soccer ball

Goal Profits – Final Review

We have come to the end of our three month trial of Goal Profits and here are the final results:


Profit/loss:   +12 points   
Strike Rate:   33%
Bank Growth:   30%
Cost:  £37 + VAT per month 
ROI:  6%
Average number of tips:   5 per week


You can view full results here.


Goal Profits Full Review


We have completed our trial of the much-heralded Goal Profits, a suite of systems for trading football matches on the exchanges such as Betfair.

We have to confess to being slightly underwhelmed at the results after three months of testing.

Following the trades of Steve (who runs the service) exactly for 3 months has yielded just 12 points profit over the course of 63 matches traded. 

So that would be nearly 100 hours of trading time to make 12 points profit, which at £10 per point doesn’t quite cover the subscription fees.

Now of course it wouldn’t quite have been 100 hours of trading because you would have been out of some matches before the 90-minute mark, but you get a good idea that lots of time needs to be invested here.

And for that amount of investment, we would like to have seen better results to make it worthwhile.

Here you can see the results for the trial in graph format – a good start followed by a long period of steady decline and then a big jump at the end.

Goal Profits Profit Graph


What do you get with Goal Profits?

As we said previously in our results update, there are essentially three different types of trading system included in the Goal Profits package:

  • Lay the Draw strategies
  • “Matrix” systems
  • Correct score strategies

In total you are given 28 potential strategies to trade with Goal Profits.

There are some bold claims made on the Goal Profits website that people trade these systems full-time for a living.

That may very well be true, but for us there needs to be much clearer direction given before we are convinced that anyone who joins can make such profits – or even just good profits.

We would expect there to be very clear instructions given for live trades. For example, an e-mail sent out prior to kick-off saying:

“Lay HT Draw in Liverpool v Chelsea at 2.4 for 1 point”

Then another e-mail after a goal saying:

“Trade out of Liverpool v Chelsea HT Draw market for 0.6 pts profit.”

If they did this across say at least half a dozen systems and these averaged a decent profit of around 5-6 points profit per month each, then we would be more convinced that following their systems can deliver a solid profit each month.

But as is, you can follow Steve’s trades in the forum for the most part and some of Kevin’s, but not the kind of clear, testable service outlined above we would like to see.

So the subscriber is left to test all these other systems for themselves and see what they can achieve.

For us there wasn’t anything in their 28 systems that jumped out as having a clear edge. And some of them are available elsewhere on line for free.

The “Lay the draw” system is well covered for free on the internet and we have our own strategy laid out here.

Plus we detail the “lay the draw at half time” strategy in our Football Betting Secrets manual which is available here.

So for us, whilst this made a profit over the trial, it wasn’t enough to merit a recommended rating and that is likely to remain the case for us unless they set up the kind of service we outlined above.


Service Breakdown

Ease of use: This is a heavy workload service to say the least. You will have to dedicate a considerable amount of time to firstly learning the systems and how they work and then to trading them. 

Availability of prices: The prices Steve records for his systems are generally readily available. The correct score market is the main market you will trade following his methods and it has very good liquidity. 

Strike rate: The strike rate for the trial was 33%, which is good and you shouldn’t have too many losing trades in a row here.

Advised Betting Bank: We used a 40 point bank for following Steve’s trades which we felt with a fairly good strike rate and 3.2 points risked per trade, would be comfortable and that proved the cae here. However, for each system that you trade you will need either a separate bank (recommended) or to increase the overall size of your bank if using one for all systems. 

Subscription costs: The subscription costs are £37 + VAT per month, which are a little on the high side and there is no introductory offer for people to try for a period (e.g. 1 week or 14 days). 



Overall we can see that a lot of work has gone in to creating a suite of trading strategies here and the owners of the service, Steve and Kevin, are dedicated to their cause.

We would not deride any system that can turn a profit and Steve has managed to do that with his correct score trades, gaining 12 points over the course of our trial.

However, we feel that there is not enough here to give this a passed rating. 

There are 28 systems provided, but excluding the correct score systems, we could not see that the other systems would guarantee a profit over the long term.

If there was a more systematic approach to providing live trading advice for those systems and they proved profitable, we could well be persuaded to change our view on this.

But until then, this goes into the neutral list for us. 






Goal Profits – Results Update

11th January 2016

It has taken a little longer than normal to get our first update done on Goal Profits and we apologise for that if you have been waiting for it.

This one has been trickier to review than most systems we trial here at Honest Betting Reviews as there is an awful lot of information to take in – including a number of manuals to read, lots of videos to watch and about 30 potential systems to trade!

So that is probably the first thing to warn you about – if you do sign up to Goal Profits, be prepared to devote quite a lot of time getting to grips with it.

What is Goal Profits actually all about then?

Well Goal Profits is a set of systems for trading football matches on the exchanges such as Betfair. There are essentially three different types of trading system included:

  • Lay the Draw strategies
  • “Matrix” systems
  • Correct score strategies

In terms of the lay the draw strategies, these are widely available for free online – in fact we have done our own guide to lay the draw for your perusal here! 

Looking at the Matrix systems, we had a look through each system but struggled to find anything that either wasn’t available for free elsewhere or had a clearly identifiable “edge” as such.  Why would they make you money? That is the question we always ask with a trading system. There wasn’t an obvious answer for us when looking at those systems.

So that leaves us with the correct score strategies. These are probably the mainstay of Goal Profits and what the service is really about.

There are different methods for trading the correct score markets outlined, but basically they all centre on hitting certain “target scores” where you make a profit if a game finishes in certain scores like 2-3, 3-2, 3-1, 2-2, etc but a loss if it finishes 0-0, 1-0 or 0-1.

We have recorded the results for the main “Batman and Robin” trades that Steve, who runs the service, uses for his own trading.

You can view full results here.

After two months of trading and 50 matches traded, we are 4 points up overall.

Given the amount of time invested in having to be at the computer for the duration of those 50 matches, 4 points seems like quite a low return.

Plus, those are the official results if you have traded just like Steve and got exactly the same results as him. We have not managed to get as good results as these, but have been learning and are getting closer now.

It does take a bit of getting used to and knowing what you should do in each situation when a goal is scored.

So in summary the verdict so far is that the jury is still out on Goal Profits. We have struggled to make a profit after two months and a huge amount of time invested – and even following Steve’s trades exactly you would only be 4 points up.

We have a month to go in the trial so will be interesting to see how things turn out and if we can extract some more profit from this. 

Will be back in a month with our final review. 




Goal Profits – New Review

3rd November 2015

Today we are commencing a review of Goal Profits, a popular football trading product that focuses mainly on the correct score markets on Betfair. 

This is a sister product to Value Football Betting, a service we have reviewed and originally gave a passed rating to but downgraded to a neutral rating after a disappointing run of results.

There are some fairly bold claims made on the sales page of Goal Profits – such as that they can “turn beginners into full-time professionals” and that some of their members “now work part-time because their trading profits provide enough income.”

The guy who runs the service, Steve Brown, also claims that “my correct score trading strategies and exclusive Team Statistics software have changed the way football matches are researched and traded for profit.”

Well that is perhaps the boldest claim of all, because it is one thing to say people make a living out of trading systems and another thing to say you have changed way the market is traded, particularly with a massive worldwide website such as Betfair!

Their claims appear to be backed up by something though, as they have won a number of awards for being the best trading product in their field.

Goal Profits

So we are intrigued to find out what all the fuss is about and whether they can live up to their bold claims. At the end of the day, when you strip away all the hype and layers of theory and padding, any system ultimately comes down to results. 

A lot of trading systems we have come across rely on either unrealistic amounts needed to trade on markets without enough liquidity, are so ridiculously complicated that it would take a degree in trading to comprehend them, or rely on super-fast trading out.

Hopefully that won’t be the case here and trading strategies will be more sensible.

Anyway, the key question is can they produce consistent profits month-in month-out. Well our trial will endeavour to find out. 

In the meantime you can check out Goal Profits here.


football tipster

iWinSoccerBets – Final Review

We have come to the end of our trial of iWinSoccerBets and here are the final results:


Profit/loss:  -8 points
Strike Rate:   53%
Bank Growth:  -16%
Cost:  £29 for 14 days or £49 per month
ROI:  -5.5%
Average number of tips:  11 per week


You can view full results here.


iWinSoccerBets – Full Review


Following fast on the heels of our final review of the Football Tipster we have iWinSoccerBets which has just finished its three month trial here at Honest Betting Reviews.

Our comments for both services are quite similar, in that they both finished in a loss for the trial but the losses were small so it was not a disaster.

In the case of iWinSoccerBets, the loss was -8 points, which represented a 16% loss of the bank.

Here is how the trial went in graph format:

iWinSoccerBets Profit Graph

It was quite a steady decline until a bit of a rally late on. 

In general it does seem it’s much tougher to make a profit betting on football than on horse racing.

So far we have only passed one football betting system or tipster (Banker Bets) and that service tips not only on football but also covers tennis and has the odd bet in US Sports.

Compare that to eight horse racing tipsters we have approved and you will get a sense of what we are talking about.

Football is just damn hard to make money out of. Yet it is the most gambled on sport in the world. The bookies must love it!

We get the feeling for a service to make money on football in the long run it has to come up with something genuinely different.

Banker Bets does it with betting at very short odds and identifying value in those selections, which is unusual and not something we had seen before from a football tipster. 

But it’s hard to make money just betting on win selections each week unless you can find a clear edge.

We didn’t really see it here with iWinSoccerBets or with the Football Tipster. That’s not to say it can’t be done, but in our view it’s a tough ask.

So the wait for a winning football-only tipster goes on…


Service Breakdown

Ease of use: The bets are sent out by e-mail which is good and there are around 11 bets per week, so the workload is very manageable. 

Availability of prices: Most of the selections are in the main European and English leagues, so there is no problem with the availability of prices. 

Strike rate: The strike rate for the trial was 53%, which is fairly solid. To make a profit it would probably need to be closer to 60% though. 

Advised Betting Bank: There wasn’t a specific betting bank advised but we used a 50 point bank for the trial, which was more than comfortable. 

Subscription costs: The subscription costs are a little on the high side – particularly based on the results so far – at £29 for 14 days or £49 per month. There are free tips available though. 



Well it’s another football service finishing in a loss and we are seeing something of a pattern here.

The loss for iWinSoccerBets was 8 points, which was disappointing over the course of three months. There have certainly been some strange results lately in the Premier League which may account for some of the difficulties encountered. 

So although this not delivered the hoped-for profits, it is not quite bad enough for us to give it a fail either. A 16% loss of the bank is no disaster.

Perhaps one to keep an eye on as it is a relative newcomer and results may pick up as they get themselves established. 

The good thing is you can join for free and test them out for a while before deciding whether to go to the paid tips, which may be the best option here at the moment.





iWinSoccerBets – Results Update

15th December 2016

It has been a tricky run for iWinSoccerBets since our last update just over a month ago. They have dropped 14 points to sit at -12 points now after two months. 

You can view full results here.

As we have said elsewhere, it has been a tough time for football tipsters lately with a spate of strange results.

Still time left for iWinSoccerBets to turn it round though and finish the trial in profit.

Back soon with more updates.




iWinSoccerBets – Results Update

7th November 2015

It has been a slow but steady start for iWinSoccerBets to their trial, with 2.46 points accumulated after a month of tipping. 

You can view full results here.

It is always harder to make big profits on football than on horse racing as you are betting at much lower odds, so 2.65 points isn’t too bad. We think any service that can manage 5 points per month betting on football to 1 point level stakes is doing very well.

They have had a couple of nice winners at tasty odds, including Liverpool to beat Chelsea at 4.22 and Stoke to beat Swansea at 3.96.

The good thing is that tips are pretty much all in the big leagues, so there is no problem getting the advised odds or getting the bets on.

So a solid start for iWinSoccerBets – let’s hope things continue in positive fashion.

Back soon with more updates.



iWinSoccerBets – New Review

2nd October 2015

Following on from our recent article about who is the best football tipster, today we are commencing another trial of a football tipster.

Our quest here at Honest Betting Reviews is to find the very best football tipsters. So we are always on the look out for new talent and we may have found something promising in the form of iWinSoccerBets. 

This is a relatively new football tipping service that operates both free tips and “VIP” paid tips.

They tip across leagues from around the world and whilst focusing mainly on the match odds market, also tip in markets such as both teams to score and over/under markets.

They use historical and statistical modelling to come up with the selections and you are provided with the historical data behind the tips, which is always reassuring. You do sometimes wonder with some tipping services where there is no reasoning behind the tip whether they are just plucking the selections out of thin air!

We will undertake our normal three month review and see how this one gets on. With the footy season in full swing it’s a good time to get involved with football betting as there is a good bank of results now to go on.

You can check back here soon for results updates, but in the meantime if you want to view iWonSoccerBets, you can click here. 


wayne rooney

Football Tipster – Final Review

We have come to the end of our trial of the Football Tipster and here are the final results:


Profit/loss:  -87.50 points
Strike Rate:  47%
Bank Growth:  -8%
Cost:  Free 14 day trial then £14.95/month or £67/year
ROI:  -2%
Average number of tips:  5 per week


You can view full results here.


Football Tipster Full Review

It’s been five long months since we started our trial of the Football Tipster and we have finally reached the 100 bet mark.

It has been a rather agonising trial as well in the sense that very little has happened over the five months.

We have finished with an 88 point deficit which represents a small 8% loss of the bank, which is disappointing but isn’t a catastrophe either.

There was something of a recovery for the service as at one point it was over 300 points down, as you can see from the graph below.

Football Tipster Profit Graph

Most of the bets are in the Premiership and major European leagues with only about 5 bets per week, it’s an easy service to follow. 

Rather frustratingly, they haven’t updated results on their website since August 2015 and when you click on the “results” tab it just brings up an error.

It always worries us when results aren’t regularly updated on a website, particularly when a tipster is struggling so that gives us cause for concern here.

Certainly we haven’t seen anything to back up the claim on their website that you can make£19,873.50 per year are realistic. 


Service Breakdown

Ease of use: There are only around 5 bets per week and the tips are normally sent out on a Friday, giving you plenty of time to get the bets on. With the bets being in the major European leagues, there is no problem with liquidity. 

Availability of prices: As above, there is no problem with the availability of prices. 

Strike rate: The strike rate for the trial was 47%, which is a bit lower than it needs to be if this service is going to make a profit. We would expect a strike rate of over 50% would be needed in the long term. 

Advised Betting Bank: A 1000 point bank was advised for the trial, which was comfortable and although we went over 300 points down at one point, that only represented about 30% of the bank, so the advised bank seems appropriate.

Subscription costs: The subscription costs are reasonable, with a free 14 day trial available followed by £14.95 per month or £67 per year.



It has been quite a long and agonising trial of the Football Tipster, who after 5 months made an 8% loss of the bank.

Although it is disappointing to make a loss, it hasn’t been a collapse either and so we feel a neutral verdict is fair in the end as we are close to breaking even.

But we do have concerns over the fact that results haven’t been updated on the website for over 5 months and over the claims of being able to make over £19,000 per year from the service, which haven’t been backed up by our trial. 

So this is probably one to leave alone for now and won’t be a service we add to our portfolio. 





Football Tipster – Results Update

11th December 2015

Unfortunately there has been a slight downturn for the Football Tipster since our last update a month ago.

He has lost 40 points over that time, putting him 161 points down for the trial so far. 

You can view full results here.

We are slowly creeping towards the minimum 100 bet mark, with 81 bets recorded to date. This is a very selective service, but so far being so choosy doesn’t seem to be doing them much good.

Anyway, still time to turn things around and finish in profit. Check back here for our latest update in about a month’s time.




Football Tipster – Results Update

10th November 2015

The Football Tipster has made something of a mini-revival since our last update, with 88 points profit made over the last month or so.

That takes him to -121 points overall. 

You can view full results here.

As we have said before, 121 points down isn’t as bad as it sounds with average stakes of around 35 points. It actually equates to about 3.5 points down if he was tipping to 1-2 point stakes, so nothing too much to worry about.

Some good winners lately include laying Arsenal against Spurs and laying Chelsea against both Liverpool and Stoke. Laying Chelsea seems like a fairly sensible policy at the moment!

Anyway, let’s hope the revival continues for them over the remainder of the trial.

Just a note to say that although we are nearly at the three month mark when we would normally be concluding the trial, there have only been 60 bets so far and we normally require 100 bets to form a conclusion, so we will be running this trial for a couple more months. 

Back soon with more updates.



Football Tipster – Results Update

14th October 2015

It has continued to be something of a struggle for the Football Tipster, who has lost a further 59 points since our last update.

They now sit 209 points down overall.

You can view full results here.

As we said last time though, this sounds worse than it actually is as they tend to bet in 25 or 50 unit stakes.

The good thing about the service is that bets are nearly all in top leagues like the Premiership, Primera Division or Euro qualifiers, so there is no problem getting bets matched etc and no going hunting around for odds from the Kazakhstani second division here!

We will be back soon to see if things have turned around for the Football Tipster.



Football Tipster – Results Update

8th September 2015

It’s been a slow start – in more ways than one – for the Football Tipster.

Firstly, there are very few tips provided, usually only three or four a week. That means it will take a long time to get to our normal 100 bet minimum to judge the service.

Secondly, of the bets provided so far, unfortunately things have got off to a bad start and the service sits 150 points down so far. 

They tend to bet in 25 or 50 unit stakes, so you could say it is about 6 points down so far to 1 point stakes.

You can view full results here.

Most of the bets are in the big leagues like the Premiership or the recent international matches, so you should have no problem obtaining the prices or getting your bets on.

We will have to sit back and see how this slow burner develops, but in the meantime you can check out the Football Tipster here.

Draw Day

Value Football Betting – Seven Month Update

It has now been four months since our trial of Value Football Betting concluded, so how have things been going for them?

Well, sadly as seems to be a theme at the moment, things have not been going very well.

They have lost a large potion of the profit gained during our trial.

During our trial we remarked that they had changed the way they provided tips, going from Kevin (who runs the service) offering his tips, to a selection of “Daily Best Bets” produced by their database and a “£30k challenge” to try and turn £1,000 into £30,000 in 3 years.

Well they have changed things slightly again. It seems part of the Daily Best Bets – the Half Time bets – have been dropped and it is now just the match odds and goals bets. 

The progress of those two has not been too good unfortunately. Here are the totals since our trial ended:

Daily Best Bets

Match Odds: -5 points

Goals Bets: -45 points

Total: -50 points

So bearing in mind that they made 78 points profit during our trial, the daily best bets now sit at +28 points overall after seven months.

£30k Challenge

The £30k Challenge is slightly down after seven months, sitting at a reduction from a starting bank of £1,000 down to £914 now. That represents a 9% decrease in the bank so far.

Results Analysis

We think one of the main problems with Value Football Betting is that they keep changing what is offered with the service. 

It started off with Kevin providing his own tips, but then that was dropped and the Daily Best Bets were introduced, which had three different types of bets.

Then the “£30k Challenge” was introduced and part of the Daily Best Bets was dropped.

We appreciate that some services need to adjust how they provide tips, but there is a danger of tinkering too often so that people become confused or find it difficult to follow the service. We think Value Football Betting do need to settle on their chosen methods and stick with them rather than making more changes for the time being.

This aside, results have also been disappointing since the trial ended and the Daily Best Bets have fallen to just 28 points in profit whilst the £30k Challenge is £86 down. 


Taking into account subscription costs – which we note have fallen from £37 per month when we did our trial to £27 per month now – you would barely have made a profit from following the service over the last seven months.

We therefore have to downgrade this service from its previous passed rating to a neutral rating.

It is a service to keep an eye on because we believe it does have potential, but for the time being we recommend a watching brief until it has established a longer-term track record of success.






Value Football Betting – Final Review

23rd May 2015

You can get Value Football Betting here.

Profit/loss:+4 points
Strike rate:51%
Bank Growth:16%
Cost:£37 per month 
Average number of tips:6 per week

You can view full results here


Value Football Betting Full Review

This has been a challenging review to conduct, primarily because the service has changed its offering and introduced a number of new things since the trial started.

The main offering – and the one used for the table above – is the e-mail service containing Kevin’s (who runs the service) bets for the day.

However, they have changed the way service operates since I started and it appears there are better options available than following just Kevin’s tips.

Below are the main aspects of the service that are available now.

Football betting tips

Kevin’s Selections

As mentioned above, these selections from Kevin, the owner of the site, which are sent by e-mail each day. The bets are focused mainly around the both teams to score and over/under markets.

At the end of the trial, we are 4 points up for these bets, which isn’t too bad but nothing to write home about.

You can view full results here.

So what about the other aspects of the service?

Daily Best Bets

These bets come from a database of statistical analysis the service has constructed, covering 17 different leagues from various countries. The database comes up with value ratings for every match in these leagues.

From this the service then picks out those bets that have the highest value ratings, which are the “Daily Best Bets.”

You are not advised to back all these selections – however doing so would have actually produced very good returns, as we detail further below:

Daily Best Bets Results:

First Half –      Profit +2 points

Match Odds – Profit +22 points

Goals bets –    Profit +54 points

Daily Best Bets Overall – Profit +78 points

This is a very good total to have amassed from 3 months of bets on football. The volume of bets would be high if backing all selections, so you could narrow it down to only backing some of the selections (e.g. just the goals bets). 

£30k challenge

This is an experiment Kevin is running to try to turn £1,000 into £30,000 in three years by betting on football. It started on 1st April 2015 and so far is 4 points in profit.

Trading Room

There is also the opportunity to join a forum on the site and follow the trades that Kevin makes. These are mainly based around the correct score market and seem like sensible strategies, but I have not managed to make any significant profit from them as yet so am not convinced they are a surefire way to become a professional trader or anything like that.


Whilst things have chopped and changed a bit since we began our trial, overall the results have been very good for Value Football Betting. Their main database, from which all the selections are ultimately derived, does seem to be able to identify value selections.

The total of 78 points profit for the Daily Best Bets is a very impressive return and there aren’t many football services out there that are able to match that. 

With the other two main offerings – Kevin’s bets and the 30k challenge – both also being in profit it is a service I am happy to recommend and will form a valuable part of my portfolio going forward.

You can get Value Football Betting here.