Welcome to the Honest Betting Reviews blog. Here you can find the latest updates on betting systems and tipsters currently under review as well as our tips on how to beat the bookies with the best winning betting systems we have profited from,

Football Pro Picks – Final Update

Sadly the slide has continued for footy tipster Football Pro Picks following our last update, with a further 44 points lost to advised prices.

That means they have fallen to 119 points down for our trial overall to advised prices. 

As that exceeds the recommended betting bank of 100 points, that is an automatic FAILED rating for this service unfortunately. 

You can view full results here.

There was always the potential for this service to rack up gains or losses fairly rapidly as they provide a very high volume of tips, combined with staking of up to 4 points per bet.

The results coming into our trial looked very promising but sadly turned the other way almost as soon as our trial started and have slid downwards pretty much ever since. 

So it’s another one that fails to cut the mustard sadly, but we have a number of promising football tipsters to trial at the moment so fingers crossed those reviews turn out a little better…

 

 

 

 

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Football Pro Picks – Results Update

1st November 2025

It’s been a rough old start to our trial of footy tipster Football Pro Picks, with a loss of 75 points made for our trial to date.

You can view full results here.

Just a reminder, this is a service that provides tips across a range of markets, but mainly focusing on the over/under (half and full time), match odds and both teams to score (BTTS) markets.

There are a lot of bets with this service, which has perhaps contributed to the losses stacking up quite quickly. 

In any event, could do with a turnaround soon. 

 

 

 

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Football Pro Picks – New Review

24th August 2025

Today we’re launching a new review of a service called Football Pro Picks, a football tipster service hosted by Betinfo24.

This is a service that provides tips across a range of markets, but mainly focusing on the over/under, match odds and both teams to score (BTTS) markets.

The basic figures are compelling: since January 2025, the service claims an average monthly profit of £1,716, a strike rate of 73.7 %, and an ROI of 23.24 %, for a total six-month profit of £10,350.20, all calculated at a £20 stake per point.

The man behind the advice is David, a football analyst with over five years of professional experience—particularly strong at spotting value in lesser-known leagues, which keeps the service running throughout the year.

Here’s how it works:

  • Subscribers get up to 10 selections per day, delivered by 9:00 am UK time, giving plenty of opportunity to place bets
  • The approach is deliberately steady and data-driven, relying on multiple prediction models rather than chasing high-risk punts
  • The package includes fully proofed results, a 30-day money-back guarantee, and daily support via email and members area 
  • New users also benefit from a free five-day trial, before moving onto a subscription priced at £29.99 per month (plus tax)

The performance metrics look promising, but what counts is whether they hold up in real time.

We begun tracking the tips on 13th July so will record results from then. We’ll monitor consistency, risk management, and long-term value as well as the overall profit/loss.

Watch this space for updates as we update results as we go along.

In the meantime you can check out Football Pro Picks for yourself here.

 

Trade on Sports pic

Trade on Sports’ “Pinny Bot” – Results Update

Not much change for football betting system Trade On Sports‘ Pinny Bot lately, with a loss of just 1 point made from laying the specified team since our last update.

That means it is now 21 points down for laying the specified team for our trial overall. 

You can view full results here.

However, the results for backing the draw have performed better, with a loss of 20 points made since our last update, meaning they are now level for our trial overall for backing the draw.

So backing the draw is now doing 21 points better than laying the specified team. 

Just a reminder this is a football betting system that identifies instances where the Betfair price of a team is above the Pinnacle (“Pinny”) price. 

When such instances are found, the bot alerts you via the Telegram app and you place a bet on the Betfair exchange. You do NOT need Pinnacle to use this strategy.

The main results above are for laying the opponent of the team named by the bot. 

E.g. A match-up of Liverpool v Arsenal

  • The bot highlights Liverpool as value
  • You would lay Arsenal (or back the draw)

There are other possible ways of using the bot suggested by Trade On Sports (TOS) – for example splitting the stake between backing the draw and laying the opponent of the named team, or backing 1-1 and 2-2 etc. 

Just a reminder that Trade On Sports have published a blogpost explaining why they recommend subscribers cover a part of the draw with the Pinny Bot and they also put forward various staking systems, which is worth a read.

 

 

 

 

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Trade On Sports’ Pinny Bot – Results Update

7th November 2025

There’s something of a divergence appearing in the results for football betting system Trade On Sports‘ Pinny Bot, with a loss of 13 points made from laying the specified team since our last update.

That means it is now 20 points down for laying the specified team for our trial overall. 

You can view full results here.

However, the results for backing the draw have been much better, with a profit of 15 points made since our last update, meaning they are now 20 points up for our trial overall for backing the draw.

So backing the draw is now doing 40 points better than laying the specified team. 

Just a reminder this is a football betting system that identifies instances where the Betfair price of a team is above the Pinnacle (“Pinny”) price. 

When such instances are found, the bot alerts you via the Telegram app and you place a bet on the Betfair exchange. You do NOT need Pinnacle to use this strategy.

The main results above are for laying the opponent of the team named by the bot. 

E.g. A match-up of Liverpool v Arsenal

  • The bot highlights Liverpool as value
  • You would lay Arsenal (or back the draw)

There are other possible ways of using the bot suggested by Trade On Sports (TOS) – for example splitting the stake between backing the draw and laying the opponent of the named team, or backing 1-1 and 2-2 etc. 

Just a reminder that Trade On Sports have published a blogpost explaining why they recommend subscribers cover a part of the draw with the Pinny Bot and they also put forward various staking systems, which is worth a read.

 

 

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Trade On Sports’ Pinny Bot – Results Update

20th September 2025

It’s been a slow start to the new season for football betting system Trade On Sports‘ Pinny Bot, with a loss of 8 points made from laying the specified team since our last update.

That means it is now 7 points down for laying the specified team for our trial overall. 

You can view full results here.

Just a reminder this is a football betting system that identifies instances where the Betfair price of a team is above the Pinnacle (“Pinny”) price. 

When such instances are found, the bot alerts you via the Telegram app and you place a bet on the Betfair exchange. You do NOT need Pinnacle to use this strategy.

The main results above are for laying the opponent of the team named by the bot. 

E.g. A match-up of Liverpool v Arsenal

  • The bot highlights Liverpool as value
  • You would lay Arsenal

There are other possible ways of using the bot suggested by Trade On Sports (TOS) – for example splitting the stake between backing the draw and laying the opponent of the named team, or backing 1-1 and 2-2 etc. 

We have been tracking the results for backing the draw and they have lost 5 points since our last update, meaning they are now 5 points up for our trial overall.

So backing the draw has so far outperformed laying the opponent in our trial. 

Just a reminder that Trade On Sports have published a blogpost explaining why they recommend subscribers cover a part of the draw with the Pinny Bot and they also put forward various staking systems, which is worth a read.

 

 

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Trade On Sports’ Pinny Bot – Results Update

4th June 2025

A small drop to finish the season for football betting system Trade On Sports‘ Pinny Bot, with a loss of 5 points made from laying the specified team since our last update.

That means it is now 1 point up for laying the specified team for our trial overall. 

You can view full results here.

Just a reminder this is a football betting system that identifies instances where the Betfair price of a team is above the Pinnacle (“Pinny”) price. 

When such instances are found, the bot alerts you via the Telegram app and you place a bet on the Betfair exchange. You do NOT need Pinnacle to use this strategy.

The main results above are for laying the opponent of the team named by the bot. 

E.g. A match-up of Liverpool v Arsenal

  • The bot highlights Liverpool as value
  • You would lay Arsenal

There are other possible ways of using the bot suggested by Trade On Sports (TOS) – for example splitting the stake between backing the draw and laying the opponent of the named team, or backing 1-1 and 2-2 etc. 

We have been tracking the results for backing the draw and there is no change since our last update, meaning they are still 10 points up for our trial overall.

So backing the draw has ended up outperforming laying the opponent in the first season of our trial. 

Based on last year we would expect this to go a little quiet now over the Summer as the bot does mainly focus on the big European leagues but we will keep an eye on things and update results as appropriate over the next couple of months. 

In the meantime, a reminder that Trade On Sports have published a blogpost explaining why they recommend subscribers cover a part of the draw with the Pinny Bot and they also put forward various staking systems, which is worth a read.

 

 

 

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Trade On Sports’ Pinny Bot – Results Update

26th April 2025

Just a slight dip for football betting system Trade On Sports‘ Pinny Bot lately, with a loss of 2 points made since our last update.

That means it is now 6 points up for our trial overall. 

You can view full results here.

Just a reminder this is a football betting system that identifies instances where the Betfair price of a team is above the Pinnacle (“Pinny”) price. 

When such instances are found, the bot alerts you via the Telegram app and you place a bet on the Betfair exchange. You do NOT need Pinnacle to use this strategy.

The main results above are for laying the opponent of the team named by the bot. 

E.g. A match-up of Liverpool v Arsenal

  • The bot highlights Liverpool as value
  • You would lay Arsenal

There are other possible ways of using the bot suggested by Trade On Sports (TOS) – for example splitting the stake between backing the draw and laying the opponent of the named team, or backing 1-1 and 2-2 etc. 

We have been tracking the results for backing the draw and it is 1 point up since our last update and 10 points up for our trial overall.

So a slight edge to backing the draw over laying the opponent thus far, but not too much in it.

A reminder that Trade On Sports have published a blogpost explaining why they recommend subscribers cover a part of the draw with the Pinny Bot and they also put forward various staking systems, which is worth a read.

 

 

 

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Trade On Sports’ Pinny Bot – Results Update

25th March 2025

Things have been moving along nicely for football betting system Trade On Sports‘ Pinny Bot lately, with a profit of 10 points made since our last update.

That means it is now 8 points up for our trial overall. 

You can view full results here.

Just a reminder this is a football betting system that identifies instances where the Betfair price of a team is above the Pinnacle (“Pinny”) price. 

When such instances are found, the bot alerts you via the Telegram app and you place a bet on the Betfair exchange. You do NOT need Pinnacle to use this strategy.

The main results above are for laying the opponent of the team named by the bot. 

E.g. A match-up of Liverpool v Arsenal

  • The bot highlights Liverpool as value
  • You would lay Arsenal

There are other possible ways of using the bot suggested by Trade On Sports (TOS) – for example splitting the stake between backing the draw and laying the opponent of the named team, or backing 1-1 and 2-2 etc. 

We have been tracking the results for backing the draw since our last update and it is 10 points up since our last update and 9 points up for our trial overall.

So whether you just lay the suggested team or apportion some of your stake to covering the draw wouldn’t have made too much difference to the overall results thus far. 

Just a note to say that Trade On Sports have published a blogpost explaining why they recommend subscribers cover a part of the draw with the Pinny Bot and they also put forward various staking systems, which is worth a read.

 

 

 

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Trade On Sports’ Pinny Bot – Results Update

12th February 2025

There’s been something of a reversal in fortunes for football betting system Trade On Sports‘ Pinny Bot lately, with a loss of 16 points made since our last update.

That means it is now 2 points down for our trial overall. 

You can view full results here.

Just a reminder this is a football betting system that identifies instances where the Betfair price of a team is above the Pinnacle (“Pinny”) price. 

When such instances are found, the bot alerts you via the Telegram app and you place a bet on the Betfair exchange. You do NOT need Pinnacle to use this strategy.

The main results above are for laying the opponent of the team named by the bot. 

E.g. A match-up of Liverpool v Arsenal

  • The bot highlights Liverpool as value
  • You would lay Arsenal

There are other possible ways of using the bot suggested by Trade On Sports (TOS) – for example splitting the stake between backing the draw and laying the opponent of the named team, or backing 1-1 and 2-2 etc. 

We have been tracking the results for backing the draw since our last update and it is 13 points down since our last update and one point down for our trial overall.

So both approaches are faring similarly at the moment, having suffered a recent drop after a promising start to our trial. 

 

 

 

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Trade On Sports’ Pinny Bot – Results Update

9th January 2025

Things have been moving along nicely for football betting system Trade On Sports‘ Pinny Bot, with a profit of 14.62 points made since our last update.

That means it is now 14.79 points up for our trial overall. 

You can view full results here.

Just a reminder this is a football betting system that identifies instances where the Betfair price of a team is above the Pinnacle (“Pinny”) price. 

When such instances are found, the bot alerts you via the Telegram app and you place a bet on the Betfair exchange. You do NOT need Pinnacle to use this strategy.

The main results above are for laying the opponent of the team named by the bot. 

E.g. A match-up of Liverpool v Arsenal

  • The bot highlights Liverpool as value
  • You would lay Arsenal

There are other possible ways of using the bot suggested by Trade On Sports (TOS) – for example splitting the stake between backing the draw and laying the opponent of the named team, or backing 1-1 and 2-2 etc. 

We have been tracking the results for backing the draw since our last update and it is 12 points up since our last update.

So following TOS’s advice of splitting the stake between 0.8 points on the lay and 0.2 points on the draw options would give 14.09 points profit since our last update. 

Very similar then to the results for just laying. 

We don’t see why there should be any particular advantage in backing the draw for these selections, unless there is an expectation of an anomalously high number of draws. 

As we understand the system though there is no reason to expect this – in essence it is just about taking advantage of instances where the Betfair odds are above the Pinnacle odds and the value that may come from that.  

 

 

 

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Trade On Sports’ Pinny Bot – Results Update

3rd December 2024

It’s been a pretty even start to our trial of Trade On Sports‘ Pinny Bot, with a profit of 0.17 points made for our trial so far.

You can view full results here.

Just a reminder this is a football betting system that identifies instances where the Betfair price of a team is above the Pinnacle (“Pinny”) price. 

When such instances are found, the bot alerts you via the Telegram app and you place a bet on the Betfair exchange. You do NOT need Pinnacle to use this strategy.

Our results above are for laying the opponent of the team named by the bot. 

E.g. Liverpool v Arsenal

  • The bot highlights Liverpool as value
  • You would lay Arsenal

There are other possible ways of using the bot – for example splitting the stake between backing the draw and laying the opponent of the named team, or backing 1-1 and 2-2 etc. 

In essence though you are taking on the opponent of the team named by the bot.

For interest’s sake we have also tracked the results of backing the team named by the bot. Those are not stacking up so well to date however, with a loss of 17 points made for our trial so far using that method.  

So it looks like sticking to the advised approach of laying the opponent is the way to go. 

 

 

 

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Trade On Sports’ Pinny Bot – New Review 

21st October 2024

We are starting a new review today of a football betting system from Trade on Sports called the “Pinny Bot.”

Trade on Sports is a service we reviewed a few years ago and gave a PASSED rating to after it delivered excellent profits during our trial, particular their HT Overs bot.

The service covers a range of sports including football, tennis, cricket and US sports. 

They provide a whole host of different strategies and systems for betting, including both pre-match and in-play strategies. 

There’s a huge amount on offer as part of the service, but there is one system we want to look at in particular because it’s showing a lot of promise and that is something called the “Pinny Bot.” 

In essence this is a football betting system that identifies instances where the Betfair price of a team is above the Pinnacle (“Pinny”) price. 

When such instances are found, the bot alerts you via the Telegram app and you can place a bet – on the Betfair exchange that is. You do NOT need Pinnacle to use this strategy, nor any other on Trade on Sports. All the strategies are for using on Betfair.  

The thinking behind this strategy appears similar to that of another service we have reviewed, Trademate Sports, in aiming to take advantage of price information from the “sharp” bookmakers like Pinnacle. 

These sharp bookies are viewed as much more reflective of the real betting action as they don’t limit accounts as much as the “soft” bookies (who are mainly based here in the UK) and therefore attract serious, professional money. 

So if you can get better odds on Betfair than those available on Pinnacle, the theory is you should be getting value. 

It also looks at discrepancies in the amounts matched versus what would be expected given the odds.

The bot only deals with the big European leagues so we are talking about proper liquidity in the tens of thousands here and not just random price fluctuations in minor markets. 

You can view a fuller explanation of the Pinny Bot from Trade on Sports themselves here:

Results so far have been very promising, with 43 points profit made in total from backing the recommended selections. 

However, the profit has stalled out a little this year, with 4 points profit made in 2024 so far and most of the profit made before that. 

Where the selections have really excelled more recently though is by laying the opposing team from the one recommend by the bot. 

So if Liverpool were playing Chelsea and the bot highlighted Liverpool to back for example, you would lay Chelsea. 

Following the selections that way would have made 67 points profit just this year. 

That’s a very high level of profit for 1 point lay bets and it has been very consistent throughout the year. 

The beauty of this system is it operates exclusively on Betfair and in high liquidity markets, so no worries about bookie account restrictions.

Another option is just to use the selections for trading purposes, with the expectation that the Betfair price should come in a bit before kick-off. 

So all in all the Pinny Bot looks pretty exciting and we are looking forward to testing it out. 

We started receiving the selections on 12th October so will record results from then. Results will be updated here as usual as we go along. 

In the meantime you can check out Trade on Sports for yourself here.

(Just to note that the Pinny Bot is available under the “Football Gold” subscription).

 

 

Football First – New Review

We are starting a new trial today of a football tipster called Football First which is based at the Bet Social tipster platform.

When it comes to football betting services, there’s no shortage of options promising expert insight, profitable tips and a steady stream of winners.

Football First is one such service that’s been gaining attention in recent years — but before we make any judgments about whether it lives up to the hype, we’re going to take a careful look at what it actually offers, how it works, and how it performs under a live trial.

Launched in 2021, Football First is a football tipping service created by a professional trader with many years of market experience behind him.

The service claims to combine detailed match analysis with data-driven selection criteria to identify value bets across the biggest leagues in Europe, UEFA competitions and domestic cup games, often focusing on high-liquidity markets such as Asian handicaps, match outcomes and goals markets.

The results look very impressive, with a profit of over 460 points made, and a 664% Return on Capital (bank growth), a 51% strike rate and an 8.24% Return On Investment (ROI) achieved to date.

What sets Football First apart — at least on paper — is its emphasis on rigorous selection standards and the background of its founder, who reportedly applies financial trading principles to football betting.

Whether you’re a seasoned punter familiar with betting exchanges or someone looking to add a structured tipping service to your betting strategy, understanding exactly how this service operates is essential before you consider signing up.

In this review, we’ll take a look at how the service performs under live trial conditions and how the metrics like strike rate, ROI and P/L stack up. 

Interestingly this service tips at Betfair exchange prices so in theory there should be good price availability but we’ll track how achievable prices are when following the tips on Betfair.

All in all this looks like one of the most promising footy services we’ve come across in some time so we are looking forward to getting the ball rolling (if you’ll excuse the pun). 

We’ll record results here as we go along as usual so you can see how they are getting on.

In the meantime you can check out Football First for yourself here. 

 

Net Gains Football – New Review

We’re starting a new review today of a football-betting service called Net Gains Football — a tipster offering from the stable of Matthew Walton.

Regular followers of us here at Honest Betting Reviews will know we are big fans of Matthew’s stable, as it contains some top-class services such as Scottish Confidential, the Golf Insider and the Irish Cash Consortium.

So when Matthew got in touch about his latest footy offering we were keen to check it out.  

On the promotional pitch on the official sales page, Net Gains Football promises to exploit big data and modern analytics to turn what used to be guesswork into what the author claims is an exact science of football betting. 

The backstory given is compelling: Walton says he unearthed this service after a drawn-out internal search dating back years.

He claims that after months of real-time testing — analysing hundreds of bets across English football — the results have shown a high strike rate and very strong return on investment (ROI). 

On paper, the numbers look very strong — the sales page mentions a 60%+ strike rate and returns “in excess of 20% ROI,” largely covering markets such as Both Teams To Score (BTTS) and Over/Under Goals.

The service covers the English football leagues, from the Premier League down to Leagues 1 and 2.

We’ve accepted the tipster on trial and will record every single tip and result exactly as provided, at real-market prices — the same method used by our other reviews. 

As ever, we are keen to uncover a profitable footy tipster as they are few and far between, so will watch this review with interest. 

We’ll record results here as we go along so you can see how they are getting on.

In the meantime you can check out Net Gains Football for yourself here.

 

Football in goal

Goal Predictor – Results Update

Things have picked up nicely for football betting tipster Goal Predictor lately, with a profit of 38 points made since our last update. 

That means they are now 15 points down for our trial overall. 

You can view full results here.

As a reminder, this is a service that involves using xG (expected goals) data to provide tips on the goals markets (such as over 2.5 goals and both teams to score).

Just to note they use stakes of 5 points per bet so the net P/L based on 1 point stakes would be around -3 points for our trial to date.

 

 

 

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Goal Predictor – Results Update

1st October 2025

It’s been a tough time lately for football betting tipster Goal Predictor, with a loss of 42 points made since our last update. 

That means they are now 53 points down for our trial overall. 

You can view full results here.

As a reminder, this is a service that involves using xG (expected goals) data to provide tips on the goals markets (such as over 2.5 goals and both teams to score).

Just to note they use stakes of 5 points per bet so the net P/L based on 1 point stakes would be around -10 points for our trial to date. 

 

 

 

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Goal Predictor – Results Update

17th August 2025

Things have fallen into the red for football betting tipster Goal Predictor, with a loss of 15 points made since our last update. 

That means they are now 11 points down for our trial overall. 

You can view full results here.

As a reminder, this is a service that involves using xG (expected goals) data to provide tips on the goals markets (such as over 2.5 goals and both teams to score).

Just to note they use stakes of 5 points per bet so the net P/L based on 1 point stakes would be around -2 points for our trial to date. 

With the footy season having kicked off again they are back to the usual flow of bets after a quiet time over the summer. 

 

 

 

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Goal Predictor – Results Update

4th July 2025

There’s been a slight decline for football betting tipster Goal Predictor lately, with a loss of 11 points made since our last update. 

That means they are now 4 points up for our trial overall. 

You can view full results here.

As a reminder, this is a service that involves using xG (expected goals) data to provide tips on the goals markets (such as over 2.5 goals and both teams to score).

Just to note they use stakes of 5 points per bet so the net P/L based on 1 point stakes would be around 1 point for our trial to date. 

Over the summer they have been focusing mainly on the World Club Cup and the MLS, with mixed results.

Not too long now until the proper action returns though with the start of the European season just over a month away. 

 

 

 

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Goal Predictor – Results Update

14th April 2025

There’s been something of a dip for football betting tipster Goal Predictor lately, with a loss of 33 points made since our last update. 

That means they are now 15 points up for our trial overall. 

You can view full results here.

As a reminder, this is a service that involves using xG (expected goals) data to provide tips on the goals markets (such as over 2.5 goals and both teams to score).

Just to note they use stakes of 5 points per bet so the net P/L based on 1 point stakes would be 3 points for our trial to date. 

 

 

 

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Goal Predictor – Results Update

14th April 2025

The good form has continued for football betting tipster Goal Predictor, with a profit of 15 points made since our last update. 

That means they are now 48 points up for our trial overall. 

You can view full results here.

As a reminder, this is a service that involves using xG (expected goals) data to provide tips on the goals markets (such as over 2.5 goals and both teams to score).

Just to note they use stakes of 5 points per bet so the net P/L based on 1 point stakes would be just under 10 points for our trial to date. 

Good to see the recent improvement here – let’s see if they can finish the season in style. 

 

 

 

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Goal Predictor – Results Update

28th February 2025

It’s been a good month for football betting tipster Goal Predictor, with a profit of 30 points made since our last update. 

That means they are now 33 points up for our trial overall. 

You can view full results here.

As a reminder, this is a service that involves using xG (expected goals) data to provide tips on the goals markets (such as over 2.5 goals and both teams to score).

Just to note they use stakes of 5 points per bet so the net P/L based on 1 point stakes would be just over 6 points for our trial to date. 

Good to see the recent improvement here – let’s see if they can keep it going. 

 

 

 

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Goal Predictor – Results Update

8th November 2024

It’s been a steady start to our trial of football betting tipster Goal Predictor, with a profit of 3 points made for our trial so far. 

You can view full results here.

Just a reminder, this is a service that involves using xG (expected goals) data to formulate tips on the goals markets (such as over 2.5 goals and both teams to score).

Liquidity in these markets is very good so there is no problem getting bets matched. 

So it looks a promising service, let’s see if they can get the profit ticking up by the time of our next update.

 

 

 

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Goal Predictor – New Review

8th November 2024

We are starting a new review today of a football betting service called Goal Predictor

This is a service that comes from the Phil Rushton stable of betting services that includes the likes of the Goal King that received a positive rating following a review here

Goal Predictor is a service involves using xG (expected goals) data to formulate tips on the goals markets (such as over 2.5 goals and both teams to score) and to give customers a profitable service with a high win rate.

Expected goals, in case you are not familiar with it, is a statistical tool that relates the number of shots to how many goals would be expected in a football match. We explain more about how it works here.

For example if a team had lots of shots on goal and had a xG number of 3.0 but only scored one goal, it might suggest they were unlucky and on another day could have scored more goals. 

The results for the service look very promising so far, with 263 points profit reportedly made since starting tipping in April. 

That has been achieved with a high strike rate of 69% and a healthy return on investment of 22%.

xG has become used more often in football betting these days and this service aims to make use of it specifically on the over/under goals markets. 

We can see the logic behind using xG as it is a useful metric to measure teams’ performance by rather than just their match results, which could mask runs of good or bad luck. 

Whether it can produce results under live trial conditions we will have to wait and see but that is why we run reviews here, to test these things out. 

So we will kick off the review of Goal Predictor today and will report back here on how things are going as usual. 

In the meantime you can check out Goal Predictor for yourself here.

 

Lucky man - phone bet laptop

Football Trading Profits – Final Review

Football Trading Profits is a live football trading service run by experienced trader Clive Keeling, who has been active in the football markets for many years.

The service was previously known as Delay React Trade, a name that reflected its original core strategy — reacting quickly to in-play opportunities after key match events.

Today, the service has evolved into Football Trading Profits, expanding its scope with a range of strategies, live Telegram alerts, daily match previews, and educational content.

For those interested in trading football matches on Betfair, it offers both an educational resource and a follow-along live trading experience with Clive at the helm.

Let’s take a closer look at how it all works.

How the Service Works

Football Trading Profits is built around a simple idea — you can learn Clive’s trading methods and use them yourself, or you can just follow along live and copy his trades in real time.

As Clive puts it:

“Bet when I bet, and win when I win.”

All the live trades and market updates are shared via the Telegram group, so members can follow Clive’s entries and exits instantly during live matches.

Each session is also streamed or recorded, allowing you to see his thought process as trades unfold.

In other words, even if you’re new to football trading or don’t understand every strategy in detail, you can still participate and profit alongside an experienced professional.

Getting Started

Joining Football Trading Profits is straightforward, with a clear three-step setup process designed to get you trading within minutes:

Step 1 – Join the Telegram Group

This is where all the action happens. Clive posts his live trading alerts here, including match entry points, staking notes, and when to exit or hedge positions.

Step 2 – Download the Trading Manual

If you prefer to understand the reasoning behind each trade, you can download the comprehensive Trading Manual, which breaks down all of the core strategies and setups used by the service.

Step 3 – Watch the Training Videos

Members can access a full video library showing Clive executing his strategies live. These recordings are invaluable for learning timing, market reactions, and when to sit on the sidelines — a key skill for profitable trading.

Trading Strategies

The service incorporates several proven in-play football trading methods, with Delay React Trade still a central component.

This strategy involves monitoring matches closely and reacting after key events — such as goals — when the market briefly misprices odds.

In addition to that, Football Trading Profits now includes a number of other setups designed to work across a variety of football markets, such as:

  • how to profit from first half goals
  • laying the 0-2 score for the away team
  • how to profit from red cards
  • laying the underdog

These are all outlined in the manual and demonstrated in live sessions.

Each method is designed to exploit short-term inefficiencies in the Betfair markets, using low-risk, high-reward entries that allow for flexible trading whether you prefer to scalp small edges or hold positions longer.

Daily Match Previews

One of the standout features of Football Trading Profits is the daily match previews with Clive Keeling.

These previews are released before the day’s matches and highlight potential trading angles based on data, expected goals (xG), form, and tactical context.

For example:

ENGLAND: Championship – Preston v Swansea (2.20 Preston)

xG Notes:

  • Preston have only 3 defeats and just 1 home loss.
  • Swansea have 4 defeats, 2 away, both 1-0 scorelines.

Trading Angle:
If Swansea continue their narrow away defeats, Preston could be layable if leading, particularly if the pattern of tight margins persists. Preston have been scoring two goals per game lately.

QPR v Southampton (2.45 Southampton)

xG Notes:
Southampton’s manager has just been sacked, introducing uncertainty into their performance. No strong research angle here, but worth monitoring live for volatility-based trades.

Clive’s previews don’t just provide tips — they help you understand why a match offers value, and how to look for in-play opportunities as the game unfolds.

He also posts these previews and updates on the Football Trading Profits YouTube channel, where members can subscribe for daily edge-driven football trading insights and second-half goal setups.

Get a FREE 14 day trial of Football Trading profits here.

Live Trading Sessions

The live trading sessions are the heart of Football Trading Profits.

Every week Clive hosts real-time trading events where he analyses multiple matches simultaneously, identifying low-risk, high-reward opportunities as the action unfolds.

These sessions are highly interactive — members can:

  • Watch Clive’s live screen as trades are placed
  • Hear his commentary on what’s happening in-play
  • Ask questions in real time
  • See how and why trades are managed for a green screen (profit), regardless of the final match result

Clive starts his preparation midweek, researching form, stats, and expected match dynamics, so by the time the weekend comes around he’s ready with a full slate of potential setups.

As he often says, the goal is to uncover “green screens” — meaning that, no matter the final score, the position ends in profit.

With multiple matches taking place, members have numerous chances to gain from in-play market movements.

Here is an example of a live session:

Football Trading Angles and Data

Beyond the live sessions, the members’ area also features regular updates on football stats and data patterns, including:

  • Expected goals (xG) summaries
  • Recent form trends
  • Suggested neutral market setups for second-half or BTTS layers

These analytical insights help traders make informed decisions — whether they’re following Clive live or building their own strategies.

Podcast and Community

Members also get access to the Football Trading Profits podcast, hosted by Clive himself, where he discusses deeper insights into trading psychology, strategy refinement, and recent match observations.

Combined with the Telegram community, this creates an engaging and supportive environment where traders can learn, discuss ideas, and improve together.

Conclusion – Final Verdict

Football Trading Profits offers a rare combination of live trading mentorship, daily match analysis, and educational depth.

It’s run by an experienced trader who trades his own money live, making it both transparent and authentic — a refreshing change in the trading education space.

Pros:

  • Live trading alerts and real-time education
  • Clear, data-driven match previews and xG insights
  • Multiple trading strategies for different market types
  • Easy for beginners to follow via Telegram
  • Engaging community and regular live interaction

Cons:

  • Best suited to those available during live matches
  • Requires a Betfair trading mindset (not traditional betting)

Overall, Football Trading Profits is an impressive, hands-on trading service that combines experience, transparency, and education in one package.

Whether you’re completely new to football trading or an experienced trader looking for a structured approach, this service offers real value and a genuine opportunity to learn from a pro.

You can get a FREE 14 day trial of Football Trading profits here.

 

 

 

 

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Football Trading Profits – New Review

3rd May 2024

Today we are starting a new review of a footy service called Football Trading Profits. 

This is a service that has been around for a few years now and has been on our radar to take a look at for a while so we are glad to have the time now to run a review. 

The service is run by a guy called Clive Keeling and was previously known as Delay React Trade, which was a reference to its main trading strategy. 

Now it is known as Football Trading Profits and we understand it includes a number of different strategies, although that one is still one of the main approaches used.

Included in the service are:

  • Daily research bulletins
  • Live Trading sessions
  • Telegram alerts
  • Blog Posts
  • FAQs
  • Support

So it’s quite a comprehensive service with a good deal of guidance for members. 

There aren’t too many services like this out there despite the popularity of in-play football betting and trading, so it’s good to see a service that tries to guide people in the right direction. 

We’ll have to wait and see how good the advice is however before making any judgements. 

So we’ll kick things off today and will report back soon on how things are going. 

In the meantime you can check out Football Trading Profits for yourself here.

 

 

 

The Inside Man – Results Update

Things have picked up nicely for football tipster The Inside Man, with a profit of 12 points made since our last update.

That means they are now 29 points up for our trial overall.  

You can view full results here. 

They are using a wider variety of markets these days. In past updates we noted how they were quite reliant on player passes bets but these now make up only a small proportion of the tips.

Markets like Asian handicap, double chance, first goalscorer, anytime goalscorer, match odds and corners are used. 

So this gives a greater opportunity to use different bookmakers where as previously the player passes bets were very reliant on Bet365. 

 

 

 

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The Inside Man – Results Update

5th September 2025

It’s been a slightly slow start to the new football season for football tipster The Inside Man, with a loss of 6 points made since our last update.

That means they are now 17 points up for our trial overall.  

You can view full results here. 

Last season saw a worrying drop for them after very strong results over the previous few seasons so hopefully they can get things back on track this season. 

 

 

 

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The Inside Man – Results Update

28th July 2025

There’s been a bit of a drop for football tipster The Inside Man lately, with a loss of 9 points made since our last update.

That means they are now 23 points up for our trial overall.  

You can view full results here. 

It’s been a fairly quiet Summer for them, with just a few bets on the Club World Cup but with the new season just a couple of weeks away it should be all systems go again soon. 

 

 

 

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The Inside Man – Results Update

31st May 2025

There’s been a slight improvement for football tipster The Inside Man lately, with a profit of 4 points made since our last update.

That means they are now 32 points up for our trial overall.  

You can view full results here. 

With the season having come to an end we expect things to quieten down over the Summer but hopefully they’ll be back to their best next season. 

 

 

 

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The Inside Man – Results Update

24th April 2025

It’s been a rough old run for football tipster The Inside Man lately, with a loss of 31 points made since our last update.

That means they are now 28 points up for our trial overall.  

You can view full results here. 

Runs like they’ve had recently can happen to any tipster, even the best ones unfortunately. It shows the importance of having a sufficient betting bank and a long-term mindset to ride out the losing runs. 

We’ll have to see if they can steady the ship and get things back on track by the time of our next update. 

 

 

 

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The Inside Man – Results Update

12th March 2025

It’s been a better time lately for football tipster The Inside Man, with a profit of 6 points made since our last update.

That means they are now 59 points up for our trial overall.  

You can view full results here. 

We mentioned in previous updates about player passes making up a large proportion of the bets but these have decreased in recent times and there are now a greater variety of bets. These include Asian handicaps, corner handicaps, both teams to score, shots on target, bet builders and a number of other markets. 

A good variety of bookie accounts would still be preferable for following the service but it is no longer so reliant on Bet365. 

 

 

 

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The Inside Man – Results Update

5th February 2025

There’s been a slight dip for football tipster The Inside Man recently, with a loss of 7 points made since our last update.

That means they are now 53 points up for our trial overall.  

You can view full results here. 

It’s a busy part of the season now so hopefully they can get things moving in the right direction again soon. 

 

 

 

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The Inside Man – Results Update

3rd January 2025

Not a great deal of change for football tipster The Inside Man recently, with a loss of just 2 points made since our last update.

That means they are now 60 points up for our trial overall.  

You can view full results here. 

As mentioned previously, quite a few of the tips (around a third) are player passes bets, which you will need bookie accounts for – and specifically Bet365 if you want to match the advised number of passes on the specific player.

You can still follow the service without the player passes bets, but the profit would be somewhat reduced. 

 

 

 

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The Inside Man – Results Update

23rd November 2024

A small dip for football tipster The Inside Man over the last month, with a loss of 3 points made since our last update.

That means they are now 62 points up for our trial overall.  

You can view full results here. 

As mentioned in previous updates, this service often has runs of winners and losers and that has been the case again lately with 9 winners in a row earlier in November. 

So there are options to add multiples and accas with this service to enhance results. 

 

 

 

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The Inside Man – Results Update

19th October 2024

A small step backwards for football tipster The Inside Man over the last month, with a loss of 7 points made since our last update.

That means they are now 65 points up for our trial overall.  

You can view full results here. 

Hopefully just a small blip and they can get things moving in the right direction again now the international break is over and “proper” football is back. 

 

 

 

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The Inside Man – Results Update

13th September 2024

Yet more gains lately for football tipster The Inside Man, with a profit of 10 points made since our last update.

That means they are now 72 points up for our trial overall.  

You can view full results here. 

Things are back in full flow now that the footy season is back up and running after a quiet time following the Euros ending.

A good time to get involved with a service that is having one of the best trials of a football tipster we have run for quite a while! 

 

 

 

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The Inside Man – Results Update

12th August 2024

It’s been a good time lately for football tipster The Inside Man, with a profit of 7 points made since our last update.

That means they are now 62 points up for our trial overall.  

You can view full results here. 

It’s been a quiet time since the Euros ended but they are back up and running again now with outright bets for the English Football League and it’s all systems go with the Premier League returning this weekend too. 

 

 

 

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The Inside Man – Results Update

8th July 2024

Not much change for football tipster The Inside Man recently, with a loss of just 1 point made since our last update.

That means they are still an impressive 55 points up for our trial overall.  

You can view full results here. 

We’ve mentioned before that this service tends to have gluts of winners and they have done it again, with ten out of eleven winners across the Euros matches over the weekend!  

So if you did those in accumulators or multiples you would have done very nicely. 🙂 

 

 

 

 

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The Inside Man – Results Update

27th May 2024

A small dip for football tipster The Inside Man recently, with a loss of 2 points made since our last update.

However they are still an impressive 56 points up for our trial overall.  

You can view full results here. 

The football season may be over but fear not, with the Euros coming in just over two weeks there will be bets for that we expect as they normally tip in international football as well as club football.

 

 

 

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The Inside Man – Results Update

15th April 2024

A small drop for football tipster The Inside Man over the last month, with a loss of 2 points made since our last update.

However they are still an impressive 58 points up for our trial overall.  

You can view full results here. 

As we get towards the business end of proceedings let’s hope they can finish the season in style.

 

 

 

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The Inside Man – Results Update

16th March 2024

A small gain for football tipster The Inside Man over the last month, with a profit of 2 points made since our last update.

That means they are now an impressive 60 points up for our trial overall.  

You can view full results here. 

As mentioned in a previous results update, quite a few of the tips (around a third) are player passes bets, which you will need bookie accounts for – and specifically Bet365 if you want to match the advised number of passes on the specific player.

You can still follow the service without the player passes bets, but the profit would be significantly reduced (by over half for our trial). 

 

 

 

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The Inside Man – Results Update

16th January 2024

A very small dip for football tipster The Inside Man over the last month, with a loss of 2 points made since our last update.

However they are still an impressive 58 points up for our trial overall.  

You can view full results here. 

This has been one of the best footy trials we’ve run for a while and good to see a service that can deliver solid returns over an extended period. 

 

 

 

 

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The Inside Man – Results Update

16th January 2024

More solid progress for football tipster The Inside Man lately, with 4 points profit made since our last update.

That means they are now an impressive 60 points up for our trial overall.  

You can view full results here. 

It’s worth noting that you should be able to place most of the bets with this service at the exchanges as they are in main markets such as match odds, Asian handicap, total goals etc. 

However, some of the bets are in the “player passes” market which is not available on the exchanges and requires bookmaker accounts.

More specifically, in some cases these bets are only available at Bet365 (with both the appropriate player and spread being available). 

So looking at the player passes bets in isolation, there have been 156 in our trial to date (out of 454 total bets), producing a profit of 40 points. 

Just something to bear in mind if you are looking at following the service, as having a Bet365 account to place the player passes bets is a significant advantage. 

 

 

 

 

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The Inside Man – Results Update

7th December 2023

Not much change lately for Football tipster The Inside Man, with just the 1 point profit made since our last update.

That means they are now 56 points up for our trial overall.  

You can view full results here. 

It’s been feast or famine for this service lately, with a run of four out of five winners, then four and a half out of five (the half win being an Asian handicap), then four losers in a row.

So if you were doing accas or multiples of the tips then it would have worked out nicely. Otherwise taking the tips as they are advised, in singles and occasional doubles, it’s been a roughly break-even month. 

 

 

 

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The Inside Man – Results Update

31st October 2023

The excellent form continues for Football tipster The Inside Man, with another 9 points profit made since our last update.

That means they are now 55 points up for our trial overall.  

You can view full results here. 

This has been one of the best football trials we have run in quite a while. We’ve often remarked how hard it is to find winning football services, so for one to have produced very good profits for over a year now is great to see. 

 

 

 

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The Inside Man – Results Update

26th September 2023

Football tipster The Inside Man has continued their good form, with 3 points profit made since our last update.

That means they are now 46 points up for our trial overall.  

You can view full results here. 

There was a nice run of five winners in a row recently which helped to boost the results. Hopefully they can keep that kind of form going as the footy season starts to hot up.

 

 

 

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The Inside Man – Results Update

24th August 2023

A small gain for football tipster The Inside Man recently, with 4 points profit made since our last update.

That means they are now 43 points up for our trial overall.  

You can view full results here. 

It was a quiet time for this service over the Summer with no bets for a couple of months but they are back in full swing now with the tips flowing again and a positive start to the new season. 

 

 

 

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The Inside Man – Results Update

20th July 2023

Not much change for football tipster The Inside Man over the last month, with just 3 points lost since our last update.

That means they are now 39 points up for our trial overall.  

You can view full results here. 

With the football season having finished the service is in a bit of a lull at the moment, with just four bets advised over the last month.

However it is less than a month now until the new season kicks off so not long to wait for the action to get going again. 

 

 

 

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The Inside Man – Results Update

11th May 2023

A slight dip for football tipster The Inside Man lately, with 7 points lost since our last update.

That means they are now 33 points up for our trial overall.  

You can view full results here. 

Just a reminder this is a football tipping service from a guy who used to work at a bookmakers.

There are a variety of bet types used including first goalscorer, Asian handicap, total goals, corners, player passes and more.

Hopefully they can get back on track over the next few weeks and finish the season in style. 

 

 

 

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The Inside Man – Results Update

26th March 2023

Not much change for football tipster The Inside Man lately, with just 2 points lost since our last update.

That means they are now 40 points up for our trial overall.  

You can view full results here. 

Just a reminder this is a football tipping service from a guy who used to work at a bookmakers.

There are a variety of bet types used including first goalscorer, Asian handicap, total goals, corners, player passes and more.

Please note that Bet Chat are running an online workshop for the Inside Man service on Tuesday 28th March where their resident football tipster will explain his strategy for football bets and answer any questions people may have. You can sign up for the FREE workshop here. 

 

 

 

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The Inside Man – Results Update

10th January 2023

Football tipster The Inside Man has continued its strong form, with another 11 points profit made since our last update.

That means they are now 42 points up for our trial overall.  

You can view full results here. 

Just a reminder this is a football tipping service from a guy who used to work at a bookmakers.

There are a variety of bet types used including first goalscorer, Asian handicap, total goals, corners, player passes and more.

This is looking like one of the more promising footy services we have reviewed for a while, so fingers crossed they can keep it going. 

 

 

 

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The Inside Man – Results Update

10th January 2023

Football tipster The Inside Man has been on excellent form lately, with a profit of 26 points made since our last update.

That means they are now 31 points up for our trial overall.  

You can view full results here. 

Just a reminder this is a football tipping service from a guy who used to work at a bookmakers.

He has been doing particularly well lately on player passes bets, with a string of winners in December that really boosted the profits. Hopefully they can keep things going. 

 

 

 

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The Inside Man – Results Update

19th November 2022

It’s been a solid start to our trial of The Inside Man, with a profit of 5 points made so far after just over one month. 

You can view full results here. 

Just a reminder this is a football tipping service from a guy who used to work at a bookmakers.

There are a variety of bet types used including first goalscorer, Asian handicap, total goals, corners, player passes and more. There are even some spread bets used so you will need a spread betting account to follow this one. 

A promising start then, let’s see if it continues. 

 

 

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The Inside Man – New Review

15th October 2022

We are starting a new review today of a football service called The Inside Man. 

This one comes from the Bet Chat stable of tipsters and has been around for a couple of years. 

The tips are provided by a guy called Adam Cheng, who worked at bookmaker Fitzdares and became head of football trading. This role saw him not only work on the side of the bookmaker, but also as a trader for the company on football markets, making additional profits. 

He decided in early 2020 to go full-time as a professional gambler and has been doing pretty well since. 

The results published on the Bet Chat website show a profit of just under 100 points made so far, at a return on investment of 10%

The strike rate is very solid at 51%, meaning at least half the bets so far have been winners. 

There are a variety of different markets used including first goalscorer, Asian handicap, total goals, corners, player passes and more. 

We’ve been on the lookout for a profitable new football tipster and the results from this one look promising. 

So let’s see how they get on in a live trial. Results will be updated regularly here as we go along.

In the meantime you can check out The Inside Man for yourself here.

 

 

 

 

The Footy God – Final Update

UPDATE – Please note this service has been discontinued

 

 

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The Footy God – Results Update

5th July 2025

There’s been a slight decline lately for football tipster The Footy God, with a loss of 7 points made since our last update.

That means they are now 10 points down for our trial overall.  

You can view full results here.

Just a reminder that most of the selections come in the Asian Handicap and over/under markets and from leagues all around the world. 

They are continuing to tip through the summer months on a variety of leagues from across the globe including Scandinavian, American and Asian leagues as well as some international football.  

 

 

 

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The Footy God – Results Update

26th May 2025

It’s been a decent run lately for football tipster The Footy God, with 5 points profit made since our last update.

That means they are now 3 points down for our trial overall.  

You can view full results here.

Just a reminder that most of the selections come in the Asian Handicap and over/under markets and from leagues all around the world. 

Last year they continued to tip through the summer months so we would expect similar this year, with plenty of action to get stuck into from across the summer leagues. 

 

 

 

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The Footy God – Results Update

5th March 2025

A very small improvement for football tipster The Footy God lately, with 1 point profit made since our last update.

That means they are now 8 points down for our trial overall.  

You can view full results here.

Just a reminder that most of the selections come in the Asian Handicap and over/under markets and from leagues all around the world. 

Things have struggled to get going for this service during our trial but not too much damage has been done with just 8 points lost so far.

Let’s see if they can finish the season strongly and get themselves back towards even for our trial. 

 

 

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The Footy God – Results Update

5th March 2025

There’s been a bit of a dip for football tipster The Footy God lately, with 12 points lost since our last update.

That means they are now 9 points down for our trial overall.  

You can view full results here.

Just a reminder that most of the selections come in the Asian Handicap and over/under markets and from leagues all around the world. 

Hopefully they can get things moving in the right direction again over the next month after the recent drop.

 

 

 

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The Footy God – Results Update

31st January 2025

Not much change for football tipster The Footy God over the last month, with 1 point lost since our last update.

That means they are now 3 points up for our trial overall.  

You can view full results here.

Just a reminder that most of the selections come in the Asian Handicap and over/under markets and from leagues all around the world. 

Been a quiet trial so far this one, hopefully they can get things moving forward soon. 

 

 

 

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The Footy God – Results Update

31st December 2024

A slight dip for football tipster The Footy God over the last month, with 3 points lost since our last update.

That means they are now 4 points up for our trial overall.  

You can view full results here.

Just a reminder that most of the selections come in the Asian Handicap and over/under markets and from leagues all around the world. 

Hopefully they can get things moving in the right direction again in the new year.

 

 

 

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The Footy God – Results Update

21st November 2024

Things continue to move along steadily – if unspectacularly – for football tipster The Footy God over the last month, with 2 points profit made since our last update.

That means they are now 7 points up for our trial overall.  

You can view full results here.

Just a reminder that most of the selections come in the Asian Handicap and over/under markets and from leagues all around the world. 

Progress has been solid as we say but hopefully they can kick on now and really get things moving forward. 

 

 

 

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The Footy God – Results Update

22nd October 2024

Very little movement for football tipster The Footy God over the last month, with no change to the P/L since our last update.

That means they are still 5 points up for our trial overall.  

You can view full results here.

Just a reminder that most of the selections come in the Asian Handicap and over/under markets and from leagues all around the world. 

Staking varies between 1 and 3 points per bet, with most bets being 1 point stakes.

 

 

 

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The Footy God – Results Update

17th September 2024

A small dip recently for football tipster The Footy God, with a loss of 2 points made since our last update.

That means they are now 5 points up for our trial overall.  

You can view full results here.

Most of the selections come in the Asian Handicap and over/under markets and from leagues all around the world. 

Staking varies between 1 and 3 points per bet, with most bets being 1 point stakes. 

Overall it’s a pretty simple service to follow with just one or two bets per day. 

 

 

 

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The Footy God – Results Update

15th August 2024

It’s been a strong start to our trial of football tipster The Footy God, with a profit of 7 points made for our trial to date. 

You can view full results here.

Most of the selections come in the Asian Handicap and over/under markets and from leagues all around the world. 

With the main European leagues kicking off at the moment – including the Premier League tomorrow – there will now be tons of action to get involved in. 

 

 

 

 

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The Footy God – New Review

3rd July 2024

We are starting a new review today of a football tipster called The Footy God. 

This is a tipster on the Betting Gods platform and they have been tipping since the start of the year. 

They mainly tip in the Asian Handicap and over/under markets and bet on leagues from all around the world. 

Results to date look very promising, with a profit of 79 points made so far to 1 point level stakes. 

The strike rate has been incredibly high at 74% and the return on investment equally as impressive at 46%. 

We’d be very surprised if they maintain those numbers in the long run as normally for footy service an ROI around 10% is considered top-notch over the long term. 

If they can remain profitable however and keep churning out winning months as they have done so far (6 out of 6) then it would be a notable achievement. 

So we will kick off the review today and will report back soon on how things are going.

In the meantime you can check out The Footy God for yourself here.

 

 

 

 

Football fans cheering at stadium

Champions League Odds at the Start of the Season: A Betting Guide

The Champions League is the biggest prize in club football. Every year the top teams in Europe go head to head and as punters we get to predict who will win it.

Knowing the odds at the start of the season enables us to reflect on how much they’ve shifted as the season has progressed.

Which teams have seen their odds lengthen, and which have shortened since the season began?

Who was the favourite at the outset, and do they still represent good value now?

These are the kinds of questions we can address once we have a clear picture of the opening odds.

Examining the initial odds for this season can also provide hints about what to expect at the start of next season, offering an opportunity to identify value bets ahead of the crowd.

In this piece we’ll look back at the Champions League odds at the beginning of the season, revealing who the favourites and the dark horses were and how to make the most of your bets now that we are well into the Champions League campaign.

Why Do Start of the Season Odds Matter?

The bookmakers’ early odds are the product of extensive analysis by oddsmakers. These odds encapsulate their predictions on which teams are likely to excel, which might struggle, and where potential value lies.

They encompass a variety of markets, ranging from the winners, to who will reach the final to top goalscorer bets.

For bettors, these opening odds often present the best opportunity to place long-term wagers based on their season forecasts.

Since early-season odds factor in speculative elements such as new teams to the competition or high-profile signings, they offer a chance to identify value before the odds adjust as the season unfolds.

What were the Odds at the Start of the Season?

When it comes to Champions League, it is the most sought-after prize in club football with the best teams from across the continent challenging to be crowned kings of Europe at the end of the season.

Here were the odds at the start of the season on 28th August 2025, after the qualifying rounds were completed but before the Champions League proper kicked off:

  • Liverpool: 13/2 (or 7.5 in decimal odds)
  • PSG: 13/2 (7.5)
  • Barcelona: 7/1 (8.0)
  • Arsenal: 8/1 (9.0)
  • Real Madrid: 8/1 (9.0)
  • Man City: 11/1 (12.0)
  • Bayern Munich: 12/1 (13.0)
  • Chelsea: 14/1 (15.0)
  • Napoli: 25/1 (26.0)
  • Inter Milan: 28/1 (29.0)
  • Athletico Madrid: 33/1 (34.0)
  • Tottenham: 40/1 (41.0)
  • Newcastle: 40/1 (41.0)
  • Juventus: 50/1 (51.0)
  • Borussia Dortmund: 66/1 (67.0)

This makes it one of the most open Champions League betting heats in years, with PSG and Liverpool joint-favourites at 13/2, just ahead of the likes of Arsenal, Barcelona and Real Madrid.

In recent seasons we have tended to see favourites as low as the 5/2 or 3/1 mark at the start of the campaign, so this really does mark a wide open contest this season, in the eyes of the bookies at least. 

No doubt there will be lots of changes as the league phase unfolds and certain teams come to the fore, whilst others fade. 

As ever it will be fascinating Champions League campaign and calling the winner at this stage looks like a tough ask. 

 

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Main Markets at the Start of the Season

In addition to the Outright market, there are other main markets bettors usually like to consider at the start of the season:

  1. Top Scorer – Who will win the Champions League Golden Boot?
  2. To Reach the Final – Which teams will go all the way to the final of the Champions League?
  3. Top Assists – Who will create the most assists in this season’s Champions League?
  4. League Stage Winner – Which team will win the new League stage of the Champions League?
  5. Nationality of Winner – Which nation will the winner of the Champions League come from?

Each market has its own variables with the odds reflecting team and player strength, schedule and historical performance.

Factors to Consider

At the start of the season Champions League odds are influenced by:

  1. Squad Strength: Teams with depth and talent in their squad tend to be favourites. Injuries and transfers can have a big impact on the odds however.
  2. Managerial Experience: A manager with European pedigree can improve a team’s chances.
  3. Historical Record: Some teams like Real Madrid and Liverpool have strong European pedigrees meaning they often over-perform in the Champions League relative to expectations. 
  4. Domestic Form: Teams in good form in their domestic leagues often carry that into the Champions League.

Champions League Betting Tips

If you’re betting on the Champions League here are some tips:

Get Value

Instead of just backing the favourites look for teams with longer odds that can surprise. Dark horses like Bayer Leverkusen or Inter Milan could be great value if they overachieve.

Each-Way Bets

Each-way bets are a good option in the Champions League. This type of bet means you can win if your team reaches the final but doesn’t win.

Follow Transfers and Injuries

The transfer window and early season injuries can have a big impact on a team’s chances. Keep up to date with squad changes to make informed bets.

Compare Odds

Different bookmakers offer different odds so shop around to get the best value. Odds comparison websites will save you time and get you more returns.

Long Term Bets vs In-Season Adjustments

When it comes to the Champions League there are two main approaches: long term bets at the start of the season and in-season adjustments based on form and results.

Both have their merits and can work together in a good betting strategy.

  • Long Term Bets: These are placed before the season starts or in the early stages. They are based on pre-season research and offer more value if you can find teams that will outperform. For example Liverpool’s odds at the start of the season were great value if you believed in them.
  • In-Season Adjustments: As the season unfolds the odds adjust to team performances, injuries etc. This is the time to reassess your positions and take advantage of new betting opportunities. For example if a favourite like Paris Saint-Germain or Real Madrid struggle in the league phase their odds will lengthen and might be value if you think they will turn it around.

Combining these approaches allows you to balance the speculation of long term bets with the informed decisions that come from seeing teams in action.

 

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Champions League Betting Trends

Over the years some trends have emerged:

  • Favourites Win: Teams with shorter odds at the start of the season like Manchester City and Real Madrid often make it to the latter stages and the favourites have dominated the competition in recent years.
  • Upsets Happen: Despite favourites dominating the odds there’s always a chance of an upset. Teams like Porto (2004) and Chelsea (2012) have won the competition from long odds.
  • Home Advantage Counts: Teams with good home form in the group stages often build momentum for the knockout stages.

Looking Ahead: What This Means for Next Season

Examining the starting odds for this season can also provide hints about what to expect at the start of next season. For example:

  • Successful Teams: Teams that performed well this season are likely to have shorter odds next time around, potentially offering less value.
  • Emerging Contenders: Clubs like Liverpool might start with more respect from bookmakers, making early bets on them less lucrative.
  • Underperformers: Teams that underachieved, such as Manchester City and Real Madrid, could present value if you believe they’ll bounce back.

By analysing this season’s odds and outcomes, you can position yourself to make smarter, more informed bets when the next campaign begins.

Conclusion

The Champions League odds at the start of the season offer a fascinating lens through which to view the tournament.

By reflecting on how these odds have evolved, bettors can gain valuable insights into market dynamics and team performance.

So, favourite or underdog, the Champions League will be drama, excitement and value. Who will win?

We’ll see, but it’s going to be fun either way! 

 

Football manager

Premier League Odds at the Start of the Season: A Betting Guide

Every season the Premier League starts with a buzz, as fans wait to see how the teams will do and pundits dissect player signings, manager changes and team make-ups.

Once the season gets underway though, so much changes and the Premier League betting fluctuates dramatically. Knowing what the odds were at the start of the season allows us to look back and asses how much they’ve changed over the season so far.

Which teams have drifted and which have fallen in odds since the season started? Who was the favourite at the start of the season? And are they still value now?

These are all questions we can start to answer once we know what the odds were at the start of the season.

Looking at the starting odds for this season can also give us clues for what the odds might be at the start of next season, if we are thinking ahead and trying to get some value ahead of other punters. 

Why Do Start of the Season Odds Matter?

The bookmakers’ start of the season odds are the result of lots of analysis by the oddsmakers. These odds are a summary of who they think will do well, who will struggle and where the value is.

They cover a range of markets from Premier League title odds to relegation chances, top four finishes and even top scorer bets.

For bettors these odds can be the best time to place long term bets on their season predictions.

Since start of the season odds include speculative elements (newly promoted teams, big club signings) there’s room to find value and place bets before the odds contract during the season.

Looking at the Start of the Season Odds for the Big Six

Let’s take a look at the start of the season odds for the “Big Six” to win the Premier League.

These are the general odds available just before the 2025/26 Premier League season kicked off on 15th August:

  • Liverpool: 15/8 (or 2.88 in decimal odds)
  • Arsenal: 5/2 (3.5 in decimal odds)
  • Manchester City: 7/2 (4.5 in decimal odds)
  • Chelsea: 15/2 (8.5 in decimal odds)
  • Man Utd: 25/1 (26.0 in decimal odds)
  • Spurs: 50/1 (51.0 in decimal odds)

The odds will no doubt change a lot over the course of the season – but that’s what they were at the start.

 

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Main Markets at the Start of the Season

In addition to the Outright market, there are other main markets bettors look at at the start of the season:

  1. Top Four – Which teams will get into the Champions League?
  2. Top Six – Includes Europa League qualification.
  3. Relegation – Which teams will go down to the Championship?
  4. Top Scorer – Who will win the Golden Boot?
  5. Player and Manager Specials – Manager to be sacked and player awards.

Each market has its own variables with the odds reflecting team and player strength, schedule and historical performance.

How Bookmakers Set These Odds

Bookmakers start setting odds by combining statistics, historical data and market sentiment. Here’s a breakdown of what affects the odds in each market:

  1. Team Strength – Bookmakers look at each team’s overall strength, last season’s form, summer signings and pre-season.
  2. Manager Impact – New managers bring uncertainty so the odds often reflect the manager’s experience and big game record.
  3. Fixture List – The early season fixture list can have a big impact on the odds. Teams with tough early games may have longer odds as they are seen as more likely to have a tough start.
  4. Public Sentiment – Bookmakers also take into account where the money is going. If a lot of money is being placed on a team the odds may shorten even if that team isn’t the obvious favourite.

Newly Promoted Teams: Relegation Odds

Three new teams join the Premier League from the Championship every season and bookmakers are quick to put them in the relegation favourites. But newly promoted teams can be undervalued by bookmakers especially if they come into the league with momentum or impressive pre-season form.

Some bettors look for value in these teams’ relegation odds and bet on them to stay up rather than go down.

Finding Value in the Early Top Scorer Odds

One of the most popular start of the season markets is betting on the league’s top scorer. Premier League top scorers often come from teams that finish high up the table but betting on lesser known players or newcomers can be very profitable if you’re looking for bigger odds.

For example players who have joined the Premier League from other European leagues with a good scoring record may have longer odds.

Research into player stats such as goals per game and consistency in previous leagues can help you find value in this market.

Long Term Bets vs In Season Adjustments

One of the advantages of betting at the start of the season is that you can lock in odds that won’t be affected by in season events.

For example you can back a top team to finish in the top four at the start of the season and then watch the odds shorten when they have a good start. Long term bets like this can be very profitable if you get the team right.

But there’s also an advantage to waiting and adjusting bets during the season. Some bettors like to watch the early performances and place shorter term bets based on recent form while still holding onto their long term bets.

Tips for Betting on Premier League Odds During the Season

  1. Follow Recent Form

Teams are in form or out of form, and this can shift the odds before the public catches up. A mid table team on a run of wins against a top team for example.

  1. Keep an eye on Injuries and Suspensions

Key player absentees can change a team’s odds. Stay up to date with injuries and suspensions to find where the bookies haven’t adjusted yet.

  1. Look at Schedule Congestion

Teams with multiple competitions (Champions League or domestic cups) can be fatigued in the Premier League. Look to back the fresher team when the top teams are juggling multiple fixtures.

  1. Use In-Play for Extra Info

Live or in-play betting lets you see how teams perform during the match. This can be especially useful for spotting trends, and placing a bet if you spot a good opportunity.

Conclusion: Premier League Betting Odds

Looking at the opening odds for each Premier League season is informative. These early odds give us a benchmark to measure how teams and players are expected to do.

As the season goes on those odds change dramatically due to form, managerial changes and unexpected events like injuries and fixture congestion.

By comparing current odds to the opening odds we can see trends – which teams have been backed and which have drifted. We can then potentially use this information to make strategic bets, for this season or the next.