Welcome to the Honest Betting Reviews blog. Here you can find the latest updates on betting systems and tipsters currently under review as well as our tips on how to beat the bookies with the best winning betting systems we have profited from,

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Trade on Sports’ “Pinny Bot” – Results Update

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There’s something of a divergence appearing in the results for football betting system Trade On Sports‘ Pinny Bot, with a loss of 13 points made from laying the specified team since our last update.

That means it is now 20 points down for laying the specified team for our trial overall. 

You can view full results here.

However, the results for backing the draw have been much better, with a profit of 15 points made since our last update, meaning they are now 20 points up for our trial overall for backing the draw.

So backing the draw is now doing 40 points better than laying the specified team. 

Just a reminder this is a football betting system that identifies instances where the Betfair price of a team is above the Pinnacle (“Pinny”) price. 

When such instances are found, the bot alerts you via the Telegram app and you place a bet on the Betfair exchange. You do NOT need Pinnacle to use this strategy.

The main results above are for laying the opponent of the team named by the bot. 

E.g. A match-up of Liverpool v Arsenal

  • The bot highlights Liverpool as value
  • You would lay Arsenal (or back the draw)

There are other possible ways of using the bot suggested by Trade On Sports (TOS) – for example splitting the stake between backing the draw and laying the opponent of the named team, or backing 1-1 and 2-2 etc. 

Just a reminder that Trade On Sports have published a blogpost explaining why they recommend subscribers cover a part of the draw with the Pinny Bot and they also put forward various staking systems, which is worth a read.

 

 

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Trade On Sports’ Pinny Bot – Results Update

20th September 2025

It’s been a slow start to the new season for football betting system Trade On Sports‘ Pinny Bot, with a loss of 8 points made from laying the specified team since our last update.

That means it is now 7 points down for laying the specified team for our trial overall. 

You can view full results here.

Just a reminder this is a football betting system that identifies instances where the Betfair price of a team is above the Pinnacle (“Pinny”) price. 

When such instances are found, the bot alerts you via the Telegram app and you place a bet on the Betfair exchange. You do NOT need Pinnacle to use this strategy.

The main results above are for laying the opponent of the team named by the bot. 

E.g. A match-up of Liverpool v Arsenal

  • The bot highlights Liverpool as value
  • You would lay Arsenal

There are other possible ways of using the bot suggested by Trade On Sports (TOS) – for example splitting the stake between backing the draw and laying the opponent of the named team, or backing 1-1 and 2-2 etc. 

We have been tracking the results for backing the draw and they have lost 5 points since our last update, meaning they are now 5 points up for our trial overall.

So backing the draw has so far outperformed laying the opponent in our trial. 

Just a reminder that Trade On Sports have published a blogpost explaining why they recommend subscribers cover a part of the draw with the Pinny Bot and they also put forward various staking systems, which is worth a read.

 

 

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Trade On Sports’ Pinny Bot – Results Update

4th June 2025

A small drop to finish the season for football betting system Trade On Sports‘ Pinny Bot, with a loss of 5 points made from laying the specified team since our last update.

That means it is now 1 point up for laying the specified team for our trial overall. 

You can view full results here.

Just a reminder this is a football betting system that identifies instances where the Betfair price of a team is above the Pinnacle (“Pinny”) price. 

When such instances are found, the bot alerts you via the Telegram app and you place a bet on the Betfair exchange. You do NOT need Pinnacle to use this strategy.

The main results above are for laying the opponent of the team named by the bot. 

E.g. A match-up of Liverpool v Arsenal

  • The bot highlights Liverpool as value
  • You would lay Arsenal

There are other possible ways of using the bot suggested by Trade On Sports (TOS) – for example splitting the stake between backing the draw and laying the opponent of the named team, or backing 1-1 and 2-2 etc. 

We have been tracking the results for backing the draw and there is no change since our last update, meaning they are still 10 points up for our trial overall.

So backing the draw has ended up outperforming laying the opponent in the first season of our trial. 

Based on last year we would expect this to go a little quiet now over the Summer as the bot does mainly focus on the big European leagues but we will keep an eye on things and update results as appropriate over the next couple of months. 

In the meantime, a reminder that Trade On Sports have published a blogpost explaining why they recommend subscribers cover a part of the draw with the Pinny Bot and they also put forward various staking systems, which is worth a read.

 

 

 

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Trade On Sports’ Pinny Bot – Results Update

26th April 2025

Just a slight dip for football betting system Trade On Sports‘ Pinny Bot lately, with a loss of 2 points made since our last update.

That means it is now 6 points up for our trial overall. 

You can view full results here.

Just a reminder this is a football betting system that identifies instances where the Betfair price of a team is above the Pinnacle (“Pinny”) price. 

When such instances are found, the bot alerts you via the Telegram app and you place a bet on the Betfair exchange. You do NOT need Pinnacle to use this strategy.

The main results above are for laying the opponent of the team named by the bot. 

E.g. A match-up of Liverpool v Arsenal

  • The bot highlights Liverpool as value
  • You would lay Arsenal

There are other possible ways of using the bot suggested by Trade On Sports (TOS) – for example splitting the stake between backing the draw and laying the opponent of the named team, or backing 1-1 and 2-2 etc. 

We have been tracking the results for backing the draw and it is 1 point up since our last update and 10 points up for our trial overall.

So a slight edge to backing the draw over laying the opponent thus far, but not too much in it.

A reminder that Trade On Sports have published a blogpost explaining why they recommend subscribers cover a part of the draw with the Pinny Bot and they also put forward various staking systems, which is worth a read.

 

 

 

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Trade On Sports’ Pinny Bot – Results Update

25th March 2025

Things have been moving along nicely for football betting system Trade On Sports‘ Pinny Bot lately, with a profit of 10 points made since our last update.

That means it is now 8 points up for our trial overall. 

You can view full results here.

Just a reminder this is a football betting system that identifies instances where the Betfair price of a team is above the Pinnacle (“Pinny”) price. 

When such instances are found, the bot alerts you via the Telegram app and you place a bet on the Betfair exchange. You do NOT need Pinnacle to use this strategy.

The main results above are for laying the opponent of the team named by the bot. 

E.g. A match-up of Liverpool v Arsenal

  • The bot highlights Liverpool as value
  • You would lay Arsenal

There are other possible ways of using the bot suggested by Trade On Sports (TOS) – for example splitting the stake between backing the draw and laying the opponent of the named team, or backing 1-1 and 2-2 etc. 

We have been tracking the results for backing the draw since our last update and it is 10 points up since our last update and 9 points up for our trial overall.

So whether you just lay the suggested team or apportion some of your stake to covering the draw wouldn’t have made too much difference to the overall results thus far. 

Just a note to say that Trade On Sports have published a blogpost explaining why they recommend subscribers cover a part of the draw with the Pinny Bot and they also put forward various staking systems, which is worth a read.

 

 

 

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Trade On Sports’ Pinny Bot – Results Update

12th February 2025

There’s been something of a reversal in fortunes for football betting system Trade On Sports‘ Pinny Bot lately, with a loss of 16 points made since our last update.

That means it is now 2 points down for our trial overall. 

You can view full results here.

Just a reminder this is a football betting system that identifies instances where the Betfair price of a team is above the Pinnacle (“Pinny”) price. 

When such instances are found, the bot alerts you via the Telegram app and you place a bet on the Betfair exchange. You do NOT need Pinnacle to use this strategy.

The main results above are for laying the opponent of the team named by the bot. 

E.g. A match-up of Liverpool v Arsenal

  • The bot highlights Liverpool as value
  • You would lay Arsenal

There are other possible ways of using the bot suggested by Trade On Sports (TOS) – for example splitting the stake between backing the draw and laying the opponent of the named team, or backing 1-1 and 2-2 etc. 

We have been tracking the results for backing the draw since our last update and it is 13 points down since our last update and one point down for our trial overall.

So both approaches are faring similarly at the moment, having suffered a recent drop after a promising start to our trial. 

 

 

 

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Trade On Sports’ Pinny Bot – Results Update

9th January 2025

Things have been moving along nicely for football betting system Trade On Sports‘ Pinny Bot, with a profit of 14.62 points made since our last update.

That means it is now 14.79 points up for our trial overall. 

You can view full results here.

Just a reminder this is a football betting system that identifies instances where the Betfair price of a team is above the Pinnacle (“Pinny”) price. 

When such instances are found, the bot alerts you via the Telegram app and you place a bet on the Betfair exchange. You do NOT need Pinnacle to use this strategy.

The main results above are for laying the opponent of the team named by the bot. 

E.g. A match-up of Liverpool v Arsenal

  • The bot highlights Liverpool as value
  • You would lay Arsenal

There are other possible ways of using the bot suggested by Trade On Sports (TOS) – for example splitting the stake between backing the draw and laying the opponent of the named team, or backing 1-1 and 2-2 etc. 

We have been tracking the results for backing the draw since our last update and it is 12 points up since our last update.

So following TOS’s advice of splitting the stake between 0.8 points on the lay and 0.2 points on the draw options would give 14.09 points profit since our last update. 

Very similar then to the results for just laying. 

We don’t see why there should be any particular advantage in backing the draw for these selections, unless there is an expectation of an anomalously high number of draws. 

As we understand the system though there is no reason to expect this – in essence it is just about taking advantage of instances where the Betfair odds are above the Pinnacle odds and the value that may come from that.  

 

 

 

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Trade On Sports’ Pinny Bot – Results Update

3rd December 2024

It’s been a pretty even start to our trial of Trade On Sports‘ Pinny Bot, with a profit of 0.17 points made for our trial so far.

You can view full results here.

Just a reminder this is a football betting system that identifies instances where the Betfair price of a team is above the Pinnacle (“Pinny”) price. 

When such instances are found, the bot alerts you via the Telegram app and you place a bet on the Betfair exchange. You do NOT need Pinnacle to use this strategy.

Our results above are for laying the opponent of the team named by the bot. 

E.g. Liverpool v Arsenal

  • The bot highlights Liverpool as value
  • You would lay Arsenal

There are other possible ways of using the bot – for example splitting the stake between backing the draw and laying the opponent of the named team, or backing 1-1 and 2-2 etc. 

In essence though you are taking on the opponent of the team named by the bot.

For interest’s sake we have also tracked the results of backing the team named by the bot. Those are not stacking up so well to date however, with a loss of 17 points made for our trial so far using that method.  

So it looks like sticking to the advised approach of laying the opponent is the way to go. 

 

 

 

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Trade On Sports’ Pinny Bot – New Review 

21st October 2024

We are starting a new review today of a football betting system from Trade on Sports called the “Pinny Bot.”

Trade on Sports is a service we reviewed a few years ago and gave a PASSED rating to after it delivered excellent profits during our trial, particular their HT Overs bot.

The service covers a range of sports including football, tennis, cricket and US sports. 

They provide a whole host of different strategies and systems for betting, including both pre-match and in-play strategies. 

There’s a huge amount on offer as part of the service, but there is one system we want to look at in particular because it’s showing a lot of promise and that is something called the “Pinny Bot.” 

In essence this is a football betting system that identifies instances where the Betfair price of a team is above the Pinnacle (“Pinny”) price. 

When such instances are found, the bot alerts you via the Telegram app and you can place a bet – on the Betfair exchange that is. You do NOT need Pinnacle to use this strategy, nor any other on Trade on Sports. All the strategies are for using on Betfair.  

The thinking behind this strategy appears similar to that of another service we have reviewed, Trademate Sports, in aiming to take advantage of price information from the “sharp” bookmakers like Pinnacle. 

These sharp bookies are viewed as much more reflective of the real betting action as they don’t limit accounts as much as the “soft” bookies (who are mainly based here in the UK) and therefore attract serious, professional money. 

So if you can get better odds on Betfair than those available on Pinnacle, the theory is you should be getting value. 

It also looks at discrepancies in the amounts matched versus what would be expected given the odds.

The bot only deals with the big European leagues so we are talking about proper liquidity in the tens of thousands here and not just random price fluctuations in minor markets. 

You can view a fuller explanation of the Pinny Bot from Trade on Sports themselves here:

Results so far have been very promising, with 43 points profit made in total from backing the recommended selections. 

However, the profit has stalled out a little this year, with 4 points profit made in 2024 so far and most of the profit made before that. 

Where the selections have really excelled more recently though is by laying the opposing team from the one recommend by the bot. 

So if Liverpool were playing Chelsea and the bot highlighted Liverpool to back for example, you would lay Chelsea. 

Following the selections that way would have made 67 points profit just this year. 

That’s a very high level of profit for 1 point lay bets and it has been very consistent throughout the year. 

The beauty of this system is it operates exclusively on Betfair and in high liquidity markets, so no worries about bookie account restrictions.

Another option is just to use the selections for trading purposes, with the expectation that the Betfair price should come in a bit before kick-off. 

So all in all the Pinny Bot looks pretty exciting and we are looking forward to testing it out. 

We started receiving the selections on 12th October so will record results from then. Results will be updated here as usual as we go along. 

In the meantime you can check out Trade on Sports for yourself here.

(Just to note that the Pinny Bot is available under the “Football Gold” subscription).

 

 

Lucky man - phone bet laptop

Football Trading Profits – Final Review

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Football Trading Profits is a live football trading service run by experienced trader Clive Keeling, who has been active in the football markets for many years.

The service was previously known as Delay React Trade, a name that reflected its original core strategy — reacting quickly to in-play opportunities after key match events.

Today, the service has evolved into Football Trading Profits, expanding its scope with a range of strategies, live Telegram alerts, daily match previews, and educational content.

For those interested in trading football matches on Betfair, it offers both an educational resource and a follow-along live trading experience with Clive at the helm.

Let’s take a closer look at how it all works.

How the Service Works

Football Trading Profits is built around a simple idea — you can learn Clive’s trading methods and use them yourself, or you can just follow along live and copy his trades in real time.

As Clive puts it:

“Bet when I bet, and win when I win.”

All the live trades and market updates are shared via the Telegram group, so members can follow Clive’s entries and exits instantly during live matches.

Each session is also streamed or recorded, allowing you to see his thought process as trades unfold.

In other words, even if you’re new to football trading or don’t understand every strategy in detail, you can still participate and profit alongside an experienced professional.

Getting Started

Joining Football Trading Profits is straightforward, with a clear three-step setup process designed to get you trading within minutes:

Step 1 – Join the Telegram Group

This is where all the action happens. Clive posts his live trading alerts here, including match entry points, staking notes, and when to exit or hedge positions.

Step 2 – Download the Trading Manual

If you prefer to understand the reasoning behind each trade, you can download the comprehensive Trading Manual, which breaks down all of the core strategies and setups used by the service.

Step 3 – Watch the Training Videos

Members can access a full video library showing Clive executing his strategies live. These recordings are invaluable for learning timing, market reactions, and when to sit on the sidelines — a key skill for profitable trading.

Trading Strategies

The service incorporates several proven in-play football trading methods, with Delay React Trade still a central component.

This strategy involves monitoring matches closely and reacting after key events — such as goals — when the market briefly misprices odds.

In addition to that, Football Trading Profits now includes a number of other setups designed to work across a variety of football markets, such as:

  • how to profit from first half goals
  • laying the 0-2 score for the away team
  • how to profit from red cards
  • laying the underdog

These are all outlined in the manual and demonstrated in live sessions.

Each method is designed to exploit short-term inefficiencies in the Betfair markets, using low-risk, high-reward entries that allow for flexible trading whether you prefer to scalp small edges or hold positions longer.

Daily Match Previews

One of the standout features of Football Trading Profits is the daily match previews with Clive Keeling.

These previews are released before the day’s matches and highlight potential trading angles based on data, expected goals (xG), form, and tactical context.

For example:

ENGLAND: Championship – Preston v Swansea (2.20 Preston)

xG Notes:

  • Preston have only 3 defeats and just 1 home loss.
  • Swansea have 4 defeats, 2 away, both 1-0 scorelines.

Trading Angle:
If Swansea continue their narrow away defeats, Preston could be layable if leading, particularly if the pattern of tight margins persists. Preston have been scoring two goals per game lately.

QPR v Southampton (2.45 Southampton)

xG Notes:
Southampton’s manager has just been sacked, introducing uncertainty into their performance. No strong research angle here, but worth monitoring live for volatility-based trades.

Clive’s previews don’t just provide tips — they help you understand why a match offers value, and how to look for in-play opportunities as the game unfolds.

He also posts these previews and updates on the Football Trading Profits YouTube channel, where members can subscribe for daily edge-driven football trading insights and second-half goal setups.

Get a FREE 14 day trial of Football Trading profits here.

Live Trading Sessions

The live trading sessions are the heart of Football Trading Profits.

Every week Clive hosts real-time trading events where he analyses multiple matches simultaneously, identifying low-risk, high-reward opportunities as the action unfolds.

These sessions are highly interactive — members can:

  • Watch Clive’s live screen as trades are placed
  • Hear his commentary on what’s happening in-play
  • Ask questions in real time
  • See how and why trades are managed for a green screen (profit), regardless of the final match result

Clive starts his preparation midweek, researching form, stats, and expected match dynamics, so by the time the weekend comes around he’s ready with a full slate of potential setups.

As he often says, the goal is to uncover “green screens” — meaning that, no matter the final score, the position ends in profit.

With multiple matches taking place, members have numerous chances to gain from in-play market movements.

Here is an example of a live session:

Football Trading Angles and Data

Beyond the live sessions, the members’ area also features regular updates on football stats and data patterns, including:

  • Expected goals (xG) summaries
  • Recent form trends
  • Suggested neutral market setups for second-half or BTTS layers

These analytical insights help traders make informed decisions — whether they’re following Clive live or building their own strategies.

Podcast and Community

Members also get access to the Football Trading Profits podcast, hosted by Clive himself, where he discusses deeper insights into trading psychology, strategy refinement, and recent match observations.

Combined with the Telegram community, this creates an engaging and supportive environment where traders can learn, discuss ideas, and improve together.

Conclusion – Final Verdict

Football Trading Profits offers a rare combination of live trading mentorship, daily match analysis, and educational depth.

It’s run by an experienced trader who trades his own money live, making it both transparent and authentic — a refreshing change in the trading education space.

Pros:

  • Live trading alerts and real-time education
  • Clear, data-driven match previews and xG insights
  • Multiple trading strategies for different market types
  • Easy for beginners to follow via Telegram
  • Engaging community and regular live interaction

Cons:

  • Best suited to those available during live matches
  • Requires a Betfair trading mindset (not traditional betting)

Overall, Football Trading Profits is an impressive, hands-on trading service that combines experience, transparency, and education in one package.

Whether you’re completely new to football trading or an experienced trader looking for a structured approach, this service offers real value and a genuine opportunity to learn from a pro.

You can get a FREE 14 day trial of Football Trading profits here.

 

 

 

 

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Football Trading Profits – New Review

3rd May 2024

Today we are starting a new review of a footy service called Football Trading Profits. 

This is a service that has been around for a few years now and has been on our radar to take a look at for a while so we are glad to have the time now to run a review. 

The service is run by a guy called Clive Keeling and was previously known as Delay React Trade, which was a reference to its main trading strategy. 

Now it is known as Football Trading Profits and we understand it includes a number of different strategies, although that one is still one of the main approaches used.

Included in the service are:

  • Daily research bulletins
  • Live Trading sessions
  • Telegram alerts
  • Blog Posts
  • FAQs
  • Support

So it’s quite a comprehensive service with a good deal of guidance for members. 

There aren’t too many services like this out there despite the popularity of in-play football betting and trading, so it’s good to see a service that tries to guide people in the right direction. 

We’ll have to wait and see how good the advice is however before making any judgements. 

So we’ll kick things off today and will report back soon on how things are going. 

In the meantime you can check out Football Trading Profits for yourself here.

 

 

 

Football Pro Picks – Results Update

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It’s been a rough old start to our trial of footy tipster Football Pro Picks, with a loss of 75 points made for our trial to date.

You can view full results here.

Just a reminder, this is a service that provides tips across a range of markets, but mainly focusing on the over/under (half and full time), match odds and both teams to score (BTTS) markets.

There are a lot of bets with this service, which has perhaps contributed to the losses stacking up quite quickly. 

In any event, could do with a turnaround soon. 

 

 

 

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Football Pro Picks – New Review

24th August 2025

Today we’re launching a new review of a service called Football Pro Picks, a football tipster service hosted by Betinfo24.

This is a service that provides tips across a range of markets, but mainly focusing on the over/under, match odds and both teams to score (BTTS) markets.

The basic figures are compelling: since January 2025, the service claims an average monthly profit of £1,716, a strike rate of 73.7 %, and an ROI of 23.24 %, for a total six-month profit of £10,350.20, all calculated at a £20 stake per point.

The man behind the advice is David, a football analyst with over five years of professional experience—particularly strong at spotting value in lesser-known leagues, which keeps the service running throughout the year.

Here’s how it works:

  • Subscribers get up to 10 selections per day, delivered by 9:00 am UK time, giving plenty of opportunity to place bets
  • The approach is deliberately steady and data-driven, relying on multiple prediction models rather than chasing high-risk punts
  • The package includes fully proofed results, a 30-day money-back guarantee, and daily support via email and members area 
  • New users also benefit from a free five-day trial, before moving onto a subscription priced at £29.99 per month (plus tax)

The performance metrics look promising, but what counts is whether they hold up in real time.

We begun tracking the tips on 13th July so will record results from then. We’ll monitor consistency, risk management, and long-term value as well as the overall profit/loss.

Watch this space for updates as we update results as we go along.

In the meantime you can check out Football Pro Picks for yourself here.

 

The Inside Man – Results Update

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Things have picked up nicely for football tipster The Inside Man, with a profit of 12 points made since our last update.

That means they are now 29 points up for our trial overall.  

You can view full results here. 

They are using a wider variety of markets these days. In past updates we noted how they were quite reliant on player passes bets but these now make up only a small proportion of the tips.

Markets like Asian handicap, double chance, first goalscorer, anytime goalscorer, match odds and corners are used. 

So this gives a greater opportunity to use different bookmakers where as previously the player passes bets were very reliant on Bet365. 

 

 

 

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The Inside Man – Results Update

5th September 2025

It’s been a slightly slow start to the new football season for football tipster The Inside Man, with a loss of 6 points made since our last update.

That means they are now 17 points up for our trial overall.  

You can view full results here. 

Last season saw a worrying drop for them after very strong results over the previous few seasons so hopefully they can get things back on track this season. 

 

 

 

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The Inside Man – Results Update

28th July 2025

There’s been a bit of a drop for football tipster The Inside Man lately, with a loss of 9 points made since our last update.

That means they are now 23 points up for our trial overall.  

You can view full results here. 

It’s been a fairly quiet Summer for them, with just a few bets on the Club World Cup but with the new season just a couple of weeks away it should be all systems go again soon. 

 

 

 

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The Inside Man – Results Update

31st May 2025

There’s been a slight improvement for football tipster The Inside Man lately, with a profit of 4 points made since our last update.

That means they are now 32 points up for our trial overall.  

You can view full results here. 

With the season having come to an end we expect things to quieten down over the Summer but hopefully they’ll be back to their best next season. 

 

 

 

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The Inside Man – Results Update

24th April 2025

It’s been a rough old run for football tipster The Inside Man lately, with a loss of 31 points made since our last update.

That means they are now 28 points up for our trial overall.  

You can view full results here. 

Runs like they’ve had recently can happen to any tipster, even the best ones unfortunately. It shows the importance of having a sufficient betting bank and a long-term mindset to ride out the losing runs. 

We’ll have to see if they can steady the ship and get things back on track by the time of our next update. 

 

 

 

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The Inside Man – Results Update

12th March 2025

It’s been a better time lately for football tipster The Inside Man, with a profit of 6 points made since our last update.

That means they are now 59 points up for our trial overall.  

You can view full results here. 

We mentioned in previous updates about player passes making up a large proportion of the bets but these have decreased in recent times and there are now a greater variety of bets. These include Asian handicaps, corner handicaps, both teams to score, shots on target, bet builders and a number of other markets. 

A good variety of bookie accounts would still be preferable for following the service but it is no longer so reliant on Bet365. 

 

 

 

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The Inside Man – Results Update

5th February 2025

There’s been a slight dip for football tipster The Inside Man recently, with a loss of 7 points made since our last update.

That means they are now 53 points up for our trial overall.  

You can view full results here. 

It’s a busy part of the season now so hopefully they can get things moving in the right direction again soon. 

 

 

 

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The Inside Man – Results Update

3rd January 2025

Not a great deal of change for football tipster The Inside Man recently, with a loss of just 2 points made since our last update.

That means they are now 60 points up for our trial overall.  

You can view full results here. 

As mentioned previously, quite a few of the tips (around a third) are player passes bets, which you will need bookie accounts for – and specifically Bet365 if you want to match the advised number of passes on the specific player.

You can still follow the service without the player passes bets, but the profit would be somewhat reduced. 

 

 

 

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The Inside Man – Results Update

23rd November 2024

A small dip for football tipster The Inside Man over the last month, with a loss of 3 points made since our last update.

That means they are now 62 points up for our trial overall.  

You can view full results here. 

As mentioned in previous updates, this service often has runs of winners and losers and that has been the case again lately with 9 winners in a row earlier in November. 

So there are options to add multiples and accas with this service to enhance results. 

 

 

 

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The Inside Man – Results Update

19th October 2024

A small step backwards for football tipster The Inside Man over the last month, with a loss of 7 points made since our last update.

That means they are now 65 points up for our trial overall.  

You can view full results here. 

Hopefully just a small blip and they can get things moving in the right direction again now the international break is over and “proper” football is back. 

 

 

 

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The Inside Man – Results Update

13th September 2024

Yet more gains lately for football tipster The Inside Man, with a profit of 10 points made since our last update.

That means they are now 72 points up for our trial overall.  

You can view full results here. 

Things are back in full flow now that the footy season is back up and running after a quiet time following the Euros ending.

A good time to get involved with a service that is having one of the best trials of a football tipster we have run for quite a while! 

 

 

 

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The Inside Man – Results Update

12th August 2024

It’s been a good time lately for football tipster The Inside Man, with a profit of 7 points made since our last update.

That means they are now 62 points up for our trial overall.  

You can view full results here. 

It’s been a quiet time since the Euros ended but they are back up and running again now with outright bets for the English Football League and it’s all systems go with the Premier League returning this weekend too. 

 

 

 

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The Inside Man – Results Update

8th July 2024

Not much change for football tipster The Inside Man recently, with a loss of just 1 point made since our last update.

That means they are still an impressive 55 points up for our trial overall.  

You can view full results here. 

We’ve mentioned before that this service tends to have gluts of winners and they have done it again, with ten out of eleven winners across the Euros matches over the weekend!  

So if you did those in accumulators or multiples you would have done very nicely. 🙂 

 

 

 

 

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The Inside Man – Results Update

27th May 2024

A small dip for football tipster The Inside Man recently, with a loss of 2 points made since our last update.

However they are still an impressive 56 points up for our trial overall.  

You can view full results here. 

The football season may be over but fear not, with the Euros coming in just over two weeks there will be bets for that we expect as they normally tip in international football as well as club football.

 

 

 

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The Inside Man – Results Update

15th April 2024

A small drop for football tipster The Inside Man over the last month, with a loss of 2 points made since our last update.

However they are still an impressive 58 points up for our trial overall.  

You can view full results here. 

As we get towards the business end of proceedings let’s hope they can finish the season in style.

 

 

 

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The Inside Man – Results Update

16th March 2024

A small gain for football tipster The Inside Man over the last month, with a profit of 2 points made since our last update.

That means they are now an impressive 60 points up for our trial overall.  

You can view full results here. 

As mentioned in a previous results update, quite a few of the tips (around a third) are player passes bets, which you will need bookie accounts for – and specifically Bet365 if you want to match the advised number of passes on the specific player.

You can still follow the service without the player passes bets, but the profit would be significantly reduced (by over half for our trial). 

 

 

 

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The Inside Man – Results Update

16th January 2024

A very small dip for football tipster The Inside Man over the last month, with a loss of 2 points made since our last update.

However they are still an impressive 58 points up for our trial overall.  

You can view full results here. 

This has been one of the best footy trials we’ve run for a while and good to see a service that can deliver solid returns over an extended period. 

 

 

 

 

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The Inside Man – Results Update

16th January 2024

More solid progress for football tipster The Inside Man lately, with 4 points profit made since our last update.

That means they are now an impressive 60 points up for our trial overall.  

You can view full results here. 

It’s worth noting that you should be able to place most of the bets with this service at the exchanges as they are in main markets such as match odds, Asian handicap, total goals etc. 

However, some of the bets are in the “player passes” market which is not available on the exchanges and requires bookmaker accounts.

More specifically, in some cases these bets are only available at Bet365 (with both the appropriate player and spread being available). 

So looking at the player passes bets in isolation, there have been 156 in our trial to date (out of 454 total bets), producing a profit of 40 points. 

Just something to bear in mind if you are looking at following the service, as having a Bet365 account to place the player passes bets is a significant advantage. 

 

 

 

 

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The Inside Man – Results Update

7th December 2023

Not much change lately for Football tipster The Inside Man, with just the 1 point profit made since our last update.

That means they are now 56 points up for our trial overall.  

You can view full results here. 

It’s been feast or famine for this service lately, with a run of four out of five winners, then four and a half out of five (the half win being an Asian handicap), then four losers in a row.

So if you were doing accas or multiples of the tips then it would have worked out nicely. Otherwise taking the tips as they are advised, in singles and occasional doubles, it’s been a roughly break-even month. 

 

 

 

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The Inside Man – Results Update

31st October 2023

The excellent form continues for Football tipster The Inside Man, with another 9 points profit made since our last update.

That means they are now 55 points up for our trial overall.  

You can view full results here. 

This has been one of the best football trials we have run in quite a while. We’ve often remarked how hard it is to find winning football services, so for one to have produced very good profits for over a year now is great to see. 

 

 

 

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The Inside Man – Results Update

26th September 2023

Football tipster The Inside Man has continued their good form, with 3 points profit made since our last update.

That means they are now 46 points up for our trial overall.  

You can view full results here. 

There was a nice run of five winners in a row recently which helped to boost the results. Hopefully they can keep that kind of form going as the footy season starts to hot up.

 

 

 

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The Inside Man – Results Update

24th August 2023

A small gain for football tipster The Inside Man recently, with 4 points profit made since our last update.

That means they are now 43 points up for our trial overall.  

You can view full results here. 

It was a quiet time for this service over the Summer with no bets for a couple of months but they are back in full swing now with the tips flowing again and a positive start to the new season. 

 

 

 

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The Inside Man – Results Update

20th July 2023

Not much change for football tipster The Inside Man over the last month, with just 3 points lost since our last update.

That means they are now 39 points up for our trial overall.  

You can view full results here. 

With the football season having finished the service is in a bit of a lull at the moment, with just four bets advised over the last month.

However it is less than a month now until the new season kicks off so not long to wait for the action to get going again. 

 

 

 

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The Inside Man – Results Update

11th May 2023

A slight dip for football tipster The Inside Man lately, with 7 points lost since our last update.

That means they are now 33 points up for our trial overall.  

You can view full results here. 

Just a reminder this is a football tipping service from a guy who used to work at a bookmakers.

There are a variety of bet types used including first goalscorer, Asian handicap, total goals, corners, player passes and more.

Hopefully they can get back on track over the next few weeks and finish the season in style. 

 

 

 

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The Inside Man – Results Update

26th March 2023

Not much change for football tipster The Inside Man lately, with just 2 points lost since our last update.

That means they are now 40 points up for our trial overall.  

You can view full results here. 

Just a reminder this is a football tipping service from a guy who used to work at a bookmakers.

There are a variety of bet types used including first goalscorer, Asian handicap, total goals, corners, player passes and more.

Please note that Bet Chat are running an online workshop for the Inside Man service on Tuesday 28th March where their resident football tipster will explain his strategy for football bets and answer any questions people may have. You can sign up for the FREE workshop here. 

 

 

 

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The Inside Man – Results Update

10th January 2023

Football tipster The Inside Man has continued its strong form, with another 11 points profit made since our last update.

That means they are now 42 points up for our trial overall.  

You can view full results here. 

Just a reminder this is a football tipping service from a guy who used to work at a bookmakers.

There are a variety of bet types used including first goalscorer, Asian handicap, total goals, corners, player passes and more.

This is looking like one of the more promising footy services we have reviewed for a while, so fingers crossed they can keep it going. 

 

 

 

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The Inside Man – Results Update

10th January 2023

Football tipster The Inside Man has been on excellent form lately, with a profit of 26 points made since our last update.

That means they are now 31 points up for our trial overall.  

You can view full results here. 

Just a reminder this is a football tipping service from a guy who used to work at a bookmakers.

He has been doing particularly well lately on player passes bets, with a string of winners in December that really boosted the profits. Hopefully they can keep things going. 

 

 

 

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The Inside Man – Results Update

19th November 2022

It’s been a solid start to our trial of The Inside Man, with a profit of 5 points made so far after just over one month. 

You can view full results here. 

Just a reminder this is a football tipping service from a guy who used to work at a bookmakers.

There are a variety of bet types used including first goalscorer, Asian handicap, total goals, corners, player passes and more. There are even some spread bets used so you will need a spread betting account to follow this one. 

A promising start then, let’s see if it continues. 

 

 

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The Inside Man – New Review

15th October 2022

We are starting a new review today of a football service called The Inside Man. 

This one comes from the Bet Chat stable of tipsters and has been around for a couple of years. 

The tips are provided by a guy called Adam Cheng, who worked at bookmaker Fitzdares and became head of football trading. This role saw him not only work on the side of the bookmaker, but also as a trader for the company on football markets, making additional profits. 

He decided in early 2020 to go full-time as a professional gambler and has been doing pretty well since. 

The results published on the Bet Chat website show a profit of just under 100 points made so far, at a return on investment of 10%. 

The strike rate is very solid at 51%, meaning at least half the bets so far have been winners. 

There are a variety of different markets used including first goalscorer, Asian handicap, total goals, corners, player passes and more. 

We’ve been on the lookout for a profitable new football tipster and the results from this one look promising. 

So let’s see how they get on in a live trial. Results will be updated regularly here as we go along.

In the meantime you can check out The Inside Man for yourself here.

 

 

 

 

Football in goal

Goal Predictor – Results Update

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It’s been a tough time lately for football betting tipster Goal Predictor, with a loss of 42 points made since our last update. 

That means they are now 53 points down for our trial overall. 

You can view full results here.

As a reminder, this is a service that involves using xG (expected goals) data to provide tips on the goals markets (such as over 2.5 goals and both teams to score).

Just to note they use stakes of 5 points per bet so the net P/L based on 1 point stakes would be around -10 points for our trial to date. 

 

 

 

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Goal Predictor – Results Update

17th August 2025

Things have fallen into the red for football betting tipster Goal Predictor, with a loss of 15 points made since our last update. 

That means they are now 11 points down for our trial overall. 

You can view full results here.

As a reminder, this is a service that involves using xG (expected goals) data to provide tips on the goals markets (such as over 2.5 goals and both teams to score).

Just to note they use stakes of 5 points per bet so the net P/L based on 1 point stakes would be around -2 points for our trial to date. 

With the footy season having kicked off again they are back to the usual flow of bets after a quiet time over the summer. 

 

 

 

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Goal Predictor – Results Update

4th July 2025

There’s been a slight decline for football betting tipster Goal Predictor lately, with a loss of 11 points made since our last update. 

That means they are now 4 points up for our trial overall. 

You can view full results here.

As a reminder, this is a service that involves using xG (expected goals) data to provide tips on the goals markets (such as over 2.5 goals and both teams to score).

Just to note they use stakes of 5 points per bet so the net P/L based on 1 point stakes would be around 1 point for our trial to date. 

Over the summer they have been focusing mainly on the World Club Cup and the MLS, with mixed results.

Not too long now until the proper action returns though with the start of the European season just over a month away. 

 

 

 

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Goal Predictor – Results Update

14th April 2025

There’s been something of a dip for football betting tipster Goal Predictor lately, with a loss of 33 points made since our last update. 

That means they are now 15 points up for our trial overall. 

You can view full results here.

As a reminder, this is a service that involves using xG (expected goals) data to provide tips on the goals markets (such as over 2.5 goals and both teams to score).

Just to note they use stakes of 5 points per bet so the net P/L based on 1 point stakes would be 3 points for our trial to date. 

 

 

 

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Goal Predictor – Results Update

14th April 2025

The good form has continued for football betting tipster Goal Predictor, with a profit of 15 points made since our last update. 

That means they are now 48 points up for our trial overall. 

You can view full results here.

As a reminder, this is a service that involves using xG (expected goals) data to provide tips on the goals markets (such as over 2.5 goals and both teams to score).

Just to note they use stakes of 5 points per bet so the net P/L based on 1 point stakes would be just under 10 points for our trial to date. 

Good to see the recent improvement here – let’s see if they can finish the season in style. 

 

 

 

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Goal Predictor – Results Update

28th February 2025

It’s been a good month for football betting tipster Goal Predictor, with a profit of 30 points made since our last update. 

That means they are now 33 points up for our trial overall. 

You can view full results here.

As a reminder, this is a service that involves using xG (expected goals) data to provide tips on the goals markets (such as over 2.5 goals and both teams to score).

Just to note they use stakes of 5 points per bet so the net P/L based on 1 point stakes would be just over 6 points for our trial to date. 

Good to see the recent improvement here – let’s see if they can keep it going. 

 

 

 

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Goal Predictor – Results Update

8th November 2024

It’s been a steady start to our trial of football betting tipster Goal Predictor, with a profit of 3 points made for our trial so far. 

You can view full results here.

Just a reminder, this is a service that involves using xG (expected goals) data to formulate tips on the goals markets (such as over 2.5 goals and both teams to score).

Liquidity in these markets is very good so there is no problem getting bets matched. 

So it looks a promising service, let’s see if they can get the profit ticking up by the time of our next update.

 

 

 

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Goal Predictor – New Review

8th November 2024

We are starting a new review today of a football betting service called Goal Predictor. 

This is a service that comes from the Phil Rushton stable of betting services that includes the likes of the Goal King that received a positive rating following a review here. 

Goal Predictor is a service involves using xG (expected goals) data to formulate tips on the goals markets (such as over 2.5 goals and both teams to score) and to give customers a profitable service with a high win rate.

Expected goals, in case you are not familiar with it, is a statistical tool that relates the number of shots to how many goals would be expected in a football match. We explain more about how it works here.

For example if a team had lots of shots on goal and had a xG number of 3.0 but only scored one goal, it might suggest they were unlucky and on another day could have scored more goals. 

The results for the service look very promising so far, with 263 points profit reportedly made since starting tipping in April. 

That has been achieved with a high strike rate of 69% and a healthy return on investment of 22%.

xG has become used more often in football betting these days and this service aims to make use of it specifically on the over/under goals markets. 

We can see the logic behind using xG as it is a useful metric to measure teams’ performance by rather than just their match results, which could mask runs of good or bad luck. 

Whether it can produce results under live trial conditions we will have to wait and see but that is why we run reviews here, to test these things out. 

So we will kick off the review of Goal Predictor today and will report back here on how things are going as usual. 

In the meantime you can check out Goal Predictor for yourself here.

 

The Footy God – Final Update

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UPDATE – Please note this service has been discontinued

 

 

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The Footy God – Results Update

5th July 2025

There’s been a slight decline lately for football tipster The Footy God, with a loss of 7 points made since our last update.

That means they are now 10 points down for our trial overall.  

You can view full results here.

Just a reminder that most of the selections come in the Asian Handicap and over/under markets and from leagues all around the world. 

They are continuing to tip through the summer months on a variety of leagues from across the globe including Scandinavian, American and Asian leagues as well as some international football.  

 

 

 

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The Footy God – Results Update

26th May 2025

It’s been a decent run lately for football tipster The Footy God, with 5 points profit made since our last update.

That means they are now 3 points down for our trial overall.  

You can view full results here.

Just a reminder that most of the selections come in the Asian Handicap and over/under markets and from leagues all around the world. 

Last year they continued to tip through the summer months so we would expect similar this year, with plenty of action to get stuck into from across the summer leagues. 

 

 

 

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The Footy God – Results Update

5th March 2025

A very small improvement for football tipster The Footy God lately, with 1 point profit made since our last update.

That means they are now 8 points down for our trial overall.  

You can view full results here.

Just a reminder that most of the selections come in the Asian Handicap and over/under markets and from leagues all around the world. 

Things have struggled to get going for this service during our trial but not too much damage has been done with just 8 points lost so far.

Let’s see if they can finish the season strongly and get themselves back towards even for our trial. 

 

 

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The Footy God – Results Update

5th March 2025

There’s been a bit of a dip for football tipster The Footy God lately, with 12 points lost since our last update.

That means they are now 9 points down for our trial overall.  

You can view full results here.

Just a reminder that most of the selections come in the Asian Handicap and over/under markets and from leagues all around the world. 

Hopefully they can get things moving in the right direction again over the next month after the recent drop.

 

 

 

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The Footy God – Results Update

31st January 2025

Not much change for football tipster The Footy God over the last month, with 1 point lost since our last update.

That means they are now 3 points up for our trial overall.  

You can view full results here.

Just a reminder that most of the selections come in the Asian Handicap and over/under markets and from leagues all around the world. 

Been a quiet trial so far this one, hopefully they can get things moving forward soon. 

 

 

 

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The Footy God – Results Update

31st December 2024

A slight dip for football tipster The Footy God over the last month, with 3 points lost since our last update.

That means they are now 4 points up for our trial overall.  

You can view full results here.

Just a reminder that most of the selections come in the Asian Handicap and over/under markets and from leagues all around the world. 

Hopefully they can get things moving in the right direction again in the new year.

 

 

 

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The Footy God – Results Update

21st November 2024

Things continue to move along steadily – if unspectacularly – for football tipster The Footy God over the last month, with 2 points profit made since our last update.

That means they are now 7 points up for our trial overall.  

You can view full results here.

Just a reminder that most of the selections come in the Asian Handicap and over/under markets and from leagues all around the world. 

Progress has been solid as we say but hopefully they can kick on now and really get things moving forward. 

 

 

 

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The Footy God – Results Update

22nd October 2024

Very little movement for football tipster The Footy God over the last month, with no change to the P/L since our last update.

That means they are still 5 points up for our trial overall.  

You can view full results here.

Just a reminder that most of the selections come in the Asian Handicap and over/under markets and from leagues all around the world. 

Staking varies between 1 and 3 points per bet, with most bets being 1 point stakes.

 

 

 

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The Footy God – Results Update

17th September 2024

A small dip recently for football tipster The Footy God, with a loss of 2 points made since our last update.

That means they are now 5 points up for our trial overall.  

You can view full results here.

Most of the selections come in the Asian Handicap and over/under markets and from leagues all around the world. 

Staking varies between 1 and 3 points per bet, with most bets being 1 point stakes. 

Overall it’s a pretty simple service to follow with just one or two bets per day. 

 

 

 

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The Footy God – Results Update

15th August 2024

It’s been a strong start to our trial of football tipster The Footy God, with a profit of 7 points made for our trial to date. 

You can view full results here.

Most of the selections come in the Asian Handicap and over/under markets and from leagues all around the world. 

With the main European leagues kicking off at the moment – including the Premier League tomorrow – there will now be tons of action to get involved in. 

 

 

 

 

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The Footy God – New Review

3rd July 2024

We are starting a new review today of a football tipster called The Footy God. 

This is a tipster on the Betting Gods platform and they have been tipping since the start of the year. 

They mainly tip in the Asian Handicap and over/under markets and bet on leagues from all around the world. 

Results to date look very promising, with a profit of 79 points made so far to 1 point level stakes. 

The strike rate has been incredibly high at 74% and the return on investment equally as impressive at 46%. 

We’d be very surprised if they maintain those numbers in the long run as normally for footy service an ROI around 10% is considered top-notch over the long term. 

If they can remain profitable however and keep churning out winning months as they have done so far (6 out of 6) then it would be a notable achievement. 

So we will kick off the review today and will report back soon on how things are going.

In the meantime you can check out The Footy God for yourself here.

 

 

 

 

Football fans cheering at stadium

Champions League Odds at the Start of the Season: A Betting Guide

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The Champions League is the biggest prize in club football. Every year the top teams in Europe go head to head and as punters we get to predict who will win it.

Knowing the odds at the start of the season enables us to reflect on how much they’ve shifted as the season has progressed.

Which teams have seen their odds lengthen, and which have shortened since the season began?

Who was the favourite at the outset, and do they still represent good value now?

These are the kinds of questions we can address once we have a clear picture of the opening odds.

Examining the initial odds for this season can also provide hints about what to expect at the start of next season, offering an opportunity to identify value bets ahead of the crowd.

In this piece we’ll look back at the Champions League odds at the beginning of the season, revealing who the favourites and the dark horses were and how to make the most of your bets now that we are well into the Champions League campaign.

Why Do Start of the Season Odds Matter?

The bookmakers’ early odds are the product of extensive analysis by oddsmakers. These odds encapsulate their predictions on which teams are likely to excel, which might struggle, and where potential value lies.

They encompass a variety of markets, ranging from the winners, to who will reach the final to top goalscorer bets.

For bettors, these opening odds often present the best opportunity to place long-term wagers based on their season forecasts.

Since early-season odds factor in speculative elements such as new teams to the competition or high-profile signings, they offer a chance to identify value before the odds adjust as the season unfolds.

What were the Odds at the Start of the Season?

When it comes to Champions League, it is the most sought-after prize in club football with the best teams from across the continent challenging to be crowned kings of Europe at the end of the season.

Here were the odds at the start of the season on 28th August 2025, after the qualifying rounds were completed but before the Champions League proper kicked off:

  • Liverpool: 13/2 (or 7.5 in decimal odds)
  • PSG: 13/2 (7.5)
  • Barcelona: 7/1 (8.0)
  • Arsenal: 8/1 (9.0)
  • Real Madrid: 8/1 (9.0)
  • Man City: 11/1 (12.0)
  • Bayern Munich: 12/1 (13.0)
  • Chelsea: 14/1 (15.0)
  • Napoli: 25/1 (26.0)
  • Inter Milan: 28/1 (29.0)
  • Athletico Madrid: 33/1 (34.0)
  • Tottenham: 40/1 (41.0)
  • Newcastle: 40/1 (41.0)
  • Juventus: 50/1 (51.0)
  • Borussia Dortmund: 66/1 (67.0)

This makes it one of the most open Champions League betting heats in years, with PSG and Liverpool joint-favourites at 13/2, just ahead of the likes of Arsenal, Barcelona and Real Madrid.

In recent seasons we have tended to see favourites as low as the 5/2 or 3/1 mark at the start of the campaign, so this really does mark a wide open contest this season, in the eyes of the bookies at least. 

No doubt there will be lots of changes as the league phase unfolds and certain teams come to the fore, whilst others fade. 

As ever it will be fascinating Champions League campaign and calling the winner at this stage looks like a tough ask. 

 

Check out our guide to the Best Football Tipsters here.

 

Main Markets at the Start of the Season

In addition to the Outright market, there are other main markets bettors usually like to consider at the start of the season:

  1. Top Scorer – Who will win the Champions League Golden Boot?
  2. To Reach the Final – Which teams will go all the way to the final of the Champions League?
  3. Top Assists – Who will create the most assists in this season’s Champions League?
  4. League Stage Winner – Which team will win the new League stage of the Champions League?
  5. Nationality of Winner – Which nation will the winner of the Champions League come from?

Each market has its own variables with the odds reflecting team and player strength, schedule and historical performance.

Factors to Consider

At the start of the season Champions League odds are influenced by:

  1. Squad Strength: Teams with depth and talent in their squad tend to be favourites. Injuries and transfers can have a big impact on the odds however.
  2. Managerial Experience: A manager with European pedigree can improve a team’s chances.
  3. Historical Record: Some teams like Real Madrid and Liverpool have strong European pedigrees meaning they often over-perform in the Champions League relative to expectations. 
  4. Domestic Form: Teams in good form in their domestic leagues often carry that into the Champions League.

Champions League Betting Tips

If you’re betting on the Champions League here are some tips:

Get Value

Instead of just backing the favourites look for teams with longer odds that can surprise. Dark horses like Bayer Leverkusen or Inter Milan could be great value if they overachieve.

Each-Way Bets

Each-way bets are a good option in the Champions League. This type of bet means you can win if your team reaches the final but doesn’t win.

Follow Transfers and Injuries

The transfer window and early season injuries can have a big impact on a team’s chances. Keep up to date with squad changes to make informed bets.

Compare Odds

Different bookmakers offer different odds so shop around to get the best value. Odds comparison websites will save you time and get you more returns.

Long Term Bets vs In-Season Adjustments

When it comes to the Champions League there are two main approaches: long term bets at the start of the season and in-season adjustments based on form and results.

Both have their merits and can work together in a good betting strategy.

  • Long Term Bets: These are placed before the season starts or in the early stages. They are based on pre-season research and offer more value if you can find teams that will outperform. For example Liverpool’s odds at the start of the season were great value if you believed in them.
  • In-Season Adjustments: As the season unfolds the odds adjust to team performances, injuries etc. This is the time to reassess your positions and take advantage of new betting opportunities. For example if a favourite like Paris Saint-Germain or Real Madrid struggle in the league phase their odds will lengthen and might be value if you think they will turn it around.

Combining these approaches allows you to balance the speculation of long term bets with the informed decisions that come from seeing teams in action.

 

Get FREE tips from fully verified pro tipsters here.

 

Champions League Betting Trends

Over the years some trends have emerged:

  • Favourites Win: Teams with shorter odds at the start of the season like Manchester City and Real Madrid often make it to the latter stages and the favourites have dominated the competition in recent years.
  • Upsets Happen: Despite favourites dominating the odds there’s always a chance of an upset. Teams like Porto (2004) and Chelsea (2012) have won the competition from long odds.
  • Home Advantage Counts: Teams with good home form in the group stages often build momentum for the knockout stages.

Looking Ahead: What This Means for Next Season

Examining the starting odds for this season can also provide hints about what to expect at the start of next season. For example:

  • Successful Teams: Teams that performed well this season are likely to have shorter odds next time around, potentially offering less value.
  • Emerging Contenders: Clubs like Liverpool might start with more respect from bookmakers, making early bets on them less lucrative.
  • Underperformers: Teams that underachieved, such as Manchester City and Real Madrid, could present value if you believe they’ll bounce back.

By analysing this season’s odds and outcomes, you can position yourself to make smarter, more informed bets when the next campaign begins.

Conclusion

The Champions League odds at the start of the season offer a fascinating lens through which to view the tournament.

By reflecting on how these odds have evolved, bettors can gain valuable insights into market dynamics and team performance.

So, favourite or underdog, the Champions League will be drama, excitement and value. Who will win?

We’ll see, but it’s going to be fun either way! 

 

Football manager

Premier League Odds at the Start of the Season: A Betting Guide

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Every season the Premier League starts with a buzz, as fans wait to see how the teams will do and pundits dissect player signings, manager changes and team make-ups.

Once the season gets underway though, so much changes and the Premier League betting fluctuates dramatically. Knowing what the odds were at the start of the season allows us to look back and asses how much they’ve changed over the season so far.

Which teams have drifted and which have fallen in odds since the season started? Who was the favourite at the start of the season? And are they still value now?

These are all questions we can start to answer once we know what the odds were at the start of the season.

Looking at the starting odds for this season can also give us clues for what the odds might be at the start of next season, if we are thinking ahead and trying to get some value ahead of other punters. 

Why Do Start of the Season Odds Matter?

The bookmakers’ start of the season odds are the result of lots of analysis by the oddsmakers. These odds are a summary of who they think will do well, who will struggle and where the value is.

They cover a range of markets from Premier League title odds to relegation chances, top four finishes and even top scorer bets.

For bettors these odds can be the best time to place long term bets on their season predictions.

Since start of the season odds include speculative elements (newly promoted teams, big club signings) there’s room to find value and place bets before the odds contract during the season.

Looking at the Start of the Season Odds for the Big Six

Let’s take a look at the start of the season odds for the “Big Six” to win the Premier League.

These are the general odds available just before the 2025/26 Premier League season kicked off on 15th August:

  • Liverpool: 15/8 (or 2.88 in decimal odds)
  • Arsenal: 5/2 (3.5 in decimal odds)
  • Manchester City: 7/2 (4.5 in decimal odds)
  • Chelsea: 15/2 (8.5 in decimal odds)
  • Man Utd: 25/1 (26.0 in decimal odds)
  • Spurs: 50/1 (51.0 in decimal odds)

The odds will no doubt change a lot over the course of the season – but that’s what they were at the start.

 

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Main Markets at the Start of the Season

In addition to the Outright market, there are other main markets bettors look at at the start of the season:

  1. Top Four – Which teams will get into the Champions League?
  2. Top Six – Includes Europa League qualification.
  3. Relegation – Which teams will go down to the Championship?
  4. Top Scorer – Who will win the Golden Boot?
  5. Player and Manager Specials – Manager to be sacked and player awards.

Each market has its own variables with the odds reflecting team and player strength, schedule and historical performance.

How Bookmakers Set These Odds

Bookmakers start setting odds by combining statistics, historical data and market sentiment. Here’s a breakdown of what affects the odds in each market:

  1. Team Strength – Bookmakers look at each team’s overall strength, last season’s form, summer signings and pre-season.
  2. Manager Impact – New managers bring uncertainty so the odds often reflect the manager’s experience and big game record.
  3. Fixture List – The early season fixture list can have a big impact on the odds. Teams with tough early games may have longer odds as they are seen as more likely to have a tough start.
  4. Public Sentiment – Bookmakers also take into account where the money is going. If a lot of money is being placed on a team the odds may shorten even if that team isn’t the obvious favourite.

Newly Promoted Teams: Relegation Odds

Three new teams join the Premier League from the Championship every season and bookmakers are quick to put them in the relegation favourites. But newly promoted teams can be undervalued by bookmakers especially if they come into the league with momentum or impressive pre-season form.

Some bettors look for value in these teams’ relegation odds and bet on them to stay up rather than go down.

Finding Value in the Early Top Scorer Odds

One of the most popular start of the season markets is betting on the league’s top scorer. Premier League top scorers often come from teams that finish high up the table but betting on lesser known players or newcomers can be very profitable if you’re looking for bigger odds.

For example players who have joined the Premier League from other European leagues with a good scoring record may have longer odds.

Research into player stats such as goals per game and consistency in previous leagues can help you find value in this market.

Long Term Bets vs In Season Adjustments

One of the advantages of betting at the start of the season is that you can lock in odds that won’t be affected by in season events.

For example you can back a top team to finish in the top four at the start of the season and then watch the odds shorten when they have a good start. Long term bets like this can be very profitable if you get the team right.

But there’s also an advantage to waiting and adjusting bets during the season. Some bettors like to watch the early performances and place shorter term bets based on recent form while still holding onto their long term bets.

Tips for Betting on Premier League Odds During the Season

  1. Follow Recent Form

Teams are in form or out of form, and this can shift the odds before the public catches up. A mid table team on a run of wins against a top team for example.

  1. Keep an eye on Injuries and Suspensions

Key player absentees can change a team’s odds. Stay up to date with injuries and suspensions to find where the bookies haven’t adjusted yet.

  1. Look at Schedule Congestion

Teams with multiple competitions (Champions League or domestic cups) can be fatigued in the Premier League. Look to back the fresher team when the top teams are juggling multiple fixtures.

  1. Use In-Play for Extra Info

Live or in-play betting lets you see how teams perform during the match. This can be especially useful for spotting trends, and placing a bet if you spot a good opportunity.

Conclusion: Premier League Betting Odds

Looking at the opening odds for each Premier League season is informative. These early odds give us a benchmark to measure how teams and players are expected to do.

As the season goes on those odds change dramatically due to form, managerial changes and unexpected events like injuries and fixture congestion.

By comparing current odds to the opening odds we can see trends – which teams have been backed and which have drifted. We can then potentially use this information to make strategic bets, for this season or the next.

 

football player shooting

Anytime Goalscorer Explained: What It Means and How to Master It

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If you’ve ever scrolled through a bookmaker’s football markets, you’ve likely come across the “anytime goalscorer” option.

It’s one of the most popular bet types in football—and for good reason. It’s simple, exciting, and keeps your bet alive for the full 90 minutes.

But what exactly does anytime goalscorer mean? How does it differ from other types of goalscorer bets? And more importantly—how can you use it to make smart, profitable bets?

In this guide, we’ll break down for you:

✅ What exactly does “anytime goalscorer” mean?
✅ How does it differ from first or last goalscorer bets?
✅ What are the rules you need to know before placing a bet?
✅ And most importantly—what strategies can help you win more often?

You’ll discover how consistency trumps hat-tricks, why penalties matter more than you think, and how to spot underrated goal threats hiding in plain sight. 

We’ll even compare top Premier League scorers by the number of games they scored in—not just the total goals—to reveal what really matters in this market.

So whether you’re a casual punter looking to spice up a weekend match or a stats-savvy bettor hunting for an edge, this guide has everything you need to become smarter, sharper, and more profitable with your anytime goalscorer bets.

What Does “Anytime Goalscorer” Mean?

An anytime goalscorer bet is exactly what it sounds like:

You are betting on a specific player to score a goal at any point during the match (excluding extra time or penalties).

As long as the player you back finds the net during regular 90 minutes + stoppage time, your bet wins.

It doesn’t matter whether they score in the first minute or the 89th—it still counts.

Example of an Anytime Goalscorer Bet

Let’s say Arsenal are playing against Aston Villa, and you back Bukayo Saka to score anytime at odds of 2/1.

  • If Saka scores in the 12th minute: ✅ Your bet wins
  • If he scores in the 89th minute: ✅ Your bet still wins
  • If he doesn’t score at all: ❌ Your bet loses
  • If he only scores in extra time or a penalty shootout: ❌ Still a losing bet

It’s a bet that keeps you engaged for the whole match—because your player can pop up with a goal at any time.

Anytime Goalscorer vs First/Last Goalscorer

It’s easy to confuse anytime goalscorer with similar markets like first or last goalscorer, but there are some key differences:

Market What it Means Risk Level Typical Odds
Anytime Goalscorer Player scores at any point during 90 mins Low–Medium Lower
First Goalscorer Player scores the first goal of the match High Higher
Last Goalscorer Player scores the final goal of the match High Higher
The odds for anytime goalscorer will tend to be lower than for first or last goalscorer – understandably. 

Here is an example of comparative odds for the different types of goalscorer bets in a match between Real Madrid and Al Hilal Riyadh, with odds taken from Bet365:
Player Anytime Goalscorer Odds First Goalscorer Odds
Kylian Mbappe 1.53 3.60
Vinicius Jr. 2.00 5.50
Arda Guler 2.20 6.00
Jude Bellingham 2.40 7.00
Rodrygo 2.60 7.50
Victor Munoz 2.75 8.00
As you can see, the anytime goalscorer odds are considerably shorter than the first goalscorer odds, in some cases less than a third of the price. 


✅ Why Choose Anytime Goalscorer?

  • More chances to win – your player has 90+ minutes to score
  • Less luck-dependent – not relying on timing or sequence
  • Better for in-form or penalty-taking players

❌ When Might First/Last Be Better?

  • You’re chasing bigger odds
  • You believe your player will be subbed on late or score early
  • You’re betting on a match with limited goals

Rules Around the Anytime Goalscorer Bet

Bookmakers generally follow similar rules, but it’s always worth double-checking. Here are the most important:

✅ Player Must Play

If your chosen player doesn’t play at all, your bet is usually void, and your stake is refunded.

❌ Subbed On Late?

If they come on as a sub with just a few minutes left, the bet still stands. So you’re relying on them to make an impact with limited time.

❌ Own Goals Don’t Count

Only goals scored for their own team count. If your player scores an own goal, it doesn’t help your bet.

❌ Extra Time Doesn’t Count

The bet applies to 90 minutes plus stoppage time only—not extra time or penalty shootouts.

With all of these rules it is important to check the terms and conditions of the bookmaker you are intending to place the bet with to ensure they apply to the anytime goalscorer bet.  

Why Scoring Once Is All That Counts

The beauty (and simplicity) of the anytime goalscorer market is that only one goal in a match is required to win the bet.

Once the player scores, the bet is settled—any additional goals add nothing extra. This makes the market all about consistency rather than spectacular hauls.

  • ✅ Single goal suffices: Whether they score one, two, or five goals, once is enough.

  • 🔁 Consistency wins: A player who scores in many games—even if only once—can pay off more often than a player who bags a hat‑trick in one game but blanks in most others.

🧮 Premier League 2024–25: Goals vs Games Scored

Here’s a comparison of the top Premier League scorers from the 2024–25 season, showing total goals against the number of games in which they found the net at least once:

Player Total Premier League Goals Games Scored In
Mohamed Salah 29 24
Alexander Isak 23 17 
Erling Haaland 22 16 

⚽ The takeaway: consistency matters more than volume. Salah produced a great deal of consistent one-goal-per-game performances rather than bagging a few hat-tricks and then going quiet.

Meanwhile, Haaland’s multi-goal games add no extra value once he’s scored. An even more extreme example came in the 2023/24 season, when the Norwegian netted 27 times, but only scored in 17 matches. 

That is due to Haaland’s tendency to score two, three – or even four in the case of his performance against Wolves in the 23/24 season – goals in the same game. 

✅ Betting Insight: Focus on Games Scored, Not Just Goals

When analysing anytime goalscorer odds:

  1. Prioritise players who score in many games, even at lower volume per match.
  2. You don’t win any more money for multiple goals in the same game in the anytime goalscorer bet—so don’t overvalue braces or hat‑tricks.
  3. Look at games scored percentage: a player who scores in 60% of matches offers strong, steadier value than one who bags 30 goals in just 20 matches.

The anytime goalscorer market is all about frequency and reliability. A player who nets in many games consistently is a better long-term bet than one who occasionally explodes with braces and hat-tricks. 

Understanding this is critical if you want to turn this market into a steady profit stream.

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Strategies for Betting on Anytime Goalscorer

While anytime goalscorer bets can be fun and straightforward, profitability comes from strategy.

Simply backing big names every week might get you a win here and there, but over time, it won’t beat the bookies.

To turn this market into a consistent edge, you need to apply smart tactics based on data, form, and value.

Here are the top strategies to help you make sharper anytime goalscorer picks, with real-world examples to bring each one to life:

🎯 1. Look for Penalty Takers and Set-Piece Specialists

Players who regularly take penalties or free kicks have an extra route to scoring. This massively increases their expected goals (xG) without requiring open-play dominance.

Example:

  • Bruno Fernandes (Manchester United) is often priced longer than Rashford or Højlund but takes most penalties and many free kicks. In 2022–23, nearly half his goals came from the spot.
  • James Ward-Prowse (West Ham) is a rare example of a midfielder who scores regularly from free kicks and penalties. Despite playing deep, he’s often great value around 4.0+ anytime.

📌 Tip: Check club penalty taker charts and free-kick stats before betting. If the regular penalty-taker is expected to be out injured or suspended, have a look at who is next in the pecking order. They could represent value. 

📈 2. Analyse Player Form, Not Just Reputation

Ignore the big names and look at who’s actually scoring. A player in hot form is more likely to deliver—regardless of their media profile.

Example:

  • In the second half of the 2022–23 season, Ollie Watkins (Aston Villa) scored in 11 of 16 Premier League games. Yet his odds often remained around 2.5–3.0 to score anytime.
  • Meanwhile, players like Darwin Núñez frequently had lower odds despite struggling for consistency.

📌 Tip: Use websites like WhoScored, SofaScore or Flashscore to track recent scorers and shot frequency.

🧠 3. Identify Weak Defences and Target Matchups

A good goalscorer against a poor defence is always a recipe for betting value. Look for teams with leaky records—especially away from home or against specific styles.

Example:

  • Backing strikers against Leeds United in the 2022–23 season was a goldmine. They had one of the worst defensive records in the league.
  • When Harry Kane played against Everton, who were particularly vulnerable to aerial threats, his odds were still around 1.80 anytime—despite an obvious stylistic mismatch.

📌 Tip: Look for teams with high expected goals against (xGA), poor set-piece stats, or frequent individual errors.

🔍 4. Check Player Position and Tactical Role

Some players are listed as midfielders but play in highly advanced positions (e.g. inside forwards, shadow strikers). These players often fly under the radar in goalscorer markets.

Example:

  • Kai Havertz and Martin Ødegaard often have longer odds due to being “midfielders,” but both regularly find themselves in attacking positions for Arsenal.
  • In Serie A, Khvicha Kvaratskhelia often had long odds (3.0+) despite playing as an inverted winger for Napoli and cutting inside regularly to shoot.

📌 Tip: Look at average player positions and heatmaps (on sites like Understat or FBref) to find hidden forwards.

🛒 5. Always Shop Around for the Best Odds

Odds for anytime goalscorers can vary widely between bookmakers. A player priced at 2.50 on one site might be available at 3.00 elsewhere—a 20% difference in potential profit.

Example:

  • Mohamed Salah might be 1.90 to score at Bet365 but 2.10 at Betfair or William Hill.
  • Using odds comparison sites like Oddschecker can boost your returns significantly over time.

📌 Tip: If you bet regularly, consider using multiple bookmaker accounts to always secure the best price.

📊 6. Use xG and Stats to Spot Value

Expected Goals (xG) is a key stat used by professional bettors. If a player has a high xG but hasn’t scored recently, they might be due a goal—and therefore offer value in the market.

Example:

  • Alexander Isak (Newcastle) consistently posted high xG per 90 minutes but was often priced around 2.60–2.80 due to rotation concerns.
  • If you caught him in the starting XI, those odds could be great value given the data.

📌 Tip: Tools like FBref, Understat, or Infogol offer xG data for free.

🧠 7. Time Your Bets with Team News

Sometimes, a backup striker or winger gets a start due to injuries or rotation. These players often offer big value if you get in before the bookies shorten the odds.

Example:

  • Leandro Trossard (Arsenal) often started when Martinelli or Saka were rested. If you caught the line-ups early, you could grab odds of 3.50–4.00 before they moved.

📌 Tip: Place bets 30–60 minutes before kick-off when team line-ups are confirmed.

🔄 8. Consider Accumulators of Anytime Goalscorers

Building an acca (accumulator) of anytime goalscorers allows you to combine shorter odds into a big payout. Just remember—it’s higher risk, so use smaller stakes.

Example Acca:

  • Salah (1.90)
  • Haaland (1.50)
  • Isak (2.40)

Combined odds: 6.84 – A £10 bet would return £68.40 if all three score.

📌 Tip: Only include players in good form and against weak opposition to improve your chances.

Strategies for betting on Anytime Goalscorer – Summary

The anytime goalscorer market is one of the most fun and rewarding areas in football betting—especially if you approach it with a stats-based mindset.

🔑 Key Takeaways:

  • Use data (form, xG, penalties) to spot value
  • Don’t just back big names—find role players with sneaky goal potential
  • Watch the market and bet with line-up info where possible
  • Shop around for best odds to maximise ROI

If you can combine solid research with discipline and bankroll management, this market can become a powerful part of your betting portfolio.

Pros and Cons of Anytime Goalscorer Bets

Like any betting market, the anytime goalscorer option comes with its own set of advantages and drawbacks.

Understanding both sides can help you use this market more effectively and avoid common traps.

✅ Pros

  • Bet remains alive all game
    Since your player can score at any point, you’re engaged for the full 90+ minutes—no early disappointment if they don’t strike first.
  • Easier to win than first/last scorer
    You don’t need your player to score the first or last goal—just any goal, which gives you more chances to win.
  • Good for in-form players or set-piece takers
    Players on penalties or free-kicks (like Salah, Fernandes, or Ward-Prowse) always have a solid chance, even in tighter games.
  • Great for accumulator (acca) bets
    You can combine multiple players to score anytime into one acca for a much bigger potential return.

❌ Cons

  • Lower odds than first/last
    Because it’s an easier market to win, the odds are often shorter—so the return on a single bet may be modest.
  • Player could be subbed or have an off day
    If your player is benched, subbed early, or just doesn’t get chances, your bet can quickly become dead in the water. 
  • Own goals and extra time don’t count
    Goals must be scored in regulation time for the right team—anything outside that doesn’t count towards your bet.
  • Hard to find consistent value without research
    Bookmakers are savvy—so to beat them, you need to dig into stats, player roles, form, and opposition weaknesses.

When Is It Best to Bet on an Anytime Goalscorer?

Here are a few scenarios where this market really shines:

  • Your chosen player is in great form
  • They’re facing a weak defensive side
  • The player is on penalties or free-kicks
  • They typically play the full 90 minutes
  • You want a low-risk addition to an acca

Common Mistakes to Avoid

Even experienced punters fall into these traps:

❌ Backing Big Names Blindly

Just because a player is famous doesn’t mean they’re in form or likely to score. Always look at the stats.

❌ Not Checking the Team Line-Up

If your player is benched or rotated, your bet could be at risk. Try to bet after line-ups are announced, especially in cup games or European fixtures.

❌ Ignoring the Match Context

Is the match important? Are they already qualified? Are there weather or pitch concerns? These factors can affect player performance.

Final Thoughts: Is the Anytime Goalscorer Market Worth It?

Absolutely—if used wisely.

The anytime goalscorer market offers a nice balance between risk and reward. It’s easier to land than first or last scorer bets, and it keeps you involved throughout the game. While the odds are typically shorter, the upside is consistency—especially when you apply good research and strategy.

As with all football betting, value is king. Don’t just follow the crowd or chase names—dig into the stats, understand the player’s role, and stay disciplined with your staking.

Whether you’re building an accumulator, backing your favourite player, or hunting for weekly winners, the anytime goalscorer market is a brilliant way to add more excitement—and hopefully profit—to your football betting experience.

 

Goals Betting: Your Complete Guide to Smarter Football Wagers

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Football betting has come a long way from simply picking a team to win or lose. These days, punters are diving into more exciting and strategic markets – and one of the most popular by far is goals betting.

Whether you’re a seasoned bettor or just getting started, goals betting offers flexibility, variety, and – most importantly – plenty of opportunities to profit.

In this guide, we’ll explore what goals betting is, why it’s so popular, the different types of goals markets available, and how to build a smart strategy around them.

So, if you’ve ever asked yourself, “How do I make money betting on goals?” – you’re in the right place.

What is Goals Betting?

Goals betting refers to any type of football bet where the outcome is based on the number of goals scored in a match.

Unlike traditional win/draw/lose bets, goals betting doesn’t rely on which team comes out on top – which makes it ideal for those who prefer analysing statistics and trends over guessing match winners.

It’s also one of the most dynamic and entertaining forms of football betting.

There’s action right up until the final whistle, and even a late consolation goal can turn a losing bet into a winner.

Why Goals Betting is So Popular

There are several reasons goals betting has become a fan favourite among football punters:

  • Simplicity: Most goals markets are easy to understand, even for beginners.
  • Plenty of Value: Bookmakers offer a wide range of odds across different goals markets, allowing savvy bettors to find value.
  • Stats-Driven: With so much data available on goals scored, shots on target, xG (expected goals), and more, it’s a great playground for analytical bettors.
  • Entertainment: There’s nothing more thrilling than watching a bet ride on the next goal – and goals betting keeps things interesting for the full 90 minutes.

Most Popular Types of Goals Betting Markets

Let’s take a closer look at the main goals betting markets you’ll find with most bookmakers:

1. Over/Under Goals

Over/under goals is the bread and butter of goals betting. You’re simply betting on whether the total number of goals in the match will be over or under a specified number.

Example: Over 2.5 goals means you’re betting on at least 3 goals being scored in the match. If it ends 2-1, you win. If it finishes 1-1, you lose.

Over/under lines are typically offered at 0.5 intervals (e.g. 0.5, 1.5, 2.5, 3.5), with the half-goal eliminating the possibility of a draw. For more detailed info and strategies for betting on these markets, check out our full guides:

2. Both Teams to Score (BTTS)

Here, you’re betting on whether both teams will score at least once during the match.

Example: If you bet “Yes” on BTTS and the match ends 2-1, 1-1 or 3-2, you win. If it ends 1-0 or 0-0, you lose.

BTTS is hugely popular because it only takes one goal from each side, and you don’t care who wins the match.

3. Correct Score

As the name suggests, you’re predicting the exact final score of the match.

Example: You back 2-1 and the match ends 2-1 – you win.

This market comes with higher odds due to the difficulty of predicting the exact outcome, but can be rewarding for those who study form closely.

4. First Goalscorer/Anytime Goalscorer

These are player-specific goals bets.

  • First Goalscorer: You’re backing a player to score the first goal of the game.
  • Anytime Goalscorer: You’re betting on a player to score at any point during the match.

Player form, set-piece duties, and opposition weakness can all be useful indicators here.

5. Total Team Goals

Instead of betting on the match as a whole, you can bet on how many goals a specific team will score.

Example: Over 1.5 goals for Liverpool means you need Liverpool to score 2 or more.

This is especially useful when backing a strong attacking team against a weaker defence.

6. Time-Based Goals Markets

Bookmakers now offer markets such as:

  • Goals in both halves
  • Goal scored in the first 10 minutes
  • Time of first goal (e.g. before or after the 30th minute)

These can be great value if you’ve done your research on teams that score early or often.

How to Build a Goals Betting Strategy

If you want to turn goals betting from a bit of fun into something that can return long-term profits, you need more than just gut instinct.

A good strategy is built on solid research, smart decision-making, and a deep understanding of the markets you’re betting on.

Let’s explore how to build your goals betting strategy step by step, with practical examples for specific types of bets.

1. Strategy for Over/Under 2.5 Goals

One of the most popular markets in football betting, Over/Under 2.5 Goals is great for stats-driven punters. Here’s how to approach it strategically:

✅ Key Factors to Consider:

  • Average goals per game for both teams
  • Recent form (last 5–10 matches)
  • Head-to-head goal stats
  • Attacking and defensive strengths
  • Injuries to key attackers or defenders
  • Importance of the match (high-stakes games often mean tighter defences)

🎯 Strategy Example:

Let’s say Brentford are playing Newcastle.

  • Brentford’s last 10 games: 7 have gone over 2.5 goals.
  • Newcastle’s away games this season: 80% have seen 3+ goals.
  • Neither team is fighting relegation or chasing Europe, so they may play more openly.

✅ This could be a prime Over 2.5 Goals opportunity.

Conversely, if it’s a must-win game for survival or a cup final, both teams may play more cautiously. In that case, Under 2.5 Goals might be the smarter play.

2. Strategy for Both Teams to Score (BTTS)

BTTS is a great market when both sides have attacking threat but leaky defences.

✅ Key Factors to Consider:

  • Recent BTTS records for both teams
  • Strikers in form
  • Defensive weaknesses (e.g., missing centre-backs)
  • Playing style (attacking or counter-attacking teams are better for BTTS)
  • Clean sheet % for both sides

🎯 Strategy Example:

Imagine Fulham are hosting Bournemouth.

  • Fulham have scored in 9 of their last 10 at home.
  • Bournemouth have scored in 8 straight games, but kept just 1 clean sheet.
  • Neither side is great defensively.

✅ BTTS – Yes looks like a strong bet here.

Avoid BTTS when one team is defensively solid or likely to sit deep for a draw (e.g., a relegation battler away to a top team).

3. Strategy for First Goalscorer Bets

These are harder to win consistently, but can offer big rewards if approached smartly.

✅ Key Factors to Consider:

  • Set-piece takers and penalty duties
  • Team formations (is the player a lone striker or playing wide?)
  • Form (how many shots/goals recently?)
  • Opponent’s weak side (e.g., weak right-back vs a left winger)

🎯 Strategy Example:

Let’s say Tottenham are playing at home and you’re considering James Maddison for First Goalscorer.

  • He’s on penalties and free kicks.
  • Spurs are fast starters, often scoring in the first 20 minutes.
  • The opposition have conceded early in 3 of their last 4 games.

✅ Maddison First Goalscorer might be worth a punt, especially at longer odds.

For lower risk, Anytime Goalscorer is a more forgiving market, still offering value.

4. Strategy for Total Team Goals

Total team goals betting is ideal when you trust one side to score, regardless of the final result.

✅ Key Factors to Consider:

  • Team’s average goals scored (home or away)
  • Opponent’s defensive record
  • Injuries/suspensions to key defensive players
  • xG (expected goals) figures – are they creating chances?

🎯 Strategy Example:

Arsenal vs Burnley at the Emirates.

  • Arsenal average 2.3 goals at home.
  • Burnley have conceded 2+ goals in 7 of their last 10 away games.

✅ A bet on Arsenal Over 1.5 or Over 2.5 Team Goals looks like a smart play.

You can also use this to back a high-scoring underdog against a weak defence – especially if the bookies are underestimating them.

5. Strategy for Time-Based Goals Bets

These bets (e.g. “goal in the first 10 minutes”, “goal before 30:00”) are high-risk but can be highly profitable with the right data.

✅ Key Factors to Consider:

  • Teams that start fast or concede early
  • Line-up changes (e.g., inexperienced defenders)
  • Crowd influence (home team may come out firing)
  • Weather and pitch conditions (slower tempo in heavy rain)

🎯 Strategy Example:

Manchester City vs a mid-table team at the Etihad.

  • City have scored in the first 10 minutes in 4 of their last 5 home games.
  • The opponent conceded inside 15 minutes in 3 of their last 4 away matches.

✅ Betting on “Goal Before 10 Minutes” or “City to Score in Both Halves” can offer value.

Also, live in-play data can support these bets if you see intense early pressure or lots of shots.

6. Strategy for Correct Score Betting

This is a tough market, but if you specialise, it can offer massive odds.

✅ Key Factors to Consider:

  • Team scoring and conceding patterns
  • Managers’ tactics (do they shut up shop at 1-0?)
  • Recent match scorelines
  • Match context (teams chasing goal difference?)

🎯 Strategy Example:

If Brighton have drawn their last 3 games 1-1, and the data supports another close match, then 1-1 could be a value bet at big odds (e.g. 6/1+).

A smart tactic is to pick 2-3 realistic scorelines and stake accordingly, rather than lumping everything on one guess.

General Goals Betting Strategy Tips

No matter which market you’re using, these tips will help you stay profitable:

📌 Keep a Betting Record

Track your bets, markets, odds, and results. Over time, you’ll spot trends in your own betting strengths and weaknesses.

📌 Use Multiple Bookies

Odds can vary across bookmakers. Use odds comparison sites to always get the best price. Every fraction of value counts.

📌 Avoid Emotional Betting

Just because you support a team or hate their rivals doesn’t mean your gut is right. Always bet based on logic and data.

📌 Bankroll Management

Stick to a staking plan (e.g., 1-2% of your total bankroll per bet). This protects you during losing runs and keeps you in the game.

📌 Specialise

Rather than betting on every game, focus on one league or market (e.g., BTTS in the Championship). The more you know, the bigger your edge.

Advanced Tips for Goals Betting

If you’re ready to take things a step further, here are some more advanced strategies to consider:

✅ In-Play Goals Betting

Live betting on goals markets can be hugely profitable if you’re quick and observant. For example:

  • Backing “Over 1.5 goals” after a slow first half with a scoreline of 0-0 – if both teams are attacking, there may be late drama.
  • Watching for a red card – if a team goes down to 10 men, their chances of conceding often increase.

In-play markets also allow you to cash out or hedge if things change unexpectedly.

✅ Bet Builders and Goals Accas

With the rise of Bet Builders and same-game multis, you can now combine goals markets in creative ways. For example:

  • Over 2.5 goals + Both Teams to Score + Player to score anytime

Just remember: more selections mean higher risk. Only use these when you’ve done your research.

✅ Follow Specialist Tipsters

Many professional tipsters focus specifically on goals betting. Following a proven expert can help take the guesswork out and improve your returns – especially when you’re still learning.

Common Mistakes to Avoid

Even experienced punters can fall into traps. Here are a few pitfalls to watch out for:

  • Chasing losses: Don’t keep backing “Over” just because it hasn’t come in lately. Stick to your analysis.
  • Ignoring odds: A bet might sound likely, but if the odds don’t reflect good value, it’s not worth it.
  • Overloading your accas: It’s tempting to add “just one more” to your goals accumulator, but it often leads to disappointment.
  • Forgetting about team news: A last-minute injury to a key striker can ruin a solid Over 2.5 bet – always double-check line-ups before the match.

Final Thoughts: Is Goals Betting Worth It?

Absolutely – if you approach it with discipline and insight.

Goals betting is ideal for those who love digging into stats, watching matches with a critical eye, and riding the emotional rollercoaster of a late equaliser. It’s accessible, versatile, and packed with potential if you know what to look for.

The key to success is combining good data, match knowledge, and patience. Don’t just bet for the sake of it – bet when the numbers and trends support your view.

Over time, with consistent staking and smart selections, goals betting can become a profitable part of your football betting arsenal. And whether your betting on goals or other markets, please remember to always gamble responsibly.