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Easiest Football Bets to Win

Making a profit on the football is a hard task and only a few manage to do it in the long run. In order to do so, it is worth thinking about what the easiest football bets to win are. 

Some bet types and markets are easier to win on than others, providing low-risk, high-strike rate opportunities. Using these markets can give us a high proportion of winners and allow us to build a bank relatively quickly.

It is also worth thinking about whether the easiest bets to win are also the most profitable. There would be little point winning lots of bets but for those bets to not represent value and for you to make a loss overall. 

You want to ensure that you are getting the best value for your bets and maximising the potential to make a profit. 

Thankfully however it is possible to do this whilst also selecting some easy bets to win. We will take a look at how to do so below. 


Why High Strike-Rate Bets are a Good Thing

When we talk about bets that are easy to win, what we are talking about are low odds, high strike-rate bets. 

These are easy bets to win because they have a high likelihood of happening and will win most of the time. What we are talking about are odds-on shots, or odds below 2.0 in decimal terms. 

There is a popular misconception in betting that these bets are poor value and you need to be seeking out long-shots at 20/1, 50/1 or more. 

In reality the truth is actually quite different. Numerous studies have shown that there is a “favourite-longshot bias” in betting which means that there is more value on favourites than longshots. 

A study of English and Scottish football for example found that betting at short odds produced a negative return of -2%  but when backing at over 4/1, the losses were worse at -15%. 

When you take into account the bookies’ over-round or exchange commission, then a return of -2% is almost like breaking even. And that’s presuming you just backed all the short odds favourites blindly without any thought or form study.

The upshot of all this means that easy bets are also good bets. So in most cases, you are getting value on our bet and not handing the bookies a big advantage before you start, like you normally do with longshots. 

Plus having a high proportion of winners allows you to build your betting bank more quickly and tends to feel better psychologically than having long losing streaks when backing longshots.  

So let’s get onto looking at what sort of bets are the easiest to win in football and how we should go about capitalising on them. 


Get Free Tips from Professional Tipsters here.


Over 0.5 goals (laying 0-0)

One of the easiest bets to win in football is betting for there to be over 0.5 goals. Basically this means there needs to be at least one goal in a game for you to win your bet. You can achieve the same effect by laying 0-0 on the exchanges as an alternative option.

The chances of there being at least one goal in a game are very much in our favour, with only 7% of matches across the top five European leagues finishing 0-0. So that means backing over 0.5 goals has been the outcome 93% of the time. 

Of course, the flipside of this is that the odds on over 0.5 goals will normally be very low – often between 1.05 and 1.10. 

If we take a game that is expected to be high scoring for example, like RB Leipzig vs Stuttgart in the Bundesliga, the odds of over 0.5 goals is just 1.04:

In the end this match finished 2-1 to RB Leipzig, with the first goal coming after just 25 minutes, so the bet was an easy winner. 

When betting on there being at least one goal in a game, it is not unusual to have long winning streaks of 10, 20 or even more winners in a row. 

Conversely however, a loser or two can hit the betting bank quite hard, so it is important to ensure you have a sufficient betting bank if following this strategy and don’t stake too much to start off with.

There are some factors we can look at when deciding whether to bet on over 0.5 goals that can help us improve our returns. 

Often the over 0.5 goals market will be derived from how high-scoring the teams playing each other are in general. So they might be teams that have a lot of games finishing 4-2, 3-1 etc. 

However, the specifics of this market mean we should be focusing on ensuring that they have a low number of 0-0s in particular. 

We can do this by looking at a site like Flashscores or soccerstats for records of the teams’ previous 20-30 matches, to give us a decent sample size.

There are some teams that whilst they can be high-scoring in some games, also have a higher than average number of 0-0s when they are rather lacklustre. Other teams don’t have many really high-scoring games but seem to always avoid the dreaded 0-0. Looking at teams’ histories like this can help us weed out any would-be banana skins. 

Teams like Bayern Munich for example have an extraordinary history of avoiding 0-0s, going from 10th February 2020 to the start of 2023 (and still going, at the time of writing) without a goalless draw in the Bundesliga. That is the best part of 100 games!

Bayern Munich have an exceptional record at avoiding goalless draws.

We can also look at factors such as the teams’ head-to-head record to ensure they don’t have a history of 0-0 scorelines and at team news to see if any key players are likely to be out. 

You can also apply this strategy to over 1.5 goals, which means there must be at least two goals in a game for your bet to win. You won’t have quite as many winners on this market as the over 0.5, but it can still prove profitable. The service Banker Bets has a specialist over 1.5 goals strategy that finds value opportunities in this market. 

Overall with a decent amount of research we should be in a good position to take on the over 0.5 goals market and achieve a high winning rate of easy winners. 


Handicap Bets 

If you are looking for another easy football bet to win then look no further than handicap bets. 

These are markets that are often overlooked by the majority of punters but can yield some very steady returns if used correctly. 

Taking the example of RB Leipzig vs Stuttgart again, in this game the home side are 1.41 to win the game. 

If we take a look at the handicap markets though, we can see they are 1.11 in the +1 handicap market. 

This essentially means they are given a one goal headstart before the game even kicks off. So as long as they don’t lose the match, the bet is a winner. A draw is fine and means the bet will still win.

You can also achieve the same effect by laying Stuttgart or backing “Double Chance” (home win+draw option), if one of those is your preference.

In these markets what we are looking for is teams who don’t lose many games. You may be familiar with sides who whilst not being the most explosive and winning a huge proportion of matches, also tend to be tough to beat, usually with a mean defence and a strong attitude. 

As we say, in this bet it doesn’t matter if the match finishes in a draw, we would still win our bet. So the key is to look for sides who don’t lose many games and could present value on the +1 handicap market. 

For example, in the 2021/22 season of La Liga, Sevilla only lost 4 out of 38 matches, drawing 16. That solid record was not enough to win the title – they finished fourth – but it was built on the best defence in the league with just 30 goals conceded. 

The La Liga table from 2021/22 via

It is teams like Sevilla in that 2021/22 season who are ideal for the +1 handicap market and should be sought out. 

If you want an even easier bet to win though, you could look for the next handicap market up. 

That is the +2 market and gives the side in question a two goal headstart before the match kicks off. 

So your selected team could lose by one goal and you would still win your bet. 

Obviously in these situations the odds are very skinny indeed.  

In the case of the RB Leipzig match referred to above, they are just 1.03 on the +2 goals handicap market. 

To capitalise on this market, we would be looking for sides that if they do lose a game, don’t tend to do so badly and at least keep things tight. So just losing by one goal is fine, as our +2 bet would still be a winner. 

Again this would tend to be sides who are strong defensively and have a good mentality, so aren’t likely to lose by a big margin. 

Using this market would see a very high proportion of winners and would certainly quality as an “easy bet to win” but one loss would wipe out a lot of winners so it is to be approached with caution. 

There are various other handicap markets you can use like the +3 market if you want a really easy bet to win – although bear in mind for sides that are already strong favourites like RB Leipzig above, there often won’t be odds available on the back side as it is regarded as such a certainty. 

There are also Asian handicaps which give you a wider variety options than just the +1, +2 markets etc.

A service that uses handicap markets as part of its repertoire of bets is Bookie Insiders Football, which made an excellent £2053 profit in a trial we ran of it here on the site. Using a combination of xG stats, team news, form and other indicators they have been able to use handicap and other markets effectively to generate long-term profits.

In summary then, handicap bets can give us some easy wins even if the team we have backed don’t  actually win the game. We can improve our chances by researching teams who are tough to beat and taking advantage of the way these markets are set up. 


Backing First Half Goals

An alternative strategy if we are looking for some easy winners is to look at first half goals. The most straightforward market to look at in this context is over 0.5 first half goals (FHG for short).

In this market the odds will often be short, although not quite as short as in the handicap markets and over 0.5 goal markets discussed above. The odds tend to fall in the 1.2 – 1.5 range in this market.

In the RB Leipzig game, the odds for over 0.5 first half goals is around 1.30:

So with these kind of bets we could expect a win rate of around 75%. As mentioned, in that game the first goal was scored after 25 minutes so the over 1.5 FHG bet was a winner. 

As with the other markets analysed above, we are looking for certain teams who may be particularly suited to backing in this market. 

For example, teams who tend to score a lot of first half goals would be worth focusing on here. As the market just tends to be derived from the other goal markets – over/under 1.5 and 2.5 goals etc rather than specifically on whether the teams score (and concede) in the first half, it means there can be value from finding such sides.  

If we think of Liverpool under Klopp when they were at their peak, they were known for being “fast starters” in matches – particularly at home – and bombarding the opposition with attacks right from the kick-off, with the crowd roaring them on. 

Using stats can also assist us here in finding value, via a site like soccerstats:

From this first half table from the 2021/22 Premier League season we can see that our theory about Liverpool is borne out by them topping the first half charts. It may surprise people to see a team like Southampton on this table as well though, with a high number of goals scored and conceded in the first half. 

There may also be instances where you expect a team is going to come out the blocks fast because it has to win a game, so think it could be worth backing the over 0.5 FHG. 

Or that a certain match-up makes it more likely. There can be lots of angles on this market, but again with some good research we should be able to find value situations and capitalise to land some relatively easy wins. 


Beating the Bookies at their Own Game

Rather than looking at specific markets to find the easiest football bets to win, we can use an alternative strategy to turn the bookies’ advantage over us on its head and create some very easy winning bets.

We can do this through a process known as matched betting, which consists of using the bookies’ free bets and bonuses to secure risk-free or low-risk betting opportunities. 

Using matched betting allows us to pick off easy winnings from the bookies, time after time. If we have a free £25 bet on a football match for example, we can place that free bet at the bookies, whilst laying it off on the exchanges. Thus we make a profit whatever happens if we have set it up correctly. 

There are matched betting packages like Profit Maximiser that show you exactly how to do this, with video tutorials and email support, as well as bringing together all of the bookies offers so you can quickly see what opportunities are available each day. 

In our own trial of Profit Maximiser, we made a very healthy £2,469 profit from doing lots of these matched bets. 

There are even people who do matched betting for a living, and others who do it part-time for some additional second income. 

Even if you are only able to do a few offers per month, it is still probably the easiest way to win football bets without having much (or any) risk. 

It is only really viable in countries that allow bookies to offer free bets and bonuses however, so it is best to check if they are able to do so in your jurisdiction first before signing up.  


Conclusion – Finding the Easiest Football Bets to Win

Finding easy football bets to win is possible if you focus on the right markets. There are a number of opportunities to do this by looking at the markets we have outlined above – over 0.5 goals, handicaps and first half goals for example.

Bets on these markets have high win rates and are normally decent value – certainly much better value than longshots at least. 

With some additional research you can improve your chances of winning and really capitalise on these high strike-rate bets. 

As with all betting, if you are betting on these markets please gamble responsibly and only risk money you can afford to lose. 

Looking for some easy opportunities to win? Then check out our list of the Best Football Tipsters here and follow their expert advice. 





How to judge whether gambling sites can successfully balance an online casino and sports betting offering

Source: Pixabay

Nowadays, almost all online casinos feature a sportsbook and vice versa, but how can you determine whether a gambling site is able to successfully balance the two? Read on to find out how to identify if a gambling firm is in a position to offer you a comprehensive betting experience!

Building on a USP

Just because a betting company is viewed first and foremost as a casino does not disqualify the company from successfully balancing an online casino and a sportsbook offering. This is exemplified by real money casinos such as Grosvenor Casinos, which has been primarily associated with bricks and mortar casino establishments since its foundation over 50 years ago and is now a major player in the online casino sector.

As you would expect, the company’s online casino has a comprehensive gaming offering with live casino, slots and table games such as roulette, blackjack and poker. Nevertheless, Grosvenor Casinos has been able to balance this with its sportsbook offering.

This is achieved via extensive sports promotions with free-to-play games such as the football prediction game Grosvenor Goals and Grosvenor Scratch and Win. In addition, the sportsbook offers odds boosts, cash-back offers and the ability to watch UK and Irish horseracing free of charge.

A comprehensive sports betting offering

Companies mainly associated with their online casinos can burnish their sportsbook credentials by giving players the opportunity to bet on a wide range of sports beyond horseracing, football and major US sports.

By including a range of niche sports such as bandy, handball and floorball, along with politics and novelty bets on prestigious movie events such as the Bafta Film Awards, a gambling company is able to balance its casino and sports betting offering. This is achieved by ensuring the sportsbook has a comprehensive range of markets.


Linking the sportsbook and the casino

Gambling companies can also achieve this objective via cross-platform offers. Betway, for example, has a new customer offer which gives you the chance to earn a matched free sportsbook bet and free spins on its online casino. This welcome offer introduces you to both the sportsbook and the online casino. Through this type of offer, you can see that the betting company gives a prominent position to both its sportsbook and casino offering.

You can further identify the importance a betting company attaches to its sportsbook through its sponsorship deals and official partner agreements. This could involve partnerships with Premier League football teams and the sponsorship of major horseracing events such as the Cheltenham Festival, where this year Constitution Hill is a strong favourite to end the domination of Honeysuckle in the Champion Hurdle.

In a similar way, when the online casino offering of a gambling firm includes exclusive slot games such as Betway Cash Megaways alongside officially branded slots like Game of Thrones and Jurassic World: Raptor Riches, you can be sure that you are dealing with a serious online casino operator. Furthermore, by featuring a range of slot games from major game designers, a company can signify that its online casino offers a selection of the best games.

Keeping up with the latest casino and sports betting trends

Clearly, any gambling site with pretensions as a comprehensive sportsbook and online casino with regard to its offerings on both platforms needs to provide its customers with the latest gambling innovations. For the sportsbook, this includes the latest betting features such as Cash Out, Bet Builders and popular bets such as shots on goal, assists and fouls conceded, which have inspired a range of betting systems. A comprehensive sportsbook offering should also feature niche betting such as esports. The online casino should include games such as Slingo, progressive jackpot slots and the latest in live casino experiences. Innovations include live game shows such as Adventures Beyond Wonderland, roulette variations including Mega Fire Blaze Roulette and the Indian card game Teen Patti.

Don’t forget you can also use a betting review site like ours for industry reviews to determine the current trends in terms of popular bets amongst gamblers. 

You should now be able to confidently identify whether a gambling site is able to successfully negotiate the balancing act of providing an online sportsbook and casino. As the industry is constantly changing in terms of new and exciting betting products, the gambling site you use should reflect these innovations.





football trading pic

Single Bet vs Multiple Bet

One of the most common debates in betting circles is regarding which is better – single bets or multiple bets. 

Many punters swear by their preferred bet type and reject the other out of hand. 

This could be because they are used to betting in a certain way by habit or have had a big win using one type so that is what they continue to use.   

It might not be the best way to bet however and if you want to make a profit in the long run, it is important to ensure you are maximising value at every opportunity. 

So we will take a look at how you can do this, together with the pros and cons of both single bets and multiple bets. 


What are Single Bets and Multiple Bets?

Before we get into the looking at the pros and cons of each bet type however, just a quick explanation of what we mean by single and multiple bets.

Quite simply these terms refer to whether we are betting on just one outcome or a number of outcomes together.

For example, in a single bet we are just betting on one thing to happen. That could be:

  • Arsenal to beat Chelsea in a Premier League game @ 2.1

We are not reliant on any other matches or outcomes, that is our single bet. 

A multiple bet, on the other hand, combines a number of different outcomes into one bet. So for example that could be a treble of:

  • Arsenal to beat Chelsea in a Premier League game @ 2.1; and
  • Man City to beat Spurs @ 1.4; and
  • Liverpool to beat Wolves @ 1.36

You would need all three teams to win in order for your treble bet to collect, at combined odds of 4.0. 

There are in fact a plethora of different types of multiple bets, from Trixies to Yankees and Goliaths and more. These are often referred to as “exotic bets.” 

They combine multiple outcomes, but in such a way that you don’t need all of them to win in order to collect a return on the bet. 

A Trixie bet for example is a treble and three doubles. So you could put the three teams above into a Trixie and if just two of them win, you would still get a return on your bet. If all three win then you collect a winning treble and all three doubles – a nice little earner. 

The most common type of multiple bet though is a simple accumulator – where you need all the outcomes to be successful in order to win your bet. 


The Pros and Cons of Single Bets

There are various advantages to using single bets. They are the choice of most professional gamblers and there is a good reason for that. 

In principle professionals use single bets because it is easier to secure value on a single bet than on a multiple.

On a single bet, you can compare bookies’ odds and exchange prices and select whichever one is offering the best price for your selection. It is fairly simple and with the amount of choice available these days for placing bets, means in most instances you can secure fair value for your bet. 

That’s why pretty much all the top tipsters we have reviewed here such as The Bookies Enemy and Loves Racing utilise single bets for their betting. 

However, with multiple bets you are multiplying the bookies’ edge over you. If their edge is a few percent per bet, then in a 5-fold accumulator it could easily be over 50%, which is not good value from your point of view!

That also presumes the bookie is best odds on all of the selections in your multiple. However, more often that not you will have to take a price that is below the best odds on at least one of the selections making up your multiple bet.

This is because it is unlikely one bookie will be best price on all parts of your multiple. So invariably you will be taking bad odds on one or more outcomes on your multiple, thus handing the bookies an even bigger advantage than they already have over you. 

Using single bets removes this disadvantage and gives a more level playing field. In sports like tennis and NFL, the bookies edge is often only 2-3% over the punter for single bets, which isn’t too bad. 

Using exchanges gives a similar position, in that whilst the markets have an over-round that is often close to 100%, you have to take commission into account which is normally around 2% these days. 

If you are restricted to using the exchanges then single bets will be more suitable in any event, as you cannot place multiples on exchanges anyway. The only exception being an accumulator if you placed it manually (placing each leg separately yourself). 

There is also something more straightforward about sticking to single bets, allowing you to just focus on each bet individually without needing to worry about any other outcomes. 

On the downside, with single bets you don’t tend to get the same adrenaline rush as when a big acca or multiple bet comes in – unless perhaps it’s a 100/1 shot of course…


Get Free Tips From Professional Bettors Here. 


Pros and Cons of Multiple Bets

Turning to multiple bets, there are also pros and cons of using them too.

As discussed above, the main downside is that normally you are conceding a large advantage to the bookies – in effect you are multiplying their advantage over you. 

If you do find a situation where one bookie is best price (or joint-best price) on all selections in your multiple bet, then it is not quite so bad, but you are still suffering a disadvantage. 

Or, as mentioned above, if you can place the accumulator manually then you can find the bookie who is best price for each selection. However, this relies on the events being spread out time-wise and not overlapping each other, which is not always the case. 

Probably the primary advantage of multiple bets is the “fun” element. It can be exciting to watch each leg of your multiple come in, as you get closer to landing the big prize.

Being in a position where the early legs in your acca come in also allows you to lay off some of the later legs and lock in some profit. 

There was also a period when bookies provided lots of generous offers around accumulators to try and tempt punters in. You could set these up to secure profit whatever happened, using tools from matched betting products. Whilst these offers are less common now, they can be worth grabbing if you do see them. 

Some of the more “exotic” bets referred to above such as Trixies and Yankees also give you the chance to make a profit even if one or more legs of your bet lets you down, so it is not quite as “all or nothing” as an accumulator bet and provides some insurance. 

On the downside, as mentioned above it is not normally possible to place these sort of bets on the exchanges though – only manual accumulators if circumstances allow. 


Conclusion – Single Bets vs Multiple Bets: Which to Go For? 

Punters often like to debate whether it is better to place single bets or multiple bets. 

From a professional’s point of view, the answer is pretty simple: a single bet is preferred. That is because you are more likely to achieve value in a single bet and therefore to make a profit over time. There are almost no professionals we know of who bet using multiples.

If you are trying to maximise your returns and bet like a professional then, single bets are better. 

If you are a casual gambler who just likes to place a bet for fun and isn’t too worried about losing a few quid (or bucks) if it doesn’t come in, then a multiple can be an attractive option.

The possibility of a big win provides excitement and it’s a great thing to brag about to your friends if you do manage to land one. It’s quite a thrill as you watch each leg come in and you get closer to landing the full win.

However, in general that’s all multiple bets should be seen as: some fun for a casual bet. If you are serious about maximising your returns then single bets are the way to go. 

And if you really want to maximise your returns then check out our list of the Best Horse Racing Tipsters – all independently proofed and verified here.






How Do Tipsters Make Money?

A common question people have about tipsters is “how do they make their money?” 

The life of a tipster is shrouded in mystery and it is one of these slightly grey areas where there is no “official” way for a tipster to be paid. At the same time, there has been some controversy in recent years regarding partnerships between bookies and tipsters, but as we discuss below this is not always as problematic as it may at first appear. 

It may sound like quite a glamorous and exciting lifestyle for a betting expert to earn money from issuing tips, but it is not always quite so straightforward and normally involves significant ups and downs and a lot of hard work to be successful at. 

There are various ways a tipster can earn money – whether that’s by being paid by a newspaper (or website) to provide tips, charging a subscription directly to members of their tipping service, through advertising or taking a percentage of any winnings made. 

Each of these options has its pros and cons for both punter and tipster and we will take a look at the implications of each one below. 


The Evolving Career of the Tipster

Since the earliest days of gambling, where there have been bets being placed on sports, invariably tipsters have followed. It makes sense for people to seek out experts in any field, who may have more in-depth knowledge and expertise that can be utilised to their advantage. When people are placing money on an event, it is logical they may want the advice of a professional rather than relying on their own guesswork or doing a little bit of form study. 

This is particularly the case in sports like horse racing, where there are a huge range of factors to consider and the sense that there is “inside information” that not all punters may be privy to. 

Back in the early days of racing, a tipster would typically attend the racecourse in person and hand out slips of paper with their tips on in exchange for a small fee. The tipster would often be someone connected to the stables or trainer with a claim to some “inside info.” 

This gradually evolved to a more formal service where tipsters would provide their selections in a newspaper column, together with write-ups explaining their reasoning. The newspaper would pay the tipster a salary if they were a regular contributor, or fees for individual articles if the advice was more occasional. 

As the popularity of betting grew over the course of the twentieth century, specific newspapers dedicated to betting, like the Racing Post and Sporting Life, sprang up. These had whole panels of tipsters devoted to particular sports or even disciplines within sports. 

Within such newspapers, there were also private tipsters who would take out adverts to promote their services to readers. These tipsters would normally provide their tips via a phone-line, for which they would charge a premium rate and earn a fee. 

All of this was of course turned on its head by the arrival of the internet in the late 1990s. The whole gambling world was changed dramatically by the internet and tipping was no exception. 

As bookmakers moved online, so did the majority of tipsters. It opened up the possibility for many more budding tipsters to offer their services to the public, which had previously been the reserve of a select few. 

How tipsters offered their services also changed, with tips being provided via a whole variety of channels including e-mail, text and more recently, apps like Telegram. 

Tipster platforms also sprung up, which are websites allowing people to offer their tips, whilst taking care of things like admin and marketing on behalf of the tipster to save them time. 

You would expect that in a general sense, any tipster would make some money from betting on their own tips first and foremost. However, some may have suffered bookie restrictions and their strategy might not be viable on the exchanges so that is not always possible – and in some cases not being able to bet themselves may even be the factor that drove them to becoming a tipster in the first place. 

Leaving that aside though, the options for how a tipster can make money today are quite varied. The option they go for can have quite a significant impact for them and for the punter however, which we will dive into further below. 


The Traditional Method – A Newspaper Tipster

The method through which a tipster was traditionally be paid was by having a job as a newspaper columnist and being paid a regular salary by that newspaper.

The tipster would normally produce a regular column, whether on a weekly or daily basis, providing tips for upcoming races. Those in the UK will probably be familiar with names such as Pricewise (Tom Segal) at the Racing Post or Templegate at the Sun newspaper. The advantage of this approach from the tipster’s perspective is that they get paid a regular income and do not have to worry about the ups and downs that can come with a subscription-based model (more on that below). 

The advantage of this approach from the punter’s point of view is that it is free (or cheap, as in the cost of the newspaper). However, the disadvantage is that often the newspapers don’t keep a record of the tipster’s results or seem to place much importance on the tipster’s performance.

Many newspaper tipsters for example actually have losing records. It is more about regularly churning out articles and being a good, knowledgeable writer, rather than producing a long-term profit per se

The other potential downside of the newspaper tipster is that it can be very hard to obtain the advised prices. With thousands – or even millions – of punters seeing the same tips posted in a popular newspaper (or site) at the same time, it can cause a price crash.

Those who have used Pricewise will probably be familiar with this and it was evident in our review of Hugh Taylor of At the Races, who whilst producing excellent results at advised prices struggled to produce a profit at prices that were actually obtainable.  


Today’s Method of Choice: A Subscription-based Model 

Since the advent of the internet in the late 1990s, the most common method for tipsters to be paid is via a subscription-based model. 

So for example a tipster will charge a monthly or quarterly subscription fee for people to receive their tips. Once signed up, tips are sent out via e-mail, text or Telegram app, or via logging in to a website. 

This method works well and is pretty simple and straightforward for both parties. The tipster and punter’s interests are very much aligned – the tipster knows that if they don’t produce the goods, people will stop subscribing. 

From the tipster’s point of view, on the downside that means if they go through a losing spell, their income can fall quite dramatically. If the drawdown drags on for a while, that can mean having to live off very little income for an extended period. 

The flipside of course is that if they have a really good run, subscriber numbers can soar and the tipster can receive a very tidy income. If for example a tipster charges £30 per month and hits a purple patch with lots of winners, they could see 200 subscribers joining their service, bringing in income of £6,000 per month. 

So operating a subscription model can be “feast or famine” for the tipster and if going down that route, a tipster probably has to be prepared for a wild ride in terms of their income level. Some months will be tough and some very lucrative, so learning to look at the average over a year is probably the best way to approach it. 

From the punter’s perspective, the subscription model is a favourable one as we say, as you know the tipster will be doing everything they can to produce a profit and keep the subscribers signed up. That doesn’t guarantee they will make a profit of course, but at least you know your and their interests are aligned. 

Most of the best tipsters we have reviewed on this site, such as The Bookies Enemy and Hanbury Racing, run on a subscription basis, which we think is the most sensible model overall. 


Taking A Cut – Profit Share Model

Another way for tipsters to get paid is a profit share model. This is a lot less common than a subscription model, but means the punter pays a share of profits made to the tipster over a given period. 

So for example a tipster might set a 20% profit share model over a month. If the tipster makes £1000 profit for the punter over that month, then the punter would pay £200 from that to the tipster.

A profit-sharing model was used by the (now-defunct) site Betmarkets and we have seen it a few other times over the years, but as we say it is not very common. 

One of the drawbacks to this model is that if in the example above, after making £1,000 profit the tipster then made a loss of £1,000 the next month, the punter is out of pocket by £200, whilst the tipster has actually broken even. Losses can be carried over to be counted against future profits, but there is no guarantee the tipster will make back enough profit to cover this. 

Additionally it can be complicated to set up and ensure that funds are collected and distributed in the correct way. 

A slight variation on this is the “pay as you win” model, whereby a punter does not pay a subscription but pays based on any profits made by the tipster. 

For example the tipster might charge £1 per point of profit made. If the tipster makes 50 points profit, you would then pay £50. 

This approach can suffer from the same issue as the profit share model if the tipster then goes and loses the previous profits made, but in a way it is not that different to paying a monthly subscription fee with the risk that the tipster makes a loss that month on top of the subscription fee you have paid. 

The pay as you go approach is also easier to administer than a profit sharing model, so is slightly preferred of the two.



The other principal way a tipster can make money is through advertising. This is perhaps the most controversial one and has provoked some lurid articles in the press regarding advertising deals struck between bookies and tipsters. 

Essentially in these scenarios, the tipster signs up as an affiliate of a bookmaker. They then promote that bookmaker on their tipping website and receive a share of the revenues from any person who signs up to that bookmaker from their site.

What this means in effect is that the tipster receives a share of any losses made by the customer. Often these deals are set at 20-30%. So if the punter were to lose £1,000 and the tipster was on a 30% affiliate deal, they would receive £300 from the bookie. 

You can see how quite easily this could lead to a conflict of interest, with the tipster incentivised to provide “bad tips” so the punter loses money and the tipster gets a cut of their losses. 

Whilst there do appear to have been some instances of this happening – particularly with social media tipsters – you can also see how quickly this approach would fall down. Punters would stop following a losing tipster very quickly and the tipster would not get any new customers. So it might work in the short term but would not be viable for very long. 

More common in this scenario is that the tipster will still try to provide winning tips and make a profit for their followers, thus retaining their punters and bringing new ones to their site, but the weight of statistics will play its part in the long run.

With studies showing over 98% of gamblers lose money overall, it is a sad fact that even if they were receiving some profitable tips, most punters will still go on to lose money from their betting overall. This could be through placing what could be termed “mug bets” such as at online casinos or on accumulators for example. 

So the advertising model in many instances is not as controversial as the press have tried to make out, as being a losing tipster is not viable for any length of time at all. In any event, with additional regulations that have been brought in, the bookies have largely stopped working with affiliate tipsters so this model is not very common anymore. 

Of course tipsters could just offer general advertising on their site not related to bookmakers, but the revenues from general advertising (pay-per-click) tend to be very low unless a website is attracting millions of visitors. So it would only really be viable for the big betting websites like At the Races and the Racing Post, which as described above already have their salaried in-house tipsters. 

In essence then advertising is rarely used as a means for tipsters to make money these days and in fact it’s a while since we have seen any tipsters operating this model. 


Conclusion – It’s A Tipster’s Life

The career of a tipster is one of those areas that is shrouded in mystery and attracts a fair amount of controversy. 

To be honest though, making money as a tipster is hard and other than those lucky enough to land a job as a salaried newspaper tipster, generally it involves a lot of ups and downs with wildly fluctuating income. 

Even those fortunate few who do land a job as a resident tipster at a newspaper are still – like all tipsters – under pressure to produce results. 

So it is perhaps not surprising to learn that many tipsters these days do it as a second income rather than their primary job, given the pressures and ups and downs of it. 

Those who have managed to do it professionally and successfully for a long period tend to be only the very best – for it is only they who can it make it viable ultimately. 

Some of those top tipsters you can check out here in our list of the Best Horse Racing Tipsters.





First Class Racing – Results Update

It’s been a quiet start to our trial of horse racing tipster First Class Racing, with a profit of 2 points made to advised prices so far after six weeks.

You can view full results here.

At Betfair SP, they are also 2 points up so far. 

We were expecting this to be a low volume service but there have only been three bets so far, which is even less than expected.

However, partly this is down to the time of year when there just aren’t very many of the type of high class races the tipster Mel likes to go for. So we would expect bet volume to pick up a little from here.

The main thing though is that a profit has been made so far which is what matters most.





First Class Racing – New Review

28th November 2022

We are starting a new trial today of a horse racing tipster called First Class Racing.

If you have been following our blog recently you may have seen the live Q&A they hosted recently with the resident tipster at First Class Racing, Mel Gee.

It was a very interesting discussion where Mel went through his unique betting style and why it has proved so successful for him in recent years.

Essentially the approach revolves around backing favourites in top class racing – indeed Mel only backs in Class 1 races these days. 

It’s a case of finding situations where a quality horse has everything in its favour, and doesn’t have to worry about carrying extra weight as the races bet on are non-handicaps. 

The strategy appears to have worked very well, with Mel having doubled his members’ betting banks over the last 14 months. 

It is a very low volume service, with usually just a few bets per month. Mel likes to be very selective and only put up selections when, as we say, a horse has absolutely everything in its favour. 

Although some people like more regular betting action, the advantage of a low volume approach like this is it’s very easy to follow with minimal work involved. 

It also means we will need to run quite a long trial with this one to get a big enough sample size of bets. 

So we will kick things off today and will report back on how things are going here as usual. 

In the meantime you can check out First Class Racing for yourself here. 




Ease into the world of online casinos with these beginner-friendly games

Source: Unsplash

If you’re new to the world of online casinos, the wide variety of games available can be overwhelming. However, don’t let that deter you. We’ve compiled a list of online casino games that are perfect for beginners. These games are easy to learn and will provide a great introduction to the world of online casinos.


Before the world of online casinos, slot machines were only available to play in entertainment venues. The rise of online casinos led slot game developers to also offer their games online.  

Online slots are a classic casino game that is easy to play. In online slots, all you have to do is choose your bet size and spin the reels. There are various themes to choose from, so you can pick a game that interests you. Many online casinos also offer free play options for slots, so you can practice before you play for real money. There are online review sites that provide all the information you need to know regarding free play options.

For example, we found this review of Platinum Play helpful as it detailed everything that the online casino has to offer including; bonuses, the variety of games available, and the developers for the games featured on the site. These types of sites and reviews provide an in-depth overview of the site in question, allowing newbies to make an informed decision when choosing an online casino.

Source: Unsplash


Blackjack is a card game that is all about strategy, although the rules themselves are simple. The goal is to beat the dealer and get a hand value of 21 or as close to 21 as possible without going bust. As a beginner, it’s important to learn basic strategy, which is a set of rules that tells you the best action to take based on your hand and the dealer’s up card.

For example, if you already have a high hand, it’s wise to avoid taking an additional card as you risk going bust. With practice, you can improve your chances of winning at blackjack. Bicycle cards have a detailed guide to the rules of blackjack, which can be useful for beginners.


Roulette, which was invented by French physicist, inventor, and mathematician Blaise Pascal, is a luck-based game that involves a spinning wheel and a ball. More about the history of the roulette wheel can be discovered on the Crescent School website. Players bet on where the ball will land on the wheel, which is divided into coloured numbered pockets.

Unlike games such as poker, this game doesn’t involve learning a particular strategy or complicated set of rules. Beginners can start with simple bets, such as betting on red or black, which have roughly equal odds of winning. As you become more comfortable with the game, you can try more advanced bets, such as picking specific numbers or ranges of numbers. 

Whether you’re looking for a classic game like slots or a strategy game like blackjack, there’s something for everyone.





horse racing on dirt

Lay Betting Tipsters

Since the launch of Betfair just over 20 years ago, lay betting has become a staple part of the gambling scene. 

Whereas previously only bookies had been able to lay selections, now any punter can lay a horse, player or team they think is likely to lose. 

Whilst it has opened up a whole world of opportunities, lay betting is not as easy as you might think. Although it may seem obvious when a horse is not up to the job and seems a “dead-cert” lay bet, it is actually quite hard to turn a profit from laying.

The advantage the bookies have in laying is that they can offer slightly worse odds than the actual chances of winning. So if a horse should be 6/4 to win, they can offer 5/4. That margin is how they make their profits.

As bettors using the exchanges however we do not have this advantage and have to offer odds at a fair price – if you want a good chance of being matched that is. 

So to be successful at lay betting is actually quite a skill and only a small number of professional bettors manage it. 

We have tested out many lay betting tipsters over the years here at Honest Betting Reviews and although most have failed to pass a trial, there are a few good ones out there who have proven their worth over an extended period. 

We’ll take a look below at the best lay betting tipsters out there.


The Top Lay Betting Tipsters

We’ll take a look now at our top five lay betting tipsters. 

It’s worth noting that typically the return on investment (ROI) is lower with laying tipsters than backing ones, but on the flip side the strike rate (or win rate) is usually higher. Often the strike rate for laying services can be over 70%. 

That means they can have long winning streaks where you can build the bank and enjoy watching the selected horses (or players) losing! 

Anyway, without further ado let’s get on with our top 5 lay betting tipsters.


5. Tennis Goldmine

At number five in our list is a tennis service called Tennis Goldmine. This is a system whereby you lay tennis players based on certain criteria as set out in an instruction manual that is supplied when you sign up.  The criteria for selections is very simple and it should only take you a few minutes each day to find the selections and place the lay bets.

We ran a six month trial of Tennis Goldmine and it performed very well, producing 28 points profit at a return on investment of 10% and a strike rate of 52%. As a bonus you also get additional trading and betting tips from Patrick Ross (who designed the system) when signing up. 

Tennis has excellent liquidity for laying so there should be no problem getting bets matched, so overall this is a decent laying service that is worth checking out.  



This is a horse racing laying service that has been going for a few years now with decent results. They offer two sets of lay tips – the Daily Punt and the VIP Club. The Daily Punt is a single lay bet each day from Monday to Saturday, whereas the VIP Club provides more selections but using the same criteria and filters for both. 

Laytips have been betting on the horses for over 40 years and have been providing their lay tips to the public since 2015. They aim to find low SP horses that do not run to their price or previous form. 

They have been proofing the Daily Punt lays to the Racing Index site for a while now and have produced solid profits at Betfair SP each year since 2020. That makes them one of the top laying services that has actually proofed their results, so is worthy of respect. 


3. Lay2Win

Lay2Win is a lay betting tipster from the Punt Hub stable of tipsters. They are a selective service providing a relatively small number of lays on the horses each month. 

The results to date have been excellent, with 88 points profit made since starting up. That has been achieved with a very high strike rate of 84% of winning lays and a commendable return on investment of 14%

So far since the service started, 20 out of 25 months have been profitable, which is an enviable record of consistency. 

As we say they only recommend a few bets per month so they are very careful with ensuring that only the best opportunities with all criteria met are selected as lays. The maximum odds for the lays is 4.0, meaning the liability does not get out of hand as with some other laying services. 

All in all then Lay2Win is a top laying service for the discerning, selective punter.


2. The Lay Bet Tipster

Next up on our list is a service from the reputable Betting Gods stable of tipsters and that is The Lay Bet Tipster. 

Tips are provided by a chap called Darren who is an accountant-turned-full-time professional bettor.

He says he “started betting on horses part-time to gain a second income. Fast forward a few years and clearly, my accountancy skills paid off as I found a lucrative way to profit from the horses and make it my full-time income.”

Those skills have indeed been working well, with a profit of just under 80 points made since starting tipping in April 2022. That has been achieved with an excellent strike rate of 84% and an impressive return on investment of 8%

It is a very selective service, with usually just a few lays per week, but much like Lay2Win it focuses on situations where everything lines up strongly for a value lay bet. This approach has worked very well for them so far, so looks like the right strategy to follow. 

With long winning runs of 14+ successful lays and very good profit made to date, The Lay Bet Tipster is proving to be one of the very best lay betting tipsters out there. 


1. Little Acorns Gold

At the top of our list of lay betting tipsters is the superb Little Acorns Gold. This is a tipping service based off the very popular and long-running service Little Acorns. 

In essence Little Acorns is a low-liability horse racing laying system that lays odds-on shots according to a set of strict criteria. It has been running for over 15 years and has won numerous awards (including our very own Best Horse Racing Service 2022 as voted for by our members). 

The system has made a profit every year, with some years producing over 100 points profit. There is simply no other laying strategy out there with anything like the longevity and record of success that Little Acorns has achieved. 

In terms of operating the system, there are different staking systems you can use, from flat staking to Fibonacci staking, which comes with a little more risk but has delivered greater profit to date. 

Whilst Little Acorns itself is a betting manual containing the rules of the system, Little Acorns Gold is a tipping service which provides the tips generated from the Little Acorns system for you each day so you don’t have to spend time finding the selections yourself. 

Alerts are sent out via e-mail and Telegram when there is a selection, so all you have to do is then place the lay bet. For those pressed for time, this is certainly a valuable option. We ran our own review of Little Acorns Gold and it made a handy 30 points profit over the course of our trial. 

Overall then for a lay betting service with an outstanding long-term track record, there is simply nothing better than Little Acorns






horse racing

Top Horses To Watch At The Pegasus World Cup

The Pegasus World Cup is one of the most prestigious American annual horse races. With a $3 million purse and a huge range of thoroughbred horses to bet on, this race has become a household name since its 2017 inauguration. If you’re a fan of either horseracing or betting, the chances are you’ve heard of this event and are interested in it.

In the 2022 Pegasus World Cup over $43 million was wagered over the course of 12 races, and it’s likely there will be similar interest in 2023. With this in mind—you might be wondering what some of the top horses are to watch out for. What are some of the best horses for Pegasus odds? If this sounds like you, then you’ve come to the right place! In this article, we’re going to take you through a list of the top 7 horses for you to watch and potentially bet on.

Top 7 Horses To Watch At The Pegasus World Cup

1. White Abarrio

Owner: C Two Racing Stable and Antonio Pagano

Trainer: Saffie Joseph, Jr.

White Abarrio is a great horse to keep your eye on because of his prestige. He was a Grade 1 winner over the main track at Gulfstream Park, zipping to victory and winning the $1 million Curlin Florida Derby. White Abarrio is a good choice due to their lineage, as the 4-year-old son of legendary Race Day, who was a good racer in his day.

2. Cody’s Wish

Owner: Godolphin

Trainer: William Mott

Cody’s Wish is a now experienced racer, with experience over the course of 2021 and 2022. This 4-year-old stallion is one of the most interesting prospects for this year, with a wealth of competition experience including races at Belmont Park, Tampa Bay Downs, and Churchill Downs.

3. Cybernife

Owner: Gold Square

Trainer: Brad Cox

For the first 3-year-old horse on our list, we have Cyberknife who was one of the top picks for 2022. He was a 2-time Grade 1 winner at both the Haskell Derby and the Arkansas Derby. Although Cyberknife has lagged behind some of the older, stronger horses on occasion, you can expect him to come into his own in 2023 so this is an important one to watch in this World Cup and in events beyond.

4. Proxy

Owner: Godolphin

Trainer: Mike Stidham

Proxy is a Tapit colt and has had a rockier road than some of the other horses on this list, but make no mistake—he’s still a front-runner that you should keep an eye on. With a Grade 1 breakthrough win at Clark Stakes at Churchill Downs in November, there’s a good chance that we could see even more from him during the Pegasus World Cup. Proxy is a good, consistent pick due to his performance over the last year or so, finishing in the first four on all of his 12 previous starts that came before his G1 win.

5. Double Crown

Owner: Lynn and Nora Cash

Trainer: Lynn Cash

Another horse to watch (and one you might be able to get some good odds on), is Double Crown. Double Crown lacks the prestige of some of the other horses mentioned above, but with some G2 career wins and some impressive placements in G1 races, you can expect him to be one to watch. It’s worth noting that Double Crown will be racing on his home track, so this could work in his favor.

6. Brooklyn Strong

Owner: Mark Schwartz

Trainer: Daniel Velazquez

Finally, we have Brooklyn Strong. This is a 4-year-old gelding who has been competing over the course of the last few years. Bred in New York and trained by Daniel Velazquez, he has managed to win some choice races including Belmont Park, Delaware Park and Aqueduct. Although he has no grade 1 wins on his record, he’s won two grade 2 races including the Sleepy Hollow and the Remsen. If you want a more fringe pick then this could be a good choice for you.

7. Charge It

Owner: Whisper Hill Farm LLC

Trainer: Todd Pletcher

Charge It is a three-year-old horse that has only just begun to race on the biggest stages. He has a fine lineage—his parents being Tapit and I’ll Take Charge—and he is trained by Todd Pletcher. After some big races including Churchill Downs, Gulfstream Park and Belmont Park, you can expect Charge It to be a good outlier pick if you’re looking for an interesting bet.

Final Thoughts

If you’re in or around the South Florida area, there is no event more prestigious or large than the 2023 Pegasus World Cup. With so much talent in one place, you can expect a lot of strong bets and some of the most thrilling races you’ll find in all of North America.

When making a bet make sure to properly way up your options and consider the racing history of each horse. We wish you the best with any future bets you decide to make and hope that our list has helped narrow down some of the frontrunners for this year!




keith elliott golf tips

Golf Tipsters – Our Top 10

We have looked at dozens of golf tipsters and betting systems over the years here at Honest Betting Reviews. Many of these we have subjected to in-depth reviews on this site, testing out if they can produce a profit under the spotlight of a live trial.

The majority of services we have tested have failed our trials, but there are a few who have succeeded and gone on to produce excellent long-term results.

These few “diamonds in the rough” (if you’ll excuse the pun!) are part of that select group of elite tipsters who have demonstrated an ability to beat the bookies on a regular basis and produce consistent profits. 

If you are going to follow a golf tipster you don’t want to risk your hard-earned cash on one with a poor record who loses money overall – despite shouting very loudly when they happen to hit a winner.  You want to follow a tipster with a proven track-record of success compiled over many years.

We have therefore put together our list of the very best golf services out there, so you can see for yourself who is actually worth following.

Making money on golf betting is very much a long-term endeavour, with patience and a decent betting bank required. However, when you land a big winner at odds of 100/1 or better, it’s a great feeling and well worth the wait. And those who stick with a top golf service (like those listed below) for the long haul can boast of very substantial profits accumulated over time.  


Top 10 Golf Tipsters

Anyway, without further ado here is our list of the top ten golf tipsters we have found through our extensive research and testing.

This list is from ten to one, with the best saved for last.

We hope you enjoy the list, but please let us know if we have missed anyone from this list who you think should be on there!


10. Steve Palmer

Steve Palmer

The Racing Post’s main golf correspondent these days is Steve Palmer, who provides selections for the PGA and DP World Tour events each week. For many years he provided tips alongside the senior golf tipster at the Racing Post Jeremy Chapman, but has now stepped into the top job himself. 

Palmer is perhaps best known for his book Born to Punt: Steve Palmer’s Betting Year, which is a highly entertaining look at the ups and downs of a regular punter trying to win big. One of the features of the book is Palmer’s attempts to hit the jackpot from his golf betting by putting on outrageous doubles of winners on the PGA and European tours each week at odds normally in the thousands to 1.

The goal behind this is that if he can win one of these (and at least £30,000 in the process) then he can quit his day job at the Racing Post and become a full-time professional punter. In his enigmatic style, Palmer refers to this as the “face-spitter” – a win so large you could quit your job and spit in your boss’s face in the process. Well, that might be taking it a bit far but then some people really don’t like their bosses…

Anyway, the book was published in 2011 and as yet we don’t think Steve has landed one of these big winners, but of course it only takes one – as any lottery winner will tell you…

Again sadly the Racing Post don’t publish the records of their tipsters, so we are unable to give an idea of how successful Palmer is over the long term. The only proofing we can find showed he made over 100 points profit over a six month period in 2012, but nothing more than that.

Overall our best guess from his own comments and those that follow the column is that Palmer more or less breaks even or makes a small profit, so not too bad but at the moment not worthy of higher consideration in our list of golf tipsters just yet.


9. Golfbetsgold

A service with an established track-record and a dedicated following is GolfBetsGold. They provide both pre-tournament and in-play selections on the PGA and European Tours.

We ran a full review of the service and it made a commendable 93 points profit after a nine month trial.

They managed a number of impressive winners during our trial, including:-

  • Billy Horschel at the BMW PGA Championship @ 28/1 – WON
  • Nacho Elvira at the Cazoo Open @ 22/1 – WON
  • Garrick Higgo at the Palmetto Championship @ 16/1 – WON (in-play)
  • Sam Horsfield first round leader at the Scandinavian Mixed @ 28/1 – WON (dead heat)
  • John Catlin at the Austrian Open @ 45/1 – WON
  • Rory McIlroy at the Wells Fargo @ 20/1 – WON
  • Jon Rahm at the US Open @ 10/1 – WON

Members of the service have averaged 100 points profit per year for four years, which is a strong level of consistency to have achieved.

It’s quite a simple service to follow with just a few selections per week so there is minimal work involved. There are normally detailed write-ups with the tips so you can see the logic behind them and certainly based on what we have seen their logic seems very sound.

All in all then Golfbetsgold is a golf tipster well worth checking out. 


8. Betting Bias

Betting Bias is a website run by a team of professional gamblers who tip across a number of sports including horse racing, football, cricket and tennis.

However, their greatest achievements have come from tipping on golf, with some massively priced winners over the years. They tip not only in the main PGA and European Tours, but have had some of their greatest success on the Korn Ferry Tour (which is the satellite tour for the PGA Tour).

Some of their top winners over the years have included:

  • Smylie Kaufman at 250/1 to win the Shriners Hospitals for Children Open 
  • Kevin Stadler at 125/1 to win the Phoenix Open 
  • Pablo Larrazabal  at 125/1 to win the Abu Dhabi Championship 
  • Brian Harman at 100/1 to win the John Deere Classic 
  • Patrick Reed at 80/1 to win the Wyndham Championship 
  • Keegan Bradley at 150/1 to win the USPGA 

A good deal of their success has been in following up-and-coming players who are “under the radar” so to speak and not yet household names – or even known to most regular golf punters.

There is clearly great value to be found in identifying such players before the vast majority of other gamblers do – and Betting Bias have shown a real knack for that.

With the tips provided completely free, it really is a “no-brainer” to follow their golf tips. The only thing we would caution is to have patience, as when tipping at odds regularly over 100/1, there can be long spells without a winner.

But when one does come, it is a tremendous feeling and well worth the wait. In between times they will often land decent-priced each-way bets as well, which keeps things ticking over nicely.

With a record that is highly commendable over the last seven years, Betting Bias clearly deserves a place on our list of the top golf tipsters.


7. PGA Profit

Coming in next in our rankings is a service that has a superb record of consistency over more than four years of tipping – and that is PGA Profit.

The tips are provided by a maths expert who has built a special algorithm that uses all of the stats available these days like strokes gained tee-to-green, driving accuracy etc to compile a list of potential picks. The algorithm then builds up a profile of the course and what type of player it will suit. Putting the two parts together then provides a model of which players represent value for the tournament in question.

Adding to that information about players such as their current personal circumstances and you have a powerful strategy with which to attack the golf markets.

All of that means nothing though unless you can produce results. Thankfully PGA Profit has done exactly that, with an annual record since they started that reads as follows:-

  • 2018: +274 points profit
  • 2019: +286 points profit
  • 2020: +208 points profit
  • 2021: +500 points profit
  • 2022: -91 point loss

So very strong results there, despite a tough year in 2022. The total profit since starting up adds up to over 1100 points profit a return on investment of just under 30%.

Recent winners include:

  • Mackenzie Hughes at the Sandersons Farms at 100/1
  • Max Homa at the Genesis Invitational at 66/1
  • Garrick Higgo at the Gran Canaria Open at 40/1
  • Abraham Ancer at the WGC Fedex at 45/1
  • Max Homa at the Fortinet Championship at 66/1

Over the years they have also had numerous 100/1+ winners including Zach Johnson at 125/1, Marc Leishman at 100/1 and Jason Kokrak at 100/1.

With big winners like those coupled with an exemplary record of consistency then, PGA Profit has demonstrated itself to be one of the best golf tipsters out there.


6. Bookie Insiders Golf Tips

Next on our list is another tipster who has compiled a very impressive record since launching and that is Bookie Insiders Golf Tips. Based on a sophisticated algorithm that exploits errors in the bookies’ pricing model, this service has quickly established itself as one of the best in the business.

Originally just focused on the top 20 market, Bookie Insiders Golf amassed some very impressive results on that market with over 350 points profit made since starting tipping in 2019. That has been compiled at an excellent return on investment (ROI) of over 23%.

The service has also moved more recently into tipping in the outright markets to give members a wider choice, particularly those who may have been restricted by the bookies on the top 20 market which is quite niche. They provide selections at both bookies’ odds and Betfair exchange odds in the outright markets. Their results for the Betfair exchange model are very impressive with over 800 points profit made in 2020 and more profits following in 2021.

Winners have included:

  • – Andrew Landry at the American Express – WON @ 460
  • – Hudson Swafford at the Corales Puntacanes – WON @ 260
  • – Stewart Cink at the Safeway Open – WON @ 230
  • – Nick Taylor at the Pebble Beach Pro-Am – WON @ 180

Expanding even further, the service will now be providing selections in Korn Ferry Tour and Ladies tour events, as well as in the top 10 markets so there is a huge amount on offer with this service. Members can of course choose to follow all of the tips or just focus on certain tours and markets.  

During our review of Bookie Insiders Golf they performed commendably, racking up over 150 points profit on the top 20 bets and over 50 points profit on the Betfair outright bets.

Bookie Insiders Golf Tips is a top quality service and has proved it deserves a place high on the list of the best golf tipsters out there. 

*(please note this service is no longer part of the Bookie Insiders team and is now a standalone service – renamed +EV Golf Tips. There is no website at the moment, but if you are interested in signing up please drop us a line at


5. Edwards Tips

Formerly a professional snooker players, Craig Edwards has forged a very successful subsequent career as a tipster. His Edwards Tips service actually covers both golf and snooker, but the lion’s share of the profits come from his golf selections. 

Since starting out in 2018, Craig has amassed a very impressive 617 points profit on his golf tips, which is comprised of 254 points for his place betting tips (e.g. Top 20, Top 10) and 363 points profit for his outright picks.  

The place picks have been achieved with a more-than-respectable return on investment (ROI) of 26% whilst the outright picks have come at a whopping 49% ROI.

Some his stand-out winners include:

  • Richard McEvoy at the European Masters @ 150/1
  • Tom Lewis at the Portugal Masters @ 66/1
  • Bubba Watson at the Travellers Championship @ 50/1
  • Mito Pereira at the Bogota Championship @ 125/1
  • Kevin Na at the Colonial @ 66/1
  • Christian Bezuidenhout at the Andalucia Masters @ 100/1

Some big prices there as you can see. With an eye for value and quick to move in the markets, you can tell that Craig takes his profession seriously and puts in a lot of research.

In our own trial the service performed very well, with a profit of 41 points made on the golf tips – although Craig uses very low staking so compared to any other golf service using one point each-way staking for example, the results would be more like 410 points profit, a superb total.

There are quite a lot of tips to follow so you need to be aware of that, but if it’s a little much you could always just opt to follow either his outright tips or place tips.

Either way though Edwards Tips is a top quality service with excellent long-term results.


4. Golf Forecast

Next up on our list is Golf Forecast, which is a little different from most other golf services. That is because it would not strictly be classed as a “tipster” in the typical sense, as it produces its selections via an algorithm rather than a tipster reading the form. The algorithm is based on the Shotlink data that compiles a huge array of stats on each player and the strengths and weaknesses of their game.

When the algorithm identifies instances where the odds on a player are higher than they should be, that player is then selected as a bet.  The algorithm also apparently uses machine learning to update itself and improve in light of new data, which should allow it to maintain its edge over the market in the long term. 

Golf Forecast’s record certainly stands up to scrutiny with close to 1,200 points profit made since starting up in 2017. The return on investment is an exceptional 42%, which is the highest of any golf service we have come across. The average monthly profit so far has been around £190 per month at £10 per point, which is quite a nice bit of extra income!  

Some of their most notable winners include:-

  • – Ian Poulter at the Houston Open – WON at 100/1
  • – Bryson DeChambeau at the Northern Trust – WON at 90/1
  • – Matt Kuchar at the Sony Open – WON at 40/1
  • – Patrick Reed at the Masters – WON at 55/1
  • – Lanto Griffin at the Houston Open – WON at 60/1

As you can see some very nice winners there. We have run two trials of the service and it has performed well in both, proving itself under the spotlight. 

We had no hesitation in awarding Golf Forecast a PASSED rating in our review and we have no hesitation awarding it a place high on this list. 


3. Sporting Life Golf (Ben Coley)

The Sporting Life’s principal golf tipster is a chap called Ben Coley and he has established a formidable reputation with a string of impressive winners in recent years.

His form in 2020 has been red hot with winners including Marc Warren at the Austrian Open at 150/1, Sami Valimaki at 250/1 in the Oman Open and Cameron Smith at 50/1 in the Sony Open. Although Ben’s record in 2019 wasn’t quite so good, he made a profit in each of the previous three years, which is very good going. 

Some of his big winners over the years include:

  • – Russell Henley for the Honda Classic in 2014 at 300/1
  • – Richie Ramsay for the Omega European Masters in 2012 at 100/1
  • – Brett Rumford for the Ballantines Championship in 2013 at 80/1
  • – Billy Horschel for the BMW Championship in 2014 at 70/1
  • – Kyle Stanley for the Waste Management Phoenix Open in 2012 at 66/1
  • – Hunter Mahan for the Barclays in 2014 at 50/1

Before joining the Sporting Life’s tipping team, Ben had previously provided betting tips on Sports Live Radio and even worked for one of the UK’s largest bookies. He apparently spends many hours studying the golf form to come up with selections and it has certainly worked well for him over the years.

With Ben’s tips provided for free and with a record like he has established, you really can’t go wrong following his golf selections. Highly recommended.


2. The 20 Minute System

Although not technically a “tipster” as such, this golf betting system has produced superb results and we felt was therefore deserving of a place on this list. 

Essentially the 20 Minute System is a piece of software that scans the exchange and bookmaker markets in search of value each-way bets on the golf. Specifically, the software scans the markets to identify those instances where the place part of a bet represents value, taking into account the win and place odds on Betfair as a point of comparison. 

It has been developed by Mike Cruickshank, the original matched betting “guru,” many of whose services we have reviewed and passed here at Honest Betting Reviews.

The system is very simple to operate and it should only take around 20 minutes per week to find the bets – hence the name of the service. The results have been very impressive, with 519 points profit made in the first 18 months of operation and a further 302 points profit made in our nine month live trial

There were some cracking winners during our trial, including Thriston Lawrence winning the Joburg Open @ 200/1 and Luke List winning the Farmers Insurance Open @ 80/1, as well as other winners at 45/1 and 33/1

With the bookies offering very generous place terms on golf these days – up to 10 or 11 places in the majors and big tour events, there is good value to be in each-way betting and that is what The 20 Minute System really seizes on.  


1. The Golf Insider

Coming in at the number one spot on our list is a tipster who has amassed a seriously impressive record of success, landing some fantastic winners at huge prices and maintaining an excellent return on investment for over seven years. That tipster is the Golf Insider.

Since starting tipping in 2014 they have made over 2,000 points profit, which is unrivalled in the world of golf tipping. That equates to over £20,000 profit at £10 per point stakes, a very tidy sum indeed. Those profits have been compiled with a return on investment of 30%, which is also one of the best records in the business. We undertook a live trial of the service during which it performed very well, landing winners at 150/1 and 50/1. 

Some of the Golf Insider’s most notable successes include:-

  • – Marc Warren – WON at 150/1
  • – Chris Kirk – WON at 125/1
  • – Rasmus Hojgaard – WON at 200/1
  • – Andrew Dodt – WON at 150/1
  • – Corey Conners – WON at 175/1
  • – Cameron Champ – WON at 150/1
  • – Hennie Otto – WON at 80/1
  • – Thomas Pieters – WON at 66/1
  • – Martin Kaymer – WON at 70/1

So some very impressive winners there indeed. One of the secrets of the Golf Insider’s success has been utilising a computer model and value ratings that take account of statistics like strokes gained off the tee, greens in regulation, putting statistics and so on to identify players who are likely to go well on a given course but are undervalued by the bookies. 

That approach has clearly yielded massive dividends not just on a one-off basis but for over six years now. As we often say, the proof of a tipster’s skill is their longevity and this tipster has certainly stood the test of time. 

With a record like this over such a long period it is no surprise then that the Golf Insider comes right at the top of our list. 




So there you have it – a list of our Top Ten Golf Tipsters. Some of them provide tips for free, others charge a fee but all of them have proved themselves over a lengthy period of time. 

With golf tipsters it is worth bearing in mind that the strike rates tend to be much lower than with most horse racing and football tipsters. That means you need a larger betting bank and a good deal more patience, as there will be some long losing streaks and drawdowns, no matter how strong the tipster is overall.

If you have the right mindset though and accept this from the outset, you can do very well following a top golf tipster like those we have listed above. Certainly it is a great feeling when they land one of their 100/1+ winners!

As ever, if you are going to follow a golf tipster then please gamble responsibly and only risk what you can afford to lose.





Who is the Best Horse Racing Tipster?

We recently did a post looking at who is the best football tipster, which provoked quite a bit of interest and debate among you, our visitors.

So we thought it would be a good idea to have a look at who is the best horse racing tipster.

We have reviewed hundreds of horse racing tipsters here at Honest Betting Reviews, subjecting each one to a live trial here on the site. It’s a very competitive category with some elite talent to choose from.

Below we take a look at the best of this talent in our list of our all-time top 15 horse racing tipsters, based on their long-term performance.


Top 15 All-Time Best Horse Racing Tipsters

Okay, let’s move on to looking at our all-time top 15 horse racing tipsters. These are the tipsters who have done well not just in the short term, but produced exceptional profits over a number of years, proving their mastery of tipping over the long term. 

This list is based on our extensive testing and research, carried out over the last seven years of running this website. Who has come out on top? Check below to find out! 

Please let us know if you think there are any we have missed off this list that deserve to be on there.


15. Sporting Life

The Sporting Life is one the longest-running tipping services in the UK, having previously operated as a newspaper but now running solely online.

Their main racing tipster for quite a few years was Ben Linfoot who ran their Value Bet column, but now they have a team of tipsters including Mark Howard and Tony McFadden providing ante-post tips, Chris Day with weekend tips and David Massey with tips during the week.

The Sporting Life’s overall tipping record is excellent, with over 3,800 points profit made since 2003 up until the time of writing. A good portion of that has come from horse racing and a large share has also come from golf.

What’s more, the tips are free which is great and they don’t tend to suffer from the same incredible pressure as tips from the likes of Hugh Taylor and Pricewise.

You probably won’t make quite the same profits as following some of the other tipsters on this list with the low volume of bets, but the Sporting Life is still a solid tipping service and is worthy of a place on this list in our view – particularly as it’s free.



14. Steve Lewis Hamilton

Steve Lewis Hamilton

Another name synonymous with horse racing tipping is Steve Lewis Hamilton, who is one of the old pros who has been around the game for many years and has established a deserved reputation as an honest, successful professional punter.

Perhaps a testament to his roots in the pre-internet days of tipping is the fact that Steve still provides his tips via a phone line. Now whilst we would ideally prefer Steve to provide his tips via e-mail or a website log in, it should not detract from the quality of his tipping or his record over the years.

His main “Private Service” generated over 650 points profit between 2008 and 2014 at a return on investment of 35%, which is an exceptionally high rate of return. That was supplemented by his “Exchange Service,” which has made over 250 points profit since its inception in 2009 at a strike rate of over 50% and an ROI of over 20%. So all in all you are talking about 900 points of profit over a seven year period, which is most commendable.

Steve is also one of the few tipsters to subject himself to live proofing on both television and to a major newspaper study. A few years ago, the Observer ran a year-long investigation to see if gambling could be a legitimate form of investment and whether the average punter could make a profit following his tips.

Well the answer to the two questions of the Observer study was in the affirmative, big time. Steve amassed 113 points profit, or £11,345 to advised £100 stakes at a return on investment of 48%. The Observer adjudged it “a master class in tactical, value betting” and dubbed Steve “Britain’s foremost professional backer.”

Steve has also appeared on BBC and ITV features on gambling, proving each time his effective betting skills and doing his public profile no harm. All in all, he comes across as honest and successful, which is rare in the world of tipping. For consistency achieved over a long period, Steve ranks alongside the best in the game and is deserving of a place in the top five in our view.

Secrets of his success:  In Thoughts and Secrets of Successful Punters, Hamilton says he forms tissues which are basically his own view of the prices horses in a race should be. To do this, he first reduces races to contenders and non-contenders. Then “it is down to form study and looking at how the race will be run, the conditions and who it will suit and then allocating prices based on this.” Interestingly, he says with the advent of Betfair, you have to be aware of a price that is considerably higher than it should be – it may be due a reason that isn’t general knowledge. If he and trusted colleagues “agree on a price and it’s twice that on the exchanges, then the alarm bells start ringing.” Again, it looks like a combination of hard work and forming your own prices are the key to successful punting.



13. Tom Segal

Tom Segal

No account of the top racing tipsters in the game would be complete without mention of Tom Segal, aka Pricewise from the Racing Post. Gaining his education at the same school as our editor in chief Dan (a coincidence you may ask?), Tom Segal has amassed an army of loyal followers after years of successful tipping in the Racing Post.

Much in the same way as Hugh Taylor and Laurence Lambourn, such is Mr Segal’s popularity that it is very tough to make a profit from his tips. As soon as the tips are released, prices crash to a fraction of their advised level, particularly on long shots. It wouldn’t surprise us if the bookies pay a premium to the Racing Post to get the tips a few minutes early so they can cut the prices in advance of the avalanche of money that will shortly descend on one of Pricewise’s selections.

Although the Racing Post don’t publish a detailed record of Tom’s results, whenever he has been proofed to other publications he has consistently made a profit at a return on investment of over 20%. Few who have followed his tips for an extended period would question how good the Racing Post’s tipster-in-chief is.

It is also arguably a tougher job that Segal has than most other tipsters as he is expected to tip in the big races as part of his job in the Racing Post to satisfy punter demand, so does not necessarily have free reign to select only the races he wants to tip in.

But there is certainly a great thrill from following one of his juicy 20-1 tips at one of big race meetings and cheering it home alongside thousands of fellow punters who have also faithfully followed Pricewise’s tips in that morning’s edition of the Racing Post.

Secrets of his success: In The Secrets of Pricewise: The World’s Number One Tipster Revealed, Segal talks quite a bit about the value of trainers and jockeys being underestimated by punters. Talking about master trainer John Gosden, Segal comments “If Gosden is running a horse in a Royal Ascot handicap that’s only won a stupid maiden at Southwell or somewhere, people will say ‘that one’s got an awful lot to find on the form book.’ Yes, it might have an awful lot to find on the form but it’s also trained by John Gosden. He’s got 150 horses, he’s won this race countless times before and he knows exactly the level of horse he needs to win it again. So for Gosden to be running it is a tip in itself. You might get 10/1 about a horse when it should really be a 5/1 shot.” Commenting on jockeys in Thoughts and Secrets of Successful Punters, he asserts “I strongly believe they are the most important factor in any race after the ability of the horse.” Finally, much like just about all of his colleagues on this list, Tom says he watches past races many times over to find his selections.



12. Laurence Lambourn

Laurence Lambourn

He may look slightly sinister in this photo, but rest assured that Laurence Lambourn is a renowned and highly respected tipster – and seems like a thoroughly decent chap in all the correspondence we have had with him. A former senior computer operator with Lloyds TSB, Laurence turned to professional gambling about 20 years ago. He set up the website Equine Investments in 2003 and over the next 10 years amassed over 1,000 points profit at an ROI of 30%.

In 2013, the tipping service was switched to a performance-based service as quite simply the tips had become too popular and it was virtually impossible to make a profit. Much in the same way as with Hugh Taylor’s tips, as soon as tips were released, prices would absolutely plunge, making it quite frustrating for subscribers to the service.

The idea of the performance based subscription was to split subscribers into two smaller groups – one that would receive tips on a daily basis (or most days anyway) and the other just on weekends and during festivals, where prices would hold up better.

Since going to this model, the service has continued its excellent form and continues to produce the same very high ROI and the problems with prices have been mitigated to a certain extent, particularly with the weekend/festival group.

Much like Hugh Taylor, Laurence’s great strength is his level of consistency. He has never had a losing year since the service began, managing at least 15% ROI every year for the last 13 years.

Those who have been in since the beginning and backed at £100 per point would be over £100,000 in profit now, presuming they had been able to obtain somewhere close to the advised prices. Not bad going for a few minutes work each day.

Such excellence does come at a price though. The current subscription cost is £825 per cycle, with each cycle being 30 points of profit – so if you were betting at £100 per point that would be £3,000 of profit.

And if you want to join the service, you have to go on a waiting list as it is currently full. Places do become available, but you normally have to wait a good few months.

For consistently excellent results over a hugely long period – getting on for 13 years now – there is nothing to quite rival the achievements of Equine Investments. 

If you can afford the subscription fee and don’t mind a bit of a wait to join the service, this comes highly recommended.

Secrets of his success: In the highly educational Thoughts and Secrets of Successful PuntersLaurence says he uses the Racing Systems Builder database to generate his positive and negative factors about horses, which he then uses to get the shape of a race. Like Hugh Taylor, Laurence spends hours studying videos of past races. From there he estimates his true odds for the contenders and looks for any horse that is priced 30% or more above his true odds as a potential selection. On advice for us punters, Laurence says “it’s all about the prices. Perhaps try and come up with prices for your fancies and stick with them. If the prices don’t appear then leave the bet.” Sounds like good advice to us from one of the very best in the game.



11. Hugh Taylor

Hugh Taylor

It is difficult to argue with the record of At the Races tipster-in-chief Hugh Taylor. Since he began tipping over twelve years ago, Hugh has managed a whopping 3,324 points profit at a return on investment of over 30%. 

That works out at 255 points profit per year on average. And that hasn’t been achieved in just one or two great years and then some blank ones. He has managed to make at least 60 points profit each year since he started tipping, with his best year being 2009 when he racked up a mind-boggling 500 points profit. Last year he made 281 points profit which was an excellent effort.

What one has to bear in mind with Mr Taylor is that the vast majority of his tips are one point win bets, with the occasional one point each-way bet. So there is no crazy staking system to make the results seem better than they actually are.

There are generally just one or two bets per day as well, so we are not talking about a service that requires a huge turnover to generate its profit either.

This is quite simply just a well-oiled value-finding machine. Going on for over twelve years at nearly a 30% ROI is something even the great hedge fund managers in the City could only dream of.

Now sadly there is a small snag to all this brilliance: it is damn hard to make money following Hugh’s tips – as we found out in our own review of Hugh Taylor Tips! Even Hugh acknowledges this himself, saying that you should only back his tips if you can get 80% of the advised price.

Secrets of his success: Hugh says the main tool he uses to analyse form is Computer Timeform, commenting “it remains an excellent guide to the merits of past performances and it provides a very good overview of a race in terms of ratings as well as the interpretative comments on each horse’s past performances.” In addition Taylor says he also uses the Query feature of Raceform Interactive for statistical purposes, but that his most potent weapon is studying videos of past races. In fact he has an archive of 6 months worth of races stored on DVD – so no shortcuts to success for Mr Taylor it seems!



10. Bet Alchemist

As mentioned above we place great importance on a tipster’s longevity and one that has stood the test of time very well is the Bet Alchemist

Run by a chap called Nicky Doyle, the service has been running since 2012 and the total returns stand at just over 640 points profit. That would be just under 80 points profit per year, or around £4,000 profit at £50 stakes. 

It is actually possible to beat the advised prices as they tend to quote generally available prices rather than best price, which is not something all tipsters do.

In our own trial the Bet Alchemist made a nice 38 points profit at a return on investment of 26%, which is more than respectable.  

Where the service really comes into its own is around the big festivals, particularly Cheltenham, where Nicky has a penchant for picking out big-priced winners at prices of 25/1, 33/1 and more. 

It’s quite a simple service to follow too with most of the bets coming at weekends and the bigger race meetings. 

All in all then there’s a lot to like about the consistency and reliability of the Bet Alchemist, one well worth adding to the portfolio.  


9. Racing Intelligence

Coming in next in our rankings is a service that is a little different to most of the other tipsters on this list and that is Racing Intelligence. 

That’s because the tips don’t come from studying form, stats, trends, or any of the conventional means normally used by tipsters. Instead they come from an “insider” who works at one of the UK’s top bookmakers. This insider gets to see where the smart money is being placed and then passes that information on to members.  

Now typically we would be skeptical of any claims like this of having “inside information” but the results actually backed up those claims very well in our own live trial, when they made a superb 192 points profit at advised prices and 76 points profit at Betfair SP (BSP). 

Looking at the long-term results they compare with the very best, with over 1000 points profit made at advised prices if backing each-way and 500 points profit at Betfair SP.

That profit has come at a return of investment (ROI) of over 12% at advised prices and over 10% at BSP, with a strike rate of 37% if backing each-way. It has also been very consistent, regularly making over 100 points profit per year.

With top quality results like these then, Racing Intelligence might go about things a little differently to other services on this list, but it should not be overlooked if you are looking for one of the best horse racing tipsters out there. 

PLEASE NOTE: no new memberships to Racing Intelligence are currently being taken (as maximum membership numbers have been reached).

To put your name down on a waiting list should places become available, please email Matthew Walton direct at with the subject “HBR Member – Racing Intelligence.”



8. USA Racing Tipster

Despite the popularity of racing in America, it is perhaps something of an oddity that there aren’t more top tipsters specialising in US horse racing. That may change now that racing is being legalised in many US states, but for the time being there is something of a dearth of them.   

However, we have managed to find one that stands out and that is a service known as the USA Racing Tipster. We have been following the tips for a number of years now and can vouch that it is a top quality tipping service. For our live trial it has made just over 90 points profit to date. 

The total gains for the service overall now exceed 390 points profit at advised staking (or 490 points profit at level staking) with over 51% ROI at advised stakes and 56% ROI at level stakes. 

Those ROI figures are some of the highest we have come across in any sport, not just horse racing. That is over a nearly three-year period so is clearly no fluke either. 

Sometimes in life – and particularly in tipping – people can become victims of their own success and that has unfortunately been the case here to some extent. Prices tend to get hammered after being sent out as members rush to grab the odds, meaning it is tough to match the advised prices. A good spread of bookmaker accounts is vital if you want to follow this service, as well as the ability to act very quickly once tips are sent out. 

That doesn’t mean you can’t still make a profit from this service even if you don’t always obtain the advised prices however – it just means you may end up with slightly less profit than the official results.

In any event you can’t fault the tipster for the exceptional results achieved. At the moment they don’t have a website, but if you are interested in joining, please e-mail us at and we will provide details of how to sign up. 



7. Racing Consultants

One of the first tipsters we reviewed here on this site back in 2015 was a service called Racing Consultants

It did very well in our initial trial, making 135 points profit at advised prices at a return on investment of 34%

Since that time it has continued to go from strength to strength and the total profits now stand at over 1,000 points. That puts it up there in an elite band of tipsters. 

The tips are provided by Rory Delargy, who racing enthusiasts may know from the Irish Daily Star where he is a writer, or from Timeform Radio and William Hill Racing Radio where he has been a commentator. Another tipster, David Massey, used to also be involved in providing tips but it has been just Rory since 2017 and the results have remained just as good, if not better, with him as the sole tipster.

All the selections come with detailed write-ups and you can see that Rory really knows his stuff and spends many hours on form study. 

It has clearly paid off for him and makes Racing Consultants one of the premier tipsters out there.



6. Always Back Winners

We like a service with a catchy name and this one gets straight to the point! Always Back Winners is a service that has been running since 2015 and focuses on flat racing, both on the turf and all-weather.

The tips are provided by a chap called Gary, who is an ex-owner and is privy to certain information regarding so-called ‘triers,’ (or horses that have been set up to perform well on certain days) which has resulted in many notable successes. He believes value selections at odds of 8/1 plus will win out in the long term over backing short priced ‘lumpers.’

This approach has proved very successful for Gary, with the total profit since starting up now standing at over 1015 points. 

In our nine month live trial of Always Back Winners they returned a highly commendable 105 points profit at a 21% return on investment and with a 42% strike rate. 

Since our trial was completed they have continued to churn out the profits, with another 150 points profit added to date.

They also like to do £1,000 to £10,000 challenges, whereby 2.5% of the bank (or 1.25% EW) is risked on each bet. On three occasions – in 2015, 2017 and 2020 – they have hit the £10k target which is quite exceptional. 

So this tipster probably qualifies as an “unsung hero” and deserves much more acclaim than it has got. Certainly Always Back Winners merits being ranked up there as one of the top racing tipsters out there.



5. Back Lucrative

When talking about the very best tipsters out there, there are only a handful that have managed to amass over 1,000 points profit in their careers. Even fewer have managed to break through the 1,500 point barrier, but one such tipster is Back Lucrative.

Run by a chap called Michael Carr, Back Lucrative have been tipping since 2013 and are one of the most respected names in the business. Their total profits stand at 1547 points made, which equates to £15,470 at £10 per point or £77,350 at £50 per point. 

We conducted a live trial of Back Lucrative and they finished with a total return of 180 points profit for their “Value Tips,” which is top class tipping. 

Michael at Back Lucrative is constantly innovating and has set up a number of spin-off services. Two of those are Flat Flyers and Hidden Winners. We ran live trials of both and Hidden Winners in particular did well, amassing 61 points profit at advised prices. 

One of the aspects of the main Back Lucrative service we like is there is a minimum profit guarantee, whereby if they don’t make 100 points profit over the course of the first year of membership, they will refund membership fees. Can’t say fairer than that really! 

We don’t many (or any) services that offer such a guarantee, so Back Lucrative should be applauded for that and for their long-term results over the course of coming up to 10 years now. 



4. The Outside Edge

The Outside Edge is a tipster from the Betting Gods network of tipsters and the picks are provided by a guy called Darren. He summarises his strategy as liking “to take a two-pronged approach which is why I send two sets of tips each day. I send my first few tips the evening before – this is where I capture value in the markets. I then send a second round of tips in the morning of racing where I look at market trends to grab some final value for you.”

That approach has worked very well for him so far, with a profit of over 600 points made since he started tipping in December 2019.

The average monthly profit has been very good at just under £200 per month to £10 per point stakes and there has been a good winning monthly ratio to date. The performance was also strong during our live trial of the service, during which it made 269 points profit.

In terms of the return on investment, that has been decent at over 9% whilst the strike rate is solid at a shade under 30%. Those are more than respectable figures to have sustained over the course of more than two years.

If The Outside Edge can keep those kinds of numbers going over the long-term then they may well be promoted higher up this list.



3. Hanbury Racing

A relative newcomer to this list compared to some of the longer-running services in these rankings but one that has caused quite a splash since going live in 2020 is Hanbury Racing

It is based at the Mega Tipsters platform and has a penchant for picking winners at huge odds of 100/1 and more! 

The total profit to date stands at just over 1,300 points profit, which equates to over £13,000 profit at £10 per point stakes. The strike rate is respectable at 19% but the return on investment (ROI) has been exceptional at 43%.

The tips are provided by a guy called Richard Hutchinson, who you can see from his write-ups really knows his stuff when it comes to horse racing. He won the Tote Ten To Follow Jumps competition 2020 and has even had a runner in the Grand National. 

During our own trial of Hanbury Racing it lived up to its billing, producing a very handsome return of 238 points profit at a return on investment (ROI) of 27%. They managed to bag a 100/1 winner during our trial, one of the biggest winners we’ve ever had in a horse racing trial here at Honest Betting Reviews. 

It’s been a fantastic couple of years as a tipster for Hanbury Racing and if they can keep up results like those it may well move up even higher in our rankings. 



2. Loves Racing

At number two in our list is a service that could easily win the award for best-named tipster. Loves Racing is run a chap called Brett Love (see what he’s done there?) but it’s not just in the name that this tipster is a winner.

Mr Love comes from a family of horse-racing professionals – mainly on the bookmakers side however – so was already closely involved with the sport. When his own career as a professional footballer was cut short by injury, Brett decided to take up the family profession. His role though was on the other side – that of professional gambler. 

He has shown an exceptional talent for it too, being particularly adept at picking high-priced winners in large handicaps. There have been numerous 50/1 shots landed by Mr Love in such contests.  

Whilst Brett started off just providing his tips to a group of private clients, he became a public tipster in 2017 and has been taking the bookies to the cleaners ever since, making over 900 points profit in total.

In our own trial Loves Racing performed very well, making 84 points profit at advised prices. Since our trial ended it has continued to excel, adding another 160 points profit with plenty of high-priced winners. 

One of the specialisms of the service is in festivals like Cheltenham and Royal Ascot, where Brett has a very strong record and really focuses hard on producing additional profits for members. 

It’s also a simple service to follow with bets normally coming just at weekends or those big festivals, meaning it’s less work to follow than some other tipsters. All in all Loves Racing is a top tipster with plenty to like – or love – about it! 



1. The Bookies Enemy

At the top of our rankings of the best horse racing tipsters is The Bookies Enemy. This is a long-running service that has established a formidable reputation, particularly in recent times with over 300 points profit made in 2022, with a return on investment over 40%.

The name “Bookies Enemy” is well-earned, with the tipster Gary having been a professional punter – and giving the bookies a good hiding – for over 20 years now.

Why does it achieve such high acclaim from us? Well it ticks every box in terms of what we look for in a tipster. 

First and foremost the returns have been exceptional, with over £22,000 profit made to £25 per point stakes since joining the Betting Gods tipster platform in 2017, with considerable profits made before that at their own private tipping service.  

Secondly the strike rate is rock solid at 19%, which when coupled with a return on investment (ROI) of 15% are some of the best stats you will see from a tipster over the course of five years.

Thirdly the consistency has been excellent, with a high ratio of winning months and every year so far having been profitable.

Fourthly it is a reasonably simple service to follow, with just a few bets per day and tips normally posted the evening before racing, with plenty of time to get the bets on.

The Bookies Enemy also performed very well under our live trial, making over 104 points profit in a three month review.

So there really isn’t much more you could ask for from a tipster than to produce these kinds of results over such a sustained period. The Bookies Enemy comes strongly recommended and fully deserves his place at the top of our rankings.



Factors We Looked At

In compiling the above list, we took into a consideration a range of factors, including:-

  • Return on investment (ROI) – this is a useful yardstick for judging tipsters against each other, telling you how much they would return from every £100 (or dollars, Euros etc) staked. In horse racing anything over 10% is good, whilst over 20% is considered top notch. 
  • Strike rate – also known as win rate, this tells us how often the tips produce a return. The strike rate in horse racing is generally lower than in football as the odds tipped at are higher. A higher strike rate means losing runs tend to be shorter and the bank can be maintained more easily. 
  • Profit/loss (P/L) – usually expressed as points or units, this gives us the raw figures of how much profit or loss a tipster has made. 
  • Betting Bank growth – if you started off with £1,000 bank for example, how much has it grown in a year – has it doubled, trebled or even more perhaps? 
  • Longevity – most important of all is whether a tipster can perform over the long run. Any tipster can do well over a short period of time, but that could just be luck. To be sure a tipster actually has an edge over the bookies you want to see they can produce profit over the course of many years. The longer the tipster’s record is, the more sure you can be that their success isn’t just down to luck.

So those are the key factors we look at when judging a tipster, but not the only ones by any means. We take a broad view, combining all of these factors and others to determine who the best tipsters are.



So there you have it, our complete guide to the top horse racing tipsters out there. Please let us know if you think there are any we have missed. 

Like this post on the best horse racing tipsters? Well you may also like our guide to free horse racing tips, which contains a list of top free tips you can get hold of now.