as the gold standard for boxing tipsters and has a great record in his chosen specialism. 

Since 2015 this service has made 800 points profit.

That’s £8,000 if you were staking £10 per point, which is massive.

The service has achieved a 66% strike rate and 13% ROI which is very good over such a long period.

What sets Premium Boxing Tips apart is its methodical approach. The service is all about finding value in the markets and placing well researched strategic bets.

As we mentioned in our full review, Premium Boxing Tips is very consistent and reliable.

Their profit graph is proof of that, it’s been almost straight up since the service started which is something many tipsters can only dream of.

Profit graph Premium Boxing Tips

The overall profit graph for Premium Boxing Tips

In our trial they made 117 points profit and their results have continued to be good since our review period ended.

The tips cover outright winners, method of victory and round betting and look for undervalued odds.

Premium Boxing Tips has years of experience in the sport and a analytical approach so every tip is backed by facts and data. A top class sports tipster. 

 

1. Golf Insider

  • Sport: Golf
  • Return on Investment (ROI): 30%
  • Win Rate: 11%

Top of our list of the best sports tipsters is The Golf Insider, a tipster with a great record over 7 years.

Known for finding big winners at big odds The Golf Insider consistently delivers.

Since they launched their tipping service in 2014 they have made over 2,000 points profit which is £20,000 profit if you were staking £10 per point, a quite phenomenal return.

What really sets The Golf Insider apart is their 30% ROI, which is an outstanding level in any sport.

In our live trial they delivered winners at 150/1 and 50/1 and ended with 406 points profit.

Some of The Golf Insider’s biggest wins have been at 150/1, 200/1, 125/1 and more. These big wins show The Golf Insider’s ability to find undervalued players.

Their computer model and value ratings take into account stats like strokes gained off the tee, greens in regulation and putting performance.

With a long term record of success and consistent results over such a long period The Golf Insider’s skill and knowledge is beyond doubt.

Given their great record and longevity it’s no surprise The Golf Insider is top of our list of the best sports tipsters.

 

Our Criteria: How We Picked the Best Sports Tipsters

To find the best sports tipsters (including the best football tipsters) we used a thorough process that looked at both quantitative and qualitative factors.

Selection and Ranking Criteria

Our selection criteria include ROI, win rate, consistency and transparency.

We also looked at the total profit/loss (P/L) of the service and the overall bank growth (return on capital) achieved over the lifetime of the tipster.  

Longevity is a key factor for us so services that have performed well over a number of years were rated higher.

Data Sources and Verification

We didn’t just take tipsters at their word.

We have independently verified each tipster on the list above (and tested hundreds more) so we can be sure their claimed results are real. 

Quantitative and Qualitative Balance

While performance is important we also looked at qualitative factors like ease of following tips, customer support and overall user experience.

A service may deliver great tips but if it’s hard to use or has poor support it can negatively impact the user’s experience.

Pricing and Value for Money

Pricing is a crucial factor when evaluating tipster services. It’s important to balance the cost of a subscription with the potential returns, ensuring you get the best value for your investment.

Subscription Models and Pricing

Most tipster services are subscription based with prices ranging from £20 to £100+ per month.

Some offer discounts for longer term commitments and others have pay as you go options.

You need to weigh up the cost against the returns.

Free Trials and Money Back Guarantees

Some services offer free trials or money back guarantees so you can try before you buy.

Services like Patrick Ross Tennis tend to offer great trial offers so you can see the results without a big upfront cost.

Extra Features and Resources

Some tipster services send just tips but others provide in-depth analysis, betting strategies, free football tips and even access to private communities.

This added value can enhance your betting and help you become a better gambler.

User Experience and Customer Support

When choosing a tipster service, it’s not just about the quality of the tips but also how easy and enjoyable the overall experience is.

A seamless user experience can make all the difference in sticking with a service long-term.

Tips Delivery and Accessibility

Great tipster services make it easy to follow their tips with tips delivered via email, app notifications or a private members’ area.

Ease of use is a big factor in deciding if a service is for you especially if you’re following multiple tipsters.

Quality of Betting Tips Analysis and Explanation

A good tipster doesn’t just send you tips they explain the reasoning behind each bet.

Services that provide detailed analysis allow you to learn and improve your own betting skills which is a bonus.

Customer Support Responsiveness

Customer support can make or break a tipster service.

Whether it’s sorting out payment issues or explaining how to follow the tips, support is key to a smooth experience.

Track Record and Performance

Win Rates and ROI for Each Service

Win rates tend to vary a lot by sport, with the best tipster services in sports like football and tennis often achieving win rates above 50%, where as in a sport like golf where the tipster is picking players at 100/1+ the win rate can be more like 10%. 

So it’s important to consider the win rate both in context of the sport and in relation to other metrics like ROI and return on capital rather than purely on its own merits.  

The average ROI for top services tends to be in the 10% to 30% range but some are low risk high frequency and others are high risk high reward, so again it’s important to view the ROI in context. 

Consistency over time and across seasons

Consistency is key. A tipster may have great returns in one season but struggle in others. The best services adjust their strategy based on changes in the betting markets and remain profitable in the long run. 

Performance in different markets and types

Different tipsters excel in different markets—some do outright winners, others niche markets or alternative bet types like handicaps and over/under bets.

There is no right or wrong approach – just whatever works for that tipster. 

Community and Social Proof

Testimonials and Reviews

Many of the top tipster services have great reviews from their users with testimonials often praising the consistency and transparency of the results.

Social Media and Engagement

A social media presence is another good sign of a reputable tipster.

Engagement with followers, live updates and regular communication shows they are reliable and accountable.

Industry Awards and Recognition

Some services have won industry awards and recognition which further proves they are a trusted source of betting advice.

 

How to Make the Most of These Services

Maximising the benefits of a tipster service isn’t just about following the tips—it requires smart strategies and disciplined management to ensure long-term profitability.

How to Follow a Tipster

When following a tipster timing is everything. Make sure you act on the tips as soon as they’re released to avoid the odds changing and eating into your profits.

Bankroll Management when using Tipsters

Bankroll management is key to not losing your shirt during a bad run. Stick to a staking plan and never bet more than you can afford to lose.

Combine Multiple Tipster Services for Diversification

To reduce risk it can be a good idea to follow multiple tipster services.

Diversifying across different sports and markets should smooth out the returns and reduce the impact of any one losing run.

However, it is crucial to ensure you have a sufficient betting bank if you are a following multiple tipsters.

It is advisable to have a separate betting bank for each tipster and to ensure that each one is sufficient in its own right.

Legal and Ethical

Is the Tipster Service Legal?

Before you sign up make sure the tipster service is legal and operates in a jurisdiction where sports betting is legal.

Avoid services that promote illegal betting or offshore bookmakers.

As a User What are the Risks?

Even with the best tipster there’s no guarantee of winning every time. Sports betting involves risk and losses are part of the game.

Responsible Gambling

Always gamble responsibly and use tools like deposit limits and self-exclusion if needed.

A good tipster service will promote responsible gambling and have support if you feel things are getting out of control.

Conclusion

In conclusion, finding the right sports tipster can be the key to unlocking consistent profits in your betting journey.

By choosing from the best services, managing your bankroll wisely, and following the tips with discipline, you can enhance your chances of success.

Just remember to stay informed, bet responsibly, and always prioritise long-term gains over short-term wins.

Good luck with your betting!