Welcome to the Honest Betting Reviews blog. Here you can find the latest updates on betting systems and tipsters currently under review as well as our tips on how to beat the bookies with the best winning betting systems we have profited from,

Members Choice Awards – Best Football System 2018

During December we gave members of Honest Betting Reviews the chance to vote for their favourite betting systems of the year. 

The first winner was announced last week with Profit Maximiser capturing the title of Best Matched Betting Service by a wide margin. 

Now it is the turn of the Best Football System and this was a close run thing with a number of runners getting a high amount of votes.  

In a tie for third place were Football Advisor and Banker Bets, two popular long-running services which both gathered around 10% of the votes. 

In second place was the respected Chloe’s Football Focus, which racked up a very nice 83 points profit in 2018 and was well deserving of the runners-up spot. 

So which service grabbed the top spot?

Well the service in question has won quite a few other awards so it’s probably not too much of a surprise that it won our award for Best Football System too. 

Yes, the winner was the hugely popular football trading service Goal Profits!

A big congratulations to the whole team at Goal Profits then for scooping yet another award. 

And to celebrate the win, the great news is that they are offering a huge discount to join their service so you can get the first week for just £2.49! 

That’s great value for a service that’s so popular with hundreds of football traders. 

Here is what Steve Brown from Goal Profits had to say on receiving the award:

Thanks Dan and thank you to all of your members who voted for Goal Profits. This is fantastic news! We especially enjoy winning awards which are voted for, rather than randomly handed out. This is our third award win in 2018 alone and it spurs us on to create even better learning resources and trading tools for all of our members.

During the summer, we launched our Live Trading Module and it has been a massive hit! It tracks in-play stats, identifies which teams are actively trying to score, provides trade alerts and much more. We have plenty of new features planned for 2019 and work has already begun on the first of them.

Our 16-week ‘Launchpad’ football trading course was fully updated this year too. All members have full access to Launchpad from day one plus, of course, unlimited support by email, on the forum and in the live trading chat room. We’ve even brought a new team member whose job is to make sure that Goal Profits members receive any help they need as quickly as possible. We’re fully committed to helping as many members as possible reach their trading goals, whether it’s a full-time career or just a steady second income.

As always, there’s plenty to keep us busy as we constantly improve and innovate. Thank you again to everyone who voted and we look forward to trading with you soon!

So there you have it, well done to Steve and the team at Goal Profits for the win and we hope to take another look at the service ourselves over the coming months.

 

 

 

 

 

Tradescape – A Trading Revolution

If we said there was a fully automatic horse trading system which selects the horses, places the bets and then lays them locking in the profit and has made over £800.00 per month without you lifting a finger, would it interest you?

Well there is something just like this and it’s called “TradeScape”

Using advanced proven mathematical algorithms TradeScape identifies steamers in the market, then using a unique Auto Bet Technology, places the bet at the bookie offering the highest odds, and at the right time lays on Betfair locking in pure profit.

It’s Trading but not as you know it.

The team behind the software have been developing TradeScape and the Auto Bet Technologies for over 18 months and the system is now in live testing mode.

Below are the results since going live based on £50.00 bets over 42 days making a total of 871 bets and a profit of £3,319.

If you would like to know more, they are holding a free webinar explaining what Tradescape is all about and how you can become a beta tester.

The webinar will be held on 3rd January 2019 at 19.30 GMT.

You can sign up for the free webinar here.

This is the first time we have seen software that can place bets automatically both at the bookies and betfair.

We think it heralds a revolution in trading and is a very exciting development.

So don’t miss out on finding out about Tradescape – places will be limited and on a first-come-first-served basis.

Sign up for the free webinar here.

 

 

 

Does Betfair Ban Winners?

It is a frequent complaint from successful gamblers that their accounts at high street bookmakers frequently get closed down with the only explanation given that is it was a business decision.

Other bettors find that their accounts have been capped, with bets reduced to small amounts. Ultimately bookmakers are in the game to make a profit, and when they come across unprofitable accounts, they tend to close them down. The don’t like customers who bet to make a living; they very much prefer to deal with ordinary punters rather than the professionals.

But Betfair is very different from a high street bookmaker. It is so different that many professional gamblers shun high street bookmakers and instead concentrated on betting exchanges such as Betfair. Betfair does not restrict or exclude winning customers; doing so would be contrary to their business model.

When you bet at Betfair, you are not betting against a bookmaker; you are betting against other customers. The only income Betfair receives is the commission it charges on bets. These charges are based on net winnings; losing bets are not charged.

The basic Betfair commission is 5% of winnings less a discount. Discount rates vary from zero up to 60%, with the rate an individual receives being determined by how many Betfair points they have. For instance, if you hold between 1,000 and 2,499 points, your discount rate will be 2%; if you hold over 150,000 points you qualify for the maximum discount rate of 60%.

Betfair awards points depending on the amount of commission that has been paid by the individual to date plus the amount of commission that he would have paid had unsuccessful bets won. You receive one point for every £0.10 of this combined commission.

You don’t keep your points forever. Once your discount has been awarded, your point holding will be reduced by 15% which Betfair refers to as “weekly decay”.

Betfair Premium Charge

So far so good; big winners will receive a substantial discount off their fees, so will only pay an effective 2% charge on their winnings. But there is a catch. There is another tier in Betfair charges known at the premium charge. While Betfair claims that fewer than 0.5% of their customers pay the premium charge, for those few customers who do it can amount to a substantial payment that might seem unfair.

The premium charge is levied on people who have: bet or laid bets on more than 250 markets; have been in profit for the life of their account, and have paid under 20% of that profit in total charges.  

Customers who meet these criteria will face a potential weekly charge calculated to ensure their total charges for the lifetime of their account is 20%. The charge will be applied to balances automatically, though each customer is granted a £1,000 premium charge allowance. Also, if any single win accounts for more than 50% of lifetime profit, that win will be excluded from the calculation.

In a nutshell, the premium charge will ensure that professional gamblers will be charged at least 20% of their winnings. If you happen to be one of these and are discovered attempting to avoid the premium charge, for instance by having multiple accounts, you will face a ban.

Higher Rate Premium Charge

There is even a more painful sting in the tail called the higher rate premium charge. This applied to punters who have bet in over 1,000 markets, have lifetime profits of over £250,000 and have paid less than 40% of your profit in commission charges. Depending on how much commission you have paid, you will face a premium charge rate of between 40% and 60%  of your lifetime profit.

Finally

Betfair does not ban winners, though the premium charge is a significant disincentive for professionals, and the higher rate premium charge, an effective 60% tax on winnings, is punitive. Betfair claims that fewer than 0.1% of their customers pay the higher rate, but given that Betfair has over 4 million customers, that still amounts to 4,000 individuals.

—————–Make up to £500 per month tax-free with this top-rated betting product—————–

 

 

 

Members’ Choice Awards – Best Matched Betting Service 2018

We hope you had a great Christmas and are enjoying the festive period. 

As the year draws to a close, we are running a series of awards for the Best Betting Systems and Tipsters of 2018.

The difference this year though is that the awards have been voted for by you – the members of Honest Betting Reviews. 

The voting has now closed and thank you very much to those who voted – it’s been great to see so many of you taking part. 

Looking at the results, it’s interesting to see that quite a few of the winners tallied with our own views – but there were some surprises in there too. 

So turning to the awards themselves, we will be announcing the winners in each category separately. 

First up, we have the award for Best Matched Betting Service of 2018.

For those of you not familiar with it, matched betting is the process of using the bookies’ free bets and bonuses to set up risk-free (or low-risk) betting opportunities to make a long-term profit.

It’s become very popular over the last few years and some people have even turned it into a full-time profession. 

Not surprisingly, a number of different matched betting services have sprung up in recent times too, providing complete packages for wannabe matched bettors. 

It’s become quite a competitive field, with services offering great features like video tutorials, live matched betting software so you can see opportunities in real time, calendars with all the daily offers and calculators so you can work out the stakes to place. 

Voting Results

We know lots of you are keen matched bettors and this would be a popular category in our betting awards.

So how did the voting go?

Well it turned out there was actually a runaway winner that blew away the rest of the competition, receiving more than three times the number of votes of the runner-up, with over 40% of the vote. The next best received just 10% of the vote. 

Yes it was no contest really. 

And the winner was…

Drum roll please…

Profit Maximiser!

 

A hearty congratulations to Profit Maximiser and a well-deserved winner.

Profit Maximiser is run by Mike Cruickshank, known as the doyen of matched betting and it’s clear lots of you love his service. 

You can read our original review of it here. 

Here is what Mike said when we informed him of the award:

“Awesome News, I’m made up. Thanks to all the Honest Betting Reviews members who voted.

Profit Maximiser has been running since 2013 yet we are still finding new edges to exploit all the time.

I can’t take all the credit for this award. We have a lot of helpful forum users who share offers and strategies. It helps turn a good product in to an amazing one.

Over the next 12 months I plan on increasing the amount of strategies and offers on the Profit Maximiser site to give my clients more opportunities to profit.”

As Mike alludes to, much of the appeal of the service is its large and active membership who contribute via forums such as the Profit Maximiser Facebook group, which has over 50,000 members and is where people share the latest offers and the best ways of exploiting them.  

You can see on the group some of amazing amounts of money people have made from matched betting, with £10,000+ totals regularly posted. 

And the great news is that if you aren’t already a member of Profit Maximiser, you can get a 14 day trial for just £1 here.

So you can join all those very happy members who have been using it to make great profits!

[Please note that Profit Maximiser relies on using bookies’ free bets and bonuses, so if these are not available in your country then its effectiveness will be limited]. 

Well done to Profit Maximiser then on winning the Best Matched Betting Service of 2018. We will be announcing the next award winner shortly.

 

 

 

 

Does Brain Power Have Champion Hurdle Case After International Success?

Brain Power is one of the more enigmatic horses in British champion jumps trainer Nicky Henderson’s stable.

After landing a couple of top-class handicaps over hurdles in 2016-17, even bigger things were expected of the seven-year-old Kalanisi gelding out of an Old Vic mare when he went chasing.

Although Brain Power could not have been more impressive on his debut over fences at Kempton last season, nothing has gone right for him in that sphere since.

He failed to complete in the Henry VIII Novices’ Chase at Sandown and then again when stepping into open company for the Clarence House at Ascot in January.

Brain Power was then ridden to pick up the pieces in the Arkle Challenge Trophy at last year’s Cheltenham Festival after Petit Mouchoir and Saint Calvados set a breakneck gallop they just couldn’t maintain up front.

He passed those exhausted rivals one by one, nabbing the runner-up prize behind hot betting favourite Footpad, but posed absolutely no threat whatsoever to the impressive winner.

Another fall at Aintree ended a disappointing campaign for Brain Power and his seasonal comeback in the Shloer Chase back at Cheltenham in November saw him finish a well-beaten fourth.

At that point, owner Michael Buckley reportedly told Henderson to take his horse back over hurdles and that proved to be an inspired decision.

Brain Power found the winning groove again in the International Hurdle – a key trial for the Champion Hurdle – when coming with a strong run to lead turning for home and running clear up the Cheltenham hill.

Many have been quick to dismiss this form, highlighting it was a poor renewal of the race and that there is a lack of top two-mile hurdlers around in National Hunt horse racing at the moment.

Bookmakers Paddy Power reacted to Brain Power’s cosy 1 3/4 lengths victory over Silver Streak with a 14/1 quote in the latest Cheltenham horse racing futures betting on the 2019 Champion Hurdle.

He has beaten an improving young hurdler who – like Brain Power himself just a couple of years ago – has caught the eye in top-class handicap hurdle races.

Henderson can also call on dual Champion Hurdle winner Buveur D’Air, who is a short-price red-hot favourite with oddsmakers to make it three consecutive wins and emulate legendary past stable star See You Then.

 

With his regular second string for the race My Tent Or Yours recently retired alongside Nigel Twiston-Davies trained contemporary The New One, Brain Power is now a legitimate hand Henderson could play come the Cheltenham Festival.

Summerville Boy, the gutsy winner of the 2018 Supreme Novices’ Hurdle, has been out of sorts in two runs this season – including when last of the seven to finish in the International behind Brain Power.

The leading Irish contender for the Champion Hurdle is now unbeaten mare Laurina for Willie Mullins, with Samcro getting easily outclassed by Buveur D’Air in the Fighting Fifth at Newcastle.

For all the naysayers who argue Brain Power is better suited by a flat racetrack and running clockwise, there really is a lack of opposition to the favourite.

Value bets lie in the each-way or win or place futures market, then, and for all he needs to reproduce the International form to demonstrate it wasn’t just a good piece of race placement by connections, Brain Power fits the bill simply because other rivals have as much or more to prove.

 

 

 

 

Top 5 Favourites for the Kempton King George Chase

The King George VI Chase is the second most prestigious chase in England, behind only the Cheltenham Gold Cup.

Taking place on Boxing Day since 1947, it consists of the top steeplechase horses and is every race horse owners’ dream to win before the year closes out.

This year’s favourite is currently Might Bite, just as Nicky Henderson’s horse was 12 months ago when it was ridden to victory by Nico de Boinville as the 6/4 favourite.

A disappointing showing as the odds-on favourite at the Betfair Chase last month sees Might Bite’s King George odds back at 7/2 as of today – a price that many punters may feel comfortable backing provided Henderson gets the confidence back in the nine-year-old that the trainer claimed was lacking last month.

Nicky Henderson claimed that the big and stiff fences threw his horse off rhythm at the Betfair Chase as to why it came home in last place.

The winner of that Haydock event was Bristol De Mai. The French horse is currently the third favourite heading into the King George, with a price of 13/2.

Nigel Twiston-Davies’ horse was the same starting price when it won the Betfair Chase. And that result puts the trainer within a shout of winning the £1 million bonus paid out to any horse that wins the Triple Crown – the Betfair Chase, King George VI and the Cheltenham Gold Cup, in the same season.

Many will fancy Native River’s chances also. Colin Tizzard’s horse is currently the 7/1 fourth favourite whilst the trainer himself has had two winners over the past three years here. First was Cue Card, seated by Paddy Brennan in 2015. 12 months later Tizzard enjoyed the same fate when Thistlecrack was ridden home in first place by Tom Scudamore. However, many punters may feel that the surface won’t favour Native River.

2016 winner Thistlecrack currently has a price of 8/1 to win the King George VI Chase for a second time – a feat only accomplished by 14 other horses in an event that dates back to 1937.

Looking to become the first winning female trainer since Henrietta Knight in 2003, Ruth Jefferson is heading to Kempton full of confidence with second favourite Waiting Patiently.

The Irish horse is currently trading at 11/2 having won all six chases in its lifetime. This includes Ascot back in February – the last time that Waiting Patiently raced. That race was won by more than two lengths, ahead of the popular Cue Card.

Owner Jefferson is confident her horse can win the King George, recently telling Racing UK:

“Everything is going according to plan – I couldn’t be happier with him, to be honest.

“He’s absolutely bouncing at the moment, so fingers crossed they get some rain at Kempton and we’ll be there.

“There are still one or two things to do – we haven’t schooled him yet for instance, but hopefully we’ll do that next week or the week after.”

The King George VI Chase is one of the biggest events of the year on the horse racing calendar and you can expect a lot of attention on the event on December 26th as well as many wagers being placed.

 

 

 

 

Where is Betfair Legal?

Betfair is licenced in several countries, namely UK, USA, Austria, Denmark, Gibraltar, Spain, Italy, Malta, and Bulgaria. This allows them to provide betting exchange and other gaming services to 46 counties. These are:

• Argentina
• Australia
• Belgium
• Bosnia Herzegovina
• Bulgaria
• Brazil
• Colombia
• Croatia
• Czech Republic
• Denmark
• Estonia
• Egypt
• Finland
• Germany
• Gibraltar
• Hungary
• Hong Kong
• Ireland
• India
• Indonesia
• Latvia
• Lithuania
• Liechtenstein
• Luxembourg
• Macedonia
• Malta
• Malaysia
• Moldova
• Montenegro
• Netherlands
• New Zealand
• Norway
• Philippines
• Romania
• Russia
• Saudi Arabia
• Singapore
• Slovakia
• South Africa
• South Korea
• Spain
• Sweden
• Switzerland
• Ukraine
• UK
• USA (only certain states)

There are several countries where Betfair is specifically restricted. These are:

• Canada
• China
• Congo
• Cuba
• France
• Greece
• Greenland
• Iran
• Iraq
• Israel
• Ivory Coast
• Japan
• Lebanon
• Libya
• Mexico
• North Korea
• Portugal
• Slovenia
• Somalia
• Sudan
• Thailand
• Turkey

For countries that are not included in either of these lists, the situation is a little grey. Betfair will allow you to set up an account, but you are likely to be restricted to specific areas of the Betfair site. Some markets might not be available to you.

If you wish to use your Betfair account when travelling abroad at any of the restricted countries or non-specified countries, you will only be able to do so through a VPN (virtual private network). You should ensure that using a VPN is legal in that particular country. We recommend that you DO NOT try to use a VPN to access Betfair in the following countries:

• Belarus
• China
• Iran
• Iraq
• North Korea
• Oman
• Russia
• Turkey
• UAE

 

 

 

 

Does Matched Betting Really Work?

Matched betting is a well known form of betting but many people question whether it really works. It sounds too good to be true to be able to make money off the bookies risk-free. Surely it can’t work?

Well in a nutshell, the good news is that matched betting works and works very well. But you do need to be careful; get it wrong, and you might risk losing your bookie accounts. Here are some tips that should help you make the best of matched betting while avoiding the potential pitfalls.

What is matched betting?

Matched betting allows you to lock in a profit by taking advantage of various offers bookmakers make to attract new customers. There are hundreds of such offers to take advantage of and they are all brought together by matched betting packages like Profit Maximiser, which we did a full review of here.

The mechanism of matched betting is simple:

  1. – You place a bet with a bookmaker, such as “Wales will win the Six Nations.”
  2. – You lay that bet by betting “ Wales will NOT win the Six Nations” at a betting exchange at the same odds.

Doing this means that whatever the outcome, you will neither win nor lose any money apart from a small commission on your winnings.

However, if you place the first bet with a bookmaker who is offering a free matching bet, then you will also qualify for that free bet.

Next, you use that free bet in a similar way to the first bet. Continuing:

  1. – USING YOUR FREE BET place a bet on another event such as “Everton will win its next home match.”
  2. – Lay the same bet at a betting exchange, e.g., “Everton will lose or draw its next home match.”

Now, if Everton wins your free bet wins and you receive a pay-out from the bookmaker. However, you lose the bet you laid at the betting exchange, but of course, this is less than your winnings.

If Everton fail to win, you neither make nor lose anything from your free bet (as it was free) but your lay with the betting exchange is successful, and you make a profit. Whatever the outcome, you will win some money.

In real life it is just a little more complicated than that, so to demonstrate this here is a real-life example of how it works.

  1. – Say we select a bookmaker offering a £25 free bet a qualifying bet with odds of at least 2.0. We find a bet with odds of 2.3 and bet £25 of our own money on that. It is best to select a bet with relatively low odds.
  2. – You now lay that bet with a betting exchange. Your lay is likely to be at slightly different odds, say 2.4. You will also be charged a commission on your winnings, typically 5%. You should calculate how much to bet to cover your £25 bet. In fact, this works out at £24.47.

The possible outcomes are:

  1. – The bet with the bookmaker wins: win from bookmaker £32.50, lose at exchange £34.26, total loss = -£1.76
  2. – The lay with the betting exchange wins: lose to bookmaker –£25, win from exchange £23.25. total loss = -£1.75

So whatever the outcome you lose a maximum of -£1.75. BUT you now have a FREE BET of £25. Let’s move on to the next stage. Note that free bets are usually different from normal bets as with free bets the sake is not returned, you just receive the winnings.

  1. – You now use your free £25 bet. It is best to choose an even with high odds to maximise your profits. Let’s say you can find a bet at 6.0.
  2. – Next, you lay the bet at the booking exchange. The best you can find is 6.2, so the optimum lay is £20.33 leaving you with a liability of £19.28

This time the possible outcomes are:

  1. – The bet with the bookmaker wins: win from bookmaker £125, lose at exchange £105.72 total profit = 19.28
  2. – The lay with the betting exchange wins: lose to bookmaker £0, win from exchange £19.31 total profit = -£19.31

Thus, whatever happens, you will make an overall profit of a little over £17.  You can modify this by over-laying or under-laying, but as a beginner, we recommend a standard lay as we show above. But the bottom line is a guaranteed profit.

Now simply start again with another bookmaker offering a free bet. And so on until you have exhausted the supply of free bets. As some bookmakers offer free bets of £125, you can make significant profits. Using this method you can expect to clear a profit of up to £1,000 with absolutely no risk.

After you have used the complete supply of free bets, the game can still continue. Many bookmakers recharge free bet offers, and you can use those in the same way.

The best way to take advantage of the dozens of bookie offers there are each week is to use a matched betting package like Profit Maximiser, which brings together all the offers in one place and shows you to do them.  

 

Potential Pitfalls of Matched Betting

There is nothing illegal or even underhand about using matched betting and bookmakers are fully aware that many of the more astute of their clients will lock in a profit by using these tactics. However, you do need to be careful.  

As long as you stick to the rules, and are aware of the bookmaker’s terms and conditions, there should be no problem with your first matched bet. However, problems may arise if you continually use matched betting on free bet reloads.

If a bookmaker believes you are making unreasonable profits, then your account may be limited which is known as being “gubbed.” This will restrict the size of bets you can make. In the most extreme circumstances, your account will be closed. However tempting it may be, do not open multiple accounts with the same bookmaker.

The only other pitfall is making a calculation error when placing a lay. Getting that wrong is likely to cost you money or even wipe out your profits. But as long as you are careful and always double or triple check your maths, then there is substantial risk-free cash to be made.

Finally, it is important to note that matched betting only really works in the UK and Ireland due to most other countries not allowing bookmakers to offer free bets.

But if you are based in the UK or Ireland then matched betting is a great way to generate some additional income if you do it right. 

Make up to £500 per month tax-free with a matched betting package like Profit Maximiser which will show you exactly how.

 

 

 

 

Betting on the US Midterms – How Did They Go?

It was a late night last night with the results of the US Midterm Elections going into the wee hours. 

If you stayed up then you will know it was a bit of a rollercoaster ride as things looked bad for the Democrats early on but gradually improved as the night went on. 

I had given my thoughts on the betting for the Midterms last week, so how did my predictions turn out?

Well overall it was a good night, with my main bets on the Democrats to win the House and Republicans to hold the Senate landing comfortably.

Looking back I can still not quite believe the Democrats were 1.6 to win the House, but I guess people were spooked by the Presidential Election in 2016 and didn’t believe the numbers that strongly favoured the Democrats.

It was a shame there weren’t odds being offered on the Republicans increasing their Senate seats as that would have been a good bet to take. 

In terms of the individual races, it was a bit more of a mixed picture. On the plus side, Texas did indeed go to Ted Cruz, but it was fairly close in the end as I expected. Jon Ralston’s early voting numbers in Nevada once again proved spot on so well done to Jon and a nice win landed there. And in Michigan Debbie Stabenow also won comfortably so that one went to plan too.

The main surprise though came in Florida, where Democrats Bill Nelson and Andrew Gillum both lost. The polls had them both in front – Gillum significantly so – so I guess the lesson here is to be very wary of state level polls which are notoriously unreliable. Whilst the national polls were reasonably accurate this time, some of the state-level polls were way off, so going forward I will probably not put much store in them at all. 

Arizona is unlikely to be called for a few days as there are still over a million ballots to be counted but it looks like Republican Martha McSally will win there. 

Overall then a good night but a few lessons to be learned going forward and hopefully next time will get things all right. 

 

 

 

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Betting on the US Midterms – Is Trump In For a Kicking?

30th October 2018

The US Midterm Elections take place on 6th November and there are a variety of betting opportunities available.

Perhaps because there aren’t many events to bet on, elections don’t seem to attract as much money from professionals as sports betting events and can often present some excellent value if you study them closely. 

The Midterms this time are being seen as a referendum on President Donald Trump and there is a chance he could be in for a tough night – perhaps even a real proverbial kicking.

I’ve had quite a lot of success betting on politics over the years so thought I would share my ideas on the upcoming Midterm Elections. 

I’ll take a look at the markets and where I see some of that value this time around.

 

What are the US Midterms?

In the US they have a chance to change government (or at least part of the government) every two years. 

In between Presidential Elections, there are elections for all 435 seats in the House of Representatives (aka “The House”) and 35 of the 100 seats in the Senate, plus a slew of governors races and local elections across the country. 

The Midterms have historically been a chance to bring some balance to the partisan make-up of government and the party that holds the Presidency usually does very badly.

Barack Obama suffered crushing losses in both of the Midterm Elections during his Presidency in 2010 and 2014, as did George W Bush in 2006. It has often been the case that the President’s party loses control of the House in the midterms and may well lose seats in the Senate as well. The historical pattern is that governing parties tend to lose 30 House seats on average. 

This year looks set to be no different, with President Trump suffering poor approval ratings in the low-40s and Democrats looking highly motivated.

But how will his unpopularity play out and how are the betting markets estimating the outcome? Let’s take a look at the different races in turn.

 

The House of Representatives

Democrats need a net gain of 23 seats to gain a majority in the House. The race for control of the House is a little complicated by the fact that Republican gerrymandering (i.e. the drawing of voting districts that favour them) means the Democrats have to win the popular vote across the country by about five percentage points to reclaim the House.

Leaving aside the question of how this is allowed to happen (most other democracies have independent panels that draw their voting districts), it does create some uncertainty in a race where the Democrats currently hold a commanding average poll lead on the generic ballot of 8.2 points. 

If the polls were off by just over 3 points for example, then Republicans would likely retain control of the House. And of course 3 points is about how far off they were in the last Presidential Election, when most polls gave Hillary Clinton a solid lead. 

Having said all that, I still think the betting markets are currently underestimating Democrats’ chances in the House. On Betfair, the Democrats are around 1.6 at the time of writing, which equates to about a 63% chance of winning the House. You can view the market here.

However, on Fivethirtyeight’s House Forecast (the Classic version, which incorporates not just polls but fundamentals like fundraising, historical trends and other data), they currently give the Democrats an 86% chance of winning. So based on that model, the odds should actually be around 1.16. 

That is a pretty phenomenal difference and if you saw that in a football match or horse race, you probably wouldn’t believe your luck. It would be like Man City being 1.6 at home in the Premier League to beat Cardiff, instead of the 1.16 they should be. 

Now of course people will point out the Fivethirtyeight model got Trump’s chances wrong in 2016 and so it might be off again. 

Their model was the closest to the actual result though out of all the mainstream models, giving Trump a 30% chance of winning, as against some other models which (quite laughably now with hindsight) gave Clinton a 95% chance of winning. And Fivethirtyeight seem to have learned from their mistakes last time and incorporated a lot more data into their model this time around, rather than focusing too much on the polls. 

There are other reasons though why I think their model has things more or less correct this time and that Democrats have a really good chance of winning the House – or certainly better than the betting markets currently give them:

 – Special Elections

These are the elections to fill the empty seat of a politician who dies or retires (we call them by-elections here in the UK). They give a useful guide to how the public mood is shaping up. 

Since the 2016 Election the Democrats have outperformed the partisan lean of districts in Special Elections by an average of 16 points. If that was repeated in the Midterms, needless to say it would deliver them a thumping victory. 

– Fundraising 

The Democrats have outraised the Republicans 2 to 1 in individual contributions. This is pretty much unprecedented and the models have struggled to know how to interpret this data as it’s such a strong trend.

What is important is not so much that the extra money gives one side an advantage – the Republicans will probably more than make up for it in big donations from Super-PACS (bodies that can raise unlimited amounts of money from corporations and billionaires and donate it to a campaign), but what it indicates in terms of the enthusiasm of the public. The fundraising data suggests Democrats are very enthusiastic indeed.

 – Voter Registration

Although typically not a strong predictor of the final results, voter registration is another barometer of enthusiasm. And Democrats have seen a surge in voter registration in a range of states across the country, particularly amongst the young, a key demographic for them (more on that below).

 – Youth Enthusiasm 

The young vote heavily Democrat (nearly two thirds voted for Clinton against just a third for Trump) – the problem is they don’t vote very much. Whilst turnout for those aged over 65 tends to be around 60% in midterm elections, for those aged 18-29 it struggles to get over 25% – and was a paltry 20% in the last Midterms. 

This year could be different however. Polls suggest as many as 40% of young voters may turn out this time, which would presage a “blue wave,” given that 72% of these voters disapprove of Trump.

 – Other Forecasts

It is not just Fivethirtyeight predicting a Democrat takeover of the House. The Cook Political Report predicts the “likeliest outcome is a Democratic gain of between 25 and 35 seats.” Inside Elections concurs that the “Most likely outcome: Democratic gain of 25-35 seats, with larger gains possible,” whilst Sabato’s Crystal Ball states  “the bare minimum for Democratic House gains is in the mid-to-high teens. The needed 23-seat net gain is not that far beyond that and there are many different paths Democrats can take to achieve it.”

So there seems to be solid consensus about the Democrats’ chances from the forecasters.  

House Summary

There are a variety of indicators suggesting the Democrats are strong favourites to retake the House and yet the betting markets don’t seem to take these into account. Unless something dramatic changes between now and the elections, I see 1.6 as excellent value on the Democrats. 

There is uncertainty in terms of youth and minority turnout which could affect the result, but the evidence suggests they will turn out in higher numbers than in recent midterm elections. Even if they don’t, it is almost certain that suburban women will turn out strongly and they favour the Democrats by an estimated 30 points, so they could carry the Democrats over the line in any event. 

 

The Senate

The Senate is a completely different story and looks almost certain to remain Republican. I backed them at 1.61 back in September and their odds have now dropped to just 1.28.

The Fivethirtyeight model gives the Republicans an 82% chance of holding the Senate, which is a little higher than the Betfair odds would suggest.

This may still present value even at 1.28 as the Democrats have an extraordinarily difficult map – or in other words they have 26 seats up for election where as Republicans have just 9 this time round. 

And whilst the Democrats have limited opportunities to pick up seats, a number of their own seats are in red states like North Dakota and Missouri which they may have problems defending.

So the Senate as a whole looks like a very heavy lift for the Dems, but let’s take a look at some of the individual Senate races.

 

Texas

Texas is shaping up to be one of the most exciting races of the election, to most people’s surprise. To be honest this shouldn’t even be close in a deep red state like Texas. But rising Democratic star Beto O’Rourke has surpassed all expectations and run a hugely successful grassroots campaign that has seen him visit all 254 counties in Texas and raise a phenomenal $38m in individual donations.

On the other hand, Republican Ted Cruz is perhaps not the most popular person on the planet.

Even his colleagues in the Republican party have been quoted as saying things like: “If someone shot Ted Cruz on the floor of the Senate, they wouldn’t be convicted,” of calling him “Lyin’ Ted” (that one of course came from Donald Trump who now wants Cruz to win so has taken to calling him “Texas Ted”).  My personal favourite though has to be from former House Speaker John Boehner who described Cruz as “Lucifer in the flesh.” 

Despite Cruz’s unpopularity and O’Rourke’s brave efforts however, polls have shown the Republican  consistently ahead and Fivethirtyeight give him a 78% chance of winning. 

I backed Cruz at 1.5 and he is currently around 1.2, which I think is about right.  However I think this could be one to watch closely in-running. If O’Rourke can run up some big numbers in the urban districts and gets strong youth turnout, it’s not out of the question he could win. 

 

Arizona

Arizona is a race where again there is quite a disparity between the odds and the forecasters’ predictions. Whilst Fivethirtyeight give Democrat Krysten Sinema a 64% chance of winning, Betfair actually have her as the outsider. I have backed her at 2.16 and think this is perhaps the Democrats’ best chance of a Senate pick-up.

 

Florida

The bookies see this as a close race and whilst Florida is virtually always close, the 1.83 about Democrat Bill Nelson looks favourable. He is the incumbent and may get a boost from the Democrat candidate for governor Andrew Gillum, who looks to be well ahead in his race. Nelson is rated as a 72% chance with Fivethirtyeight and with the national environment favouring Democrats by around 8 points, they appear to have a good chance of holding Florida.

 

Michigan

This looks as good as certain for the Democrats, with the Fivethirtyeight forecast giving Democrat incumbent Debbie Stabenow a 97% chance of winning and the polls giving her an average lead of 12 points. Yet Betfair is offering 1.21 on Stabenow, which suggests some uncertainty. I am happy to take those odds all day long.

 

Nevada

Generally you want to ignore early voting (the voting that happens in the two weeks or so before Election Day) and certainly you want to ignore the media narrative around it. One exception to this however is Nevada and the excellent early voting blog from Jon Ralston. He gathers all the data on people who have voted so far in Nevada by party registration and calculates the position of the race. Last time he got it spot on and made me a tidy few quid. I will be watching Jon’s numbers closely again this time. 

 

Governors

Sadly there is poor liquidity on Betfair for the Governors races and the bookies don’t seem to be offering odds at all. 

If liquidity picks up though, I would be happy to take anything above 1.6 about Andrew Gillum in Florida and 1.3 or above on Tom Wolf in Pennsylvania.

 

In-Running Betting Can Present the Best Opportunity

There can be great opportunities to make money in-running on politics these days. In the cases of both Brexit and Trump, the betting markets were very slow to react to the early results coming in. 

In both instances, it was clear from the early results which way the contests were going. In the case of Brexit, the first two results that were declared, from Sunderland and Newcastle, heavily favoured leave. The only way that remain still had a chance was if those results were massive “outliers.” It’s fairly unlikely that the first two results to come in would just happen to be huge outliers though. And the more results that came in, the more certain you could be they were not.

Yet the markets still saw it as roughly 50-50, even when a slew of strong results for leave had come in. Once you have around ten results come in from different parts of the country, the chance they are all big outliers is virtually nil.   

The same thing happened with Trump. Early results from places like Florida and Ohio suggested he was outperforming expectations. Once more results came in from the Midwest, it then became likely he was actually going to win. The results tend to be strongly correlated in Presidential elections and it was highly unlikely Trump was going to win Ohio by 8 points as he did but then lose other rust belt states like Pennsylvania and Wisconsin.

Yet the betting markets still saw the race as close even after all these results were going one way. They may have been spooked by an early exit poll that showed a big win for Clinton, but exit polls aren’t always accurate so I don’t put too much store in them. What matters are results and you can always learn more from the early results than the polls. 

So this time I will be watching the early results closely and be getting ready to take advantage. House races don’t tend to correlate as closely as Presidential ones so you need to be careful, but I will be comparing the early results with Fivethirtyeight’s forecasts to judge how things are going. If I see one party outperforming the forecasts significantly then I will look to act.

 

The Outliers

Conventional wisdom has it that the average of polls give the most likely prediction of an Election outcome, but recent history has suggested that outlier polls can actually prove more accurate. 

These are the polls that seem outlandish and way out of whack with the others, like Trump winning, or Corbyn gaining seats in the 2017 UK Election for example. 

This time there are some big outliers on each side – some with Democrats with a whopping 17 point lead and others seeing it as an even race. 

So it could be a worth a small investment on these outliers, although at the moment seat spreads don’t appear to be available unfortunately. If they do become available I will update this post.

 

 

Conclusion

The current House odds on the Democrats look generous to me so unless something drastic changes between now and Election Day I would see 1.6 as good odds. In the Senate Republicans are favoured, but the odds aren’t as generous at 1.28 currently.

Whilst there are some good odds on individual races at the moment, I am most looking forward to the in-running opportunity as the markets are often very slow to react to results coming in. 

I am also paying close attention to Jon Ralston’s early voting blog on Nevada. 

So there are my thoughts – we will see how close I am on November 7th – or if I am way off!

If you are going to have a punt on the Midterms, please gamble responsibly and only risk money you can afford to lose.

 

 

 

 

 

 

 

 

 

 

 

 

List of UK Bookmakers

You might be surprised just how many UK bookmakers there are; at the last count, we made it 55. While many are familiar names, others are likely to be new to you.  Also bear in mind that bookmakers come and go, so our 2018 list may need modifying next year, though we will try to keep up with the game.

Although we consider these to be UK Bookmakers, by far the majority are now based outside the UK even though they may have been founded in the UK originally. Usually, they are based in regions with more favourable taxation, though all those listed are fully licensed and regulated in the UK.

Here they all are, in alphabetic order. Where we can, we also provide information on current new customer bonus offers and other information.

 

Bookmaker Information Bonus/ Free Bet
10Bet 10 Bet was launched in 2003 and is now owned by Blue Star Planet Ltd which is registered in Malta and licensed in the UK. £100
138Bet 138bet opened its online betting site in 2012. The company is licensed in the Isle of Man and is regulated in the UK by the UK Gaming Commission. It provides access to in play sporting markets throughout Europe and Asia. £10
188bet 188bet is licensed in the Isle of Man as part of Annatar Ltd. and in the UK. It claims to offer odds that are 20% better than betting exchanges. It also offers bet and play on bets of at least £1.00 £20
21bet A new kid on the block, 21bet was established in 2016 and is licensed in the UK. It was quick to establish a good reputation as a no-nonsense online bookmaker. It specialises in offering excellent odds and a wide range of betting options. £10 every week
32Red Sport 32Red Sport was launched in 2002 is licensed in Gibraltar and is part of the Kindred group which owns several Red brands including 32Red poker, 32Red bingo, and 32Red casino. It covers most sports betting markets . 100% profits boost
888Sport 888Sport was launched in 2008. Its HQ is in Gibraltar and provides sports betting across Europe. £30
Bet Victor Bet Victor Bookmakers began in 1946, and the business has remained in the Victor family. One of the top bookmakers in our list, this is a perfect blend of traditional bookkeeping meets modern technology. £60
Bet365 Founded in the UK in 2000, it boasts over 19 million customers and has an almost global presence. It is highly rated by many pundits. £100
Betbright Betbright is based in Ireland and fully licensed in the UK. It was founded in 2013 and currently sponsors the BetBright Cup at Cheltenham and is Nottingham Forest’s shirt sponsor. It has won several awards including best football betting product. £100
BetClic BetClic is licensed in Malta and the UK.  It began in London in 2005 and was bought by manga Gaming in 2008. The company now operates out of Gibraltar. Currently, there is no new user bonus.
Betdaq Betdaq is a betting exchange based in Alderney and founded in 2000. It is the second largest betting exchange in the UK and is now owned by Ladbrokes which acquired it for £30 million. It sponsors the London Irish Rugby Club. £25
Betfair When Betfair opened operations in 2000, it broke the pattern of online gambling. A betting exchange with a fabulous reputation, it provides the opportunity to be a punter and a bookmaker at the same time. It justifiably claims to be the most influential bookmaker in Britain. £30
Betfred Betfred is an iconic bookmaker that has been providing an outstanding service since 1967. It was started by two brothers, Fred and Peter Done, who are famous for creating the Lucky 15 bet, Football and horseracing are its main markets, though many other markets are also covered.  £60
Bethard Bethard went online in 2014. It is based in Malta. Generally considered to offer better odds than much of the competition. £50
Betrally Betrally was formed in 2012 and its website launched in 2013. The owner is ZapZap Marketing Limited, and it is based in Cyprus and licensed in Curacao in the Dutch Caribbean and in the UK. £100
BetRegal BetRegal is owned by EveryMatrix Ltd and registered in Malta. It is fully licensed to operate in the UK.  It offers 26 sports markets  plus 45 live play markets. £50
Betsafe Betsafe was launched in 2006 and now boasts 450,000 customers from 100 countries. The company is part of Betsson AB, a Swedish company. Betsafe is registered in Malta and regulated in the UK by the Gambling Commission. £20
BetStars This is the bookmaker side of Poker Stars and was launched in 2016. It covers most major sports. A unique feature is Spin & Bet which provides an opportunity to increase the odds of your bet by up to a factor of 10. £20
Betway Founded in 2006, Betway is based in Malta and Guernsey. One of the leading bookies in the business, it is known for its good customer service and wide range of markets. £30
Boylesports Based in Ireland, it is the country’s largest bookmaker. It was established in 1982. It is registered in Gibraltar and fully licensed in the UK. It sponsors several horse racing events including the Irish Grand National. £35
Bruce Betting Bruce Betting is an Irish bookmaker and licensed in the UK. It specialises in horse racing but offers sports betting in most usual markets. At one time it offered a good first-time user bonus, but that has now been withdrawn.
Bwin Originally called Simon Bold, it was formed in 1999 and changed its name when taken over in 2001. It is licensed in Gibraltar and is one of the favourite bookmakers among football betting fans. £50
Comeon Comeon is based in Malta and fully licensed in the UK. It was founded in 2010 in Stockholm and now based in East London as is its customer support team. The ethos is to provide  clear, clean betting experience. £10
Coral Coral has been providing bookmaking in the UK since 1926, the year it was set up by Joseph Kagarlitski who changed his name to Joe Coral. The company became the Coral Leisure Group in 1979 and became part Ladbrokes which bought it for £363 million and subsequently sold it to a management buyout. It became Coral Eurobet in 2000 which was again subject to a management buyout. Gala bought it for £2.18 billion in 2005 when it became Gala Coral. Gala Coral was bought by Ladbrokes in 2016. The business is now Ladbrokes Coral, though each arm operates under its own brand.  £50
Dafabet Based in the Isle of Man, Dafabet online betting website is fully licensed to operate in the UK.  The founding company is based in the Philippines. £30
Energy One of the newest bookmakers in our list, Energy was launched in 2012 as  sports bet spin-off of Energy Casino. £50
Expekt Originating in Sweden, Expekt is licensed in Malta. All major sports events across the world are covered and the site, which it shares with its casino and poker room,  claims to offer exceptionally good odds.  100% win boost
Genting Bet The company is based in Malaya through the UK betting division operates out of Alderney. The Genting casino operation is now in its 51st year, and the website appears far more devoted to the casino side than sports betting. £10
Geoff Banks Geoff Banks was founded by its namesake, the son of the legendary bookmaker John Banks. It is licensed in the UK and Irish Republic. Currently, there is no bonus and the last time we checked the website was down.
Grosvenor A truly British brand, Grosvenor was founded in 1970 and can be found on many high streets across the UK. Its online presence isn’t as large as many, but it is quite sound with high-quality customer service. Double odds
Jetbull Jetbull was founded in 2007 and is now owned by EveryMatrix.  It is based in Malta and licensed in the UK. £75
Ladbrokes Ladbrokes is one of the oldest bookmakers in our list. Established in the late 19th century, sports betting was a very different game back then and was almost exclusively on horseracing. The online arm is Gibraltar based and as up to date as you might wish. You can’t go wrong with Ladbrokes. £50
Mansionbet Mansionbet is a spin-off from the Mansion casino brand which was awarded Casino Operator of the Year Award in 2017. The company  is based in Gibraltar and fully licensed in the UK. £50
MarathonBet MarathonBet is an independent bookmaker which was set up in 1997. It is licensed in Curacao and in the UK.  Currently, it does not offer any bonus to new customers or ongoing promotions. However, it does appear to offer reasonable odds.
Mark Jarvis Mark Jarvis was founded in 1964 in Yorkshire, UK. Currently, the business is based in Cheshire and registered in the UK.  No first-time user bonus or ongoing promotions are currently available.
Matchbook Matchbook is a sports betting exchange founded in 2004 and are licensed in Alderney and the UK. They offer considerably discounted commission compared to Betfair and as a result are growing substantially. £50
McBookie As you might have guessed, McBookie is based in Scotland, and its main focus is on the Scottish sports betting market, though it offers sports betting across a wide range of international markets.  It was incorporated in 1009. £25
Mr. Green Mr. Greed was founded in 2008 and currently is registered in Malta and the UK. Their main focus is on the casino side of the business, and they didn’t open a sportsbook until 2016 but don’t let that put you off. They seem to be making a good job of the sports side too. £100
Netbet Licensed in Malta and the UK, Netbet has been operating since 2001. The main focus of the site appears to be the casino and poker rooms, but the sports betting area is easily accessible and well planned. £50
Novibet Although based in Greece, they now serve the whole of Europe including the UK. Seems to have a good reputation. £25
Paddy Power Paddy Power was founded in Ireland in 1988. from the amalgamation of three bookmakers. As well as its presence online it has 500 betting shops. It merged with Betfair in 2016. £30
Smarkets Smarkets is a betting exchange set up in London in 2008. It is regulated in the UK. It offers similar services to the other betting exchanges such as Betfair, but charges just 2% commission on winnings. £10
Sporting Index A UK company, it specialised in sports spread betting and with over 70% of the market share is the go-to website for spread betting fans. It was founded in 1992 and went online in 2001.  It is regulated by the  Financial Conduct Authority. It was the first online bookmaker to offer cashing out.  £100
Sportingbet Sportingbet is the largest UK gambling operator and is owned by  GVC Holdings . A London Stock Exchange listed company.  It was founded in 1997.  Now it boasts 700,000 clients across 22 countries. £150
SportNation Sport nation was originally launched in 2016 with the name BetOnBrazil, which isn’t as you might think the football team,  but the owner, footballer and pundit Alan Brazil. The company is now owned by Argyll Entertainment AG in Switzerland and registered in the UK. £100
Stan James Stan James was a traditional UK bookmaker set up in  Wantage Oxfordshire UK as a single betting shop. Interestingly the founders were Steve Fisher and James Holder; the name Stan James was compounded from their names and those of their wives. It is now owned by Unibet Group PLC. It was a regular sponsor of British horseracing. £20
Tipbet Tipbet is based in Malta and licensed in the UK. The original company was set up in 1995. It offers free online streaming. £150
Titanbet Titanbet was set up in 2010 by Playtech plc, a major developer of online gaming software. It is run by Imperial E-Club in the Philippines and is registered in Cyprus and the UK. £25
Tony Bet Founded in 2009 it originated in Lithuania and is licensed in the UK, Denmark, and Estonia. Some consider the odds to be a little lower than the competition. £200
Totesport The Tote was set up in 1927 by Winston Churchill as a horse race betting pool. It expanded into fixed price betting and was rebranded as Totepool in 2004. Totesport was set up to offer online betting at Totepool as well as fixed odds betting. In 2011 the government sold the Tote to Betfred and the operation is now licensed in Gibraltar.  £20
Unibet Now one of the largest online bookmakers in Europe, the company was formed in 1997 and opened up to English players two years later. £30
Vernons Sports Vernons was set up in 1925 as a UK bookmaker and was one of the largest football pools companies in the UK.  Today it is owned by Netplay TV Group Limited. It is run from Saint Peter Port in the Channel Islands and registered in the UK. £25
William Hill William Hill is one of the old boys on the block, dating all the way back to 1934. Currently, the online part of the business is licensed in Gibraltar. If you want to use a good old-fashioned trustworthy bookmaker with oodles of prestige, you are not likely to finder a better example. £30
Winner The company launched in 2009, but the sports betting operation didn’t open until 2013. It is licensed in Antigua and Barbuda, and it is registered in the UK. £200